Essentials of Keyword Density

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Presented by Daniel Toriola

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Essentials of Keyword Density
By sanjeev pandey

Keyword density describes the number of the times a particular keyword is used in the content or
the webpage. It is expressed as a percentage of the number of keywords used to the total words used
in the content or the webpage. It is one of the important things that Google Crawler takes account of
while ranking the pages in the search engine pages. This is an indication of how relevant your content
would be for the keyword that is being searched. But, a word of caution here - over using of the
keywords with just the intention of boosting your rank get you penalized and you might lose the rank
because of the same. Hence one has to take care of the optimum keyword density that can be used in
a single page.

For instance - over repetition of the keywords after keywords when detected by the search engine
crawlers can mark your site as either an artificial site or as a spam site. This will ultimately cost you
your ranks.

Hence one needs to take care and avoid overusing of the keywords with the sole intention of getting
rank. Make your contents relevant instead. This would probably give you a good impression for the
people visiting your site and which might infect interest them to repeat their visit.

How to collect you keyword density?

If you have content with 100 words excluding the HTML codes used in the web page, and your
keyword appears five times in the content. The keyword density is got by expressing the number of the
times the keywords appears (say 5 here) as a percentage of the total number of words in the content
(say 100 here). Hence the overall keyword density would be 5 divided by 100 = 0.05 or which is 5%.
Usually, Search engine crawlers limit the use of keyword density between 3 to 5%. And once this limit
is exceeded, and then there is a fair chance that the search engine might deem the certain web page
as spam.
So to be on the safer side and to make maximum use, keep your keyword density within 3 to 5%.

A simple way to check the keyword density is through word processing software such as Microsoft
words or word perfect.

1. Copy and paste the content of the page you want to find the particular keyword density.

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2. Select all and using the 'word count' feature of the software (MS word) in the 'Tools' menu bar you
can count the number of words in your selected content.

3. Using the find function in the edit menu, click on the 'replace' tab and type the keyword for which you
want to find the density. Just 'Replace' the keyword with the same word, so that your text doesn't
change. Once you are done through this, you will get a count of the number of the times the keyword
has been replaced.

Now you can use this to easily find your keyword density.

Sanjeev Pandey is associated with kneoteric. Kneoteric as an seo company india offering ppc, online
internet marketing services india.

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Making Money with Articles: The Importance of Keywords
By Stephen Thomas

The following paragraphs summarize the work of Keyword Density experts who are completely familiar
with all the aspects of Keyword Density. Heed their advice to avoid any Keyword Density surprises.

Keyword density and placement are important parts of optimizing your articles for search engines.
Search engine spiders scan a page in a way that makes it important to place your keywords where
they will be detected and recognized as a keyword, so that your article will come up when someone
searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would
make every word a keyword. When a spider sees that you have a word placed several times in an
article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

I trust that what you've read so far has been informative. The following section should go a long way
toward clearing up any uncertainty that may remain.

It is important to note that there is also such a thing as over optimizing your articles for particular
words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect
that you are trying to trick it into placing your article high in the search engine results for that word, and
will instead penalize your site and your page for doing such. This may even affect the rankings of your
other pages or get your site blacklisted from a particular search engine if you are found keyword
stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to
determine how many times they will put a keyword in an article. For instance, if you have a 500 word
article and want to achieve a keyword density of 5%, then you will need to have the keyword in your
article exactly 25 times. You can find hundreds of resources and guides recommending one keyword
density over another and the reasons behind the logic, however, in the end you will have to determine
which density is more profitable for your articles. Each webmaster as their own density that they like to
achieve based on past results. As long as you don’t over optimize and you are making sufficient profit
from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at
the beginning and end to produce an hour glass effect. Having the right keyword density in your article
makes it more likely that you will make money off of that article because it will rise in the search engine
results and be seen by more people.

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Now you can be a confident expert on Keyword Density. OK, maybe not an expert. But you should
have something to bring to the table next time you join a discussion on Keyword Density.

Stephen Thomas is working full time online helping other people to find the best work at home jobs. Let
him help you prevent wasting valuable time when setting up your home business!! Just email:
stevesbizoppos@getreponse.com for your FREE Thomas Report Marketing Tips Newsletter.

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Making Money with Articles: The Importance of Keywords
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