Document Sample
599 Powered By Docstoc
					                                                              Media contacts

                                                              Bid4Assets:            Infopia:
                                                              Susan Getgood          Renee Maler
                                                              978 562-5979           925 968-9495
                                                              617 967-0169 cell
FOR RELEASE August 15, 2006                         

           Bid4Assets and Infopia announce integration of Infopia
   auction management tools with Bid4Assets popular auction marketplace
                  High volume merchant Neimans Jewelry to beta test integration

SILVER SPRING, MD and SALT LAKE CITY, UT (August 15, 2006) – Online auction
marketplace Bid4Assets, Inc. and Infopia, the leader in on-demand multi-channel eCommerce,
today announced the integration of Infopia’s auction management tools with the Bid4Assets
auction marketplace to allow high-volume sellers to more easily and efficiently conduct and grow
their auction businesses.

The integration lets sellers take better advantage of Bid4Assets’ high-touch customer service,
national reach and marketing support to find the right buyers while improving profitability through
Infopia’s automated, end-to-end solutions. Neimans Jewelry, a high-volume merchant that uses
Infopia’s Marketplace Manager and sells on Bid4Assets, will beta test the integration with new
auctions starting this week on Bid4Assets.

"Bid4Assets has always been a successful venue for our high-value jewelry auctions, and we’re
looking forward to being able to better integrate the Bid4Assets auctions into our business using
Infopia,” said Dave Robinson, general manager at Neimans Jewelry.

Bid4Assets focuses on high-value personal and real property, and develops long-term marketing
plans to support its elite sellers. Comprehensive search engine and Internet marketing plans
generate new buyers, while marketing programs on the Bid4Assets auction marketplace drive
buyers to specific auctions. Recent successful auctions include a large lot of Haitian art, including a
painting by Lyonel Laurenceau which sold for $4,000, a nearly 8-carat diamond ring which sold for
just over $7,000, 20 XBOX 360 Premium units sold as a single lot for $7,300 and a 1920 U.S. Gold
Saint-Gaudens Double Eagle coin which sold for $3,776.

“In an auction, the marketplace sets the final value of goods sold. But to get the right price, you
need to be in the right place, at the right time. For high-value personal property and real estate, the
right marketplace is Bid4Assets,” said Jeff Weingrad, president and chief executive officer of

“We are committed to helping our customers build successful businesses. Getting the right price on
Bid4Assets is the first step. By integrating with Infopia, we’ve given our high volume sellers the
tools they need to run their businesses more efficiently and profitably,” he added.
Bid4Assets and Infopia
August 15, 2006
Page 2 of 2

Infopia’s Marketplace Manager lets high-volume sellers better integrate their auction listings with
their back-end business operations, more easily and accurately process orders and manage
inventory in a more efficient manner. Customer relationship management gives sellers the ability to
target new offerings to past buyers who’ve purchased similar items, transforming simple
transactions into long-term relationships.

“We are excited to provide our merchants a seamless integration to the Bid4Assets marketplace,
extend their reach into new target markets and increase their revenue potential,” said Bjorn
Espenes, chief executive officer of Infopia. “Infopia will allow Bid4Assets sellers to more quickly
and accurately bring their offerings to the market, while proactively driving customer awareness
and promotions.”

About Infopia Corporation
Infopia provides the industry's most complete eCommerce platform, enabling businesses to fully
execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full
range of critical success factors, helping companies to optimize product merchandising, manage
the shopping experience, and maximize their presence through premier online marketplaces and
search engines. Infopia is headquartered in Salt Lake City, Utah. For more information, visit

About Bid4Assets, Inc.
Bid4Assets ( is the online auction marketplace for high value assets
like real estate, jewelry and rare collectibles that demand the marketing support and customer
service of a top notch auction house combined with the broad national reach of an online site.
Government agencies like the U.S. Marshals Service and the U.S. Department of Treasury as well
as an extensive community of private sellers rely on Bid4Assets to connect them with buyers
interested in unique personal and real property. Auctions have included everything from one-of-a-
kind historic cars, luxurious estates and spectacular jewelry to the Presidential Yacht Sequoia. The
privately-held company, launched in 1999, is based in Silver Spring, MD.