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GREENING YOUR SMALL BUSINESS
How to Improve Your Bottom Line, Grow Your Brand,
Satisfy Your Customers – and Save the Planet
by Jennifer Kaplan
For everyone who runs their own company comes GREENING
YOUR SMALL BUSINESS: How to Improve Your Bottom Line, Grow
Your Brand, Satisfy Your Customers – and Save the Planet by Jennifer
Kaplan (Prentice Hall Press; November 3, 2009; $19.95), the perfect
book for any small business owner or employee who is concerned about
their company’s impact on the planet.
Words like ‘green’ and ‘sustainability’ have become hot topics lately; but
‘going green’ is not just a trend, it’s a way for each of us to make a positive impact on our world.
And contrary to what many people think, it does not have to be expensive. In fact, as Jennifer
Kaplan explains, making your small business more eco-friendly can save money and boost
profits. GREENING YOUR SMALL BUSINESS tells readers what they need to know to make
their business more competitive by making it more eco-conscious. She covers everything from
the basics such as recycling, reducing waste, energy efficiency and reducing the carbon footprint,
to more in-depth concerns such as green marketing, communications, green business travel, and
green employee benefits.
For companies too small to hire consultants to draft and implement green policies and practices,
she offers advice like:
• Simple ways to make the workplace greener
—continued—
• Tips to implement green changes that improve efficiency and your bottom line.
• How to communicate your sustainability mission to stakeholders and customers.
• Where your small business fits into the climate change debate.
These days, offering customers a product or service is no longer enough to keep your business on
the cutting edge. Customers want to know that they’re supporting a sustainable, socially
responsible company whose mission aligns with their values. Jennifer Kaplan brings her
knowledge as an expert on turning businesses green to make GREENING YOUR SMALL
BUSINESS as easy to read as it is enlightening. Filled with real stories from small business
owners of all stripes, this book will benefit anyone looking to save the world—or some green.
ABOUT THE AUTHOR:
Jennifer Kaplan founded Greenhance LLC, a business consultancy dedicated to providing
marketing and communication strategies to small businesses going green. She lives in
Washington, DC. Visit her website at www.greenhance.com.
GREENING YOUR SMALL BUSINESS
by Jennifer Kaplan
Prentice Hall Press Trade Original
November 3, 2009; $19.95
978-0-7352-0446-1
Penguin Group (USA) Inc. is the U.S. member of the internationally renowned Penguin Group. Penguin
Group (USA) is one of the leading U.S. adult and children’s trade book publishers, owning a wide range of
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& Dunlap, New American Library, Penguin, Philomel, Riverhead Books and Viking, among others. The
Penguin Group is part of Pearson plc, the international media company.