S o u t h A f r i c a n A d v e r t i s i n g R e s e a r c h F o

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					                                                                                                  TAMS COUNCIL MINUTES 23 JULY 2009




                                          S o u t h                   A f r i c a n
      A d v e r t i s i n g                             R e s e a r c h F o un d a t i o n
                                         Association Incorporated under Section 21 Reg. No. 73/1617208


        MINUTES OF A MEETING OF THE SAARF TELEVISION AUDIENCE
     MEASUREMENT COUNCIL HELD ON THURSDAY 23 JULY 2009 AT 14h30 AT
            THE SAARF OFFICES, 54 QUEENS ROAD, BRYANSTON


1.         PRESENT:

           Candice Ulrich                                                      Lisa Botha
           Claire Welch                                                        Martin Urry
           Clive Corder                                                        Michelle Bohme
           Damir Adamovich                                                     Mpho Mokone
           Errol Burrows                                                       Rodney Chalmers
           Heather Kennedy                                                     Sheena Spies
           Kobus Van Staden                                                    Tshifhiwa Mulaudzi

           Apologies were recorded for Angy Hammond, Brenda Wortley, Dimitri Martinis,
           Ettienne van den Berg, Jennifer Daniel, Kami Pregaladhan, Nicola Moggee, Nisha
           Jones, Vishwa Mohan

2.         APPROVAL OF THE MINUTES OF THE MEETING OF 25 June 2009

           The minutes of the meeting of 25 June 2009 were approved and signed by the chair.

3.         FINALISING OF THE AGENDA

           The agenda was agreed. Some points were included under AOB.

4.         TV SECTION ON AMPS

           Respondents will be able to get coloured TV logo prompts on DS-CAPI now that DS-
           CAPI has been introduced from AMPS 2010A. It was also agreed that there will be
           no pilot for this and if there are changes in results, it will be accepted by all. Some
           administrative issues on this will be discussed later.

5.         PVR

           See presentation.

           AGB Nielsen will ship unitam meters from overseas and install them in 50 households
           free of charge to measure PVR. They will give time lines on this proof of concept
           process at the next TAMS council meeting.



                                                                                                                                 Page 1 of 2
                                                   54 Queens Road, Bryanston
                                   P O Box 98874 Sloane Park 2152 Tel: (011) 463-5340/1/2
                                         Fax: (011) 463-5010 Fax to Email: 0866 353 592
                                e-mail address: saarf@saarf.co.za Website: http//:www.saarf.co.za

Directors: L Benjamin; R Chalmers; C Daniels; S F du Plessis (Chair); Q Green; P Haupt (Dr) (CEO); N F Holdsworth; L Holley; P Middleton;
           N J Scorer; M Siluma (Vice Chair); T Stafford; B Wortley
                                                                                                 TAMS COUNCIL MINUTES 23 JULY 2009


6.         PANEL STATUS AND VIEWING TRENDS

           See presentation.

7.         UNIVERSE UPDATE

           The official move to the new universe update is Monday the 3rd of August 2009. The
           data for that day will be delayed and released on Tuesday 4 August 2009 as Damir
           needs to do some checks first.

           A sub-committee has been formed to look at the current RIM weighting variables.
           This group was supposed to meet for the first time on Thursday 23rd July 2009 at
           13h00 at SAARF and role players were to bring a list of their major target markets.
           Unfortunately this meeting was postponed to Wednesday the 5th of August 2009 due
           to unavailability of key stakeholders. The meeting will start at 9:00 and end at 10:00,
           after which the TV workshop will start from 10:00 and will last the whole day
           (attendance by invitation only).

8.         AOB
8.1        Telmar vs. Arianna Disjoint

           SABC had a problem with the start and the end time of the confederation cup and
           this resulted in problems with FIFA. Martin from Telmar will follow this up.

8.2        TV Workshop

           Peter Thomas will facilitate the TV workshop (attendance by invitation) to be held on
           Wednesday the 5th of August 2009 at 10:00.

8.3        DDT Measurement

           AGB Nielsen will install measuring equipment into SABC test panel to prove to the
           industry that they can measure DTT (including event data). They will be ready with
           time lines on this proof of concept process at the next TAMS council meeting.

8.4        990 Decoder problem

           Sorted

9.         NEXT MEETING DATE

           The next meeting will be held on Wednesday the 5th of August 2009 from 9:00-10:00
           at the SAARF offices. All TAMS council members are welcome to attend this
           meeting.


Signed as a true record of the proceedings on this…………day of………………………..2009.


                                             __
Signature



                                                                                                                                 Page 2 of 2
                                                   54 Queens Road, Bryanston
                                   P O Box 98874 Sloane Park 2152 Tel: (011) 463-5340/1/2
                                         Fax: (011) 463-5010 Fax to Email: 0866 353 592
                                e-mail address: saarf@saarf.co.za Website: http//:www.saarf.co.za

Directors: L Benjamin; R Chalmers; C Daniels; S F du Plessis (Chair); Q Green; P Haupt (Dr) (CEO); N F Holdsworth; L Holley; P Middleton;
           N J Scorer; M Siluma (Vice Chair); T Stafford; B Wortley

				
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