This document sets out the terms and conditions between a company and a sponsor for
work or services to be performed by the sponsor at a particular event. This document
specifies the donation of the sponsor in return for promotion and exposure by the event
organizer. In addition, this document includes an instructional guide providing more
information about the benefits of sponsorship and event organization. This document
should be used by small businesses that want to act as sponsors or by event organizers
looking to attract sponsors for their event.
I. SPONSOR AGREEMENT
This Agreement is made and entered into by and between ______________________,
[Comment: insert name of club] hereinafter referred to as “CLUB,” and the
______________________ [Comment: insert name of the sponsorship company] hereinafter
referred to as “SPONSOR.”
CLUB is holding and organizing the following event (“Event”):
Description of Event: _____________________________________________________
Date(s) and Time(s): _____________________________________________________
Number and Description of Participants: ____________________________________
SPONSOR is a principal supporter of this Event. The SPONSOR wishes to provide financial
support for CLUB in return for which CLUB will provide to the SPONSOR a range of marketing
opportunities and other services. The SPONSOR will receive maximum media exposure before,
during and after this Event. SPONSOR support will go towards event transport and food, event
management, marketing and promotion, and awards at the concluding awards ceremony and cash
support of ___________________________ dollars ($________________) [Comment: insert
more contribution if applicable]. Sponsor support is set forth in more detail in Exhibit A,
It is hereby agreed between parties:
1. SPONSOR EXPOSURE
CLUB will provide the highest profiles to identify SPONSOR on all CLUB website pages,
correspondence, announcements, banners/poster displays, support vehicle and ground support
station signs, and selected promotional items (videos, internet broadcasts, flash trailers etc.).
CLUB shall provide the benefits to SPONSOR as set forth in the Exhibit B, attached hereto.
2. CLUB RESPONSIBILITIES
CLUB will arrange for its staff to plan, organize, market, promote, conduct and evaluate the
Event. CLUB will provide an endorsement disclaimer at the Event and on all promotional
materials distributed in connection with the Event and recognize the SPONSOR and provide
exposure as noted in the PREAMBLE. CLUB will adhere to the SPONSOR's rules, restrictions
and goals, respecting their identity. This may be attached as an Appendix to this document and
noted as such on this agreement.
3. SPONSOR RESPONSIBILITIES
A. The SPONSOR will provide all support to CLUB within ___ ( ) days of this Agreement
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[Comment: user may alter this section to reflect the agreement of the parties]
B. SPONSOR shall pay to CLUB the charges set out in Schedule 1 and pay any VAT
properly levied on those charges. SPONSOR will pay all invoices for the charges within
___________________ [thirty (30)] days or their receipt.
4. PROMOTIONAL LIMITATIONS
A. Neither CLUB nor the SPONSOR shall have the right to use, in any way, the commercial
or trade name, trademark(s), service mark(s), or other identification (“Marks”) of the
other party without prior written consent of the other party.
B. The SPONSOR grants CLUB a royalty-free, non-exclusive license to use and display the
identity of the SPONSOR and its associated marks (“Marks”). Such use shall be limited
solely for the duration of sponsorship and any related advertising or promotional
materials. CLUB and the SPONSOR acknowledge that provisions in this paragraph do
not convey any right, title or ownership interest in marks.
5. TERM AND TERMINATION
A. Term. The agreement will start on the given date specified on the sponsorship order form
and will continue until each party has discharged its obligations under the agreement
unless terminated by either party in accorda