This document sets out the terms and conditions between a company and a sponsor for
work or services to be performed by the sponsor at a particular event. This document
specifies the donation of the sponsor in return for promotion and exposure by the event
organizer. In addition, this document includes an instructional guide providing more
information about the benefits of sponsorship and event organization. This document
should be used by small businesses that want to act as sponsors or by event organizers
looking to attract sponsors for their event.
I. SPONSOR AGREEMENT
This Agreement is made and entered into by and between ______________________,
[Comment: insert name of club] hereinafter referred to as “CLUB,” and the
______________________ [Comment: insert name of the sponsorship company] hereinafter
referred to as “SPONSOR.”
CLUB is holding and organizing the following event (“Event”):
Description of Event: _____________________________________________________
Date(s) and Time(s): _____________________________________________________
Number and Description of Participants: ____________________________________
SPONSOR is a principal supporter of this Event. The SPONSOR wishes to provide financial
support for CLUB in return for which CLUB will provide to the SPONSOR a range of marketing
opportunities and other services. The SPONSOR will receive maximum media exposure before,
during and after this Event. SPONSOR support will go towards event transport and food, event
management, marketing and promotion, and awards at the concluding awards ceremony and cash
support of ___________________________ dollars ($________________) [Comment: insert
more contribution if applicable]. Sponsor support is set forth in more detail in Exhibit A,
It is hereby agreed between parties:
1. SPONSOR EXPOSURE
CLUB will provide the highest profiles to identify SPONSOR on all CLUB website pages,
correspondence, announcements, banners/poster displays, support vehicle and ground support
station signs, and selected promotional items (videos, internet broadcasts, flash trailers etc.).
CLUB shall provide the benefits to SPONSOR as set forth in the Exhibit B, attached hereto.
2. CLUB RESPONSIBILITIES
CLUB will arrange for its staff to plan, organize, market, promote, conduct and evaluate the
Event. CLUB will provide an endorsement disclaimer at the Event and on all promotional
materials distributed in connection with the Event and recognize the SPONSOR and provide
exposure as noted in the PREAMBLE. CLUB will adhere to the SPONSOR's rules, restrictions
and goals, respecting their identity. This may be attached as an Appendix to this document and
noted as such on this agreement.
3. SPONSOR RESPONSIBILITIES
A. The SPONSOR will provide all support to CLUB within ___ ( ) days of this Agreement
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[Comment: user may alter this section to reflect the agreement of the parties]
B. SPONSOR shall pay to CLUB the charges set out in Schedule 1 and pay any VAT
properly levied on those charges. SPONSOR will pay all invoices for the charges within
___________________ [thirty (30)] days or their receipt.
4. PROMOTIONAL LIMITATIONS
A. Neither CLUB nor the SPONSOR shall have the right to use, in any way, the commercial
or trade name, trademark(s), service mark(s), or other identification (“Marks”) of the
other party without prior written consent of the other party.
B. The SPONSOR grants CLUB a royalty-free, non-exclusive license to use and display the
identity of the SPONSOR and its associated marks (“Marks”). Such use shall be limited
solely for the duration of sponsorship and any related advertising or promotional
materials. CLUB and the SPONSOR acknowledge that provisions in this paragraph do
not convey any right, title or ownership interest in marks.
5. TERM AND TERMINATION
A. Term. The agreement will start on the given date specified on the sponsorship order form
and will continue until each party has discharged its obligations under the agreement
unless terminated by either party in accordance with section 5.
B. Termination for Default. Either party may terminate the Agreement with immediate
effect by giving written notice to the other if the other has committed a material breach of
the Agreement and has failed to remedy of cure that breach within _____________
[thirty (30)] days of receiving written notice requiring rectification of the breach from
the party not in the breach.
C. Termination for Convenience. Either party, by written notice, may terminate this
Agreement, in whole or part by giving _________ ( ) days notice to the other party.
SPONSOR and CLUB may agree to a schedule of payments in those cases where the
Agreement must be terminated due to cancellation of the Event by the Event Manager or
higher authority for any reason. Such agreement shall be added to this Agreement at the
end thereof. If no such agreement is reached, SPONSOR is not entitled to any damages
due to the cancellation of this Agreement.
D. Termination of the Agreement shall not affect the accrued rights or liabilities of the
parties arising out of the Agreement as at the date of the termination and all provisions
which are expressed to survive this Agreement or by which by implication do so shall
remain in force and effect.
E. Cancellations or Relocation of Event.
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i. In the event of cancellation or relocation of the Event due to circumstances within CLUB,
Management or their representatives’ control, the liability of CLUB shall be limited to a
refund of deposit fees paid to CLUB by the SPONSOR.
ii. In the event CLUB has no control over the cancellation or relocation of the Event, CLUB
shall have no liability of any kind for deposits or fees paid by the SPONSOR. In the event
of such termination, SPONSOR waives any and all claims for damages and agrees that
the CLUB has no liability to return SPONSOR’s space fee, less SPONSOR’s pro rata
share of all costs and expenses incurred and committed by the CLUB.
6. NO ENDORSEMENT
Nothing in this Agreement should be construed to imply or convey CLUB’s approval,
endorsement, certification, acceptance, or referral of any SPONSOR product or service. No
materials developed or intended for use in connection with the sponsorship activities will be
distributed or otherwise used prior to CLUB’s advance review and approval. According to the
sponsorship selected, CLUB will provide appropriate acknowledgment and recognition of the
SPONSOR in accordance with applicable laws.
7. REPRESENTATIONS AND WARRANTIES
A. By SPONSOR. SPONSOR represents and warrants that:
i. it has the full corporate rights, power and authority to enter into this Application
Agreement and to perform the acts required of it hereunder;
ii. its execution of this Application Agreement does not and will not violate any agreement
to which SPONSOR is a party or by which SPONSOR is otherwise bound, or any
applicable law, rule or regulation;
iii. it will adhere to the information gathering, dissemination, privacy protection and other
B. By CLUB. CLUB represents and warrants to SPONSOR that it has the full corporate
rights, power and authority to enter into this Application Agreement and to perform the
acts required of it hereunder.
A. SPONSOR assumes entire responsibility and hereby agrees to protect, indemnify, defend
and hold harmless CLUB and their respective officers, directors, members, employees,
and agents against all claims, losses, and damages to persons or property, governmental
charges or fines, and attorneys’ fees in connection with the sponsorship activities
performed at the Event, excluding any such liability caused by the sole negligence of
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B. SPONSOR shall be fully responsible to pay for any and all damages to property owned
by CLUB or managers which results from any act or omission of SPONSOR.
A. SPONSOR agrees that CLUB’s liability (if any) on account of omissions or errors in such
sponsorship or advertisement shall in no event exceed the amount of the charges for the
sponsorship which was omitted or in which the error occurred and such liability shall be
discharged by (abatement of the charges) or (a sponsorship allowance) commensurate
with the error for the particular sponsorship in which the omission or error occurred, but
in no event exceeding the contract price of the particular sponsorship in which the
omission or error occurred. No adjustment is applicable to any free sponsorship.
Reproduction quality of photographs or artwork provided cannot be guaranteed.
B. CLUB and/or SPONSOR are liable should one or the other default. Any 3rd party agency
signing on behalf of the SPONSOR will be held responsible for the fulfillment of this
C. The liability provisions in the Agreement do not apply to (a) death or personal injury
resulting from negligence or (b) fraud or deceit in relation to which no restriction or
constraint applies to CLUB or SPONSOR.
D. CLUB will not be liable in contract or tort or otherwise for (a) loss of profits, business or
anticipated savings, or losses from wasted management time, whether such losses are
direct or indirect; or (b) any indirect losses including but not limited to the indirect losses
described above, however such direct or indirect losses may arise and even if SPONSOR
has been advised of the possibility of such direct or indirect losses.
A. Force Majeure. CLUB shall not be liable for any loss or damage arising from its
failure to perform any of its obligations under this contract if such failure is the
result of circumstances outside its control including but not limited to the
outbreak of war, any governmental act, act of war, explosion, accident, civil
commotion, riot, industrial dispute, strike, lockout, stoppages or restraint of labor
from whatever cause, whether partial or general, weather conditions, traffic
congestion, mechanical breakdown, obstruction of any public or private road or
highway or any other force majeure, fire, flood or any other act of God.
B. Applicable Law. This Agreement shall be governed by and construed in accordance with
the laws of the state of __________________. All disputes arising out of this Agreement
shall be resolved by the courts of __________________. [Comment: insert county and
C. Severability. If any provision of this Agreement shall be held invalid and unenforceable,
such holding shall not invalidate or render unenforceable any other provision hereof.
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D. Entire Agreement. This Agreement may be executed in counterparts, each of which
shall be an original, and all of which together shall constitute one and the same
instrument. This Agreement represents the complete understanding between SPONSOR
and the Provider, and no amendments, deletions, or additions hereto shall be binding
without written approval from both parties, unless otherwise specifically provided herein.
E. Independent Contractor. SPONSOR and CLUB shall be and act as independent
contractors, and under no circumstances shall this Agreement be construed as one of
agency, legal partnership, or joint venture of employment between CLUB and
SPONSOR. None of the personnel under contract to, employed by, or volunteering for
CLUB shall be deemed in any way to have any contractual relationship with SPONSOR
whatsoever. CLUB shall be solely responsible for the conduct of its employees,
personnel, and agents in connection with their performance of CLUB’s obligation
F. Notices. All notices required or permitted hereunder shall be deemed duly given if sent
by certified mail, postage prepaid, addressed to the parties as follows:
If to SPONSOR: ______________________________________________________________
If to CLUB: __________________________________________________________________
G. Assignment. This Agreement is not assignable in whole or in part by any party hereto in
the absence of the prior written consent of the other party.
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IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed.
For SPONSOR: For CLUB:
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Exhibit A: Specifications of Sponsorships (Finances, Gifts or Kind)
[Comment: insert the details for what the Sponsor will provide to Club]
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II. EXHIBIT B: LIST OF BENEFITS TO SPONSOR
[Comment: insert the details regarding the benefits for Sponsor]
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