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					discovery beach

DISCOVERY BEACH GROUP LIMITED

ACN 095 192 340

TURNING GREAT IDEAS INTO GREAT COMPANIES




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                         Pioneers in Intellectual Property Investment




               Company History
      THE HISTORY OF DISCOVERY BEACH                                    1997-1999 – conducting Road Shows

      Discovery Beach Australia was incorporated in 2000.               Travelling to all the rural and regional areas on the
      This event represented the third phase of a seven-                Eastern Seaboard of Australia, Interviewing Inventors
      year journey that commenced in 1993 – a journey                   on the hour, every hour, at various government and
      with the end goal of changing the way the world in-               industry association offices, the team processed over
      vests in innovation. The milestones of that journey               10,000 enquiries, and collected highly valuable data
      and the following seven years – fourteen years in to-             on SME innovation and R&D activity, and entrepreneu-
      tal – are set out below.                                          rial behaviour. Although the program was directed at
                                                                        inventors, it was discovered that, irrespective of the
      1993 – the beginning
                                                                        region, more than 50% of enquiry generated came
      Following advisory work undertaken for government                 from the SME sector.
      and a major accounting firm in intellectual property
                                                                        1999-2000 – assessment automation
      funding, the founders commenced research in 1994
      into a vision of systemising the process of investing             Through an extensive search to find a suitable soft-
      in innovation.                                                    ware platform, then developing a proprietary scoring
                                                                        mechanism through the testing of input from thou-
      1994-1997 – assessing innovation
                                                                        sands of projects accumulated in the mid-90’s, the
      Working with inventors, conducting training pro-                  semi-automated ” First Stage Assessment” (FSA) was
      grams for government, and providing a range of sup-               launched on CD-ROM. At the invitation of Silicon Val-
      port services for entrepreneurs, the organisation                 ley Bank, a US Office was opened in Mountain View,

      grew over this time to 22 consultants, and was the                California, to provide assessment services to the VC
      first organisation in Australia to develop the capabil-           and business angel communities. This major step in
      ity of processing idea assessments en masse. It also              the company’s growth was interrupted by ‘tech

      led to the creation of a revolutionary approach to                wreck’ and the dotcom crash, and Directors retracted
      industry support – the ParaInvestor™ concept.                     operations to Australia at the end of 2000.

    © DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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  However, the experience was equal to a University                    date of this document, and a number of enquiries
  degree, majoring in VC’s and business angel groups…                  have been actioned in EU countries. At the same
  and it provided the springboard to re-design, restruc-               time, Asia/Pacific has been targeted by Discovery
  ture and reinvent the business model, along with the                 Beach Australia; a License has been signed with a
  product and services mix.                                            Managing Partner in Hong Kong, and a number of
                                                                       negotiations are in train in India. Further, a new
  2000-2003 – refining the business model
                                                                       ParaInvestor has been secured in Hong Kong with
  “Changing the Way the World Invests in Innovation”                   access into mainland China manufacturing partners.
  became the catchcry, and the new DBA Licensing Busi-
                                                                       The company has also pioneered a revolutionary
  ness Model was born. Duplication was the key to
                                                                       three-stage IPO process, which we have called
  Global Growth and expansion.              Once again, there
                                                                       IPOFASTRAK , a technique that we are now using to
  were no signposts… we were truly Pioneering in our
                                                                       attract SME’s from a number of countries to the
  Industry. An agent was appointed in the UK at the
                                                                       global Discovery Beach Group.
  end of 2003 to test the replication of the business
  model offshore.                                                      The company name has been changed to Discovery
                                                                       Beach Group Limited, and it is preparing for a com-
  2003-2006 – international replication
                                                                       pliance listing on the NSX at a planned market capi-
  This phase entailed an enormous task of designing,                   talisation of $5 million, and is preparing a prospec-
  testing and re-testing a fully Duplicable Model. This                tus for the formation of the Discovery Capital Fund.
  was our greatest challenge, and with a team of agents
                                                                       2007/8 and beyond – mature company growth
  in Australia and the UK, there was a huge amount of
  resource invested in the creation of the new systems,                The company aims to appoint Joint Venture Part-
  process and policies, along with a range of products,                ners in Hong Kong, China and India, and new Man-
  services and funding techniques. Even though there                   aging Partners throughout Europe, Singapore, Thai-
  was no traditional marketing conducted in 2004                       land, Japan, Middle East, and South Africa.
  through to 2006, revenue continued to grow and the
                                                                       Up to seven IPO’s will be managed over the next
  company declared a dividend for the 2006 fiscal year.
                                                                       year, and the Discovery Capital Fund is intended to
  Market capitalisation of the company stood at $3 mil-
                                                                       raise $20 million for investment in Discovery Beach
  lion.
                                                                       projects. Discovery Beach shareholders will receive
  2006-2007 – globalisation commences                                  significant dividends in each of the next two years
                                                                       through the group’s special dividend process.
  It had become clear in recent years that there was
  real growth potential in the UK and EU markets. The
  UK Associate Partner had migrated to become a Man-
  aging Partner, and a Joint Venture company – Discov-
  ery Beach International Limited - was formed in Lon-
  don     with   the   objective     of   acquiring     licensees
  (Managing Partners & Associate Partners) across the
  EU, Middle East and Canada in 07/08. Negotiations
  are in hand for a Managing Partner in Israel as at the
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© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
       Asset Creation
     Asset Creation with Discovery Beach
     In order to grow, every business needs to keep de-
     veloping new products and ideas. But a new product
     idea is simply not enough. To succeed, products
     must have a powerful idea behind them, and they
     must also exist in the context of a supportive busi-
     ness structure. Additionally, there must be a ‘wow’
     factor.

     Something which differentiates a product from its
     competitors and makes the audience respond in such
     a way that they want to buy the product. When
     these factors are present – supportive business
     structure; ‘wow’ factor, differentiation, and the
     right people to manage them – great business assets
     are the result.

     But success is arrived at by design – not by chance or
     through hope. The secret is the design of the foun-
     dations of the business encapsulating the idea. Suc-                  Studies have shown that if projects are approached in
     cess depends on a systemised approach to the busi-                    a   systemised,      highly     collaborative   and   multi-
     ness of innovation. Strategy, corporate governance,                   disciplinary way, then the likelihood of success is
     investment profiling, alliances and the management                    rated at over 90%. Business analysis, properly inte-
     of Intellectual Property (IP) assets are critical com-                grated with design, can then be characterised as a risk
     ponents to the success of the product.                                reduction exercise.




     © DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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“        DISCOVERY BEACH IS A REVOLUTIONARY INTELLECTUAL
         PROPERTY INVESTMENT COMPANY. IT IS THE FIRST SUCH
         COMPANY TO USE DESIGN, NOT AS A PRODUCT DEVEL-
         OPMENT TOOL, BUT AS A CRITICAL ELEMENT IN STRATE-                     “
         GIC CORPORATE DEVELOPMENT.


         Studies have shown that if projects are approached in a systemised, highly collaborative and
         multi-disciplinary way, then the likelihood of success is rated at over 90%. Business analysis,
         properly integrated with design, can then be characterised as a risk reduction exercise.

         We like to call it an asset creation exercise. Since 1993, the focus of the founders of Discovery
         Beach has been to develop asset creation processes that drive “high return…managed risk” pro-
         jects.

         This means that strategic business analysis has been aligned with design skills to create a new
         kind of innovation Investment Company. To achieve this, the company has proprietary proc-
         esses to ensure that projects generate revenue at an early stage.

         This ‘scientific’ computer-based approach to validating new concepts is unique. It ensures that
         the innovator or entrepreneur’s idea is examined by using the widest spectrum of criteria avail-
         able to new concepts.




         This represents a new age of legal and operational, strategic and structural design…. the busi-
         ness of the project; the intellectual property; the technology; and the project development all
         need to be woven into the business model.

         In this way, the structure of the business becomes a supporter and driver of strategy. Success
         encompasses a collaborative and sophisticated approach to innovation.

         It also demands a firm grasp of the relevance and importance of controlling IP assets and of
         shaping the business which drives the idea. Only those companies that understand this broader
         view will prosper in the new, highly competitive global economy.

         This is our difference. Our processes and tools create pathways for commercial success.      Be-
         cause of this structured approach to product development, we can assure stakeholders that we
         have created a new product which can be placed in the context of a sound business structure.
         Channels to market, development partners and investors have been brought into the matrix, to
         complete the successful underpinning of the idea.




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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                              The Collins Dictionary defines Design as ‘a plan or project…an intention; purpose’. The Discovery Process makes sure
                              that success happens by design…not by chance or the ‘once in a lifetime’ opportunity. For Discovery Beach, good deals
                              are stock in trade – the ‘new Microsoft’ is the one in a million chance that may or may not occur. Our process provides
                              the best chance of uncovering the ‘one in a million’, while we are making profits from the normal course of business.




      The Design Process
       The Design Process


             This then is our sequential six-stage process — our ‘asset creation’ design
             process.




             STAGE 1:           Ideas Harvest




             STAGE 2:           Evaluation – Analysis




             STAGE 3:           Strategic Blueprint development




             STAGE 4:           Implementation of the Strategic Blueprint




             STAGE 5:           ParaInvestment™




             STAGE 6:           IPOFASTRACK – the guaranteed pathway to investor exit




    © DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED

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                                                         STAGE 1
                                                         IDEAS HARVEST
                                                         We draw on the greatest number of new ideas, talent and
                                                         entrepreneurs. This exposes the Company to the ‘best and
                                                         brightest’ technologies and products. Enquiries are received
                                                         from all over the world, and projects are underway from

  Ideas Harvest                                          West Africa, across the UK and EU to the Balkans. A recent
                                                         surge in enquiries from Asia has prompted the formation of a
                                                         DBA subsidiary in Hong Kong.


                                                         STAGE 2
                                                         EVALUATION
                                                         The ideas and people are evaluated using proprietary tools.
                                                         Analysis is conducted across a wide range of criteria to

  Evaluation                                             evaluate the business ‘readiness’ of the concept.



                                                         STAGE 3
                                                         STRATEGIC BLUEPRINT (SB)
                                                         This stage entails a detailed review of the issues that inno-
                                                         vators and their advisors rarely get right first time – struc-
                                                         ture; goals; the human factor; IP/technology; alliances;
                                                         marketing & fulfilment; the real capital requirements; and
Strategic Blueprint                                      the full range of solutions.


                                                          STAGE 4
                                                          IMPLEMENTATION OF THE BLUEPRINT
                                                          If selected to proceed, the recommendations contained in
                                                          the Blueprint are implemented, including the management
                                                          of the capital raising. Our company is the only one in the
Implementation                                            venture capital industry – worldwide – that guarantees fund-
                                                          ing for projects completing the DB proprietary process.
of SB
                                                           STAGE 5
                                                           PARAINVESTMENT™
                                                           Alliances and partners are drawn into the process. These
                                                           can be technological, investment or manufacturing to as-
                                                           sist or become involved in the product’s release. One of
                                                           the critical components of the channel to market is the
ParaInvestment                                             industry partner, or ParaInvestor™.


                                                           STAGE 6
                                                           IPOFASTRACK
                                                           Discovery Beach has developed a revolutionary, three
                                                           stage, strategic Initial Public Offering process, that guaran-
                                                           tees entrepreneurs and investors an early IPO…at a man-
                                                           ageable cost and with minimal risk.
IPO       FASTRACK
© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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ParaInvestment PIN’S AND PEG’S

ParaInvestors and Private Equity


This is one of the Company’s trade secrets - a successful and proven methodology of bringing significant in-
dustry resources to a qualified project. Every successful DB project has an industry partner as a cornerstone
for both success and risk management. The establishment of our first ParaInvestor in mainland China has
been a significant step forward in expansion plans for Asia.

As part of the commercialisation of new ventures, Discovery Beach also has access to investment angels and
private equity groups. The forthcoming Discovery beach Capital Fund will also enable direct investment in
suitable opportunities.

Due to the explosion of fund managers in the western world over the past five years, the funding gap has
widened substantially for the SME sector in many countries. Now that the company has developed a path-
way to IPO for projects that qualify through the DB process, there has been a considerable amount of inter-
est expressed by the investment community, in participating in the Discovery Beach Capital Fund.

The mandate of the fund will entail leading a co-investment model in pre-IPO companies managed by the
Discovery Beach Group, and the fund model is intended to be replicated in regions where Discovery Beach
Partners are appointed. With Discovery Beach Group providing and managing the deal-flow, applying the
systematic Discovery Beach process alongside the innovative funding model, the Directors believe that a
window of opportunity is available to generate exponential growth.




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                                                                                                                84
   IPO            FASTRAK




Introduction


A vast majority of business plans around the world refer to the ideology of a 4–5 year IPO plan. This refer-
ence is generally added into the plan because:

    •       It is what entrepreneurs are advised to do, conveying the correct message to investors

    •       Entrepreneurs generally think it’s an achievable goal in 4 – 5 years time

    •       It is easy to say and provides a target they hope to achieve – one day!

    •       It is what everyone else writes in their business plans

We all know for a fact that most won’t make it to anywhere near an IPO…and so do most seasoned inves-
tors! Almost every entrepreneur that walks through an investor’s door with his or her polished plan and busi-
ness concept, dreams of an IPO. And that is often all it will ever be…a dream.

The harsh reality is that proceeding to an IPO is now universally regarded as expensive and risky. Even in
China, which in the past year has been the hottest IPO market in the world, showed in 2006 that 45% of
IPO’s never regained the listing price of their first day. Success for a day… what a dream THAT is!

In Australia, it will cost upwards of $1 million for a listing on the ASX, and compliance costs are generally of
the order of $300,000 to $400,000 per annum which is simply out of reach of most start up companies.

It is now generally accepted that you need a market capitalization of at least A$30 million to make it worth-
while to list on the ASX. The current conditions mean that a significant percentage of smaller IPO’s struggle
to regain their listing price, which is of no benefit or comfort for anyone involved in the company.

So, an IPO is a dream, and one fraught with risk…. or is it?




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                                                                                                                   94
 Discovery Beach – Managing the risk of an IPO

 What Discovery Beach can achieve today, is to make an IPO a reality by virtually eliminating the risk. We do
 this by taking advantage of:

      •      A quirk in time in the IPO market

      •      The mirroring of Australia’s National Stock Exchange (NSX) with London’s Alternate Investment
             Market (AIM);

      •      The combination of both the Australian regulations and key partnerships established by Discovery
             Beach’s management team; which

      •      Enables us to create early stage IPO’s from anywhere in the world — economically and efficiently,
             and without undue risk.




 This three-stage process enables a qualified SME to achieve growth in a publicly-regulated environment. It
 ensures that management has corporate governance as a priority, which is good for investors. Further, it
 provides investors with an assured IPO, rather than it being on a ‘wish list’ for some time in the future.

 In conjunction with the Company’s unique dual-level dividend policy, this provides an unmatched in-
 vestment scenario — the ability for investors to make their own decisions on exits from individual in-
 vestments in the portfolio, but at the same time retaining an interest in the long-term holding policy of
 Discovery Beach.

  Further details on IPOFASTRAK are available to suitably qualified investors.




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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                      corporate directory
               Australian Head Office                                   UK Head Office
               Discovery Beach Group Limited                            Discovery Beach International Ltd

               63 Pioneer Parade                                        Suffolk House

               Banora Point, NSW 2486                                   Trade Street

               Australia                                                Cardiff CF10 5DT

                                                                        UK
               ACN: 095 192 340



                                                                        Phone:        +44 2029 373 197
               Phone:        +61 7 55130825
                                                                        Fax:          +44 2920 363 197
               Fax:          +61 2 9475 0126



                                                                        Email:
               Email:
                                                                        enquiries@discoverybeach.co.uk
               enquiries@discoverybeach.com.au
                                                                        Website:
               Website:
                                                                        www.discoverybeach.co.uk
11             www.discoverybeach.com.au



 © DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                   Corporate Senior
                   Management Team

Corporate Senior Management Team

Bernard O’Brien                              Founder, Executive Chairman

Wendy Stockden-Brock                         Founder, Executive Director

Mark Taylor                                  Chief Operations Officer

Wendy White                                  General Manager



Australia

Rod Bramich                                 Managing Partner



Asia

Ian Aplin                                   Managing Partner




UK

Chris Barrell                                Managing Partner




                                                                                                      12



© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                      Director


Bernard O’Brien
Co-Founder of Discovery Beach Group - Executive Chairman



Admitted as a Barrister in 1975, but with an extensive background in finance and merchant banking rather than
practising law, Bernard has conducted a wide range of corporate advisory and project funding activities in Aus-
tralia, New Zealand, Taiwan, Hong Kong, North Pacific, UK and the US.



His experience in technology and major project funding extends over 20 years and in recent years he has over-
seen the strategic review, corporate restructuring and funding of technology companies and start-ups in Hong
Kong and Australia, with emphasis on UK or US market entry.




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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                   Director


Wendy Stockden-Brock
      Stockden-
Co-Founder of Discovery Beach Group - International General Manager



Wendy has a successful and extensive background in film and television projects, as well as in the restructuring,
growth and divestment of an international business college group, and a wide range of start-ups over the past
two decades.

She has been involved in corporate advisory work in Hong Kong and the US, with an emphasis on re-definition of
corporate focus, restructuring and retraining in sales and marketing. As IGM, Wendy has been responsible for
the design and management of the extensive — and intensive — Partner training platform, conducted electroni-
cally over a period of 18 weeks.




© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
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                   Director


Chris Bryant
Director



Chris Bryant is a successful international businessman who was personally responsible for the emergence of
“Café Society” in Queensland in the 80’s.

Chris was the co-founder of the Aroma’s brand, which was taken from a small coffee importer in an inner suburb
of Brisbane, to a national powerhouse with the total revenue of $20 million. Aroma’s was sold In 1999 to the
publicly-listed Spotless Group with Chris still at the helm as CEO.

His ability to take a pioneering idea from concept through to commercialisation and subsequent trade sale, is
what every entrepreneur (and serious investor) on the planet dreams about.

That ability was accumulated over a business career in six continents—England, Africa, Papua New Guinea and
Australia—over thirty years. Born in Kenya and educated in the UK, Chris trained as a buyer for the Uganda Cof-
fee Marketing Board, subsequently becoming a buyer for Brooke Bond India in Calcutta, followed by a period as
Chief Executive Officer of a joint venture palm oil project with the PNG Government, responsible for a work-
force of over 800. After a short term assignment rationalised the Australian activities of Hagemeyer’s, Chris co-
founded Aroma’s and headed that operation through to its sale to Spotless.

Following a short and challenging retirement—which included climbing Mount Everest—he became a founding
investor in Alangkara Resorts in Sri Lanka, where he continues to act as a director.




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© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                   Advisory Board


Mike Turner, AIDN
    Michael Turner is the International Director of sixteen Australian companies, one in New Zealand and one
    in Japan.

    In conjunction with Austrade and DFAT he has been exporting civilian and defence related products since
    1978 to the South Pacific, Japan, Korea, Hong Kong, China, Malaysia, Middle East, Egypt, North America.
    During 1996/97 he negotiated and directed house-building operations in the Philippines, Indonesia and
    South      Africa     displaying      Australian      building     materials       and     skills   training   expertise.


    Michael is in his third consecutive term as National President of the Australian Industry Defence Network
    (AIDN) - a $6bn network of companies (primarily SME's) with business and networking operations throughout
    Australia, having a distinct export bias.

    He has worked with SME's in forming civilian and defence orientated capability clusters, and was responsi-
    ble for the establishment of direct links between Australian Research Centres and SME's to assist the com-
    mercialisation of inventions and product innovations.

     Committee membership:

         Defence Exporters Council

         AiG National Defence Council Executive

         Defence Reserves Support Committee ( Tasmania )

         Northern Tasmania Regional Development Strategy Board

         Tasmanian Manufacturing Industry Council

         Tasmanian Product Invention and Innovation Advisory Group

         Australia & Southern Africa Business Council
                                                                                                                                16
                                                                                                                                4
         Tasmania-Indonesia Business, Education & Cultural Committee


© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                   Advisory Board


Annette Mavety
Annette and her husband Charles owned and operated the largest chain of health clubs in Australia during the
late 70's and early 80's.

During 1984 John Valentine Health Clubs were sold and Annette and her husband started a new venture
"Careers English and Business College ".

Within a three-year period the colleges became the largest private provider of education in Australia , in fact
making the top 500 list of exporters at no. 74 - operating 10 locations. In 1994, they sold the colleges and
opened a new venture Maple Downs, a resort in the Southern Highlands of NSW.

Annette then instigated a new start-up business called Just Ride Western Wear where she designed and pro-
duced a range of western horse riding attire. After just 8 months Annette received an offer for the business
and sold it.

Since then she has been actively involved in a number of start-up companies, advising in the marketing and
sales environment.




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© DISCOVERY BEACH GROUP 2007 ABN 095 192 34014 COMPANY PROFILE SEPTEMBER 2007 CONTENT IS PRIVILEGED
                   Advisory Board


 Philip A Neck PhD.
Dr Neck came to the Southern Cross University, when it commenced in January 1994, as Professor of Interna-
tional Management and Development.



He had previously worked with the United Nations Development Program and the International Labour Organi-
zation where his final posting was Head of the Entrepreneurship and Management Development Branch, Ge-
neva, having previously served in Asia, Africa, Europe and the Americas.


Other positions include Chairman of the WA Small Business Development Corporation and as a Director in pub-
lic and private companies. Early career postings were as Company Psychologist for the Shell Group of Compa-
nies in Australia and as Director of the Centre for Applied Business Research at the University of Western Aus-
tralia. His PhD dissertation was in strategic management from the Faculty of Economics, UNE and other quali-
fications were an Honours Degree in Business and Industrial Psychology and in Public Administration from
UWA. He has acted as consultant to the World Bank, Asian Development Bank, AusAid, NORAD, DANIDA AND
SIDA.


Current research interests include strategic and international management; entrepreneurship; marketing;
human resource and organization development; and enterprise development. Dr Neck is actively engaged in
projects in Asia, Africa, Oceania and Europe




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