Is Search Engine Optimization Cost Effective?

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Is Search Engine Optimization Cost Effective? Powered By Docstoc
					                                                 Presented by Daniel Toriola


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                                            Is Search Engine Optimization Cost Effective?
                                                         By Donald Nelson



    Whenever I buy any Internet tool or service that is connected with my online businesses I always
ask myself, will this particular good or service bring me enough additional revenue to pay for itself? In
the language of marketing this is known as "return on investment" or ROI. It can also be called cost
effectiveness.

So what about search engine optimization (SEO)? Will I get a good return on my investment if I
purchase these services? Before you can answer this question you have to look at your business
model. How much do you earn if you get one or two extra sales that you would have not otherwise
gotten?

The answer varies from business to business. If you are selling low priced items then it might take a lot
of extra business to pay for the fees of search engine optimization. But in some industries, one or two
extra orders will more than pay for the fees of a search engine optimization specialist. In case you are
wondering these fees vary and some search engine optimization firms offer low-cost services, while
others require a substantial budget. The fees also depend on how many of your website's pages will be
optimized.

In any case, if your site is properly optimized you have a fighting chance of being found in the organic,
free search engine rankings. A well optimized site will pick up hundreds of extra visitors or if multiplied
by several months and even years it can run into the thousands. Suppose just a fraction, say one per
cent of these people, buy something from you then, depending on your business, you should easily be
able to afford the cost of having the site optimized by a specialist.

The good part of SEO is that it lasts for quite a while. If you are advertising in a pay per click program
like Adwords, then as soon as you stop paying, your traffic stops. Optimized sites, that have achieved
high rankings, usually stay in prominent positions for many months, and in some cases many years.

It is true that algorithm changes of search engines sometimes result in a website losing its position in
the search engine rankings, but this can usually be corrected with tweaking of the site. Just as you
have to service your car or other equipment, from time to time your web pages have to be serviced and
tweaked. If your site is built on sound principles and offers good content, then it should be able to
weather the changes in search engine algorithms.


Ez Search Engine Optimization
Search engine optimization tips & advice.
                                                                                                                    Page 1
                                                Presented by Daniel Toriola


If your website is an important part of your business plan, then you should take a look at your website's
visitor statistics, take a look at your competition and do whatever you can to improve your website so
that it achieves higher rankings in search engine queries for your most important keywords and
keyword phrases. If this is going to cost you some money to do, then don't worry about it, you will get
that money back from the new customers who will find you when your site is more visible in the search
engines.

Donald Nelson is a search engine optimization specialist and website promoter. (
http://www.a1-optimization.com) . He is also the editor and publisher of the A1-Article Directory located
at http://www.a1-articledirectory.com .




Search Engine Optimization Fast Start!
The ultimate beginner's guide to search engine strategy. Electronic book (PDF)
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                                                Presented by Daniel Toriola


                     Search Engine Optimization: Why Is Seo Web Promotion Important?
                                                             By Deanna Mascle



 Search engine optimization is a long term that confused many internet marketers so they usually
dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging,
My Space, or podcasting.

While it is good to diversity your marketing efforts and to pay attention to new methods, search engine
marketing has been around for a long time and it is not going anywhere. The simple fact is that some
estimates report 85 percent of internet users utilize search engines to find what they want on the
internet. That is why you cannot ignore search engine optimization.

Search engine optimization gets your site and its contents noticed by the search engines then ranked
well for the keywords your target audience uses to search. The more visitors then the higher your
revenue. That is a pretty simple formula for success.

So what is search engine optimization? Also known as SEO, search engine optimization simply means
including recommended design and content elements to your web site, blog, and/or RSS feed to make
it more attractive to search engines.

While the exact formulas that the top search engines use to calculate rankings are usually a closely
guarded secret, there are search engine optimization experts who can point out some easy ways to
optimize your site. And in fact, this optimization will only take a few minutes of your time and can
achieve dramatic results after the next search engine spiders your site.

However before you can really begin to work on SEO then you need to determine the most effective
keywords for your target audience. Once you have those keywords then you can incorporate them into
your page title, headlines, content, and alt tags.

Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it
keeps on working even when you do not. You do not need to constantly monitor or fund SEO
campaigns as they are self-sustaining once you set them into motion.

Deanna Mascle shares Search Engine Optimization tips and a free ebook "SEO Made Easy" at
http://establishyourepresence.info/searchengineoptimization.php




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                                              Presented by Daniel Toriola




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Search Engine Optimization: Why Is Seo Web Promotion Important?
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