ZIA ESTATES MARKETING STRATEGY OVERVIEW

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					ZIA ESTATES
MARKETING STRATEGY OVERVIEW
> Public Relations
> Digital Marketing
> Branding / Imagery / Identity



                         May 8, 2007
                                                            Page 2 of 7


                          This Marketing Strategy Overview presents the key aspects of DevelopmentPromo's Marketing Strategy.
                          The goal: to discern if this warrants a more detailed, Non-Disclosure limited, presentation of
                          this approach - The Marketing Strategy Prototype. I look forward to the opportunity to lead the
                          entire marketing operation for this community.

                          This Overview is divided into 5 parts:




                                            MARKETING FORUMS ON WHICH TO FOCUS




                                           CREATING AN IDENTITY FOR THE COMMUNITY




                                            THE 'MARKETING MACHINE'




                                            STEP 1 - CREATING AWARENESS




                                            FUTURE STEPS...




jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)
                                                          Page 3 of 7


                                                                 To begin, DevelopmentPromo.Com suggests this overall approach.

                                                        PRINT


                                                                                 COMMUNITY SIGNAGE
                       BILLBOARDS




                                                                                                              RADIO




                                                      THE ELEMENTS




                                                                                                TV




           DIGITAL / WEB

jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)
                                                         Page 4 of 7




                              STEP 1:
                              * Establish Property Name
                              * Establish Property 'Theme'




                                               STEP 2:
                                               * Create Logo
                                               * Create Color Palette




                                                                                STEP 3:
                                                                       * Create All Print Materials
                                                                        (Brochures, layouts, business cards,
                                                                                 stationary, etc.)




jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)
                                     Page 5 of 7


                                                                  To begin, DevelopmentPromo.Com suggests this overall approach.


                            START HERE:


                                                           Step 1:                                        Step 2:
                                                      Create Awareness                                 Create Demand




                  Step 5:
              Provide Updates




                                                                                                Step 3:
                                                                                            Measure Demand


                                                   MARKETING MACHINE




                               Step 4:
                          Connect Personally
                             & Close Sale

jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)
                                                                        Page 6 of 7


                                                                               The specific marketing awareness areas on which to focus...




                                                PRINT MATERIALS                              PRINT MEDIA                   SIGNAGE
          OUTDOOR

      create billboards and other        all print material -                     Provide newspapers / magazines      all community visuals,
      outdoor marketing signs,           brochures, business cards,               with visuals they can use in        entry-signs, street visuals,
      directional signs, etc.            stationary, etc.                         articles to promote the             etc.
                                                                                  property...




                                                                                           PRESENTATIONS
              multimedia website                 SEARCH ENGINES                            TO LOCAL ORG's.                        create an online
              with many compelling                                                                                                survey' to allow
                                                                                presentations to Chambers of         ONLINE
              sales messaging tools                                                                                               prospects
                                                                                Commerce, corporations , local       SURVEY
              - animation,             initiate 'pay-per-click' campaign,                                                         to instantly share
    WEB       narration, music,                                                 business organizations, schools,
                                       manage it, and try to maximize                                                             their preferences
              eBooks, etc.                                                      etc. to promote the property...                   with the team...
                                       'non-sponsored' listings, etc.




                                                                                            Connect with TV                    RADIO
                                               MOBILE
              entire multimedia                                                             reporters / provide                 Connect with radio
                                               'Pod-casts', Pocket PC                       them with short,
              presentation on                  eMercials, etc. in the                                                           stations / provide
              inexpensive, portable                                                         digital video clips of              them with MP3s,
                                               'MOBI' format to allow                       the property... make
   ECARDS     ECARDS, becomes                  our multimedia content                 TV                                        brief summations,
              the property's                                                                it easy for them to                 interviews with key
                                               to play on mobile                            show off the property
              businesscard                     devices...                                                                       players, etc.




            REALTORS
            Realtor(s) network to
            build awareness, connect
            with others...




jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)
                                                              Page 7 of 7




                                                                                 Step 4:
        Step 1:                 Step 2:                    Step 3:          Connect Personally              Step 5:
   Create Awareness          Create Demand             Measure Demand          & Close Sale             Provide Updates




                                                                             NOTE: The other 4 steps have articulated details
                                                                             on the specific marketing tools similar to the
                                                                             details provided in Step 1: Create Awareness.

                                                                             These details will be provided in the Marketing
                                                                             Strategy Prototype - requiring a signed Non-
                                                                             Disclosure Agreement.




jim muir :: jim@developmentpromo.com :: 817-690-MUIR (6847)