Sequoia Venture Capital Warning to CEOs

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Sequoia Venture Capital Warning to CEOs
October 2008 Financial Crisis

October 10, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

harsh but fair

October 10, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Sequioa Venture Capital Warning to CEO's

October 10, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

great advice for startups

October 10, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Good stuff a must read

October 11, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Reality burns

October 13, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

A must-read - 6 months ago!

October 14, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

VC Doom Scenerio

October 14, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

nice to be reminded

October 16, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

nice advice

October 16, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

goo

October 26, 2008 (3 years 3 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Informative

February 26, 2009 (2 years 12 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Amen

March 18, 2009 (2 years 10 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

very good

April 04, 2009 (2 years 10 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

very informative and educational

May 24, 2009 (2 years 8 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Nice one

August 04, 2009 (2 years 5 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Very interesting document

December 18, 2009 (2 years 1 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

sequoia

December 31, 2009 (2 years 1 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

Thanks very much!

May 27, 2010 (1 years 8 ago)
Good summary of current financial crisis and it's impact on VCs and startups. Particularly interesting read because we have developed an alpha product and are just in stage of seeking finance.

R.I.P.



GOOD TIMES



NOW WHAT?



1



WALL STREET

HOW DID WE GET HERE?



ERIC UPIN

3



MULTIPLE PROBLEMS

HOUSING LED RECESSION OVER LEVERAGED FINANCIALS FALLING ASSET PRICES FROZEN CREDIT MARKETS WEAK HOUSEHOLD BALANCE SHEET GLOBALLY SYNCHRONIZED SLOWING EXACERBATING ALL OF ABOVE



FORCES OF INFLATION VERSUS FORCES OF DEFLATION



MARKET CYCLES ARE LONG



Dow Jones Industrials (solid line) 15,000



Inflation (dotted line)



Bear Market 1966-1982



Bull Market 1983-2000



15%



10,000



10



5,000



5



0



1970



1980



1990



2000



2008



Source: Bureau of Labor Statistics, Dow Jones



DRIVEN BY PRODUCTIVITY AND CENTRAL BANK



Size of global workforce 4B 150



Indexed global productivity 10%



Fed funds rate



8 3 6 2 125 4 1



2



0 1980



1990



2000



2008



100 1996



2002



2006



0 1990



1995



2000



2005 Sep 2008



Source: Federal Reserve, International Labour Organization



RESULTING IN FALLING INFLATION AND COST OF DEBT

U.S. inflation (annual year/year CPI change) 25% Yield on 10-year U.S. treasuries

16%



12



15



8



Average 5 Average

4



-5 1950 1960 1970 1980 1990 2000 2007



0 1960 1970 1980 1990 2000 June 2008



Source: Bureau of Labor Statistics, Federal Reserve



FUELING A NATION OF CONSUMERS

U.S. current account / GDP 2%



0



-2



-4



-6



-8 1985 1990 1995 2000 2005



Source: Bureau of economic analysis



FOREIGN $s RECYCLED INTO TREASURIES



DEMAND KEEPS LONGERTERM RATES LOW



U.S. BUYS FOREIGN GOODS



FOREIGN COUNTRIES USE PROCEEDS TO BUY TREASURIES



AS A RESULT, DEBT BALLOONED



Source: Bridgewater



DEPENDENT ON THE KINDNESS OF STRANGERS



Source: Bridgewater



LIQUIDITY AND EASING SPREAD TO HOUSING



Single family housing starts

2M



Distribution of U.S. dollar mortgage originations 100%

Government



PrimeJumbo 80 PrimeConforming



Average

1



60



40 Alt-A 20 Subprime 0 1980 1985 1990 1995 2000 2005 2008E 0 2002 2006



Source: Bridgewater, National Association of Home Builders



HOME PRICES GREW SUBSTANTIALLY ABOVE MEAN

U.S. real home price index 250



1998-2006 8.0% annualized

200



1930 - 1997 0.7% annualized 1900-1929 -1.2% annualized



150



100



50 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2007

Source: Robert Shiller



STRUCTURED PRODUCTS AND REGULATORY CHANGES COMPOUND THESE ISSUES

GROWTH IN SECURITIZATIONS



LEVERAGE ON THOSE STRUCTURES



INCREASED LEVERAGE ON BANK’S BALANCE SHEETS



OFTEN MIS-RATED BY AGENCIES



REPEAL OF GLASS-STEAGALL



REGULATORY CHANGES ENCOURAGING HOME OWNERSHIP



HUGE GROWTH IN DERIVATIVES

Outstanding amount of open positions in OTC derivatives markets $525T



350



35x U.S. GDP

175



0 1995



U.S. GDP



1998



2001



2004



2007



Note: Outstanding amount is not a pure measure of risk as some positions are netted and have collateral; U.S. GDP was $13.8T in 2007 Source: Bank for International Settlements



SIGNIFICANT EXCESS CAPACITY



Source: Bridgewater



VERY TIGHT CREDIT

High yield spreads (basis points) 1,250 Investment grade spreads (basis points) 500



1,000



400



750



300



500



200



250



100



0 1998



2000



2002



2004



2006



2008



0 1998



2000



2002 2004



2006



2008



Source: Merrill Lynch



JAPAN MAY BE INSTRUCTIVE

Annual real GDP growth

6%



Nikkei Index 1988 - present 40,000 8%



Japanese discount rate



30,000



6



3 Average



20,000



4



0



10,000



2



-3



0

1990 1995 2000 2005 Oct 2008



0

1990 1995 2000 2005 Jul-08



-6 1990 1995 2000 2005



Source: Bank of Japan, Yahoo Finance



KEY THEMES

GLOBAL SECULAR NOT “NORMAL CRISIS”, WILL TAKE TIME CREDIT NOT EQUITY DRIVEN SIGNIFICANT RISK TO GDP GROWTH POTENTIAL FOR GREATER REGULATORY REFORMS / SCRUTINY



OUR TAKE

MANAGE WHAT YOU CAN CONTROL SPENDING GROWTH ASSUMPTIONS EARNINGS ASSUMPTIONS FOCUS ON QUALITY



LOWER RISK



REDUCE DEBT



MAIN STREET

WHERE ARE WE NOW?



MICHAEL BECKWITH

21



THE U.S.: A NATION OF CONSUMERS



THE CHANGING FACE OF THE ECONOMY



$ TRILLIONS



1987



1997



2007



TOTAL U.S. GDP CONSUMER SPENDING CONSUMER AS % OF TOTAL GDP DISPOSABLE PERSONAL INCOME



4.7 3.1 66% 3.5



8.3 5.8 70% 6.0



13.8 10.1 73% 10.2



Source: Bureau of Economic Analysis.



EXPLOSION IN HOME OWNERSHIP



HOME OWNERSHIP %



LONG-TERM AVERAGE



Source: Current Population Survey/Housing Vacancy Survey, Series H-111 Reports, Bureau of the Census, Washington, DC 20233.



WAGE GROWTH & PERSONAL SAVINGS

PERSONAL SAVINGS RATE FALLING REAL WAGES ERODING PCE



PERSONAL SAVINGS RATE EVAPORATED REAL WAGE GROWTH FELL



Source: Bureau of Economic Analysis, Federal Reserve, Haver, Bureau of Labor Statistics, Census Bureau, Factset, Morgan Stanley Research.



CONSUMERS BUCKLING UNDER DEBT

HOUSEHOLD DEBT SERVICE RATIO HOUSEHOLD FINANCIAL OBLIGATION RATIO



DSR = DEBT PAYMENTS ON OUTSTANDING MORTGAGES AND CONSUMER DEBT/DISPOSABLE PERSONAL INCOME FOR = ADDS AUTOMOBILE LEASE PAYMENTS, RENTAL PAYMENTS, H/O’S INSURANCE AND PROPERTY TAX PAYMENTS TO THE DSR

Source: Bureau of Economic Analysis.



MEWs BECAME THE NEW PIGGY BANK

MEW CONTINUES TO FADE…



Source: Haver, BEA, NAHB, Conference Board, EIA, Morgan Stanley Research.



FROM VIRTUOUS TO VISCIOUS CYCLE

MORTGAGE RESET

UNEMPLOYMENT SPIKES HIGHER



DELINQUENCIES/FORECLOSURES



PRICES FALL



MEWS DECREASE



CONSUMER SPEND FALLS



JOB MARKET ERODES



RECESSION

Source: Federal Reserve, Haver, Bureau of Labor Statistics, Census Bureau, Factset, Morgan Stanley Research, Case-Shiller & DB Global Market Research.



ON THE BRINK OF A RECESSION

CONSUMER CONFIDENCE AT MULTI-DECADE LOWS



ISM IS FALLING FAST



GDP IS POISED TO TURN NEGATIVE



Source: Haver, NAHB, Conference Board, NFIB, Morgan Stanley Research, DoL & DB Global Markets Research.



EARNINGS BEGINNING TO ROLL

EARNINGS DOWN 18% ON ESTIMATES MADE 12 MONTHS AGO



Source: Datastream, Robert Shiller, Factset and Morgan Stanley Research.



V-SHAPED RECOVERY UNLIKELY



S&P 500 IT MEDIA TELECOM SVCS



Y/Y

Current S&P 500 Consensus Actual and Expected Operating Earnings Growth (Weighted-Avg. % / Y/Y) CY00 CY01 CY02 CY03 CY04 CY05 CY06 CY07 CY08E Financials 5% -10% 18% 25% 11% 5% 23% -37% -46% Consumer Discretionary Media Information Technology Telecom Services S&P 500 0% -1% 28% 6% 17% -24% -6% -63% -24% -17% 33% 34% 0% -8% 5% 11% 12% 46% 0% 18% 28% 33% 43% -8% 20% 2% 28% 20% 14% 15% 9% 27% 12% 17% 16% -10% 15% 21% 5% -4% -16% 11% 10% -1% 1%



CY09E 109% 41% 11% 17% 10% 23%



ADVERTISING MARKETS ARE CRACKING



Y/Y

Source: TNS U.S. Advertising Expenditure Estimates



RETAIL/ECOMMERCE DETERIORATING



Y/Y

Source: US Census Bureau.



MOBILE IS NOT IMMUNE



Y/Y

Source: TNS U.S. Advertising Expenditure Estimates



TECH SPENDING DEPENDS ON ECONOMY

Y-Y Change in S&P 500 Earnings, Technology Spending (1996-2008E)

30%



20%



10%



0%



-10%



-20%



-30% Jun 08E Jun-95 Jun-96 Jun-97 Jun-98 Jun-99 Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Dec-95 Dec-96 Dec-97 Dec-98 Dec-99 Dec-00 Dec-01 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Jun-07 Dec-07



S&P 500 EPS Growth



Tech Spending Growth



Source: Bernstein Strategy Group; First Call Drop in earnings in Dec 07 was partly due to financial services industry write offs



ENTERPRISE INDICATORS

“IT spending is being more scrutinized now than at any point in the 2003 through 2007 timeframe … customers are showing more caution.”

PC UNITS SOLD (Y/Y)



- EMC, JUL 2008



“It's now clear that this economic softness is continuing into September.” - INGRAM MICRO, SEP 2008



“Market developments of the past several weeks have been dramatic and worrying to many businesses. These concerns triggered a very sudden and unexpected drop in business activity.” - SAP, OCT 2008



Source: Gartner Personal Computer Quarterly Statistics Worldwide Database, 5/08. JPMorgan estimates for 2008-2009



AMAZON.COM & BUY.COM

Amazon.com Financial Performance '99‐'05

$9,000 $8,000 60% $7,000 $6,000 $5,000 20% $4,000 $3,000 $2,000 ‐20% $1,000 $0 1999 Revenue 2000 Opex 2001 2002 2003 2004 2005 EBIT Margin ‐40% $100 $0 1999 Revenue 2000 2001 2002 2003 2004 2005 EBIT Margin 0% 40% $700 $600 $500 ‐10% $400 ‐20% $300 $200 ‐30% ‐40% ‐50% ‐60% 80% $900 $800



Buy.com Financial Performance '99‐'05

40% 30% 20% 10% 0%



$ Mil



Revenue Growth



$ Mil



Opex



Revenue Growth



•Strong business model •Focus on core value proposition



•Profitable growth •Trim fat during lean times



SALESFORCE.COM & SIEBEL

Salesforce.com Financial Performance '00‐'05

$350 350% 300% $300 250% $250 200% 150% 100% $150 50% 0% ‐50% $50 ‐100% $0 2000 Revenue 2001 Opex 2002 2003 2004 2005 EBIT Margin ‐150% $0 2000 Revenue 2001 Opex 2002 2003 2004 2005 EBIT Margin ‐20% ‐25% $500 $ Mil $1,500 $2,000 15% 10% 5% 0% $1,000 ‐5% ‐10% ‐15% $2,500



Siebel Financial Performance '00‐'05

25% 20%



$200 $ Mil $100



Revenue Growth



Revenue Growth



•Tailor sales message to environment •Take advantage of competitors’ weakness



•Understand your true customers •Value of quick ROI and low cost



YOUR STREET

WHERE DO WE GO FROM HERE?



DOUG LEONE

38



UPS AND DOWNS ALWAYS OCCUR



IT IS DIFFERENT THIS TIME



RECOVERY WILL BE LONG



$



TIME



CHANGES IN FINANCING ENVIRONMENT



Venture firms brace for cash crunch

Big investors turn away from VCs as the financial crisis takes its toll.

By Michael V. Copeland



“If you are a venture capitalist looking for a new limited partner, don't stop in here. Don't try and sell me on a new fund, and good luck trying with everyone else."



“If you’re a second or third-tier venture firm trying to raise another fund, forget about it.”



“It will start first in private equity funds where there will be a substantial miss on capital calls. Then we'll see it next in venture capital."



"If you are start-up that is not cash-flow positive you are in a tough spot right now. If you haven't figured out your business model yet you are in trouble.”



“It's going to be hard to get another round. You aren't going to get a second life this time."



NEW REALITIES

$15M RAISE @ $100M POST IS GONE SERIES B/C WILL BE SMALLER RAISES CUSTOMER UPTAKE WILL BE SLOWER CUTS ARE A MUST NEED TO BECOME CASH FLOW POSITIVE



INCREASED CHALLENGES

M&As WILL DECREASE PRICES WILL DECREASE ACQUIRING ENTITIES WILL FAVOR PROFITABLE COMPANIES IPOs WILL CONTINUE TO DECREASE AND WILL TAKE LONGER



SURVIVAL



PRESERVE CAPITAL



GRAB SHARE



✔ ✔ ✔ ✔ ✔ ✔ ✔



MUST-HAVE PRODUCT ESTABLISHED REVENUE MODEL UNDERSTANDING OF MARKET UPTAKE CUSTOMERS’ ABILITIES TO PAY ASSESSMENT VS. COMPETITORS CASH IS KING NEED FOR PROFITABILITY



OPS REVIEW

✔ ✔ ✔ ✔ ✔ ✔



ENGINEERING PRODUCT MARKETING SALES & BUS DEV PIPELINE FINANCE CASHBURN G&A



DECREASE HEADCOUNT FOR NEXT VERSION? WHAT FEATURES ARE ABSOLUTELY ESSENTIAL? MEASURING & CUTTING WHAT’S NOT WORKING? GETTING RETURN ON EXPENSE INCREASE? REAL PROBABILITIES OF CLOSING DEALS?



WHERE CAN PAYMENTS BE DEFERRED? WHAT DEPARTMENTS ARE ESSENTIAL?



DEATH SPIRAL



SURVIVAL OF THE QUICKEST

DEATH SPIRAL



EXPENSES



COMPANY A COMPANY B



10/08



TIME



NO ONE MOVES FAST ENOUGH



OP EX % Y/Y CSCO EMC ADBE YHOO AMZN Average



CY01 -3% 9% -2% -3% -15% -3%



CY02 -10% -22% -1% 14% -4% -5%



CY03 -1% -4% 12% 33% 10% 10%



CY04 9% 31% 18% 57% 24% 28%



CHOICES



WHAT DECISIONS DO YOU PLAN TO MAKE?



vs.



WHAT DECISIONS DO YOU WISH YOU HAD MADE?



THE SOLUTION

PERFORM SITUATION ANALYSIS ADAPT QUICKLY USE A ZERO-BASED BUDGETING APPROACH MAKE CUTS REVIEW SALARIES EMPLOY A HEAVILY COMMISSIONED SALES STRUCTURE BOLSTER BALANCE SHEETS BECOME CASH FLOW POSITIVE AS SOON AS POSSIBLE SPEND EVERY DOLLAR AS IF IT WERE YOUR LAST



GET REAL



OR



GO HOME



Q&A



54




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