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Internet Marketing For a Weak Economy

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					                                              Presented by Daniel Toriola


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                                           Internet Marketing For a Weak Economy
                                                           By Scott Lindsay



  Prosperity marketing can leave response a bit flat in a weak economy. What is prosperity
marketing? It is marketing that focuses on filling the personal longing for something new and exciting.

 This approach works when consumers have extra cash and few inhibitions to purchase the things that
please them. It is a very materialistic based marketing and in good times it works well. In bad times,
well let’s say it just makes people feel badly. It can also cause them to focus within and, in many
cases, seek to prioritize their life. They may not envision your product in that reevaluated life.

A poor economy is a motivation for lifestyle changes and it, too, works.

 But where exactly does that leave the online marketer? It can leave business owners floundering for
an approach that seeks to retain existing customers and welcome new ones to the list of paying clients.
Not and easy task, but it might be doable.

 Instead of catering to the consumer’s basic desires the new approach might be to reimage the product
to demonstrate value, quality and genuine need. If the consumer can view your product or service as a
genuine need they may be more likely to consider its continued use.

 This doesn’t mean you fabricate uses for the product it simply means you back away from highlighting
the indulgent nature of the product and fix your spotlight on its actual use.

 Tesla makes a beautiful electric car. It has a high dollar value attached to it and in the beginning it
seemed to be marketed toward those with money to spare on a “Green” toy they could enjoy without
guilt.

 Electronic vehicles are considered a viable option in an economy that saw huge spikes in oil prices
and subsequent price jumps at the pump. While gas prices eventually moderated the idea of low-cost
electricity to run a vehicle surged to the forefront of the thinking of many.

 Suddenly it wasn’t as important to focus so much on style and amenities. Consumers were simply
looking for a cost effective alternative to fossil fuel based vehicles.

What was generally thought of as a really cool vehicle that just happened to be electric has turned into

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an electric vehicle that has the added benefit of being cool.

 You may think the difference as subtle, but for marketing purposes they are essential. You focus first
on the benefit and quality and then focus on the features that appeal to personal desire.

 Focus on the practical. You don’t have to eliminate mentioning the ‘cool’ factor of your product, but
you want to do that after the consumer is convinced the quality is compatible with the need.

 The average consumer still has personal desires, but Internet marketing needs to respond first to
genuine need because that will be the motivation that results in the potential transfer of funds.

Think about your marketing strategy with the following in mind. You may be appealing to individuals
who are wondering if they are going to be able to stay in their home, keep their job or get a loan.

 When you develop your marketing with an understanding and empathy for the consumer it becomes
easier to know what information is most important to those considering parting with some cash.

Scott Lindsay is a web developer and entrepreneur. Make your own website in just 5 minutes with
HighPowerSites at: http://www.highpowersites.com or Build A Website at:
http://www.buildagreatsite.com. Start your own ebook business with BooksWealth at:
http://www.bookswealth.com




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                               Lead The Way To Increased Sales In A Weak Economy
                                                            By Bob Urichuck



 Are you and your sales team impacted by the current downturn in the economy? Congratulations to
you if your organization's sales are still going strong because many are struggling today. The majority
of business owners and sales people have already experienced some degree of reduced sales.

No matter how the economy is affecting you and your team, it is your job as their manager, coach or
leader to help them meet their targets and/or increase sales.

What does it take to lead a sales team toward maximizing their sales results in a weak economy?

You know the answer. A weak economy demands a disciplined leader who can demonstrate the
appropriate behaviours. These are astute behaviours that you intend your sales people to follow by
example. A strong leader must now invest more time with his sales team, engage them in keen
discussions, ask more questions, coach them enthusiastically and guide them through these tough
times.

As a sales team, there is a need to be more proactive; build and maintain strong relationships; work
harder and smarter than your competitors; and accomplish all this without increasing your cost of the
sale.

Of course this is easier said than done. The ability to get a sales team to be more proactive or to work
harder and smarter becomes even more challenging during a weak economy. Sales representatives
tend to be easily influenced by external negative factors in the marketplace and these factors are not
usually within their control.

It is common knowledge that most people are inclined to buy for emotional reasons and sales people
tend to be rather affecting.

Sales people work hard and are justly excited when times are sound and everyone's buying.
Nevertheless, they're also the ones who tend to be affected detrimentally by any down-turn in sales.

As a disciplined sales leader, I have always understood when times get tough, the tough get going.
Undoubtedly, this is the time to step up and do more.

Conversely, when markets get tougher most sales people tend to get depressed, work less and
become reactive instead of more proactive. In other words, sales people, like anyone else, become a
product of their environment.

As a leader, what kind of environment are you providing? What is your mental state and that of your
sales team? Is the sales team engaged and proactive? Is everyone working harder and thinking
smarter? Are you and your team able to perform better than the current trend?

Your answers to these questions are important as it reflects back to you.

How do you propose to increase your leadership efforts during this weak economy and challenging


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sales environment? Remember your team will learn by your example and to coin a phrase: "monkey
see, monkey do".

Demonstrate appropriate behaviours and "do what you have to do even when you don't want to do it."
This is a disciplined leader!



Bob Urichuck is an International Speaker, Trainer and Best-Selling Author. Learn personally from Bob
in the areas of Sales, Motivation, Leadership and Team Skills. Bob presents a series of great ideas
and strategies with combination of facts, humor, and practical concept in a high-energy and
self-discovery process that you can apply right away to achieve results. Subscribe to Bob's Free
Newsletter, worth $297, visit http://www.BobU.com Now!




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