Manifesto by dudu520


									UK Publishing Media Manifesto – April 2005
UK Publishing Media is an £22bn alliance of newspapers, magazines, books and data
publishers, which collectively represents one of the largest investors in the rapidly
expanding information society
The UK publishing industries generate more than £22bn in sales annually - around 30 per cent of a
great UK success story, the creative industries. Publishers in particular have grasped opportunities
offered by the new technologies and are leading long-term investors in digital content and on-line
services. Publishing employs some 140,000 people and generates a significant trade surplus from
more than £2bn in export revenues. UK publishing helps UK plc to extend its influence throughout the
globe, both generally through the UK's powerful newspaper titles as well as in hundreds of critical
specialist markets. The organisations representing national and regional newspapers, magazines and
business-to-business media, books and journals and data publishing have come together under the
umbrella of UK Publishing Media jointly to represent these businesses. In addition to thousands of
accompanying on-line services, publishers also drive most UK – and many international – exhibitions,
events, directories, newsletters and information services.

This manifesto outlines policies the publishing industries would like to see adopted by any political party
wanting to run UK plc.

 Protect freedom of                           Ensure advertising is                       If you want people
 expression and a free                        legal, decent, honest and                   to read - don’t tax
 and diverse Press                            truthful                                    reading
 Freedom of expression, through a free        A robust and competitive economy            For much of the second half of
 and diverse Press and publishing             requires freedom of commercial              the last century successive UK
 industries, and freedom to publish, is an    expression - the freedom to promote         governments have been
 essential part of a democratic society.      legal products and services through         persuaded by the arguments in
 While the principle is enshrined in the      advertising and sales promotion             favour of not taxing reading
 European Convention on Human                 techniques in ways which are legal,         and these are as clear as ever:
 Rights, which is incorporated into UK        decent, honest and truthful.                • A well-informed, functional
 law, governments face endless                                                            population is a literate one
 enticements to nibble at this freedom so     Publishing media, together with             • A literate population requires
 fundamental to a democratic society.         advertisers and their agencies, have        the stimulus to read
 The Government should                        maintained a self-regulatory system for     • This stimulus comes through
 • Reaffirm its commitment to freedom of      more than 30 years which has gained         books, newspapers and
 expression, introduce freedom of             the respect of the public and legislators   magazines
 expression audits of all new legislative     alike and which, in 2005, was               • VAT on publications would
 proposals, reform defamation law and         expanded to include broadcast media in      force the closure of large
 the Official Secrets Acts 1911-1989,         a one-stop-shop to handle consumer          numbers of newspapers and
 and oppose „regulatory creep‟                complaints.                                 magazines
 threatening to constrain internet            The Government should                       • VAT on publications would
 publishing                                   • Reaffirm its support for the voluntary    remove an important stimulus
 • Reaffirm its commitment to a self-         self-regulatory system of non-broadcast     for
 regulatory system for the Press              advertising and sales promotion             UK content creators
 • Consult publishers fully on the future     • Ensure that future co-regulation of       • While education is the key
 framework of media ownership                 broadcast media does not threaten the       investment to ensure
 regulation.                                  proven self-regulatory system of non-       economic development,
 The Government should not                    broadcast media.                            literacy is at the core of any
 • Introduce new controls over Internet       The Government should not                   educational curriculum.
 and other media publication, by statute,     • Seek to impose ever more stringent        The Government should
 co-regulation or other compulsory            controls and bans on commercial             • State clearly that it will not
 systems, including rating or filtering, in   freedom of expression through banning       tax reading
 addition to the multiplicity of existing     advertising which is legal, decent,         The Government should
 civil and criminal laws that already         honest and truthful about legal products    not
 restrain publication                         and services                                • Be persuaded that
 • Introduce or foster privacy law in any     • Seek to inhibit unnecessarily and         harmonisation of tax at EU
 form damaging to freedom of                  unreasonably the use of data legally        level requires a tax on reading
 expression.                                  held for direct marketing activity.         in the UK.
   Recognise and protect                  Encourage e-                               Super-retailers must not
   intellectual property                  Friendliness...                            have power to censor
   Digital content is intellectual        UK Publishers are huge investors in        the Press
   property, as much the property of      digital content - essentially online
                                                                                     The main route to market for
   the rights owner as any other form     services and products which offer
                                                                                     newspapers and magazines is
   of property and recognised as such     information, news, opinion,
                                                                                     through a complex supply chain
   both in law and through                entertainment or analysis.
                                                                                     ensuring the widest achievable
   international treaty.
                                                                                     availability of the greatest possible
                                           These services are also very often
                                                                                     diversity of news, opinion, ideas and
   In the information society,            key trading hubs, for local, academic
   advances in communication              or business-to-business communities
   technology will mean that content      as well as broader communities such
   will become increasingly more          as music or the arts, lifestyle and        As multiple retailers take an ever-
   valuable, and investment in            lifestage, interests and pursuits.         greater share of sales of newspapers
   intellectual property will become                                                 and magazines the fear grows that
   more critical.                         UK publishers prefer governmental          they will want to control the Press
                                          moves that encourage a self-               supply chain as they do most others.
   The UK is particularly strong in IPR   regulatory approach to online trading,     In the case of the newspaper and
   related industries, and the            supported by existing laws governing       magazine supply chain they would
   exploitation of this advantage         commercial activity.                       gain the power of decision over which
   requires their protection.                                                        publications reach the market. In
   The Government should                  The UK must play a leading role            short, to assume the power of
   • Recognise intellectual property      ensuring an e-friendly approach is         censorship.
   rights as an increasingly important    adopted at European and
   and innovative dynamic in a            international levels.                      While publishers strongly support
   knowledge economy                      The Government should                      moves to update the supply chain,
   • Develop and exploit the economic     • Construct policies which make the        bringing improved service levels and
   potential of IPR industries as a       UK a destination of choice for the         reduced waste, they also believe
   priority of industrial policy and      development and trading of online          such essential changes are best
   reaffirm support by ensuring           services                                   achieved in a consensual way by the
   adequate legal protection for          • Combat policies, especially at the       industry itself.
   intellectual property and related      European level, which might impinge        The Government should
   rights                                 on content and advertising legal in        • Accept that a free and diverse Press
   • Implement anti-piracy and            the UK                                     needs a secure route to market and
   counterfeit measures in the UK and     • Encourage consumer confidence in         that absolute territorial protection for
   campaign internationally for the       e-commerce transactions by fostering       supplies is the only way to achieve
   implementation of relevant trade       high trading standards through self-       this.
   related treaties such as TRIPS and     regulatory redress mechanisms.             • Encourage a consensual outcome
   other World Intellectual Property      The Government should not                  • Discourage super-retailers from
   Organisation (WIPO) conventions.       • Allow UK companies to be exposed         seeking a position where they could
   The Government should not              to laws in other countries when            jeopardise freedom of expression and
   • Allow copyright protection to be     pursuing trading practices legal in this   a free Press.
   undermined by short-termism in         country                                    The Government should not
   consumer debate or the                 • Allow privacy arguments unduly to        • Regard freedom of expression and
   development of “grey” markets          restrict legitimate commercial activity.   a free and diverse Press as an issue
   • Endanger future creativity by                                                   able to be to safeguarded by a
   unduly favouring lenders and                                                      competition authority.

In summary...
UK plc can be justly proud of its robust publishing industries. They are world class –
and in many respects, best in class.

Publishers of newspapers, magazines, journals, books and data are leaders in a wide variety of new and
exciting related ways which will ensure that their core businesses continue to thrive in the changing market
conditions of an information - and e-information - society. UK Publishing Media represents an important
area of growth for UK plc. We ask any political party seeking to run UK plc to be aware of the diverse
contribution our £22bn sector makes within the creative industries and urge that policies are developed
which encourage this growth to continue. Thank you for your support.
Periodical Publishers Association
Queens House
28 Kingsway
London WC2B 6JR
tel: 020 7404 4166
fax: 020 7404 4167
Ian Locks, chief executive

Newspaper Publishers Association (NPA)
34 Southwark Bridge Road
London SE1 9EU
tel: 020 7207 2200
fax: 020 7928 2067
Steve Oram, director

Publishers Association (PA)
1 Kingsway
London WC2B 6XF
tel: 020 7565 7474
fax: 020 7836 4543
Ronnie Williams, OBE, chief executive

The Newspaper Society (NS)
Bloomsbury House
74-77 Great Russell Street
London WC1B 3DA
tel: 020 7636 7014
fax: 020 7631 5119
David Newell, director

To top