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					JOINT MEDIA RELEASE
21 APRIL 2009

For distribution 21 April 2009

Welcome boost for Let’s Play a Million campaign

The Laser Group recently announced its partnership with SuperSport‟s Let‟s
Play a Million Campaign with a sponsorship of R250 000 which will ensure the
distribution of 10 000 soccer balls to needy primary schools throughout South
Africa this year.


The campaign, which is a joint initiative with Unicef and the Department of
Education‟s Sport for Development programme, kicked off last year with the
distribution of over 100 000 soccer balls to selected recipients and schools in
areas where crime and the lack of recreation activities are prevalent.


Laser CEO Philip Hayes said, “There has never been a more exciting time to
be South African than in the run-up to 2010. All kids love sport, and we are not
only helping to make it possible for kids to play ball but hopefully provide them
with an alternative to the crime and other social ills in their communities.”


At the launch which was held on Tuesday 21 April, learners from
disadvantaged schools in Montague were treated to an inspirational soccer
experience by local soccer stars from Ajax and Santos Football Clubs during a
mini coaching clinic.


“We raised 100 000 balls last year and so we are now on our way to our
target,” said Let‟s Play‟s Vaughn Bishop. “The balls and the complementary
coaching programmes are making a significant difference to the lives of
thousands of kids. The Let‟s Play a Million initiative intends to change the
mindset of our children and similarly create purpose and hope,” said Bishop.


Hayes continued, “We are very excited by this partnership and are proud to be
involved and contributing towards the Let‟s Play initiative. We believe
wholeheartedly that sport will unite people far beyond the boundaries of
playing fields and stadiums and Let‟s Play provides us with a platform to reach
thousands of young South Africans, a chance to make a real connection and
impact”. It is with this in mind that Laser has overtly demonstrated its support
of FIFA 2010 through its „Proud Supporter‟ campaign and other Corporate
Social Responsibility initiatives.


This project forms part of Laser‟s larger corporate social responsibility
programme which focuses on three key areas viz. youth development, the
environment and employee participation (or volunteerism). Over 2 300 Laser
employees voiced their support for the Campaign.


ENDS
The Laser Group (Pty) Ltd (Laser) is a diversified company that provides a wide range of
logistics services to Blue Chip local companies, multinational companies and over 12 000
SMMEs. The Group operates through three trading subsidiaries: DPD Laser Express
Logistics (Pty) Ltd, GAC Laser International Logistics (Pty) Ltd and Laser Logistics (Pty) Ltd.
The company has 2300 people in its employ. Laser is represented in all major centers and
has the largest footprint in the country. Its extensive international networks link more than 230
countries worldwide. The Group‟s operating entities trade as Dawn Wing, Time Freight, Laser
Logistics and GAC Laser.

The Laser Group is committed to good corporate citizenship and is entrenching a
Corporate Social Responsibility culture of social upliftment that produces meaningful change
at community level while inspiring a culture of social responsibility and awareness amongst
employees. Through various national fund-raising activities and specifically allocated CSR
spend, Laser has supported numerous worthy initiatives and, leading up to 2010, Laser will
focus its CSR strategy in three key focus areas, i.e. youth, the environment and employee
participation.

For further information on The Laser Group, contact:
Feroza Petersen
Group Marketing and Communications Manager
Telephone:       021 659 4000
Cell:            082 4642 809
Email:           ferozap@laserserv.co.za
Web:             laser.co.za

Philip Hayes
Chief Executive Officer
Telephone:      021 659 4000
Cell:           082 461 0036
Email:          philh@laserserv.co.za
Web:            laser.co.za

For further information on SuperSport‟s Let‟s Play, contact:
Vaughn Bishop
SuperSport CSI Manager
Cell:    082 558 2521
Email: Vaughn.Bishop@supersport.co.za
Web: letsplay.org.za

				
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