Controversy the Key to Getting Comments on Your Blog

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                                 Controversy the Key to Getting Comments on Your Blog
                                                                 By Srini Saripalli

  Imagine this. You have created a nice blog. You are posting great content regularly. But yet
somehow the comments are not coming, you have readership they are coming in directly to your site
and through RSS readers, But yet you are not attracting comments.

What do you do?...just start a controversy.

 The strategy of starting a controversy has been around for a long time in the other industries. Primarily
the movie industry.

 No matter how strong the script is or how strong the cast is, its a controversy that has given an undue
advantage to any successful movie of the past and the trend continues even today.

 Every time there is a controversy it becomes unstoppable, it becomes some kind of a virus that is
uncontrollable. The net effect, it keeps the buzz going and helps in the promotion of the movie.

 The concept of controversy was in a way taken from the movie industry into the internet marketing

 One of the ways you can implement this by reviewing a product and providing a radical opinion about
it. Let’s me give you an example: most recently the movie SlumDog Millionaire was released and one
of the top leading actors in India made a very strong and radical opinion about this movie in his blog.

The result: A part of the Indian media started supporting him and a part of media opposing him.

 What happened is the person who made this comment is a leading actor; he got benefited because
his blog started getting lot of traffic. The movie got a lot of recognition because this man was a leading
actor and the media started seriously examining some of his comments. This leading actor was not in
the movie. But still he had an opinion, he had a comment to make and he did that on his blog.

 His comment created a controversy and a lot of drama followed. But all this sky rocketed the traffic
accounts on his blog ( he probably doesn’t care about this) and as well as on other sites providing
more visibility to the movie, after all.

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 Now not all the times you can try creating a controversy around every possible thing that you can think
off, it may not work out all the times.

 You got to be very careful in choosing the topic, picking up a context or a story from the media and
going after it.

 I personally had known off marketers who plan their controversies meticulously ahead in time. They
think through they strategies and they come up with the timelines to create this controversies for
maximum impact.

 If you are new and you trying to figure this out, it’s going to take a while. But again it’s worth investing
your time. It’s worth understanding how controversies are created.

 One way to quickly get a head start is to find some controversies that are currently going on and
provide your own opinion on your own blog, effectively drawing the search engine traffic to your blog.

 Have a blog, but struggling for traffic? In my “Fast Blog Traffic Report” I reveal some proven, seldom
revealed in public kind of techniques to driving massive traffic to any blog.

Srini Saripalli is a blogger, information marketer and an internet success coach. To claim your FREE
Fast Blog Traffic Report visit

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  Blog Comments Equal Great Blogger Content - Building Business Blogs Into Communities
                                           By Chuck Crawford

“Yeah, our company has a blog…”

 Sound familiar? Lot’s of companies have blogs, but most of the staff and management have no idea
what that blog is about. If you have employees, even if they aren’t responsible for your blog, they could
be a super valuable addition to your blog and it’s overall performance.

Just by making a comment or two a couple of times a week.

 This also holds true for your marketing network. You spend a lot of time networking with other
companies, right? Are you networking your business blog with a tenth of the same effort?

I’ll stop being cryptic here and get to the point.

Blog comments rock!

 Your employees and your network of friends should be making comments on your company blog
wherever possible. The logical place to start is within your own organization. If you have employees,
ask them to READ the company blog. You don’t have to tell them to post comments, but you might
suggest that they get involved from time to time. Comments are new content. And new content is one
of the main objectives for your company blog.

 It also helps your potential customers get familiar with your organization. If they know that “Timmy” is
in charge of shipping, then they know who to email should they have a shipping problem.

 It also shows your readers that your business is a real business. That your company is a group of
great people that can provide whatever product or service you sell. It builds trust.

 You can take this to a new level with your business network as well. We all know that networking is
the key today. It’s why websites like Facebook, LinkedIn, etc, are so popular.

 But to have a comment friend you have to be a comment friend. That means taking your networking
relationships to a new level. If companies within your network have and maintain a blog, take the time
to read that blog. Take the time to make comments on that blog if it’s something that interests you or
pertains to your industry.

 I know there’s this whole “do follow”, “no follow” blog controversy going on. With comment networking
it doesn’t matter. Don’t get wrapped up in the follow tag hoopla. Links are links and the blogs within
your network are working at building traffic just like you are. If you are a regular commenter on several
blogs that are related, your traffic will grow. Whether it’s search traffic or blog traffic, it’s traffic.

 And one hand washes the other. These companies are blogging too. When they see that you are
contributing to their blog, many of them will return the favor by reading your blog when they can and
commenting on your blog posts where relevant.

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 This is how blogs grow. This is how business blogs become business communities. And this is how
you can improve your overall sales and web presence.

 Don’t discount comments on your blog. They are powerful additions and can help your site and it’s
content grow. If you take heed to the “content is king” credo, then you absolutely must take the time to
work on the comments section of your business blog.

Chuck Crawford is an established expert in web design, traffic development and website financial
analysis. He has been helping people design and develop their internet business since 1995. visit

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                                 Presented by Daniel Toriola

Related eBooks:

Blog Comments Equal Great Blogger Content - Building Business Blogs Into Communities
Internet Marketing – The Controversy Clause
Building A Blog Audience Through Commenting
How To Spice Up A Boring Blog Life!
Blog Commenting: The Short-Term Benefits Vs. The Long-Term Benefits

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Patricia Johnson Patricia Johnson Management Consultant
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