County of Ventura
Area Agency on Aging
PRESS RELEASE CONTACT:
FOR IMMEDIATE RELEASE Senior Concerns: Carol Freeman (805) 497-0189
Date: November 1, 2007 Area Agency on Aging: Victoria Jump (805) 477-7300
Alzheimer’s Association: Marcia Ortiz (805) 485-5597
Senior Concerns to Host Memory Awareness Day
National Event Stresses the Importance of Proper Detection
Do you sometimes draw a blank about someone’s name or where you put your keys? Should
you stock up on fruits and vegetables or diligently do a crossword puzzle a day? Senior
Concerns in conjunction with the Alzheimer’s Association and the Ventura County Area
Agency on Aging is encouraging anyone concerned about memory problems or interested in
memory care to participate in National Memory Screening Day on Tuesday, November 13.
Now in its fifth year, the annual event involves hundreds of sites nationwide that provide
education about the disease, successful aging and local resources.
On November 13, Senior Concerns will host an educational morning entitled, “My Aging Brain,”
at 401 Hodencamp Road in Thousand Oaks, California, from 9:30 a.m. to 11:30 a.m. The
presentations will focus on memory and aging, a mini self-screening exercise, current clinical
thinking and provide information on community resources and support. Anyone concerned
about changes in memory or other intellectual functions should attend. Warning signs may
include forgetfulness about names and events, asking repetitive questions, loss of verbal or
written skills, confusion, and erratic mood swings. Please contact Senior Concerns at (805)
497-0189, preferably no later than November 9, 2007, to make a reservation.
The Area Agency on Aging, whose mission is to plan and advocate for all Ventura County
seniors age 60 and over, saw this as a unique opportunity to bring awareness to an issue that
most people don’t want to talk about. Partnering with Senior Concerns, home of the county’s
only Alzheimer’s Day Care Resource Center, was a natural choice. The Center is a state-
funded program mandated under the Older Californians Act to provide day care for persons
with Alzheimer’s disease and other related dementias who are often unable to be served by
other programs. The center also provides respite, training and support, and case coordination
for families and professional caregivers.
National Memory Screening Day coincides with National Alzheimer’s Disease Awareness Month
in November, In 1906, Dr. Alois Alzheimer, a German physician, detected the disease’s
characteristic plaques and tangles during an autopsy of a woman’s brain.
For information about the Alzheimer’s Association and programs they offer call (800) 272-3900
or visit their website at www.centralcoastalz.org. Information about the services that Senior
Concerns offers can be found at http://www.seniorconcerns.org. Information about the
services that the Area Agency on Aging offers can be found at http://aaa.countyofventura.org/.