Barrons Fact Sheet
BACKGROUND First published on May 9, 1921, Barron's is America’s premier financial magazine, the most sophisticated consumer magazine of its type. Its first editor was Clarence Barron. AVERAGE CIRCULATION 312,561 (ABC June 30, 2007) EDITORIAL RESOURCES/OPERATIONS Number of Barron's news department personnel: 40+ Barron's press capacity: 224 pages U.S. printing plants: 17 READER PROFILE Corporate decision-makers, institutional investors, individual investors and financial professionals.
Average reading time: 2 hours and 12 minutes At-home readership: 97.2% Any actions taken as a result of advertising: 61.7% Male readers: 91.4% Average age: 56 Attended college: 82.5% Average household income: U.S. $281,000 Average personal income: U.S. $236,000 Average household net worth: U.S. $3,308,000 Top management: 48.8%
Source: Barron's 2005 Primary Reader Study EDITORIAL CONTENT
Covers what happens when money and markets come together — who wins, who loses, in terms of what assets (stocks, bonds, oil, gold etc.) and for what reasons The publication consists of the following two sections: The Wrap- contains feature stories and columns that tend to focus more on what’s likely to happen in the future to specific companies, sectors of the economy. Market Week- a pull-out section, comprised of columns and departments. Typically, carries coverage and analysis of the past week’s activities in the financial markets.
Spot color was introduced to Barron's for the first time: May 1990 Barron’s introduced multi-section publications for the first time: March 1994 with the first 2-section Barron’s First four-color cover ran: January 1996 Barron’s Online launched as part of WSJ.com: January 1996 First three-section Barron’s launched: January 1999 First four-section issue launched: January 2002 Barron’s re-design back to two sections: May 2005 Barron’s Online re-launched as standalone subscription product: January 2006 New-Ad Sizes for Barron’s launched January 2007