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4 Quick and Easy Steps to Tracking Your Web Results

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					4 Quick and Easy Steps to Tracking Your Web Results    1




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results    2




                                   Presented by

                       Dennis Becker
                http://www.Earn1KaDay.com




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                     3


       Published by:

       Ken Scovill
       538 Golf Course Road
       Hamilton, Montana 59840         USA

       1WiseOwl.com

       Copyright © 2008 – Ken Scovill. All rights are reserved. No part of this
       report may be reproduced or transmitted in any form without the written
       permission of the author, except for the inclusion of brief quotations in a
       review.

       Note: This e-book is optimized for viewing on a computer screen, but it is
       organized so you can also print it out and assemble it as a book. Since
       the text is optimized for screen viewing, the type is larger than that in
       usual printed books.




                                      Disclaimer


This report has been written to provide information about how to use Google Analytics to
track and report your web statistics. It is sold with the understanding that the author and
publisher are not engaged in rendering web statistic services. If website monitoring, link
tracking or other expert assistance is required, the services of a competent professional
should be sought. Every effort has been made to make this report as complete and
accurate as possible. However, there may be mistakes in typography or content. Also,
this report contains information on utilizing Google Analytics as a tool only up to the
publishing date. Therefore, this report should be used as a guide – not as the ultimate
source of web statistic and link tracking information.

The purpose of this report is to educate. The author and publisher does not warrant that
the information contained in this report is fully complete and shall not be responsible for
any errors or omissions. The author and publisher shall have neither liability nor
responsibility to any person or entity with respect to any loss or damage caused or
alleged to be caused directly or indirectly by this report.

If you do not wish to be bound by the above, you may return this report for a full
refund.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results     4



                           Message From The Author



Hello, I’m Ken Scovill.

I’ve run a couple of home based businesses
over the years including a cabinet shop and a
contracting business. I also did my stint in
Corporate America for 13 years, 6 of which were
spent mostly working overseas.

I currently live in Hamilton, Montana, USA with
my wife and 2 children and also have an older
son who is now a civil engineer and lives just 50
miles down the road.

I enjoy golf, woodworking, doing things with my
family, and enjoying the outdoors of Montana
and all that it has to offer. According to my wife
I can also be a bit of a 'geek'. I actually still get
enthralled with computers and technology and
totally love to learn new things.

I love to build and create things. It has always
been my dream to build an online business that
allows me to put some of that initiative to work
and to share with others. To me, the creation
and marketing of info-products is as close to the
ideal business model as one can get.

This report is simply one more step towards
achieving that dream. I sincerely hope that you
get something out of it that you will use and
take action toward achieving your own dreams.



 Ken Scovill
1WiseOwl.com




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results        5



        "4 Quick & Easy Steps to Tracking
                Your Web Results”



                                    Contents



Introduction ……………………………………………………..…                   6
       What Can I Track

Let’s Get Started ……………………………………………..…… 8
       The Sign Up Process
       Your Website Profile

Installing Your Tracking Code ………………………..……………..… 11

Link to Your Adwords Account (optional) ………………………. 15

Setting up Goals and Funnels (optional) ……………………….. 15

Using Filters (optional) ……………………………………………. 19

Tagging your ad campaigns ……………………………………… 21

Simple Link Cloaking ……………………………………………… 26

Conclusion ………………………………………………………….. 27

Resources ………………………………………………………….. 29




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                 6


        "4 Quick & Easy Steps to Tracking
                Your Web Results”


Introduction
When I first started online a couple of years ago all of the research that I read
and respected clearly indicated that once you had your marketing ‘system’ in
place (sales page, opt-in page, thank you / download page, and various
advertising campaigns) it was absolutely critical that you Track Your Results.

After all, how can you possibly know how well you are doing if you don’t have any
idea where your customers are coming from? How long do they stick around?
What parts of your website are they interested in? How many click through to
which of your offers? What percentage sign up for your newsletter or special
offer? Do they then follow through with the confirmation process? Download?
You get the picture.

Also the experts all recommend A/B split testing on the various elements of your
system in order to see what works best and improve conversions on sales and
opt-ins. Get your first advertisement, sales letter, or squeeze page out there.
Then start alternating in slightly different versions with varying headlines, colors,
bullets, etc. Stick with the best performer and try it again with another variation.
And how do you know which one performs the best? Track Your Results.

Now comes the interesting part… (drum roll please). No one ever really tells
you HOW to do this. It’s not exactly a glamorous subject.

Initially, I tried using the statistics that my web hosts provided. I quickly
discovered that their information was very generic, hard to understand and
virtually useless.

I tried to figure it out by observing what some of these experts were doing but
there is unfortunately little guidance out there. Luckily, I absolutely love looking
at case studies. And in good case studies, they usually share their traffic
results. While there are tons of basic web statistics programs out there I noticed
that the case studies examples usually came from versions of AWstats (an open
source program) or statcounter (offers both free and paid versions).

As time has gone on I’ve noticed more and more have been switching over to
Google Analytics. Google purchased a statistics program a number of years ago
called ‘Urchin’ and converted it to use with their abundance of data. A great
combination. The only problem is that Google’s instructions tend to be a bit


Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                  7

convoluted and confusing, often offering much more information than necessary
and ultimately confusing the issue. To me, this really makes it difficult to get
started.

Oh, if only there was a set of straight-forward, simple instructions to help basic
Internet Marketers track what is going on in their world using a comprehensive
and free tool such as Google Analytics?

That is the purpose of this report.




What Can I Track?

Google Analytics was originally set up to provide statistics for tracking Adwords
campaigns. But it’s not just for Adwords anymore. What I like about it is that
now you can track every single visitor from the time they click into your site
through what actions they take at your site including actual conversions. You
can now track each click that was created through specific:

           •   Ads you have placed
           •   Keywords
           •   Search engines
           •   Email promotions
           •   Even offline promotions

This gives you the exact information you need to know what’s going on and be
able to improve upon your site’s content and design such as:

   •   What advertising campaigns are most effective?
   •   Where are my visitors coming from and what do they do on my site?
   •   Which keywords are most effective and lead to conversions?
   •   Which customer segments convert the best?
   •   What geographical areas convert the best?
   •   Why do so many people leave my site without doing what I want?
         o Where do they go to?
   •   What site content are most people interested in?


Do you think that all this information would be useful to you?

I agree.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                            8

Let’s Get Started

There are four basic steps to begin tracking your website and links.

              1. Sign up for an account at Google.
                     (If you already have an Adwords, Adsense or Gmail account,
                     you only need to register at Analytics.)
              2. Create a profile for your website.
              3. Add the Analytics tracking code to all of the pages you wish to
                 track.
              4. Tag all of your advertising links for tracking




The Sign Up Process

If you don’t already have a Google account of any kind (Adwords, Adsense, or
Gmail accounts will all link with your Analytics Account) then you first need to
create an account at Google by going to their home page. Once there click on
Business Solutions -




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                           9

Then click on Analytics -




Now you can either sign in with your existing account or create a new one –




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results    10

The New Account Screen –




Profile Setup for New Users -




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                            11

Enter your website’s URL. Make sure to select either http:// or https:// from the
drop down menu. Enter a nickname for this account in the Account Name field
and click Continue. Google will then ask you for your personal information and
then ask if you accept their terms of service. Read the Terms of Service and, if
you agree, select the Yes checkbox and click Create New Account to continue.




Note: You have 2 options here: the 'Legacy code' version from the Urchin
platform or the 'new tracking code' which include additional coding to work with
upcoming Google Analytics features. Both work fine. The choice is yours.



Installing Your Tracking Code

The Tracking Instructions page that appears contains the tracking code that
you'll need to paste into each page of your site. You’ll want to start with your
‘home’ page, usually the ‘index.htm’ or ‘index.html’ page. Click once in the box to
highlight all the code. You’ll next need to copy and paste this code into the
bottom of the content on each of the website pages that you wish to track. It
goes immediately before the </body> tag as shown below.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                 12

In order to accomplish this you’ll need to open each web page that you want to
track with an html editor such as Frontpage or Dreamweaver. I prefer to use a
free open source editor called NVU (now updated and known as Kompozer)
which you can obtain here.



 I am going to take a huge leap of faith here and assume that since you have a
 website you already know how to use an html editor to work on your web page
 and an ftp program to upload the new version to your host.



This is the spot at the bottom of your page to insert the code –




This specific page is a simple redirect just like you might use to redirect to an
affiliate product sales page.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                              13

And with the code inserted you now have this –




Make sure that the code is entered into the “source” view of your editor and does
not show up as ‘text’ when you view the page with your browser.


Now all that is left is to upload the updated web page to your host with an ftp
program such as SmartFTP or Filezilla and replace the old version with the new
one.



     Tip: Google Analytics tracking code is unique for each account and
     each profile within that account. To find your personalized tracking
     code at any time:
            From the Analytics Settings page, find the profile for which you
               need tracking code in the Website Profiles table
            Click Edit in that profile's Settings column. The Profile Settings
                page appears
            Click Check Status at the top-right of the table




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                14

As soon as you create a new profile listing for your website, Google will display a
warning, “Tracking code not verified” until your updated site goes live and the
system detects the code. Google Analytics will continue to check to see that the
code was installed correctly on the home page of your site or you can check it
manually from the Settings page.




You can double check your code by opening your web page in your browser and
selecting View Source from the Page Menu. It should look exactly as you
copied it with your account number included and appear immediately before the
</body> tag at the bottom of your page.
If your tracking code has been installed correctly, and you're still not seeing any
data after 24 hours, go to Google Analytics help and look here.


 Tip – If the site that you want to track is a blog using Wordpress or the like,
 insert your code at the bottom of the ‘Header’ or ‘Footer’ files in the Theme
 Editor.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                 15

Link to Your Adwords Account (optional)

If you currently have an Adwords account, you can import cost data from your
Adwords campaigns. To link your Adwords and Analytics accounts, simply log in
to your Adwords account and follow the steps provided under the Analytics tab.




Setting up Goals and Funnels (optional)

Now, if you’re like me, you are thinking “What the heck are Goals and Funnels
and why would I want to add more confusion to what I already have?” Well it just
depends on the level of tracking that you wish to perform and what your website
is set up for.

If your site is set up strictly for content and you’re only interested in knowing
about your visitors, where they come from, what pages they visit and how long
they stick around, then you’ve probably set up as much as you need to.

But if your site is set up to guide visitors through a ‘process’ or a series of pages
(this would be your ‘funnel’) to ultimately end up at a ‘goal’ page such as an opt-
in or a download page, you may want to track exactly how that visitor travels
through that funnel to see exactly how many make it all the way to the goal page.
And, for those that don’t make it all the way to conversion, this gives you an
avenue to find out exactly where they are dropping out or losing interest. With
this information you would know exactly where something might need to be fixed
or split tested for better results.

A good example of this would be if your site was set up where a visitor first
comes in by whatever means to an opt-in page, signs up for an incentive, gets
presented with a One-Time-Offer, accepts or declines, goes on to a thank you
page and eventually a download of the incentive.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                              16

By setting up your ‘Goal’ as your download page and the other pages as your
‘Funnel’ you can track your visitor all the way through the process.

To set up your first Goal, go to your Analytic Settings page and click on ‘edit’ for
the website profile you want. This will take you to the Profile Settings page
where you can define your Goals. Find the ‘Goals’ section and click on the ‘edit’
button.




This will take you to a screen where you can put in your goal details.




Enter the Goal URL. Reaching this page registers a successful conversion. For
example, a sign up confirmation page, a checkout complete page, or a thank you
page. Notice that you only need to show the “/download.html” and not the entire
website url.

Enter the Goal Name as you want it to appear in your Google Analytics account.

Turn the Goal On or Off depending on whether you want this tracked at this time
or not. Normally you would want this turned on and active.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                             17

Now, if you’re only interested in, say, newsletter signups, you would just set your
“Completed Signup” URL as:

http://www.yoursite.com/Thankyouforjoining.htm (or whatever your opt-in
success page is called). Click ‘Save Changes’ and you’re done.

No need to set up a funnel. I like simple.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                          18


Setting up your Funnel

In the case where you might have a shopping cart or some other more extensive
process to track, you would want to enter the process page sequence into your
‘Funnel’ in the following section. Here is an example of how this might be used:




Click on the ‘Save Changes’ button on the bottom and you are set to go.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                               19


Using Filters (optional)

Using filters is not required but Google Analytics provides a variety of ways to
help set up which data you want to see and how you see it. For this discussion I
am only going to point out the 3 pre-defined filters that Analytics provides. For
information on how to use or set up the custom filters that are available you can
go here.

These are the 3 pre-defined filters that Analytics provides:

       •   Exclude all clicks from a domain (hostname): use this filter to
           exclude clicks that originate from a specific network, such as your
           internal work network.
       •   Exclude all clicks from an IP address: this filter works to exclude
           clicks from certain sources. You can enter a single IP address, or a
           range of addresses
       •   Include only traffic from a subdirectory: use this filter if you want a
           profile to report only on a particular subdirectory (such as
           www.example.com/motorcycles)


The only one that I actually use at this time is to exclude all clicks from my own
computer network. This prevents any clicks that occur from the regular
maintenance of my sites to skew the traffic results that I get.


To set this up, go to your Analytics Settings page and click on the ‘Filter
Manager’ link.




On the Filter Manager page click on ‘Add Filter’.


Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                             20




Put in your filter name and choose the filter type. In this case it would be
‘Exclude all traffic from an IP address. Fill in your computer or network IP
address. (If you don’t know this you can get it from your IP provider). Notice that
the filter uses special characters to help with the ‘matching’ process. It’s worth
clicking on the explanation link to get a better understanding of what your options
are. Then click on the domain profiles that you wish to include in this filter and
click ‘Add’. Click ‘Finish’ at the bottom of the page and you’re done.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                  21

Tagging your ad campaigns


This is perhaps the most important and least utilized benefit that Google
Analytics provides. By placing a 'tag' from Analytics at the end of your
advertising links that you use to bring traffic to your site, Analytics can then tell
you exactly which link a visitor is coming from. A 'tag' is simply a short group of
words that you provide which enables you to identify and track each specific link.

Google Analytics requires that you provide 3 tag words at the end of your link to
correctly identify it for tracking purposes. Google calls them the Source, the
Medium and the Campaign Name. To correctly identify them as 'tracking
devices' and not as part of the domain name you need to separate them from the
domain name with a '?' (question mark).

So, if I was writing an article to submit to EzineArticles to promote this report,
I would want the link to the sales page in my Resource Box to look like this:

       Your Domain Name             Sepa       Source       Medium    Campaign or
                                    rator                             Product Name
  http://www.MyWebsite.com/            ?    EzineArticles article1       4QandE

       http://www.MyWebsite.com/?,EzineArticles,article1,4QandE

In other words,

       http://www.MyWebsite.com/?,Source,Medium,ProductName



Let's try another one. I have a blog and I want to track the clicks that I get on an
affiliate banner I placed in the sidebar for 'Atomic Blogging'.


       Your Domain Name             Sepa       Source       Medium    Campaign or
                                    rator                             Product Name
      http://www.Blog.com/             ?       myblog       banner1     AtomicBlog

       http://www.MyBlog.com/?,myblog,banner1,AtomicBlog


Hmmm, not too bad.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                 22

One More... I put out a weekly newsletter to my subscribers via email. In
issue #21 I have placed a small promotion with an affiliate link to Atomic
Blogging.


       Your Domain Name              Sepa       Source      Medium   Campaign or
                                     rator                           Product Name
http://www.MyWebsite.com/uses/          ?    newsletter21   email     AtomicBlog

       http://www.MyWebsite.com/uses/?,newsletter21,email,AtomicBlog

See how this enables you to differentiate between 2 totally different advertising
campaigns for Atomic Blogging?


Seem too easy? Well, unfortunately, you are absolutely right. But it really
doesn't get too much worse. Google actually uses some fairly messy syntax that
goes in place of the commas in the tracking code that looks like this:

utm_source=(Source)&utm_medium=(medium)&utm_campaign=(ProductName)

Now, don't panic! As you can see, Google has only replaced each comma with
utm_xxxxxx=. Not nearly as confusing as it looks.

And the really good news is that Analytics also gives you an easy-to-use tool that
actually builds those links for you called 'URL Builder'. For some unknown
reason they do seem to make it particularly hard to find, but you can access it
here.

This is the actual link just in case that hyperlink doesn't work for some reason.

http://www.google.com/support/googleanalytics/bin/answer.py?
answer=55578&topic=10998




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                             23




Simply fill in the form (only the Website URL, the campaign Source the
campaign Medium and Campaign Name are *required*). Click on the
‘Generate URL’ button and your tagged link will be generated for you.


Now you only need to highlight it, copy and paste it into your ad, and you are set
to go.


You'll notice that there are a couple of extra variables that you can use in there
too. They are optional and could be used if you were interested in doing some
A/B Split testing with your ads. For example, you could use 'Term' to mark your
ads using different keywords in your ad to see which keywords perform the best.
You could also use a variable in 'Content' to track which version (headline,
copywriting, color) of your advertisement works the best.

For now, let's leave those for when you become more advanced and comfortable
with the process. The key right now is to keep things as simple as possible and
only use the bare minimum of tags you need to get your desired results.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                               24

Let's now take another look at that last example that we did above with the
newsletter issue #21 and the affiliate link for Atomic Blogging.




Fill out the form with your 'tag' words. Click the 'Generate URL' button and your
code magically appears in the bottom box.

Highlight it, copy and paste, and voila.... your finished link is ready to use.

http://www.MyWebSite.com/uses/?
utm_source=newsletter21&utm_medium=email&utm_campaign=AtomicBlog


Just to verify that only the commas have been changed, let me highlight what
URL Builder has changed from our earlier examples.

http://www.MyWebSite.com/uses/?
utm_source=newsletter21&utm_medium=email&utm_campaign=AtomicBlog

See, if you replaced the highlights with commas we would have exactly what we
had built originally.

       http://www.MyWebsite.com/uses/?,newsletter21,email,AtomicBlog



Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                   25


Let's look at one more example. In my promotion for this report I want to place
and track a classified ad at USFreeAds.

       Your Domain Name              Sepa      Source       Medium     Campaign or
                                     rator                             Product Name
   http://www.MyWebsite.com/            ?    USFreeAds classified         4QandE

I enter that data into URL Builder and out comes

http://www.mywebsite.com/?
utm_source=USFreeAds&utm_medium=classified&utm_campaign=4QandE

Now all that's left is to highlight it, copy and paste it into my ad and get the ad
posted.

Starting to make sense?



Here are some simple guidelines to keep in mind as you get started:

   1) Tag only what you need. Keep your tags as simple as possible.

   2) Only tag those links that you put out on the web yourself manually in any
      of the forms of advertising that you use. This would include banners, text
      links, classified ads, etc and any links inside your email messages and
      newsletters or blogs.

   3) Don't forget to use tags in the links you create for your reports and ebooks

   4) You do not need to add tags to any of your Adwords campaigns. Analytics
      automatically tracks all of your Adwords campaigns and your paid
      keywords.

   5) Google automatically detects the search engine name and keyword
      names from ‘organic’ search engine results and also detects referrals from
      other websites to yours and displays them in your reports without specific
      tagging.


That’s it! You’re in business and can now track just about any kind of link that
you want to put out there.




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                  26

Simple Link Cloaking

Don’t like the look of that huge busy link? Me neither. Here’s a fairly easy way to
create a simple ‘re-direct’ on your website using PHP code.

So my tracking link looks like this:

       http://www.mywebsite.com/MyProductSalesPage?
       utm_source=USFreeAds&utm_medium=Classified&utm_campaign=produ
       ct1

I want the link that I actually place in US FreeAds to look like this:

       http://www.mywebsite.com/recommends/product1

To do this:

       1) With your FTP program, log in to your website and create a folder in
          your public_html file which you will name 'recommends'.

       2) Open up your favorite HTML editor and create a new page.

       3) In the ‘code’ or ‘source’ view, delete everything and copy and paste in
          The code below

          <?php
          header(“Location: http://www.mywebsite.com/MyProductSalesPage?
          utm_source=USFreeAds&utm_medium=Classified&utm_campaign=pr
          oduct1”);
          ?>

          After ‘Location: ‘ just copy in the tracking or affiliate link that you want
          to mask or re-direct.

       4) Click File, click Save As and save the page as product1.php. (Make
          sure that you save it as a ‘.php’ file. This is very important – if you
          save it as an .html or .htm file, it will not work)

       5) Upload this page using your FTP program to the recommends folder
          That you just created in your public_html folder.

Now, when you want to share this link with your subscribers or place it in an ad,
simply type:

       http://www.mywebsite.com/recommends/product1

and your customers will be redirected to the product’s sale page using your new


Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                27

tracking or affiliate link.

Anchor text for articles, forums, classified ads and blogs

For masking your link for use in article resource boxes, forums or even classified
ads you can replace the tracking link with anchor text using a form similar to this:

<a href="http://www.MyHugeBigUglyLink.com">4 Quick and Easy Steps</
a>

bb code for bulletin boards or forums:

      [url=”http://www.MyHugeBigUglyLink.com”]4 Quick and Easy Steps[/url]

Once inserted these would read simply as my 4 Quick and Easy Steps.

Most of these types of sites have tools or buttons on their data entry screens to
automatically do this process for you.


That’s it! Of course, there are many other ways to dress up your links, but these
basic methods work pretty well.



Conclusion

Well, there you have it. I sincerely hope that this step-by-step guide totally
eliminates much of the learning curve for setting up and utilizing Google Analytics
without having to dig through pages and pages of Google’s instructions chasing
link after link trying to find the answers. My goal was to provide easy step by
step instructions that even someone who has never considered tracking their
statistics could easily implement in a short period of time.

I also hope that you will now take action and begin tracking your statistics and
results in order to improve your sales and conversions. After all, that’s really
what we are all here for.

Please take action now. NO action = NO results = NO improvement

So Get Tracking!!

  Ken Scovill


Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results                                28

Note: There are a couple of more features that you can implement with Google
Analytics. One is ‘e-commerce transaction’ tracking for those of you who use
shopping cart software on your site and would like to track actual $ sales figures.
This requires the use and editing of some java code and is really beyond the
scope of what I am trying to accomplish with this report. The other is ‘allowing
other users’ to come into Google Analytics and manage all this stuff for you
which really doesn’t apply here either.


If you would like to learn more about these features or if you run into problems
with any of the steps that I have provided you can go to Google’s help and
support section here:

       http://www.google.com/support/googleanalytics/?hl=en


Also, I don’t know why Google makes the URL Link Generator tool so hard to
find, but should the links that I provided in that section above ever not work, here
is the text link again:

       http://www.google.com/support/googleanalytics/bin/answer.py?
       answer=55578&topic=11097




Copyright © 2008 - Ken Scovill – All Rights Reserved
4 Quick and Easy Steps to Tracking Your Web Results               29

Resources


Following are the main tools used in the making of this report:


SmartFTP (FTP software) (free)

http://www.smartftp.com/download/


NVU (HTML editor) (free)

http://nvudev.com/index.php


KompoZer (HTML editor) (free) (the new NVU)

http://www.kompozer.net/


Kevin Riley's Recipe for Quick and Easy Product Creation

http://www.recipeforproductcreation.com/




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