Fashion Catalogue_UK and RoW

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					                            and textiles




Fashion
2009
books • journals • online
We are delighted to present our 2009 Fashion catalogue, which
provides the student, researcher, professional and fashionista with a                                                       The books included in this catalogue include 2 separate
                                                                                                                            imprints: Berg and Fairchild Books. These are separated
comprehensive list of exciting books and journals within the area                                                           into two sections of the catalogue as below:
of Fashion.
                                                                                                                            CONTENTS
It offers everything from an essential analysis of fashion in the form                                                      Teaching Texts                     1-8
of Fashion: The Key Concepts, to the Men’s Fashion Reader – a text                                                          Fashion Reference                    9
containing everything anyone ever needed to know about Men’s                                                                Fashion and Culture             10-16
Fashion. If its fashion and culture you’re seeking, look no further                                                         Fairchild Books
than Chinese Fashion and Japanese Fashion. The Great Fashion                                                                  Introduction to Fashion         A-B
Designers will also be great for the budding designer, covering all the                                                       Fashion Journalism                 B
most influential international names in fashion from the past                                                                 Fashion Business                   C
100 years.                                                                                                                    Merchandising                   D-E
                                                                                                                              Retailing                       F-G
Berg also presents its newest journal in this area, Fashion Practice,                                                         Design                             H
which covers the full range of contemporary design and manufacture                                                            Illustrating and Drawing            I
within the context of the fashion industry.                                                                                 Berg Encyclopedia of World
                                                                                                                            Dress and Fashion                  J-K
Enjoy!                                                                                                                        Patternmaking and Grading          L
                                                                                                                              Tailoring                          L
                                                                                                                              Construction and Patternmaking M
  To get updates on all new books in Fashion as they are published                                                            Construction and Fitting           N
  please sign up to Berg’s Fashion mailing list:                                                                              Draping                            N
  www.bergpublishers.com                                                                                                      Professional Development          O
                                                                                                                              Gerber and Lectra                  P
  If you would like to discuss new book projects please contact the
                                                                                                                              Reference                         Q
  Editor, Julia Hall: jhall@bergpublishers.com
                                                                                                                              Textiles                           R
  Press Review copies: email orders@bergpublishers.com                                                                        Image Management                   S
  Textbook Inspection copies: go to www.bergpublishers.com                                                                    Society                          S-T
                                                                                                                            Fashion and Culture              17-18
  Journal enquiries: email librarysales@bergpublishers.com                                                                  Fashion History and Theory      19-22
                                                                                                                            Global Fashion                  23-25
Please Note: Fairchild Books can only be purchased from Berg by those residing outside
                                                                                                                            Textiles                        26-27
North America.                                                                                                              Backlist                       28-29
While Berg endeavours to ensure that all prices, publication dates and other details in                                     Journals                        30-31
this catalogue are correct on going to press, they are subject to revision without further                                  Reps                                32
notice.
                                                                                                                            Index                               33



                                                                Head Office: Berg Publishers
                                                                1st Floor Angel Court, 81 St Clements Street, Oxford, OX4 1AW, United Kingdom
                                                                Tel: +44 (0)1865 245 104 Fax: +44 (0)1865 791 165
                                                                Berg is the imprint of Oxford International Publishers Ltd. Registered in England: 3143617.


Front Cover: Bronze Face’ courtesy of Corbis, as featured on the front cover of Fashion: The Key Concepts
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The Men’s                                                                                                                                        NEw


Fashion Reader
Edited by Peter McNeil and Vicki Karaminas

‘Men’s interest in fashion and the role of fashion
in constructing masculine identity have so
far not been investigated in depth. The Men’s
Fashion Reader is an important work exploring
all aspects of men and fashion - from design to
production, communication and consumption.
At last an ideal resource is available to scholars,
students and professionals’
Simona Segre Reinach, Iuav University, Venice.
The Men’s Fashion Reader brings together key writings in the                            Peter McNeil is Professor of Design History at the
history, culture and identity of men’s fashion. The readings provide                    University of Technology, Sydney, Australia, and Professor
a balanced range of important methodological approaches,                                of Fashion Studies at the Centre for Fashion Studies,
primary research and significant case studies. The book is                              Stockholm University, Sweden.
organized into thematic sections covering topics such as history,
theory, subculture, iconic items of clothing, consumption and the                       Vicki Karaminas is Senior Lecturer in Fashion Theory and
media.                                                                                  Design Studies at the University of Technology, Sydney.
Each section is introduced and concludes with an annotated guide                        January 2009
to further reading. With exciting illustrations of men’s dress from                     544 pages • 50 bw illus. • 244 x 189 mm
                                                                                        PB 978 1 84520 787 8 £22.99 $44.95
a range of historical periods, and including readings from key
                                                                                        HB 978 1 84520 786 1 £60.00 $119.95
scholars and new writers across a wide range of fields, The Men’s
Fashion Reader is the essential introduction to the subject.



  CONTENTS                                10. ‘His Clothes’: Fashionable Gay       20. Clothes and the Modern Man in        Development of the Masculine
                                              Masculinity and the Shopping            1930s Oxford                          Stereotype
  Part 1: A History of Men’s Fashion          Experience, London, 1950s-1970s      21. A Note: A Charismatic Art:
  1. From Black in Spain to Black in      11. Uber Men: Fashionable Heroics           The Balance of Ingratiation and     Part 5: Consuming and Creating Style
      Shakespeare                             and Masculine Style                     Outrage in Contemporary Fashion     31. Fashion and the Man: From
  2. The Three Piece Suit                 12. The Italian Job: Football, Fashion   22. Modern Masculinity and the Rise       Suburb to City Street. The Spaces
  3. Macaroni Masculinities                   and That Sarong                         of School Uniforms                     of Masculine Consumption
  4. Thomas Carlyle and ‘Sartor           13. From Catwalk to Catalogue: Male      23. Texas Livestock Auctions: A           1870-1914
      Restartus’                              Models, Masculinity and Identity        Folklife Ethnography                32. Fashioning the Playboy: Messages
  5. Dandyism, Visual Games and the       14. The Transvestite Continuum:          24. American Denim: Blue Jeans and        of Style and Masculinity in the
      Strategies of Representation            Liberace-Valentino-Elvis                Their Multiple Layers of Meaning       Pages of Playboy Magazine,
  6. A Tale of Three Louis: Ambiguity,    15. Dragging It Up and Down: The                                                   1953-1963
      Masculinity and the Bowtie              Glamorised Male Body                 Part 4: Subculture                     33. ‘It was Style with a Capital ‘S’’:
  7. Uniforms and the Creation of Ideal   16. Class, Race and Masculinity: The     25. The Zoot Suit: Its History and        Versions of Being Male Presented
      Masculinity                             Superfly, The McDaddy and The           Influence                              at the Beautillion Ball
  8. Better and Brighter Clothes: The         Rapper                               26. Back to Africa: Reggae and         34. New Men and New Markets
      Men’s Dress Reform Party                                                        Rastafarianism                      35. Consuming Masculinities: Style,
                                          Part 3: Icons: The Evolution of Men’s    27. Cultural Responses to the Teds        Content and Men’s Magazines
  Part 2: Masculinity and Sexuality          Wear                                  28. Rock, Fashion and Performativity
  9. California Casual: Lifestyle         17. The Genesis of the Suit              29. The Warhol Look                    Conclusion
     Marketing and Men’s Leisure Wear,    18. The Reinvention of Tailoring         30. ‘Macho Man’: Clones and the        Index
     1930-1960                            19. The Japanese Suit and Modernity


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The Great
                                                                                                                                              NEw


Fashion
Designers
Roger Tredre and Brenda Polan



From charles Frederick Worth to nicolas ghesquière, designers
have propelled fashion from an elite craft into a cornerstone of
contemporary popular culture. This brilliantly written analysis of
the achievements of the 50 greatest names in international fashion
explores their lives, both personal and professional, drawing on
the latest academic research and on the best of fashion journalism,
including the authors’ own interviews with designers spanning a
30-year period.                                                                    Brenda Polan is currently Director of Programmes (Fashion
                                                                                   Media) at the London College of Fashion, London. She is
The designers’ working methods and career highlights are outlined
                                                                                   well-known as a journalist.
in detailed and wittily written entries that capture the spirit of their
times. From Poiret and Patou to gernreich and galliano, the sometimes              Roger Tredre has had a distinguished career in fashion
provocative selection of 50 names poses stimulating questions about                journalism. He is currently an associate lecturer in fashion
the definition of a fashion designer in the modern era.                            journalism at Central St Martins School of Art and Design.
a ground-breaking book, this is a definitive introduction to fashion               October 2009
designers that is essential reading for both students and general                  252pp • 50 bw illus • 244 x 189 mm
readers alike.                                                                     PB 978 1 84788 227 1 £16.99 $29.95
                                                                                   HB 978 1 84788 228 8 £55.00 $99.95




 CONTENTS                      Gabrielle Chanel              Hubert de Givenchy          Issey Miyake                   John Galliano
                               Jean Patou                    Pierre Cardin               Geoffrey Beene                 Donna Karan
 Foreword                      Madeleine Vionnet             Mary Quant                  Calvin Klein
 Introduction                  Elsa Schiaparelli             Rudi Gernreich              Giorgio Armani                 Part 6 1990s-
                               Mainbocher                                                                               Miuccia Prada
 Part 1: Early days                                          Part 4: 1960s-1970s         Section 5: 1980s               Martin Margiela
 Charles Frederick Worth       Adrian
                               Salvatore Ferragamo           Norman Norell               Rei Kawakubo                   Marc Jacobs
 Callot Soeurs                                               Yves Saint Laurent          Yohji Yamamoto                 Tom Ford
 Jeanne Paquin                 Madame Alix Gres
                                                             Andre Courreges             Vivienne Westwood              Alexander McQueen
 Paul Poiret                   Part 3: 1940-1950s            Valentino Garavani          Paul Smith                     Nicholas Ghesquiere
 Mariano Fortuny               Cristobal Balenciaga          Karl Lagerfeld              Azzedine Alaia
                               Christian Dior                Kenzo Takada                Gianni Versace                 Acknowledgements
 Part 2: 1910s-1930s                                                                                                    Further reading
 Jeanne Lanvin                 Charles James                 Ralph Lauren                Jean Paul Gaultier
                               Claire McCardell              Halston                     Dolce & Gabbana




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Fashion:
The Key Concepts                                                                                                             NEw
Jennifer Craik


‘Craik’s refreshing approach and lucid analysis
of the complexities of dress and fashion theory
provide essential reading. The author tackles
many of those all too familiar dilemmas and
questions about fashion’s cultural significance
with bravado. A panoramic and ambitious
study of dress, in all its wider meanings and
manifestations.’
Claire wilcox, Victoria and albert Museum

Fashion is everywhere. It is now one of the main ways in which
we present ourselves to others, signaling what we want to
communicate about our sexuality, wealth, professionalism,
subcultural and political allegiances, social status, even our mood.
It is also a global industry with huge economic, political and
cultural impact, from the impact of the catwalk on mainstream
retail, to sweatshop production, to celebrity branding.
Fashion: The Key Concepts presents a concise overview of this
complex phenomenon – the meanings of clothes, the different
cultural and fashion systems around the world, how fashion uses
the media to reach its markets, how fashion shapes global culture
and is replicated or challenged in various subcultures, how fashion         CONTENTS
operates as a political system of its own and also serves as a tool
of politics, how the fashion industry is structured and how it              Introduction: Why Study Fashion?
‘thinks’ and behaves. Illustrated with a wide range of images and           1. What is Fashion?
case studies, the aim throughout is to present a comprehensive              2. Fashion as Signs, Symbols and Systems
but also accessible and provocative analysis of fashion.                    3. Fashion and Identity
                                                                            4. Fashion, Aesthetics and Art
                                                                            5. Fashion as Business and a Cultural Industry
                                                                            6. Representing Fashion in Media and Popular
Jennifer Craik is Research Professor of Communication and                      Culture
Cultural Studies in the School of Creative Communication at the             7. The Politics of Fashion
University of Canberra, and Adjunct Professor in Fashion at the             Conclusion
School of Fashion and Textiles at the Royal Melbourne Institute of          Further Reading
Technology University, Melbourne.                                           Questions for Class Discussion
August 2009                                                                 Fashion Milestones
384pp • 135 bw illus • 244 x 189 mm                                         Bibliography
PB 978 1 84520 452 5 £17.99 $34.95                                          Index
HB 978 1 84520 451 8 £55.00 $109.95




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Costing for the                              Costing for the Fashion Industry offers a clear, concise examination of the issues
                                             involved in budgeting and costing for the rapidly changing fashion industry.
                                             accessibly written and designed specifically for the teaching of fashion-related
Fashion Industry                             subjects, it encourages a realistic awareness of costing, manufacture and sourcing.
Michael Jeffrey and Nathalie Evans           Each chapter focuses on a theme such as the changing nature of cost and of the
                                             industry, time constraints, global awareness and new markets, and product cost and
                                             sourcing. The chapters include exercises to reinforce learning, as well as case studies
                             NEw             and guides to further learning.
                                             Michael Jeffrey and nathalie Evans combine many years of teaching and practical
                                             experience in accounting, buying and production for the fashion industry. Costing
                                             for the Fashion Industry is a practical, easy-to-use textbook which enables the
                                             reader to successfully put into practice the basic costing methods essential to
                                             students of fashion.


                                             Michael Jeffrey is Head of the Department of Food and Tourism Management, and
                                             previously Principal Lecturer in the Department of Clothing Design and Technology
                                             at Manchester Metropolitan University. Nathalie Evans is Senior Lecturer in the
                                             Department of Clothing Design and Technology at Manchester Metropolitan
                                             University.
                                             January 2010
                                             192pp • 234 x 156 mm
                                             PB 978 1 84788 259 2 £18.99 $34.95
                                             HB 978 1 84788 260 8 £60.00 $109.95




The Fashion                                  ‘Historically informed and critically integrated, The Fashion
                                             Reader sheds fresh light on key concepts in fashion studies:
Reader                                       time, space/place, identity, and globalization.’
                                             Susan Kaiser, University of california at Davis
Edited by Linda Welters and Abby Lillethun
                                             ‘A panoramic collection of current and classic texts and an
                                             excellent introduction to fashion ... from history, cultural
                                             identity and gender, through to business, economics,
                                             manufacturing and marketing of fashion.’
                                             Pammi Sinha, University of Manchester

                                             The Fashion Reader is designed for students, scholars, and anyone interested in
                                             contemporary fashion. The book brings together the key writings on the subject,
                                             covering the history, culture, and business of fashion. Extracts are drawn from
                                             a wide range of sources, including books, professional and academic journals,
                                             magazines, interviews and exhibition catalogues.


                                             Linda Welters is Professor and Chair of the Department of Textiles, Fashion
                                             Merchandising and Design, University of Rhode Island. Abby Lillethun is Assistant
                                             Professor in the Department of Textiles, Fashion Merchandising and Design,
                                             University of Rhode Island.
                                             February 2007
                                             480pp • 60 bw illus • 244 x 189 mm
                                             PB 978 1 84520 486 0 £19.99 $34.95
                                             HB 978 1 84520 485 3 £60.00 $110.00


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Fashion-ology                                        ‘Fashion-ology provides an exhaustive and
                                                     enlightening survey of the literature on fashion in
An Introduction to
                                                     the social sciences from the nineteenth century to
Fashion Studies
                                                     the present.’ Diana Crane, University of Pennsylvania
Yuniya Kawamura
2004
                                                     This bestselling book provides a concise and much-needed
192pp • 234 x 156 mm                                 introduction to the sociology of fashion. Most studies of fashion do
PB 978 1 85973 814 6 £14.99 $26.95                   not make a clear distinction between clothing and fashion. Fashion-
HB 978 1 85973 809 2 £45.00 $95.00                   ology provides a ‘big picture’ approach that focuses on the social
Series: Dress, Body, Culture                         process behind fashion and its perpetuation.
                                                     Selected Contents
                                                     Etymology of Fashion • Sociological Discourse and Empirical
                                                     Studies of Fashion • Fashion as a Manufactured Cultural Symbol •
                                                     Designers: The Personification of Fashion • Production, Gatekeeping
                                                     and Diffusion of Fashion • Adoption and Consumption of Fashion




Twentieth-                                           This important overview of american fashion in the twentieth
                                                     century considers how americans went from imitating British and
Century                                              French fashion to developing their own sense of style. It examines
                                                     such influences on dress as class, jazz and hip hop, war, the space
American                                             race, movies, television and sports. Further, the book shows how
Fashion                                              gender, psychology, advertising, public policy, shifting family values,
                                                     the american design movement and expertise in mass production
Edited by Linda Welters and                          profoundly influenced an american style that has been exported
Patricia Cunningham                                  across the globe.
2005
                                                     Selected Contents
288pp • 50 bw illus • 234 x 156 mm
PB 978 1 84520 073 2 £16.99 $31.95                   The Americanization of Fashion • The Influence of American Jazz on
HB 978 1 84520 072 5 £50.00 $105.00                  Fashion • The Americanization of Fashion: Sportswear, the Movies
Series: Dress, Body, Culture                         and the 1930s • The Beat Generation: Subcultural Style • Space
Shortlisted for the 2006 Millia Davenport
                                                     Age Fashion • Dressing for Success: the Re-Suiting of Corporate
Award, presented by the Costume Society              America in the 1970s • Flava in Ya Gear: Transgressive Politics and
of America                                           the Influence of Hip-Hop on Contemporary Fashion




Fashion Zeitgeist                                    ‘The intellectual reach of Fashion Zeitgeist is
                                                     thrilling. Unconstrained by the empiricist concerns
Trends and Cycles in the
                                                     of much Anglo-American scholarship on dress,
Fashion System
                                                     Vinken presents a challenging new poetics of
Barbara Vinken
                                                     clothing which will inform subsequent readings of
2004
160pp • 16 bw illus • 244 x 172 mm                   style in significant ways.’
PB 978 1 84520 044 2 £14.99 $31.95                   Christopher Breward, Victoria and albert Museum
HB 978 1 84520 043 5 £45.00 $95.00
                                                     although it is appealing to think that fashion has taken a sharp turn
                                                     away from conventions established in the industry over the past
                                                     century and more, is this really the case? Or are ‘pioneering’ designs
                                                     simply part of a cyclical revival of forgotten fashions? Looking at
                                                     some of the most influential designers of the twentieth century,
                                                     Vinken considers the politics and philosophies that have been the
                                                     driving forces directing their sense of style.


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A Cultural                                  What caused the demise of haute couture in the twentieth century?
                                            What does the ‘democratization’ of fashion actually mean? Which
History of                                  key designers bridged the gap between ‘couture’, with its associations
                                            of elite class and taste, and ‘street style’, a product of tribalism and
Fashion in the                              of popular culture and protest? If fashion imitates art and art imitates
                                            life, does life imitate fashion – do we wear the clothes or do the
20th Century                                clothes wear us? setting fashion within its social, cultural and artistic
From the Catwalk to the                     context, A Cultural History of Fashion in the 20th Century presents
                                            an engaging history of the interplay between commerce and culture,
Sidewalk                                    technology and aesthetics, popular culture and pastiche, and fashion
Bonnie English                              and anti-fashion.
2007
192pp • 40 bw illus • 244 x 172 mm          Contents
PB 978 1 84520 342 9 £14.99 $24.95          The Interplay of Commerce and Culture before the Great War •
HB 978 1 84520 341 2 £50.00 $84.95          The Democratisation of Fashion: Machine Age Aesthetics • Framing
                                            Fashion: The Artists Who Made Clothes • Fashioning the American
                                            Body • Postmodernism and Fashion • Anti-Fashion • Japanese
                                            Conceptual Fashion • Globalization and E-Fashion


Changing                                    Changing Fashion presents for the first time a multi-disciplinary
                                            approach to examining fashion change, bringing together theory
Fashion                                     from fashion studies, cultural studies, sociology, psychology and
                                            art history, amongst others. Ideal for the undergraduate student
A Critical Introduction                     of fashion and cultural studies, the book features a wide range of
to Trend Analysis and                       contemporary and historical case material, from the art deco textile
Meaning                                     designs of sonia Delaunay to the chameleonic shifts in Bob Dylan’s
Annette Lynch and                           appearance over time. Key issues in fashion and identity, such as race,
Mitchell Strauss                            gender and consumption are examined from different disciplinary
2007                                        angles to provide a critical overview of the field.
224pp • 234 x 156 mm
                                            Contents
PB 978 1 84520 390 0 £16.99 $29.95
HB 978 1 84520 389 4 £55.00 $99.95          Fashion Change in the New Millennium: An Introduction • Fashion
Series: Dress, Body, Culture                and the Self • Fashion Change as Search for Meaning • Fashion as
                                            Collective Behaviour • Style: The Endless Desire for a New Look •
                                            Fashion as Performance • Fashion as Cycle • Dress History: A Focus
                                            on Interpreting Change • Fashion Theories: Intersections and
                                            Inter-relationships


The Language of                             Roland Barthes, widely regarded as one of the most subtle and
                                            perceptive critics of the twentieth century, was particularly
Fashion                                     fascinated by fashion and clothing. The Language of Fashion brings
                                            together all Barthes’ untranslated writings on fashion and the history
Roland Barthes                              of clothes. The essays range from closely argued writings laying down
Translated by Andy Stafford                 the foundations for a structural and semiological analysis of clothing
Edited by Andy Stafford and
                                            to a critical analysis of the significance of gemstones and jewellery,
Michael Carter
2006
                                            from an exploration of how the contrasting styles of courrèges
224pp • 216 x 138 mm                        and chanel replayed the clash between ancient and modern to a
PB 978 1 84520 380 1 £9.99 $18.95           discussion of the meaning of hippy style in Morocco, and from the
HB 978 1 84520 379 5 £45.00 $95.00          nature of desire to the role of the dandy and colour in fashion.
                                            constantly questioning, always changing, Barthes’ ideas about clothes
                                            and fashion remain to provoke another generation of readers seeking
                                            to understand not only the culture of fashion but the fashion of
                                            culture.


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Fashion                                            ‘This book goes well beyond the expectations of a
                                                   book on the ‘foundations’ of a discipline. Indeed,
Foundations                                        Fashion Foundations allows a rethinking of the
Early writings on Fashion                          issues that govern current fashion theory.’
and Dress                                          Sophie woodward, University college for the creative arts
Edited by Kim K. P. Johnson,                       This key text reprints classic fashion writings, all of which have had
Susan J. Torntore and                              a profound if perhaps untrumpeted impact on our understanding
Joanne B. Eicher                                   and approach to modern day dress – from the psychology of clothes
2003                                               through to collective fashion trends. Why do we wear clothes? What
176pp • 15 bw illus • 234 x 156 mm                 do they say about our self-awareness and body image? how can
PB 978 1 85973 619 7 £17.99 $36.95                 we ‘fashion’ new identities through what we wear? seminal fashion
HB 978 1 85973 614 2 £50.00 $105.00                statements by Montaigne, William hazlitt, herbert spencer, Thorstein
Series: Dress, Body, Culture
                                                   B. Veblen, adam smith, herbert Blumer, and georg simmel answer
                                                   these questions and many more. Full of vital fashion treasures that
                                                   have often been ignored, this book fills a major gap in the history of
                                                   the discipline and is an essential teaching text.


The Textile Book                                   ‘Essential reading for anyone considering a career
                                                   in textiles.’
Colin Gale and Jasbir Kaur                         Embroidery Magazine
2002
232pp • 8 colour and 30 bw illus                   Textiles are central to our lives and are at the heart of the world’s
234 x 156 mm                                       largest industries. In recent years there has been a dynamic shift in
PB 978 1 85973 512 1 £16.99 $31.95                 attitudes toward textiles, fuelled in part by explosive developments
HB 978 1 85973 507 7 £50.00 $79.95                 in technology. While textiles have always retained roots in craft
                                                   and industry, the discipline now embraces a much wider range of
                                                   practices. Taking as their starting point the very meaning of textiles,
                                                   gale and Kaur demonstrate the astonishing range of opportunities
                                                   for careers in the field, from the creative (artists, craftspeople
                                                   and designers) to the social and industrial, to the commercial and
                                                   associated practices (buyers, journalists, researchers and scientists).
                                                   This wide-ranging and informative book conveys the excitement and
                                                   new challenges textiles represent and is essential reading for anyone
                                                   working with, studying, or simply interested in textiles.



The Latin                                          From the tango-inspired dress of argentina and guerrilla chic in
                                                   downtown Buenos aires to swimwear on copacabana Beach and the
American                                           rainbow that adorns Mayan women, Latin america has long been a
                                                   source of inspiration for designers throughout the world. Until now,
Fashion Reader                                     however, the pivotal role played by dress in this region has surprisingly
Edited by Regina A. Root                           been overlooked. This book is a long overdue assessment of Latin
2005
                                                   america’s influence on global fashion and will be essential reading for
320pp • 16 bw illus • 234 x 156 mm                 anyone interested in Latin american cultural studies or fashion history.
PB 978 1 85973 893 1 £16.99 $31.95
HB 978 1 85973 888 7 £55.00 $115.00
                                                   Selected Contents
Series: Dress, Body, Culture                       Fashioning Independence: Gender, Dress and Social Space in
                                                   Postcolonial Argentina • Far Eastern Influences in Latin American
Winner of the 2006 Arthur P. Whitaker
Prize, presented by the Middle Atlantic            Fashions • ‘Why do Gringos Like Black’ Mourning, Tourism, and
Council of Latin American Studies                  Changing Fashions in Peru • Guayaberismo and the Essence of Cool
                                                   • Transvestite Pedagogy: Jacqueline and Cuban Culture • Frida and
                                                   Evita: Latin American Icons for Export


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The Fashion                                 Fashion is big business, yet given its global significance, little has been
                                            written on the phenomenon of the fashion system. This pioneering
Business                                    book unites theory and practice to provide an integrated series of
                                            snapshots taken from different perspectives of the fashion business
Theory, Practice, Image                     in the second half of the twentieth century.
Edited by Nicola White and
Ian Griffiths                               Featuring contributions by leading experts in three main areas of
2000
                                            important debate within the industry – the theory and culture
224pp • 234 x 156 mm                        of fashion; design and industry; and image and marketing – the
PB 978 1 85973 359 2 £16.99 $31.95          book will be an essential reference for students, practitioners and
HB 978 1 85973 354 7 £50.00 $105.00         theoreticians. It addresses such key issues as: the relationship
                                            between culture and clothing; the intersection of fashion and
                                            modernity; the origins of glamour; the role of creativity and the
                                            power of design; the chain store challenge; the age of the thinking
                                            designer; retail concepts; and minimalism in fashion. It is certain to be
                                            required reading on fashion courses and in related disciplines.




Fashion and                                 This essential book provides the first comprehensive overview
                                            of the symbiotic relationship that exists between fashion and
Textiles                                    textiles, analyzing fashion and textile’s cultural, industrial and social
                                            relationships, as well as examining how the two fields compete with
An Overview                                 and influence one another.
Colin Gale and Jasbir Kaur
2004                                        Taking as their starting point the nature of the relationship between
256pp • 8 colour and 30 bw illus            fashion and textiles, gale and Kaur identify and discuss key arenas of
244 x 172 mm                                commercial and cultural interaction, including raw materials, business,
PB 978 1 85973 818 4 £16.99 $31.95          consumers, and future technology. Their examples are drawn from
HB 978 1 85973 813 9 £50.00 $105.00         the experiences and opinions of industry professionals – designers,
Series: Cultures of Consumption             retailers, and manufacturers. highlighting cultural differences and
Series
                                            similarities between the two industry sectors, Fashion and Textiles
                                            offers varied professional perspectives, information about key roles
                                            and jobs, and practical considerations relating to economics, design,
                                            manufacture and retail. a key text for a wide range of courses on
                                            fashion and textiles, this book is vital reading for anyone hoping to
                                            pursue a career in either field.


Techno Fashion                              From digital-display dresses to remote control couture, this book
                                            exposes the revolutionary interface between contemporary fashion
Bradley Quinn                               and technology. as twenty-first century fashion makes a dramatic
2002                                        departure from traditional methods, designers no longer turn to the
256pp • 16 colour and 50 bw illus           past for inspiration, but look to the hi-tech future. The result is techno
234 x 156mm                                 fashion, the new wave of intelligent clothing that fuses fashion with
PB 978 1 85973 620 3 £16.99 $31.95          communication technology, electronic textiles, and sophisticated
HB 978 1 85973 599 2 £50.00 $99.95
                                            design innovations that express new ideas about appearance,
                                            construction and wearability. Born out of the collaboration between
                                            fashion designers, researchers and scientists, this new dialogue could be
                                            the most significant design innovation in fashion’s history, or indicate its
                                            eventual demise. Either way, techno fashion promises to forever disrupt
                                            the historical narrative of fashion evolution.
                                            Features: discussions of designers such as Hussein Chalayan, Tristan
                                            Webber, Alexander McQueen, Yohji Yamamoto, Rei Kawakubo, and
                                            Issey Miyake.

8      Order online at www.bergpublishers.com l l l
                                                                                                                   REFEREncE

Fashion:                                                                                                                       NEw

Critical and Primary Sources
Edited by Peter McNeil




Special introductory offer: £450.00 $895.00
when you order by 30th June 2009
Price from 1st July 2009: £550.00 $1095.00


                                                                        CONTENTS                           Sample Articles:
Fashion: Critical and Primary Sources is a major multi-volume work
                                                                        Volume 1: Late Medieval and        Fernand Braudel, Costume and
of reference which brings together seminal writings on Fashion.
                                                                          Renaissance                        Fashion, 1979
The geographical range of the essays crosses Europe, asia and           Editor’s Introduction              Johan Huizinga, Art and Life;
north america. The essays reveal the wide set of methodological         Part 1: Graceful or Magnificent:     The Aesthetic Sentiment, 1919
approaches which all bear on the study of Fashion – sociology, art        Fashion and Aesthetics           Aileen Ribeiro, Street Style:
history and cultural history, anthropology, social Theory, Dress        Part 2: Fashion, Appearance          Dress in John Gay’s ‘Trivia’,
and Textile studies.                                                      and Cultural Order                 2007
                                                                        Part 3: Fashion’s Forms –          Charles Baudelaire, Woman,
Ordered chronologically, the four volumes cover Late Medieval             Customs and Foreigners             1859-1863
to Renaissance, the Eighteenth century, the nineteenth century          Part 4: Trading in Looks           John Styles, Involuntary
and the Twentieth century to today. Each volume is separately           Part 5: Fashion and                  consumers? Servants and
introduced and the essays structured into coherent sections on            Reinforcement                      their Clothes in Eighteenth-
specific themes.                                                                                             Century England, 2002
                                                                        Volume 2: The 18th Century         Christopher Breward,
Fashion: Critical and Primary Sources will prove a major scholarly      Editor’s Introduction                Femininity and Consumption:
resource for any researchers involved in the study of Fashion, Dress    Part 1: The Power of Dress           The Problem of the Late
and costume.                                                            Part 2: Fashion – Art – Artifice     Nineteenth-Century Fashion
                                                                        Part 3: Fashion and the              Journal, 1994
                                                                          Appearance Industries            Georg Simmel, The Philosophy
Peter McNeil is Professor of Design History at the University of        Volume 3: The 19th Century           of Fashion; and Adornment,
Technology Sydney, Australia, and Professor of Fashion Studies          Editor’s Introduction                1905
at Stockholm University. He is a co-editor with Giorgio Riello of       Part 1: Fashion and Urban Life     Roland Barthes, From
shoes: a history from sandals to sneakers.                              Part 2: From the Love of Finery      Gemstones to Jewellery, 1961
                                                                          to Honest Cloth                  Pierre Bourdieu, The
February 2009                                                                                                production of belief:
4 Volume HB Set • 1792pp • 244 x 172 mm                                 Part 3: 19th-Century Fashion as
                                                                          Female Culture                     contribution to an economy
HB 978 1 84788 292 9 £550 $1095
                                                                                                             of symbolic goods, 1977
                                                                        Volume 4: The 20th Century
                                                                        Editor’s Introduction
                                                                        Part 1: Fashion’s Structures
                                                                        Part 2: Fashion and Fantasy
                                                                        Part 3: Fashion and Identity
                                                                        Part 4: Fashion and Aesthetics
                                                                        Index for all volumes


                                                           l l l       Order online at www.bergpublishers.com                                9
FashIOn & cULTURE

Visibly Muslim
Integrating Fashion, Politics                                                                                                       NEw
and Faith
Emma Tarlo

Muslims in Britain and cosmopolitan cities throughout the West
are increasingly choosing to express their identity and faith
through dress, whether by wearing colourful headscarves, austere
black garments or creative new forms of Islamic fashion. Why is
dress such an important issue for Muslims? Why is it such a major
topic of media interest and international concern?
This timely and important book cuts through media stereotypes
of Muslim appearances, providing intimate insights into what
clothes really mean to the people who design and wear them. It
examines how different ideas of fashion, politics, faith, freedom,
beauty, modesty and cultural diversity are articulated by young
British Muslims as they seek out clothes which best express
their identities, perspectives and concerns. It also explores
the wider social and political effects of their clothing choices
on the development of transnational cultural formations and
multicultural urban spaces.
Based on contemporary ethnographic research, the book is an
essential read for students and scholars of religion, sociology,
cultural studies, anthropology and fashion as well as anyone
                                                                                  CONTENTS
interested in cultural diversity and the changing face of                         Introduction
cosmopolitan cities throughout the world.                                         Biographies in dress: The Comedian, the Artist and
                                                                                     the Activist
                                                                                  London, Multiculturalism and Hijab
                                                                                  Hybrid Hijabis: Impression Management through
Emma Tarlo is a Lecturer in the Department of Anthropology and
                                                                                     style
Goldsmiths, University of London.
                                                                                  Against Diversity: The Jilbab Controversy
December 2009                                                                     Covering Concerns: Passion, Piety and the Face veil
256pp • 50 bw and 32 colour illus • 244 x 172mm                                   Hijab online: the ethnography of a website
PB 978 1 84520 433 4 £19.99 $34.95                                                Refashioning the Islamic in the West
HB 978 1 84520 432 7 £60.00 $109.95
                                                                                  Afterword




                      wedding Dress                                  Veil
                      across Cultures                                Modesty, Privacy and
                      H. Bradley Foster and                          Resistance
                      D. Clay Johnson                                F. El Guindi
                      256pp • 40 bw illus                            262pp • 14 bw illus
                      234 x 156 mm                                   234 x 156 mm
                      PB 978 1 85973 747 7                           PB 978 1 85973 929 7
                      £17.99 $36.95                                  £17.99 $36.95
                      HB 978 1 85973 742 2                           HB 978 1 85973 924 2
                      £50.00 $105.00                                 £60.00 $125.00



10      Order online at www.bergpublishers.com l l l
                                                                      FashIOn & cULTURE
Body Style                     The body has been analyzed, theorized, and politicized. however, the subcultural
                               body has been primarily sensationalized. Body Style, the first book in the new
                               Subcultural Style series, does not attempt to compete with these sensationalized
Subcultural Style              accounts, but reveals the subcultural body as a site for understanding subcultural
                               identity, resistance, agency and fashion. analyzed, theorized, politicized and
Theresa M. Winge               sensationalized, the subcultural body functions as a framework on which a sense of
                               self and a subcultural identity is built. Body Style is the result of over eleven years
                    NEw        of research with urban subcultures from north america, Europe, australia and asia,
                               such as goths, Modern Primitives, neo-Tribals, Punks, cybers, Industrials, Japanese
                               Lolitas, cosplayers and others.
                               Divided into three main sections on subcultural body history, subcultural body
                               identity and subcultural body fashions, this book will be of particular interest
                               to students of dress and fashion, as well as those coming to subculture from
                               sociology and cultural studies.


                               Theresa M. Winge is an assistant professor of fashion design and theory at Indiana
                               University, Bloomington, Indiana, USA.
                               November 2009
                               192pp • 30 bw illus • 234 x 156 mm
                               PB 978 1 84788 023 9 £16.99 $29.95
                               HB 978 1 84788 001 7 £55.00 $99.95
                               Series: Subcultural Style




Goth Culture                   ‘A riveting account of gender and sexual politics in the Goth
                               scene, which challenges prevailing assumptions from within
Gender, Sexuality and Style    and outside the subculture.’
                               Paul Hodkinson, University of surrey
Dunja Brill                    Goth Culture explores goths’ expressive practices of dress, fashion, style and the
                               body, in relation to issues of identity and representation.
                               Through the voices of goths from the UK, Us and germany, it draws the reader
                               into the gender-bending and heavily gendered world of goth. It reassesses the
                               significance of the dress of both male and female goths, examining these striking
                               and often highly creative subcultural fashion displays.
                               Using a wide range of methods and sources, from ethnography to critical
                               examination of music, literature, social theory and different types of popular
                               media, Goth Culture offers an original and accessible analysis of the fashion, media
                               and counterculture of the gothic world.


                               Dunja Brill is based at Humboldt University, Berlin.
                               November 2008
                               224pp • 20 illus. • 234 x 156 mm
                               PB 978 1 84520 768 7 £16.99 $29.95
                               HB 978 1 84520 767 0 £55.00 $109.95
                               Series: Dress, Body, Culture



                              l l l       Order online at www.bergpublishers.com 11
FashIOn & cULTURE
                                                                                                                                    NEw
Fashion in Fiction
Text and Clothing in
Literature, Film and
Television
Edited by Peter McNeil, Vicki Karaminas,
and Catherine Cole

Fashion in Fiction examines the ways in which dress ‘performs’ in
a wide range of contemporary and historical literary texts. Essays
by north american, European and australian scholars explore the
function of clothing within fictional narratives, including those of
film, television and advertising. The book provides a groundbreaking
examination of the interconnected worlds of fashion and
                                                                                      Peter McNeil is Professor of Design History at The
words, providing perspectives from socio-cultural, historical and
                                                                                      University of Technology, Sydney and Foundation Chair
theoretical readings of fashion and text-based communication.
                                                                                      of Fashion Studies at Stockholm University. He is editor
covering a variety of genres and periods, Fashion in Fiction analyses                 of Fashion: critical and Primary sources and co-editor
fashion’s role within a range of creative media, exploring the many                   of Shoes: a history from sandals to sneakers, The Men’s
ways that dress communicates, disrupts and modulates meaning                          Fashion Reader and The Fashion history Reader: global
across different cultures and contexts.                                               Perspectives. Catherine Cole is Professor of Creative
                                                                                      Writing at Royal Melbourne Institute of Technology and
                                                                                      author of The Poet who Forgot, The grave at Thy Lu,
May 2009                                                                              Dry Dock, skin Deep, Private Dicks and Fiesty chicks: an
224pp • 30 colour illus. • 234 x 156 mm                                               Interrogation of crime Fiction. Vicki Karaminas is Senior
PB 978 1 84788 357 5 £19.99 $39.95                                                    Lecturer in Fashion Theory and Design Studies at the School
HB 978 1 84788 359 9 £55.00 $109.95                                                   of Design, The University of Technology, Sydney and co-
                                                                                      editor of The Men’s Fashion Reader.



  CONTENTS                          Aindow, University of     Part Two: Crossing               the recent ‘Wedding            South Wales
                                    Nottingham                    Cultures, Queering           Dresses’ of lesbian         13. Becoming Neo:
  Part One: Fashion              4. Grisettes, cocottes,          Cultures                     couples. Catherine             Costume, Gadgets
     Tales and the Visual           and bohèmes: Fashion      7. Junichiro Tanizaki’s          Harper (University of          and Transforming
     Imagination                    and Fiction in Octave         ‘Naomi’ and the Power        Brighton, U.K)                 Masculinity in ‘The
  1. The Question of                Tassaert’s ‘Boudoirs          of Foreign Clothing       10. ‘Collection L’ Maja           Matrix’ films. Sarah
     Costume: Dressing for          et mansardes’ (1828)          in Modern Japanese           Gunn, Stockholm                Gilligan, Hartlepool
     Success in the 19th            and ‘Les amants et les        Fiction Toby Slade,          University                     College of Further
     century Novel. Claire          époux’ (1829) Denise          Independent Academic,                                       Education
     Hughes                         Amy Baxter, University        Tokyo                     Part Three: Fashion’s          14. Textile as Sign of
  2. A Hovering Space: The          of North Texas            8. A Conceptual                   Textual Identities            Barthes’ Bliss Concept
     Mystery of the Fashion      5. Fair Exchange: Novelist       Framework for Brand       11. Aesthetic Movement            within the Texture of
     Photograph Margaret            as Stylist, Designer          Storytelling: Creating        Fashion Reform: Dress         Nietzsche, Dagmar
     Maynard, University of         as Storyteller Sophia         Context and Meaning           and Interiors Marilyn         Venohr, University of
     Queensland                     Errey, RMIT,                  for Cargo Pants. Joseph       Casto, Virginia Tech          Potsdam
  3. Fashion and the Art         6. The Fashioned World           Hancock, Drexel               University
     of Class Deception:            of Andrea Zittel Tim          University                12. Holly Golightly and        Notes
     Clothing and Identity          Laurence, University of   9. Double Brides:                 the fashioning of the      Bibliography
     in Late Nineteenth-            Technology, Sydney            Narratives of Desire in       waif. Gabrielle Finanne,   Index
     Century Fiction Rosy                                                                       University of New



12      Order online at www.bergpublishers.com l l l
                                                                                      FashIOn & cULTURE
Jews and Shoes                               ‘Moving with ease from the sacred to the profane, from
                                             canonical works to the realm of public culture, from social
Edited by Edna Nahshon                       to cultural history, Jews and Shoes invests great significance
                                             to what might seem at first blush to be utterly ordinary.’
                                             Hasia R. Diner, Paul S. and Sylvia Steinberg, Professors of american Jewish history, new York
                                             University
                                             shoes are an integral part of Jewish material culture. although they appear in some
                                             of the most foundational biblical stories, they are generally regarded as no more
                                             than lowly, albeit essential, accessories.
                                             Jews and Shoes takes a fresh look at the makings and meanings of shoes, cobblers,
                                             and barefootedness in Jewish experience. The book shows how shoes convey
                                             theological, social, and economic concepts, and as such are intriguing subjects for
                                             inquiry within a wide range of cultural, artistic, and historic contexts.
                                             The book’s multidisciplinary approach encompasses a wide range of contributions
                                             from disciplines as diverse as fashion, visual culture, history, anthropology, Bible
                                             and Talmud, and performance studies. Jews and Shoes will appeal to students,
                                             scholars and general readers alike who are interested to find out more about the
                                             practical and symbolic significance of shoes in Jewish culture since antiquity.


                                             Edna Nahshon is Associate Professor of Hebrew at the Jewish Theological Seminary
                                             and Senior Associate, Center of Hebrew and Jewish Studies, Oxford University.
                                             August 2008
                                             338pp • 50 bw illus • 244 x 172 mm
                                             PB 978 1 84788 050 5 £17.99 $34.95
                                             HB 978 1 84788 049 9 £55.00 $109.95



Shoes                                        ‘At last a work that deals not only with the history of
                                             footwear, but also with its cultural significance.’ Manolo Blahnik
A History from Sandals to                    ‘Anyone who has ever spent the rent on a pair of impossibly
                                             high stilettos, has bought shoes that don’t fit, or owns shoes
Sneakers                                     they have never worn, will want to get their hands on this
Edited by Giorgio Riello and Peter McNeil    beautiful coffee-table tome.’
                                             The Times Magazine

                                             Within these pages is pretty much everything you ever wanted to know about
                                             shoes – the tiny crushing shoes of china, the infamous chopine with its 23-inch
                                             heel, how dandies made men’s shoes beautiful in the eighteenth century, and how
                                             the powers of conservatism made them dull again, war and the wellington boot,
                                             sex and the high heel, the codes of the ‘gay shoe,’ shoes in fairytales and in art, the
                                             irresistible rise of the sneaker, and the cult of shoe designers.


                                             Giorgio Riello is Assistant Professor in Global History and Culture in the Department
                                             of History at the University of Warwick.
                                             Peter McNeil is Professor of Design History at the University of Technology
                                             Sydney, Australia, and Professor of Fashion Studies at Stockholm University.
                                             2006
                                             658pp • 210 colour illus • 235 x 210 mm
                                             HB 978 1 84520 443 3 £29.99 $51.95


                                            l l l         Order online at www.bergpublishers.com 13
FashIOn & cULTURE
why women                                 This book uses real women’s lives and clothing decisions – observed
                                          and discussed at the moment of getting dressed – to illustrate theories
wear what They                            of clothing, the body and identity. Woodward pieces together what
                                          women actually think about clothing, dress and the body in a world
wear                                      where popular media and culture presents an increasingly extreme and
                                          distorted view of femininity and the ideal body.
Sophie Woodward
2007                                      Immediately accessible to all those who have stood in front of a mirror
178pp • 234 x 156 mm                      and wondered ‘does this make me look fat?’, ‘is this skirt really me?’ or
PB 978 1 84520 699 4 £19.99 $34.95        ‘does this jacket match?’, Why Women Wear What They Wear provides
HB 978 1 84520 698 7 £55.00 $99.95        students of anthropology and fashion with a fresh perspective on the
Series: Materializing Culture             social issues and constraints we are all consciously or unconsciously
                                          negotiating when we get dressed.



Dress Sense                               Dress Sense explores the importance of the senses and emotions in
                                          the way people dress, and how they attach value and significance to
Emotional and Sensory                     clothing. Inspired by the work of Joanne B. Eicher, contributors offer
Experiences of the Body                   different multi-disciplinary perspectives on this key and unexplored
and Clothes                               topic in dress and sensory anthropology. The essays present historical,
                                          contemporary and global views (from British imperial dress in India,
Edited by Donald Clay                     to revolutionary socialist dress) and grapple with questions of body
Johnson and Helen Bradley                 and identity (the sexual power of ghanian women’s waistbeads, the
Foster                                    way cross-dressers feel about their clothing, and the affects of three-
2007                                      dimensional body-scanning technology on people’s self perception). For
208pp • 40 bw illus • 234 x 156 mm        students and researchers of dress and anthropology, Dress Sense will be
PB 978 1 84520 693 2 £19.99 $34.95        invaluable in understanding the cross-cultural, emotional and sensual
HB 978 1 84520 692 5 £55.00 $99.95        experience of dress and clothing.


Hair                                      Hair: Styling, Culture and Fashion eexplores the social importance and
                                          cultural significance of hair and hairiness, and its stories, histories,
Styling, Culture and                      performances and rituals.
Fashion                                   From heads, legs and underarms, to wigs and beards, and everything in
Edited by Geraldine Biddle-               between, the presentation, manipulation and daily experience of human
Perry and Sarah Cheang                    hair plays a central and dynamic role within fashion, self-expression and
                                          the creation of social identity. The book’s diverse range of cross-cultural
December 2008
                                          essays encompasses the study of hair in fashion, film, art, history,
320pp • 80 bw illus • 244 x 172 mm        literature, performance and consumer culture.
PB 978 1 84520 792 2 £19.99 £39.95        Offering an accessible mix of visual analysis, cultural commentary
HB 978 1 84520 791 5 £55.00 $109.95
                                          and critical theory, this book will appeal to all those interested in the
                                          presentation and analysis of cultural identity and the body.


Ballroom                                  competitive ballroom is much more than a style of dance. Rather, it is a
                                          continually evolving and increasingly global social and cultural arena: of
Culture and Costume in                    fashion, performance, art, sport, gender and more.
Competitive Dance                         Ballroom explores the intersection of dance cultures, dress and the
Jonathan S. Marion                        body. Presenting the author’s experiences at an international range of
June 2008                                 dance events in Europe, the Us and UK, as well as featuring the views of
224pp • 30 bw illus • 234 x 156 mm        individual dancers, the book shows how dancing influences mind and
PB 978 1 84520 800 4 £19.99 $39.95        body alike. For students of anthropology, dance, cultural and performance
HB 978 1 84520 799 1 £55.00 $109.95       studies, Ballroom provides an ethnographic picture of how dancers and
Series: Dress, Body, Culture              others live their lives both on and off the dance floor.




14     Order online at www.bergpublishers.com l l l
                                                                       FashIOn & cULTURE
Stripping, Sex                                at the heart of Stripping, Sex, and Popular Culture lies the very
                                              personal story of author catherine Roach’s response to the decision
and Popular                                   of her life-long best friend to become an exotic dancer. The author,
                                              at first troubled and yet fascinated by her friend’s decision, follows
Culture                                       Marie’s journey into the world of stripping as an observer and analyst.
                                              she finds that this world raises complex questions about gender,
Catherine M. Roach
                                              sexuality, fantasy, feminism, and even spirituality. Moving from first
2007                                          hand interviews with dancers and others, the book broadens into a
224pp • 234 x 156                             provocative and accessible examination of the current popularity of
PB 978 1 84520 129 6 £17.99 $29.95
                                              ‘striptease culture,’ with sex-saturated media imagery, thongs gone
HB 978 1 84520 128 9 £55.00 $99.95
                                              mainstream, and stripper aerobics at your local gym. Stripping, Sex,
Series: Dress, Body, Culture
                                              and Popular Culture scrutinizes the naked truth of a lucrative industry
                                              whose norms are increasingly at the center of contemporary society.


Clothing as                                   ‘This revealing book shows how clothing often
                                              lies at the intersection between individual, bodily
Material Culture                              experience and the larger forces at work in the
Edited by Susanne Küchler                     world.’ Crafts Magazine
and Daniel Miller                             In recent years social scientists have become increasingly interested
2005                                          in theories of fashion, but have rarely directly addressed the material
208pp • 40 bw illus • 234 x 156 mm            qualities of clothing. By contrast, traditional studies of dress have
PB 978 1 84520 067 1 £19.99 $31.95            focused on textiles but often neglect the larger cultural context within
HB 978 1 84520 066 4 £50.00 $105.00           which dress becomes consumed as clothing. This book fills a major gap
                                              by combining these two ‘camps’ through an expressly material culture
                                              approach to clothing.



Latex and                                     ‘A fascinating book ... impossible to put down!’
                                              Beverley Skeggs, University of Manchester
Lingerie                                      ‘Meticulously researched and written with
Shopping for Pleasure at                      great verve and style, this book makes a major
Ann Summers Parties                           contribution to our understanding of heterosexual
Merl Storr                                    femininities.’ Rosalind Gill, London school of Economics
2003                                          sexy, hedonistic, hilarious – ann summers parties are the ultimate girls’
224pp • 15 bw illus • 234 x 156 mm            night in – the ‘naughty but nice’ version of the classic Tupperware®
PB 978 1 85973 698 2 £17.99 $36.95            party. This book investigates what really goes on at these ‘special’
HB 978 1 85973 693 7 £50.00 $105.00
                                              homosocial gatherings, where women drink, laugh, shop, play party
Series: Materializing Culture
                                              games and talk about sex.



Uniforms                                      ‘This fanscinating study describes a wide range of
                                              uniforms (military, religious, occupational, sports)
Exposed                                       and intriguingly shows how uniforms serve two sides
From Conformity to                            of control, overt and covert.’
Transgression                                 Choice Magazine
Jennifer Craik                                From fascists to fashionistas, Uniforms Exposed looks at this most
2005                                          extraordinary of ordinary garments and its cultural meaning in our
256pp • 53 bw illus • 234 x 156 mm            everyday lives. Tracing the troubling connections amongst religious
PB 978 1 85973 804 7 £16.99 $31.95            orders, the military, schools and fetish clubs, craik shows how uniforms
HB 978 1 85973 898 6 £55.00 $115.00           inspire fear and love, conformity and subversion.
Series: Dress, Body, Culture



                                      l l l   Order online at www.bergpublishers.com 15
FashIOn & cULTURE
Old Clothes,                              Recent interest in ‘vintage’ and second hand clothes by both fashion
                                          consumers and designers is only the latest manifestation of a long and
New Looks                                 complex cultural history of wearing and trading second hand clothes.
                                          With its origins in necessity, the passing of clothes between social
Second-Hand Fashion                       and economic groups is now a global business, but with roots that are
Edited by Alexandra Palmer                centuries old. Old Clothes, New Looks presents a three-part focus on
and Hazel Clark                           the history, the trading culture, and the contemporary refashioning of
2004
                                          second hand clothing. The reuse of garments as contemporary fashion
272pp • 40 bw illus • 234 x 156 mm        statements is explored through a series of intriguing case studies (the
PB 978 1 85973 857 3 £16.99 $19.95        neo-mod retro-sixties subculture in germany, the impact of ‘vintage’ in
HB 978 1 85973 852 8 £55.00 $115.00       the Usa, etc.). This book will be essential reading for those interested
Series: Dress, Body, Culture              in fashion, material culture, and anthropology, as well as for dealers,
                                          collectors and wearers of second hand clothes.


Second-Hand                               ‘Second-Hand Cultures explores the world of
                                          the “vintage”, the “previously owned” and the
Cultures                                  “gently used” in an innovative and richly detailed
Nicky Gregson and Louise                  exploration of contemporary material culture...
Crewe                                     Insights come thick and fast in this intriguing book!’
2003                                      Times Higher Education
288pp • 21 bw illus • 234 x 156 mm        What does second hand buying and selling tell us about the state of
PB 978 1 85973 677 7 £17.99 $36.95        contemporary consumption? how do items that begin life as new
HB 978 1 85973 672 2 £50.00 $105.00
                                          get recycled and reclaimed? how do second hand goods challenge
Series: Materializing Culture
                                          the future of retail consumption? This much-needed study carefully
                                          unpacks the persuasive allure of the previously owned.



Don we Now                                From the new Edwardians and muscle boys to Radical Drag and
                                          genderfuck, gay men’s dress has had a profound impact on fashion.
Our Gay Apparel                           however, it is easy to forget that, with few exceptions, gay men
                                          earlier in the century took great pains to conceal their sexual identity.
Gay Men’s Dress in the                    Beginning with a look at the subcultural world of gay men in the early
Twentieth Century                         part of this century – particularly in new York and London – this
Shaun Cole                                fascinating book analyzes the trends in dress adopted by gay men as
2000
                                          well as the challenge gay style has made to mainstream men’s fashion.
224pp • 25 bw illus • 234 x 156 mm        The importance of dress choice to the formation of sexual identity
PB 978 1 85973 420 9 £17.99 $36.95        is highlighted, as is gay influence on punk and the fashion industry as
HB 978 1 85973 415 5 £50.00 $105.00       a whole. This book is essential reading for anyone interested in gay
Series: Dress, Body, Culture              culture or the history of dress.



Man Appeal                                This book provides a much-needed evaluation of the history of
                                          men’s fashion advertising in the first half of the twentieth century.
Advertising, Modernism                    Undoubtedly one of the most fecund and complex periods in the
and Menswear                              history of menswear promotion, the ‘modern’ period saw vast sums of
Paul Jobling                              money spent on advertising by the likes of austin Reed, the Fifty shilling
                                          Tailors, simpson and Barratt shoes. Replete with confident head-turners,
2005                                      many posters of the period featured dandies knowingly offering up their
208pp • 40 bw illus • 234 x 156 mm
                                          bodies for the delectation of women – an irony made doubly rich by
PB 978 1 84520 087 9 £17.99 $36.95
                                          the fact that these images were consumed almost exclusively by men.
HB 978 1 84520 086 2 £50.00 $105.00
                                          Looking beyond issues of representation to broader socio-economic
                                          contexts, Jobling addresses an exciting range of discourses relating to
                                          professionalization, modernity, mass-communication and marketing,
                                          display and consumer psychology.


16     Order online at www.bergpublishers.com l l l
                                                               INTRODUCTION TO FASHION
Survey of                                                    In the Preface of the fifth edition of Survey of Historic Costume,
                                                             Tortora and Eubank conclude with the following: “In the history of
Historic                                                     dress at the beginning of the 21st century, costume might be compared
                                                             to a constantly moving river. This river divides into many narrower
Costume 5th                                                  channels that separate, cross, come together, and separate again, and
                                                             yet that river continually moves on.” Building on the previous editions,
Edition                                                      the authors update their analysis of Western dress to 2008. Survey of
Phyllis G. Tortora and                                       Historic Costume has, from its beginnings, taken seriously the need
                                                             to accompany the text with appropriate illustrations and the major
Keith Eubank
                                                             change in the 5th edition is the move to full colour throughout the
September 2009                                               book to enrich the text and the concepts. Perfect for anyone interested
640pp • 500+ colour illus                                    in historic costume, fashion, textiles, drama, and design, this beautifully
279 x 216mm
                                                             illustrated book is full of fascinating facts and commentary.
HB 978 1 56367 8 066 £62.00
Instructor’s Guide and PowerPoint®
Presentation Available


Apparel                                                      Given the variety of ways in which merchandise is designed and
                                                             produced for today’s dynamic world market, it is essential for merchants
Concepts and Practical                                       to develop and maintain a solid foundation of current apparel
Applications                                                 knowledge. Technological advances and societal changes fuel the need
Beverly Kemp-Gatterson and                                   for up-to-date information and understanding among merchandising
                                                             and management executives in the retailing industry.
Barbara L. Stewart
January 2009                                                 Apparel: Concepts and Practical Applications is designed to fill that
460pp • 32pp full colour                                     need by examining the many components involved in becoming
279 x 216 mm                                                 knowledgeable about apparel. The authors have deliberately geared
PB 978 1 56367 481 5 £38.00                                  their presentation to be of direct value to undergraduate students as
Instructor’s Guide and PowerPoint                            well as seasoned merchants and merchandising executives who may
Presentation Available                                       require guidance in selecting and evaluating quality apparel.




The Dynamics                                                 This text provides the foundation for a wide range of careers in the
                                                             fashion business. Incorporating the experience of the author and her
of Fashion,                                                  earlier editions of The Dynamics of Fashion, this book covers product
                                                             development, home fashions, retailing strategies, and examines how
3rd Edition                                                  communication trends and technological advances impact the fashion
Elaine Stone                                                 world.
October 2008                                                 New to this edition: New chapter on the history of fashion, focusing
640pp • illus • 279 x 216 mm                                 on the evolution of the apparel industry from the Industrial Revolution
HB 978 1 56367 686 4 £53.00
                                                             to the present • Profiles of influential designers from the 1900s to
Instructor’s Guide and PowerPoint
Presentation available                                       the 21st century • Substantial updating and addition of new theories,
                                                             applications, and practices • All new photos and illustrations in colour •
                                                             Updated and new Fashion Focus and Then and Now features



                      Fashion                            The World of                                         In Fashion
                      The Industry and its Careers       Fashion, 4th Edition                                 Fun! Fame! Fortune!
                      Michele M. Granger                 Jay Diamond and Ellen                                Elaine Stone
                      2007                               Diamond                                              2007
                      416pp • 254 x 203 mm               2008                                                 368pp • illus • 273 x 212 mm
                      PB 978 1 56367 580 5               624pp • illus • 279 x 216 mm                         PB 978 1 56367 451 8
                      £40.00                             HB 978 1 56367 567 6                                 £48.00
                      Instructor’s Guide Available       £53.00                                               Instructor’s Guide and
                                                         Instructor’s Guide Available                         PowerPoint Presentation
                                                                                                              Available



                                                     l l l   Order online at www.bergpublishers.com                                          A
INTRODUCTION TO FASHION
Who’s Who in                               NEW   Who’s Who in Fashion 5th Edition, captures the energy, drama, and
                                                 excitement of the luminaries who make up the world of fashion.
Fashion 5th                                      Alphabetical listing of profiles includes useful design philosophies,
                                                 as well as mentors and sources of inspiration. The biographies trace
Edition                                          the careers of many of the men and women who’ve contributed to
                                                 fashion. Besides today’s major figures and legendary designers of the
Holly Alford Price and                           past, there are lesser known people and newcomers worth watching
Anne Stegemeyer                                  as well as a sampling of interesting nonconformists. The picture
December 2009                                    would not be complete without the style makers, those with an eye
384pp • 279 x 216mm • colour illus               and an instinct for fashion and who interpret it for the public; and of
PB 978 1 5636 771 0 6 £55.00                     course, the editors, photographers, artists – those who sketch and
Instructor’s Guide Available                     photograph, write about fashion, and promote it.



Research                                  NEW    If the trade papers report that gloves are making a comeback, should
                                                 production start manufacturing them? How would someone judge
Methods for the                                  and react to a woman walking down the street in a purple wig and
                                                 spandex body suit? What is accurate and inaccurate to conclude
Fashion Industry                                 about her appearance? Research is the foundation for understanding
                                                 consumers and making informed decisions. Based on their experience
Judy Zaccagnini Flynn and                        in academia, the authors provide the tools for students and
Irene M. Foster                                  professionals to analyze and develop critical thinking skills and sift
June 2009                                        through what is read and seen to understand the target market for
352pp • 279 x 216mm                              which they will design, buy, market, or manage in the fashion industry.
PB 978 1 56367 633 8 £58.00                      Both a textbook and manual for undergraduate and graduate students
Instructor’s Guide and PowerPoint                studying research methods used in the fashion industry, it can also
Presentation Available                           serve as a reference for industry professionals.

The Business of                                  The third edition of this authoritative text focuses on the organisation
                                                 and operation of the US textiles and fashion industry and how fashion
Fashion, 3rd Edition                             apparel and accessories are designed, manufactured, marketed and
                                                 distributed. Although the focus of the book is on the organization and
Designing, Manufacturing,                        the operation on the fashion industry within the United States, the role
and Marketing                                    of these industries within the global context is covered throughout.
Leslie Davis Burns and                           The third edition of this book continues to capture the dynamics of the
Nancy O. Bryant                                  fashion industry by emphasizing the technological, organizational, and
November 2007                                    global changes in its various components.
656pp • illus • 235 x 187 mm
HB 978 1 56367 570 6 £49.00
Instructor’s Guide and PowerPoint®
Presentation Available



FASHION JOURNAlISm
Uncovering                                NEW    This text takes a systematic approach to uncovering fashion to reveal
                                                 the industry’s underlying network of communications. The term “fashion
Fashion                                          communications” refers not only to monthly fashion magazines, but
Fashion Communications                           also to every facet of information relating to fashion – from the names
Across the Media                                 of colours at the dye factory, to the latest runway reviews posted on
                                                 fashion Web sites. Focusing on four key areas – manufacturing; business;
Marian Frances Wolbers                           sales and advertising; and representation in the media, this book is
July 2009
320pp • 235 x 187 mm • 16pp full colour          a must for fashion programs anywhere or for anyone who seeks to
PB 978 1 56367 615 4 £55.00                      develop and hone their communication skills.
Instructor’s Guide Available
                                                 Foreword by Connie Heller Horacek

B       Order online at www.bergpublishers.com l l l
                                                                                           FASHION BUSINESS
Brand/Story                                           NEW     Fashion brands and the images they convey dictate much about what
                                                              Americans think and feel about fashion and style. This book presents
Ralph, Vera, Johnny, Billy,                                   students and scholars with a better understanding of fashion branding
and Other Adventures in                                       through a dedicated examination of fashion and apparel in an applied,
Fashion Branding                                              academic, and scholarly style. It will include the history of fashion
Joseph Hancock                                                brands, the culture of fashion brands, chapters devoted to specific
                                                              fashion brands, and the future of fashion brands.
October 2009
224pp • 229 x 152 mm                                          Features: Interviews with established fashion branding leaders, as well as
PB 978 1 56367 622 2 £55.00                                   “up and coming” individuals • Coverage of “high” and “trendy” fashion
Instructor’s Guide Available
                                                              brands like Johnny Cupcakes, Dante Beatrix, billy blues will appeal to
                                                              student interest • Illustrated with art from designers, retailers, and
                                                              manufacturers covered in the text




Ethics in the                                         NEW     Within a professional setting such as a business or educational institution,
                                                              people make decisions about what level of attention and care they give
Fashion Industry                                              to the tasks at hand, what they produce, how they produce it and how
                                                              they present their work to others. If we never had to deal with people, we
V. Ann Paulins and                                            would not have any reason to worry about ethics. Ethics in the Fashion
Julie L. Hillery                                              Industry studies the relationships between individuals within departments
June 2009                                                     in the textiles, apparel and retailing industries, as well as the decision-
304pp • 235 x 187mm • CD-ROM                                  making processes and ethical implications of their actions. Paulins and
PB 978 1 56367 533 1 £48.00
                                                              Hillery help to make students aware of controversial issues within the
Instructor’s Guide Available
                                                              industry and of potential consequences or benefits of their actions as they
                                                              work through the decision-making process, thus creating professionals
                                                              who make good decisions.




Social                                                NEW
                                                              Social Responsibility in the Global Apparel Industry combines a broad
                                                              analysis of apparel manufacturing with a discussion of how social
Responsibility                                                responsibility can influence corporate strategy and decisions made
                                                              throughout the global supply chain. Students learn how leading apparel
in the Global                                                 and footwear manufacturers attempt to solve complex problems at
Apparel Industry                                              all stages of the apparel manufacturing process, including child labour,
                                                              harassment and abuse, discrimination, excessive hours of work, low
Marsha A. Dickson, Suzanne                                    wages and poor factory health and safety. Drawing on their experience
Loker and Molly Eckman                                        in industry and research, the authors provide the tools to change the
April 2009                                                    apparel industry from the inside out by preparing the next generation
384pp • 235 x 187mm                                           and current industry professionals with the awareness, knowledge and
PB 978 1 56367 592 8 £72.00                                   passion to make it more socially responsible.
Instructor’s Guide Available




                     Menswear                               Fashion Forecasting,                               Going Global
                     Business to Style                      2nd Edition                                        The Textile and Apparel
                     Michael Londrigan                      Research, Analysis, and                            Industry
                     2009                                   Presentation                                       Grace I. Kunz and
                     464pp • illus • 254 x 203 mm                                                              Myrna B. Garner
                                                            Evelyn L. Brannon
                     PB 978 1 56367 559 1                                                                      2007
                                                            2005
                     £38.00                                                                                    416pp • illus • 273 x 212 mm
                                                            456pp • illus • 235 x 187 mm
                     Instructor’s Guide Available                                                              HB 978 1 56367 368 9
                                                            PB 978 1 56367 350 4
                                                            £44.00                                             £42.00
                                                            Instructor’s Guide Available                       Instructor’s Guide Available



                                                    l l l     Order online at www.bergpublishers.com                                          C
mERCHANDISING
Fashion Brand                                             NEW     Fashion Brand Merchandising introduces the concepts and practices
                                                                  that will help students build, develop, and work with fashion brands.
Merchandising                                                     Beginning with an overview of the branding concept and a description
                                                                  of those professionals and processes that develop the brand image
Gordon Kendall                                                    and the actual products identified with that image, this text covers
February 2009                                                     how branding and merchandising activities are interrelated and
416pp • 8pp full colour
                                                                  interdependent with respect to marketing fashion-related products.
229 x 178mm
HB 978 1 56367 561 4 £38.00
                                                                  This text includes important information for marketers, merchandisers,
Instructor’s Guide Available                                      retailers, or designers who need to work meaningfully with fashion
                                                                  brands.




Concepts and                                              NEW     Actual experience is the best preparation for the business world, but
                                                                  if this is not available, the simulated experience of case studies can
Cases in Retail                                                   be an excellent substitute. Concepts & Cases in Retail & Merchandise
and Merchandise                                                   Management, 2nd Edition takes the reader into the real world of retail
                                                                  and merchandise management. Ninety-five challenging new and updated
Management                                                        cases present a wide variety of actual situations that retail professionals
2nd Edition                                                       face at all levels of management, with expanded coverage of technology,
                                                                  sourcing, branding, private labels, and ethical and legal behavior in retail
Nancy J. Rabolt and
                                                                  management. Written by academics and professionals from retail,
Judy K. Miler                                                     manufacturing, marketing, and merchandising perspectives, each case
March 2009                                                        study asks the reader to analyze inside information on business ranging
496pp • 235 x 187mm
                                                                  from small sole-proprietorships to industry titans.
PB 978 1 56367 600 0 £35.00
Instructor’s Guide Available




A Practical                                               NEW     merchandising math is a multifaceted topic that involves many levels
                                                                  of the retail process, including assortment planning, vendor analysis,
Approach to                                                       mark-up and pricing, and terms of sale. A Practical Approach to
                                                                  Merchandising Mathematics brings each of these areas together into
Merchandising                                                     one comprehensive text to meet the needs of students who will be
Mathematics                                                       involved with the activities of merchandising and buying at the retail
                                                                  level. Students will learn how to use typical merchandising forms,
Linda M. Cushman                                                  become familiar with the application of computers and computerized
June 2009                                                         forms in retailing and recognize the basic factors of buying and selling
400pp • 279 x 216mm • CD-ROM                                      that affect profit.
PB 978 1 56367 624 6 £55.00
Instructor’s Guide Available                                      Features: Interviews with industry professionals • Real-world examples
                                                                  • Industry terminology and data • Easy-to-follow, step-by-step
                                                                  presentations


                      The Why of the Buy                        Promotion in the                                     Visual
                      Consumer Behavior and                     Merchandising                                        Merchandising and
                      Fashion Marketing                         Environment, 2nd Ed.                                 Display, 5th Edition
                      P. M. Rath, S. Bay, R. Petrizzi           Kirsten K. Swanson and
                                                                                                                     Martin M. Pegler
                      and P. Gill.                              Judith C. Everett
                                                                                                                     2006
                      September 2008                            October 2007
                                                                                                                     400pp • illus • 273 x 212 mm
                      496pp • illus • 254 x 203 mm              560pp • 8pp full colour
                                                                                                                     HB 978 1 56367 445 7
                      PB 978 1 56367 456 3 £52.00               254 x 203 mm
                                                                                                                     £49.00
                      Instructor’s Guide and                    HB 978 1 56367 551 5 £46.00
                                                                                                                     Instructor’s Guide Available
                      PowerPoint Presentation Available         Instructor’s Guide Available



D       Order online at www.bergpublishers.com l l l
                                                                                     mERCHANDISING
Merchandising                                     Perry’s Department Store                      NEW
Mathematics,                                      3rd Edition
Revised 1st Edition                               A Buying Simulation
Antigone Kotsiopulos, Joan                        Karen M. Videtic and
Anderson and Jikyeong Kang-Park                   Cynthia W. Steele
Beginning with markups and markdowns              This classic text continues to use the
and ending with profit-and-loss                   fictitious Perry’s Department Store to
statements, this book covers the                  bridge the gap between the principles
formulas and concepts needed in the               of retail buying and mathematical
world of merchandising.                           formulas and concepts.
August 2008 • 240pp • 279 x 218 mm                April 2009 • 128pp • 279 x 216mm
CD-ROM                                            CD-ROM
Instructor’s Guide Available                      Instructor’s Guide Available
PB 978 1 56367 675 8 £39.00                       PB 978 1 56367 733 5 £41.00

Merchandising: Theory,                    NEW     Perry’s Department Store
Principles, and Practice                          A Product Development Simulation
                                                  Karen M. Videtic and
3rd Edition                                       Rosalie Regni
Grace I. Kunz
                                                  Simulates the product development
This text focuses on the process                  experience of a buyer or product
of merchandising and the                          developer while exposing students to
principles applied to the planning,               the principles, concepts, knowledge,
development, and presentation                     and skills needed for success in a real
of product lines in both the                      world setting.
manufacturing and retailing sectors.
                                                  2006 • 136pp • illus • 273 x 212 mm
December 2009 • 608pp                             CD-ROM
235 x 187 mm • full colour illus                  Instructor’s Guide Available
Instructor’s Guide Available                      PB 978 1 56367 377 1 £36.00
HB 978 1 56367 826 4 £65.00

Merchandise Buying and                            Perry’s Department Store
Management,                                       An Importing Simulation
                                                  Donna W. Reamy and Cynthia W.
3rd Edition                                       Steele
John Donnellan
                                                  Simulates the importing experience
Covers the most current information               of a retail buyer while exposing
on merchandising and retailing.                   students to the policies and
Includes a PowerPoint® Presentation               procedures that are associated with
by Patricia mink Rath.                            sourcing merchandise in another
2007 • 512pp • illus • 235 x 187 mm               country.
Instructor’s Guide and PowerPoint                 2006 • 144pp • 273 x 212 mm
Presentation Available                            CD-ROM
HB 978 1 56367 521 8 £49.00                       Instructor’s Guide Available
                                                  HB 978 1 56367 382 5 £36.00


Apparel Merchandising,                            Making Buying Decisions                       NEW
2nd Edition                                       3rd Edition
The Line Starts Here                              Using the Computer as a Tool
Jeremy A. Rosenau and                             Richard Clodfelter
David L. Wilson                                   For use in a buying course with a heavy
A comprehensive approach to                       math emphasis, activities involve
apparel merchandising from the                    the student solving merchandising
perspective of the apparel producer.              problems by using computerized
Focus is on product development                   spreadsheets. Accompanies the text
and philosophies and perspectives of              Retail Buying, 3rd edition.
industry executives.                              December 2009 • 608pp
2006 • 544pp • illus • 279 x 216 mm               235 x 187 mm • full colour illus
Instructor’s Guide and PowerPoint                 HB 978 1 56367 826 4 £65.00
Presentation Available                            Instructor’s Guide Available
HB 978 1 56367 448 8 £48.00
                                       l l l    Order online at www.bergpublishers.com           E
RETAIlING
Entrepreneurship                        NEW    many fashion students aspire to open a retail store of their own,
                                               but the idea of starting their own business can be quite daunting.
in Action                                      Entrepreneurship in Action provides an opportunity to practice all the
                                               steps necessary to conceptualize, develop, open, and finally operate
A Retail Store Simulation                      a business in the safe and nurturing environment of the classroom. As
Rosalie J. Regni and                           they prepare to open their simulated retail business, students learn how
Jimmie G. Anderson                             to develop a product and product niche, conduct market research, and
January 2009                                   find funding and a good location for their store. most important, when
432pp • 235 x 187 mm • illus                   they reach the end of the book, they will have written a complete
CD-ROM                                         business plan in a format suitable for submission to a bank or other
PB 978 1 56367 595 9 £42.00                    lending institution. This book brings your enterprising students one step
Instructor’s Guide Available
                                               closer to making their dream a reality, as the simulation pulls together
                                               the content as well as the format of a well-conceived business plan.




Retailing in the                        NEW This new edition of Retailing in the Twenty-First Century addresses
                                            up-to-date topics and trends in the retail environment. New chapters
Twenty-First                                cover such current shifts as retailers expanding into overseas markets
                                            and others repositioning themselves to respond to the latest
Century 2nd                                 merchandising and management trends. more and more retailers are
Edition                                     reconsidering their customer bases and are focusing on multicultural
                                            consumer segments instead of merely relying on the “one size fits all”
Jay Diamond and Sheri Litt                  philosophy of the past. Others are paying greater attention to the
June 2009                                   ethics of business in the running of their operations. This new edition
544pp • 279 x 216mm • full colour           is essential reading for those already in the retail world and students
HB 978 1 56367 705 2 £74.00                 who will soon enter it, ensuring they are aware of the most current
Instructor’s Guide and PowerPoint           retailing principles and practices.
Presentation Available
                                               New to this Edition: New Chapters • Focus Features of specific
                                               retailers and retail-related businesses • “In The News” articles from
                                               leading trade and consumer publications




Multi-Channel                           NEW    The advent of the Internet has added another dimension to the way
                                               that merchandise reaches consumers. Integrating this technology
Retailing                                      with traditional retailing methods has become the dominant retail
                                               model that all students of retailing should be aware of.
Lynda Gamans Poloian                           Multi-Channel Retailing identifies and explains the underlying
September 2009                                 principles of e-retailing and its relationship with conventional
400pp • 235 x 187mm
                                               retail methods. The strategic integration of bricks-and-mortar
PB 978 1 56367 630 7 £55.00
Instructor’s Guide and PowerPoint
                                               stores, electronic retailing, and direct marketing methods forms
Presentation Available                         the core of this text. It begins with the roots of the multi-channel
                                               approach, analyzes key players, and explores the techniques
                                               that are used to develop effective online stores and synchronize
                                               cross-channel functions. The book will provide readers with a guide
                                               for implementing and operating a successful e-retailing business.
                                               Students will learn that a key element of developing multi-channel
                                               strategies is understanding consumer needs and implementing
                                               appropriate technologies.



F       Order online at www.bergpublishers.com l l l
                                                                                                                   RETAIlING
Retail Buying:                                                    With an emphasis on developing a strategy for buying, this
                                                                  comprehensive book gives students the skills they’ll need to become
From Basics                                                       successful buyers in all retail areas. Its simple and straightforward
                                                                  approach presents students with step-by-step instructions for typical
to Fashion 3rd                                                    buying tasks, such as identifying and understanding potential customers,
Edition                                                           creating a six-month merchandising plan, and developing sales forecasts.
                                                                  Ample activities give students the opportunity to apply these skills
Richard Clodfelter                                                as they would in a professional environment This new edition offers
October 2008                                                      expanded coverage of the use of technology for retail buying and
544pp • illus • 235 x 187 mm                                      working with foreign markets. The companion text, Making Buying
PB 978 1 56367 703 8 £32.50                                       Decisions: Using The Computer as a Tool furthers the connection
Instructor’s Guide and PowerPoint                                 between retail buying strategies and merchandise math.
Presentation Available




Mathematics for                                           NEW
                                                                  This popular textbook/workbook meets the needs of students who
                                                                  will be directly or indirectly involved in the activities of merchandising
Retail Buying,                                                    and buying at the retail level. The author continues to delineate
                                                                  the essential concepts, practices, procedures, calculations and
6th Edition                                                       interpretations of figures that relate to the many factors that produce
Bette K. Tepper                                                   profit.
April 2008                                                        New to this edition: a new section follows each chapter on ‘The
368pp • 279 x 216 mm                                              Adaptation of Excel Speadsheets’ • examples of current industry
PB 978 1 56367 588 1 £44.00
                                                                  programs on collecting and recording data on the movement of
5th Edition Still Available
CD-ROM                                                            inventory • practice problems that apply industry terminology used
Answer Manual Available                                           in realistic merchandising situations • CD-ROm templates for use with
                                                                  specific computer spreadsheeet problems and cases




International                                             NEW
                                                                  This book lays the groundwork for understanding the retail environment
                                                                  in key countries around the world, including Australia, Korea, India,
Retailing,                                                        China, and members of the European Union. It concentrates on how
                                                                  legal, social, and economic measures have affected the distribution
2nd Edition                                                       of consumer goods throughout the world and provide a conceptual
Brenda Sternquist                                                 framework for understanding future trends.
October 2007                                                      New to this edition: comprehensive discussion of the SIRE (Strategic
640pp • illus • 235 x 187 mm                                      International Retail Expansion) theory • chapters on Korea, India, South
HB 978 1 56367 490 7 £42.00
                                                                  America, and Australia • revised chapter on the People’s Republic of
Instructor’s Guide Available
                                                                  China (reflecting recent economic change) and on the ‘New Europe’
                                                                  (reflecting the breakup of the Soviet Union) • updated case studies
                                                                  featuring the most current research



                      Silent Selling, 3rd                       Experiential                                       The Real World Guide
                      Edition                                   Retailing                                          to Fashion Selling and
                      Best Practices and Effective              Concepts and Strategies                            Management
                      Strategies in Visual                      That Sell                                          Gerald J. Sherman and
                      Merchandising                             Y-K. Kim                                           Sar S. Perlman
                      J. Bell and K. Ternus                     October 2007 • 480pp • illus                       2007 • 320pp • illus
                      2006 • 416pp • 12pp full colour           254 x 203 mm                                       229 x 305 mm
                      279 x 216 mm                              HB 978 1 56367 399 3 £35.00                        PB 978 1 56367 421 1
                      HB 978 1 56367 396 2 £39.00               Instructor’s Guide Available                       £41.00
                      Instructor’s Guide Available


                                                        l l l     Order online at www.bergpublishers.com                                   G
DESIGN
Designer’s Guide                                       NEW
                                                               This book explains the process that a fashion designer goes through to
                                                               put a line together specifically for the girls’ and junior markets. It starts
to Girls’ and                                                  with the inspiration phase, and then moves to research and sketching.
                                                               Chapters teach students how the designer works with patternmakers
Junior Apparel                                                 to see the garment fabricated and sewn, then follows the garment as
                                                               it is costed, merchandised, and prepared to be sold. Students will be
Randi Beer                                                     exposed to the many layers of specifications, production patterns, and
December 2009 • 272pp                                          testing, and finally producing and shipping the garments. Each chapter
full colour illus • 279 x 216 mm                               will conclude with a “Designer’s Diary” in the voice of a fictitious
PB 978 1 56367 692 5 £55.00                                    designer, documenting her successes, frustrations, and other experiences
Instructor’s Guide Available
                                                               intrinsic to the job. Students will also be given a chance to create a
                                                               diary of their own, tracking the progression of their own children’s wear
                                                               collection.




Designing                                                      Knitwear is becoming increasingly significant in the fashion industry
                                                               because it meets the contemporary consumer’s demand for ease,
a Knitwear                                                     flexibility, and comfort as well as attractive patterns of color and
                                                               texture. Featuring an inspiring gallery of work by knitwear design icons,
Collection                                                     such as Sonia Rykiel, missoni, and Chanel, with profiles of their careers,
Lisa Donofrio-Ferrezza and                                     this text covers the history of the industry from the earliest handknit
Marilyn Hefferen                                               garments to apparel seamlessly knit by computerized equipment.
                                                               Designing a Knitwear Collection is an essential tool for students wishing
September 2008
                                                               to enter this area of fashion design and a comprehensive reference for
320pp • illus • 279 x 216 mm
PB 978 1 56367 492 1 £40.00                                    professionals already active as knitwear designers.
                                                               Features: introductory message from Sonia Rykiel • full color illus




Beyond Design,                                                 This practical text takes students step-by-step through the
                                                               preproduction processes of apparel product development: planning,
2nd Edition                                                    forecasting, fabricating, developing silhouettes and specifications,
                                                               pricing and sourcing. It demonstrates how these processes must be
The Synergy of Apparel                                         coordinated to get the right product to retail when customers want it
Product Development                                            and at a price they are willing to pay. Based on consultations with some
Sandra J. Keiser and                                           of the most successful and innovative firms in the fashion business, the
Myrna B. Garner                                                text covers the evolving partnerships among textile suppliers, product
2008                                                           developers, manufacturers, and retailers as they work to develop
576pp • 4pp full colour                                        apparel products in today’s customer-driven environment.
279 x 216 mm
HB 978 1 56367 556 0 £48.00                                    New to this edition: new case studies and sidebars • international
Instructor’s Guide Available                                   examples • more information on menswear and children’s wear



                       Wear Your Chair                       The New Munsell                                     Color Studies,
                       When Fashion Meets                    Student Color Set,                                  2nd Edition
                       Interior Design
                       Judith Griffin and                    2nd Edition                                         Edith Anderson Feisner
                       Penny Collins                                                                             2006 • 192pp • illus
                                                             Jim Long and Joy Turner Luke                        279 x 216 mm
                       2007                                  2001 • 152pp • illus                                PB 978 1 56367 394 8
                       240pp • illus • 279 x 216 mm          254 x 178 mm                                        £34.00
                       HB 978 1 56367 581 2                  Kit 978 1 56367 200 2
                       £30.00                                £41.00
                       Instructor’s Guide and Power-
                       Point Presentation Available


H       Order online at www.bergpublishers.com l l l
                                                            IllUSTRATION AND DRAWING
Integrating                                                 Integrating Draping, Drafting, and Drawing teaches these three
                                                            techniques of creating apparel designs the way they are practiced in the
Draping,                                                    industry, that is, by integrating them throughout the creative process.
                                                            This handy studio reference helps students develop their skills and
Drafting and                                                apply them to the design of garments. In each chapter, illustrations and
Drawing                                                     photographs show a combination of skills and the natural flow between
                                                            them and the text completes the explanation with an explanation of
Bina Abling and Kathleen                                    the details. Two-dimensional design informs the three-dimensional and
Maggio                                                      vice versa. Draping is presented visually in step-by-step photographs to
January 2009                                                allow students to see its sculptural nature clearly.
240pp • illus • 305 x 229 mm
HB 978 1 56367 486 0 £40.00
                                                            Features: front, back and side-view photos of draping • glossary




Fashion                                                     With new and revised illustrations and instructions, this edition of
                                                            Fashion Sketchbook is still providing students with a comprehensive
Sketchbook,                                                 course on sketching the fashion figure, fabric shapes, and garment
                                                            details. Abling’s directions are easy to follow and detailed, using
5th Edition                                                 minimum narrative and numerous diagrams. Fashion Sketchbook, 5th
Bina Abling                                                 Edition, explains step-by-step how to draw women, men, and children;
2007
                                                            pose the figure; develop the fashion head and face; sketch accessories;
504pp • illus • 305 x 229 mm                                include garment details; and prepare flats and specs.
Spiral Bound 978 1 56367 447 1
                                                            New to this edition: varied techniques for sketching heads and faces •
£43.00
                                                            text covers croquis • broad range of age groupings and sizes for children
                                                            • photos of knit samples and garment details with illustrations to
                                                            enhance teaching techniques • full colour photos of designer garments
                                                            to encourage students to research portfiolio pieces



From Pencil to                                              In today’s fashion industry, the traditional skills of forecasting, cutting,
                                                            sewing and drafting are no longer enough. Students must be able to
Pen Tool                                                    transform their two-dimensional plans into computer-generated images.
                                                            This book teaches Adobe PhotoShop CS and Illustrator CS techniques
Understanding &                                             applicable to both fashion students entering the field and established
Creating the Digital                                        fashion-industry professionals seeking to stay current with technology.
Fashion Image                                               Includes: technical instruction about sketching and image production
Jemi Armstrong, Lorrie Ivas                                 and practical advice about creating a computer-generated portfolio and
and Wynn Armstrong                                          entering the fashion marketplace.
2006 • 432pp • illus • 305 x 229 mm                         Features: general introductions to the imaging programs and specific
CD-ROM
                                                            instructions for fashion applications • clear, step-by-step instructions •
Instructor’s Guide Available
HB 978 1 56367 364 1 £40.00
                                                            practice exercises with each lesson • CD-ROm with full color tutorials
                                                            and palettes with presets of fabric swatches


                      The Spec Manual                   Illustrating Fashion,
                      2nd Edition                       2nd Edition
                      Michele Wesen Bryant and          Concept to Creation
                      Diane DeMers                      Steven Stipelman
                      2006 • 200pp • 305 x 229 mm       2005 • 480pp • illus
                      PB 978 1 56367 373 3              279 x 216 mm
                      £35.00                            HB 978 1 56367 371 9
                      Includes CD-Rom                   £38.00




                                                    l l l   Order online at www.bergpublishers.com                                       I
Berg Encyclopedia of
                   World Dress
The ultimate authority on dress
and fashion worldwide – from
pre-history to the present day!
How have people worldwide, from the earliest times,
dressed and adorned themselves – and why?
Dress is one of the most visible markers of identity, and
one which has always involved much more than putting on
garments or following fashion. It is central to human history
and, over time, has also been the subject of much discussion,
debate and controversy around the world. The way in which
people dress, and what is considered acceptable, is influenced
by a wide variety of factors – time and place, climate and
geography, politics and history. This comprehensive major
reference work will answer the broadest range of questions
about how people dress and adorn themselves, including the
following:                                                                        EDITOR IN CHIEF: Joanne B. Eicher,
                                                                                  University of Minnesota, USA
 Are
	 there modesty requirements for Muslim
 men as well as women?                                                             Launching March 2010
	black the accepted standard for mourning
 Is                                                                                in print and online
 around the world?
                                                                                   Find out more at
 Is
	it possible to tell where Indian women are                                       www.bergfashionlibrary.com
 from by the way they wrap their saris?
 What
	 is the future of electronics in clothing?

    1 AFRICA                 2 LATIN                  3 THE UNITED                  4 SOUTH ASIA                5 CENTRAL AND
    Ed. Joanne B. Eicher,    AMERICA                  STATES AND                    AND SOUTHEAST               SOUTHWEST
    University of Min-       AND THE                  CANADA                        ASIA                        ASIA
    nesota, USA, and Doran   CARIBBEAN                Ed. Phyllis Tortora, City     Ed. Jasleen Dhamija,        Ed. Gillian Vogelsang-
    Ross, Fowler Museum at
                             Ed. Margot Blum          University of New             Independent Scholar,        Eastwood, Textile
    UCLA, USA
                             Schevill, Consultant,    York, USA; Consultant:        India and Hill Professor,   Research Centre and
                             Textiles and Folk Art,   Joseph Horse Capture,         University of Min-          National Museum of
                             USA; Consulting Ed.      Minneapolis Institute of      nesota, USA                 Ethnology, Leiden, The
                             Blenda Femenías,         Arts, USA                                                 Netherlands
J                            George Washington
                             University, USA
and Fashion                                    Unrivalled breadth and depth of coverage...
                                               The Berg Encyclopedia of World Dress and Fashion is the largest
                                               and most comprehensive reference source on dress and human adorn-
                                               ment worldwide. It offers:
                                               	in-depth, original articles on countries, themes, cultural groups, and dress types
                                               	special articles on sources and evidence for each major geographical area
                                               	‘snapshot’ articles featuring illuminating examples and case studies
                                               	 invaluable bibliographies and suggestions for further reading for each article
                                               	 cross-references and an analytical cumulative index
                                               760 articles by leading experts…
                                               A major international effort, The Berg Encyclopedia of World Dress
                                               and Fashion brings together for the first time the work of over 620
                                               renowned scholars from every part of the globe. All articles have
                                               been specially commissioned, and particular effort has been made
                                               to commission articles by indigenous scholars with in-depth local
                                               knowledge.
                                               Impressive global scope…
                                               Individual volumes, each coordinated by a specialist Editor, provide
                                               wide-ranging coverage of dress and fashion in different regions. In
Order now and save                             addition, a separate volume focuses on general perspectives on dress
                                               throughout the world.
over £250!                                     Coverage from pre-history to the present day…
Special pre-publication price: £995            The encyclopedia includes contextual essays for each region that
(£1250 from April 2010)                        provide invaluable historical background from the earliest times, plus
10 volumes (280 x 210 mm)                      detailed articles on dress and fashion from the nineteenth century to
5,760 pages                                    the present day.
2,000 black & white images                     Lavishly illustrated…
SET ISBN: 978 1 84788 104 5                    Including 2,000 images – many rare and previously unpublished – the
                                               encyclopedia is also a rich visual resource.
AVAILABLE 2010 IN PRINT AND ONLINE

6 EAST ASIA            7 AUSTRALIA,            8 WEST EUROPE                  9 EAST EUROPE,                  10 GLOBAL
Ed. John Vollmer,      NEW ZEALAND             Ed. Lise Skov,                 RUSSIA AND                      PERSPECTIVES
President of Vollmer   AND THE                 Copenhagen Business            THE CAUCASUS                    Ed. Joanne B. Eicher
Cultural Consultants   PACIFIC                 School, Denmark
                                                                              Ed. Djurdja Bartlett,           Assistant Ed.: Phyllis
Inc, Canada
                       ISLANDS                                                London College of               Tortora
                                                                              Fashion, UK; Assistant
                       Ed. Margaret Maynard,
                                                                              Ed.: Pamela Smith,
                       University of
                                                                              Independent Consultant
                       Queensland, Australia
                                                                              on Russian Arts and
                                                                              Culture, UK                                        K
PATTERNmAKING AND GRADING
Practical Guide to                             Practical Guide to
Patternmaking for                              Patternmaking for
Fashion Designers:                             Fashion Designers:
Juniors, Misses and Women                      Menswear
Lori A. Knowles                                Lori A. Knowles
An in-depth look into the techniques           Offers patternmaking techniques for
and theories of pattern drafting for           a variety of menswear garments and
women’s garments. Useful for pattern           includes information on sizing, lining
courses ranging from introductory to           and fabrics.
advanced.                                      2006 • 430pp • illus • 305 x 229 mm
2005 • 504pp • illus • 305 x 229 mm            Spiral Bound 978 1 56367 329 0 £40.00
Spiral Bound 978 1 56367 328 3 £55.00


Professional Pattern                           Concepts of Pattern                      NEW
Grading for Women’s,                           Grading 2nd Edition
Men’s and Children’s                           Techniques for Manual and Computer
                                               Grading
Apparel                                        Carolyn L. Moore,
Jack Handford                                  Kathy K. Mullet and
Offers students and industry                   Margaret B. Prevatt Young
professionals detailed step-by-step            January 2009 • 240pp • 279 x 216 mm
instructions and illustrations for
                                               CD-ROM
grading pattern pieces for women’s,
                                               Spiral Bound 978 1 56367 697 0
men’s and children’s wear.
                                               £40.00
2003 • 264pp • illus • 279 x 216 mm            Instructor’s Guide Available
Spiral Bound 978 1 56367 319 1 £29.00


Principles of Flat Pattern               NEW   Designing Apparel
Design 4th Edition                             through the Flat Pattern,
Nora MacDonald                                 6th Edition
A beginning-level, patternmaking text          Ernestine Kopp, Vittorina
that provides an understanding of              Rolfo, Beatrice Zelin and
the processes involved in producing
ready-to-wear and custom apparel.              Lee Gross
Features step-by-step instructions             A detailed introduction to the use
and diagrams.                                  of the flat pattern as a means of
December 2009 • 408pp                          developing original ideas effectively
279 x 216 mm • illus                           and efficiently.
Spiral Bound 978 1 56367 851 6                 1992 • 528pp • 273 x 212 mm
£60.00                                         PB 978 0 87005 737 3 £45.00



TAIlORING
Classic Tailoring                              Classic Tailoring
Techniques                                     Techniques
A Construction Guide for Women’s               A Construction Guide for Men’s Wear
Wear                                           Roberto Cabrera and Patricia
Roberto Cabrera and Patricia                   Flaherty Meyers
Flaherty Meyers                                1983 • 256pp • 305 x 229 mm
1984 • 320pp • 305 x 229 mm                    PB 978 0 87005 431 0 £28.00
PB 978 0 87005 435 8 £28.00




L       Order online at www.bergpublishers.com l l l
                                           CONSTRUCTION AND PATTERNmAKING
The Art of Couture                             NEW     Technical Design for                     NEW
Sewing                                                 Designers
Zoya Nudelman                                          Jaeil Lee and Camille Steen
A practical guide to the fine                          Technical Design for Designers will
construction practices used in couture                 provide students with essential
workrooms and will help students                       techniques, principles, and
understand the various haute couture                   terminology related to current
methods available.                                     apparel production technology and
September 2009 • 448pp                                 manufacturing practices.
279 x 216mm • colour illus                             October 2009 • 464pp • 305 x 229 mm
PB 978 1 56367 539 3 £55.00                            CD-ROM
Instructor’s Guide Available                           HB 978 1 56367 586 7 £55.00
                                                       Instructor’s Guide Available



Professional Sewing                            NEW     Basic Pattern Skills for                 NEW
Techniques for Designers                               Fashion Design 2nd Edition
Julie Christine Cole and                               Jeanne Price and Bernard Zamkoff
Sharon Czachor                                         This easy to understand text provides
A modern, colorful, and up-to-date                     illustrated ‘lessons’ that demonstrate
sewing guide that teaches fashion                      the various patternmaking methods
design students the construction                       and how they are used to develop
skills they’ll need to execute their                   design variations.
original designs in a professional                     October 2009 • 224pp • 297 x 216 mm
environment.                                           PB 978 1 56367 834 9 £45.00
February 2009 • 560pp
305 x 229 mm • full colour illus
HB 978 1 56367 516 4 £46.00



Sample Workbook to                             NEW     The Flat Patternmaker’s                  NEW
Accompany Professional                                 Handbook
Sewing Techniques for                                  Vanessa Favors
Designers                                              Intended as a handy reference for
Julie Christine Cole and                               students taking patternmaking or
Sharon Czachor                                         fashion design courses and will be
Contains instruction sheets, pattern                   organized by procedure, with each
pieces, templates, and a loose leaf                    procedure tabbed for easy reference.
binder for convenient storage. Using                   December 2009 • 288pp
these resources, students can sew                      229 x 178 mm
sample garment details.                                Spiral bound 978 1 56367 694 9 £60.00
February 2009 • 120pp                                  CD-ROM
279 x 216 mm • illus                                   Instructor’s Guide Available
Binder 978 1 56367 614 7 £34.00

Guide to Fashion Sewing,                               Complete Guide to Size                   NEW
4th Edition                                            Specification and Technical
Connie Amaden-Crawford                                 Design 2nd Edition
A new edition of the highly successful                 Paula J. Myers-McDevitt
classic on fashion sewing retains the                  This guide equips students with
large helpful illustrations and easy-to-               everything they need to know about
read text of previous editions.                        measuring sample garments, creating
2006 • 376pp • illus • 279 x 216 mm                    fully-graded spec sheets, and fitting
PB 978 1 56367 450 1 £44.00                            garments for production.
                                                       October 2009 • 400pp • 305 x 229 mm
                                                       CD-ROM
                                                       Spiral bound 978 1 56367 823 3 £65.00
                                                       Instructor’s Guide Available


                                            l l l    Order online at www.bergpublishers.com     M
CONSTRUCTION AND FITTING
Fabulous Fit, 2nd Edition                    Fitting and Pattern
Judith A. Rasband and                        Alteration 2nd Edition
Elizabeth G. Liechty                         A Multi-Method Approach
A user-friendly approach to the              Elizabeth G. Liechty,
fitting process. The essential text          Della N. Pottberg-Steinckert
for coursework in fashion selection,         and Judith A. Rasband
fitting and alteration.
2006 • 384pp • 279 x 216 mm
                                             Presents alteration procedures and
                                             problem-solving techniques for the
PB 978 1 56367 321 4 £39.00
                                             creation of beautifully fitted and
                                             comfortable clothing.
                                             October 2009 • 496pp • 305 x 229 mm
                                             Spiral bound 978 1 56367 783 0
                                             £65.00




Designing and                                Apparel Making in
Patternmaking for Stretch                    Fashion Design
Fabrics                                      Injoo Kim and Mykyung Uh
Keith Richardson                             Offers a complete picture of the
Provides essential information for           process of individual garment
understanding the specifics of knit          construction following the exact
fabrics and the patternmaking process        techniques used in the industry.
for different garments.                      2002 • 480pp • illus • 279 x 216 mm
March 2008 • 496pp • 279 x 216 mm            PB 978 1 56367 216 3 £33.00
Spiral Bound 978 1 56367 479 2
£41.00
Instructor’s Guide Available




DRAPING

The Art of Fashion                           Draping for Apparel
Draping, 3rd Edition                         Design, 2nd Edition
Connie Amaden-Crawford                       Helen Joseph-Armstrong
This easy-to-follow bestseller teaches       Step-by-step instructions illustrate
the different methods and principles         the principles and methods of
involved in draping fabric on the            draping.
dress form.                                  2008 • 544pp • illus • 279 x 216 mm
2005 • 464pp • illus • 305 x 229 mm          HB 978 1 56367 550 8 £44.00
PB 978 1 56367 277 4 £46.00




N       Order online at www.bergpublishers.com l l l
                                                 PROFESSIONAl DEVElOPmENT
Writing for the Fashion                            Developing and
Business                                           Branding the Fashion
Kristen K. Swanson and                             Merchandising Portfolio
Judith C. Everett                                  Janace Bubonia-Clarke and
Covers the different types of writing              Phyllis Borcherding
required in the fashion industry: from             The guide for creating a portfolio
reports and fashion show scripts to                that will get you hired-and keep your
print ads, consumer magazines, and                 career on track!
the Internet.
                                                   2007 • 224pp • illus • 279 x 216 mm
June 2008 • 624pp • 254 x 216 mm                   PB 978 1 56367 427 3 £37.00
PB 978 1 56367 439 6 £40.00                        Instructor’s Guide and PowerPoint
Instructors Guide Available                        Presentation Available


Guide to Producing a                               Portfolio Presentation for
Fashion Show,                                      Fashion Designers
2nd Edition                                        2nd Edition
Judith C. Everett and Kristen                      Linda Tain
K. Swanson                                         This text demonstrates diverse
Enables the reader to organise                     approaches to creating a professional
and stage a fashion show that                      portfolio.
is profitable, well-attended and                   2004 • 400pp • illus, 20pp full colour
aesthetically pleasing.                            279 x 216 mm
2004 • 272pp • illus • 279 x 216 mm                PB 978 1 56367 252 1 £37.00
PB 978 1 56367 253 8 £36.00




Creative Fashion                                   The Fashion Intern
Presentations,                                     Michele M. Granger
2nd Edition                                        For students employed in any
Polly Guerin                                       segment of the textile and apparel
                                                   industry. The book encourages interns
An insider’s look into how                         to view the fashion industry from a
creative presentations impact the                  marketing perspective.
introduction or sale of fashion and
                                                   2004 • 400pp • 235 x 187 mm
other products at the trade and
                                                   PB 978 1 56367 272 9 £20.00
consumer levels.
                                                   Includes CD-ROM
2005 • 496pp • illus, 4pp full colour
235 x 187 mm
PB 978 1 56367 250 7 £49.00



World Wise                                         Careers!
What to Know Before You Go                         Professional Development for
Lanie Denslow                                      Retailing and Apparel Merchandising
Far from a flippant how-to                         V. Ann Paulins and Julie L. Hillery
guide about global business and                    This book and CD-ROm combination
communication, this book covers                    provides students and aspiring
topics ranging from general etiquette              professionals with realistic information
to business philosophies in specific               about careers in the retailing and
regions of the world.                              apparel merchandising industry.
2006 • 352pp • illus • 152 x 229 mm                2005 • 288pp • illus • 235 x 187 mm
PB 978 1 56367 359 7 £20.00                        PB 978 1 56367 357 3 £44.00
                                                   CD-ROM
                                                   Instructor’s Guide available


                                         l l l   Order online at www.bergpublishers.com       O
GERBER AND lECTRA
Computerized                                           NEW Computerized Patternmaking for Apparel Production contains twenty
                                                           lessons in Gerber’s Accumark technology, focused on computerized
Patternmaking                                              patternmaking, digitizing, grading, and marker-making. Students will
                                                           learn how to use the software to make first patterns from basic slopers
for Apparel                                                and make modifications and alterations on existing production patterns.
                                                           For each lesson, the student will learn how to create a model, enter
Production                                                 specs on a technical design sheet, and create a production-ready
Laura Nugent                                               garment.
August 2008 • 352pp • 279 x 216mm                             Features: Each lesson is accompanied by a photo of the sample that
full colour illus                                             the student is expected to make • Step-by-step instructions with
Spiral Bound 978 1 56367 619 2                                illustrations generated by the computer program
£47.00
Instructor’s Guide and PowerPoint®
Presentation Available



Computer                                                      Computer-aided design is at the forefront of the patternmaking business
                                                              today. Computer Aided Design Using Gerber Technology provides clear,
Aided Design                                                  step-by-step instructions for Accumark Explorer, Silhouette/Pattern
                                                              Design System, and marker making – everything necessary to aid the
Using Gerber                                                  designer in the creation of a garment from conception to output.
Technology                                                    Perfect for new students as well as design professionals who need a
                                                              technological refresher course.
Jane Alvarado
                                                              Contents: What Is Gerber Technology and How Is It Used in the Apparel
October 2007
384pp • illus • 273 x 212 mm
                                                              Industry • Getting Started • Navigating through PDS • Drafting Pieces
Spiral Bound 978 1 56367 432 7                                into PDS • Basic Clean-up Functions in PDS • Setting Up model Editor •
£48.00                                                        Plotting Pieces • Piece Functions in PDS • line Functions in PDS • Point
Instructor’s Guide Available                                  Functions in PDS • Grading • marker making




Introduction                                                  This clear, user-friendly book provides step-by-step instructions to
                                                              Gerber Technology’s in-demand software programs. Accumark is covered
to Accumark,                                                  from the basics of data storage and retrieval to the complexities of
                                                              digitization. The Pattern Design section details the sizing and measuring,
Pattern Design,                                               point and notch, line, and piece functions necessary to translate
and PDM                                                       creativity into pattern reality. Rounding out the book are instructions
                                                              in Product Data management (PDm), including design and cost
Julia Ridgeway-Sharp and                                      specifications. This book is the companion tool students need to master
Virginia Henchen Elsasser                                     them – and to maximize their technological savvy in today’s dynamic
October 2007                                                  fashion industry.
336pp • illus • 273 x 212 mm
Spiral Bound 978 1 56367 437 2
                                                              Features: illustrations of functions, commands, and examples • key
£37.00                                                        terms • ‘hints for success’ to avoid common mistakes • exercises
Instructor’s Guide Available                                  culminate in a portfolio useful for showing prospective employers


                      Modaris & Diamino                     U4ia for Apparel
                      for Apparel Design                    Design
                      Catherine Black                       Kathryn E. Koch and
                      February 2008                         Tanya Domina
                      256pp • 279 x 203 mm                  2005 • 280pp • illus • CD-ROM
                      Spiral Bound 978 1 56367 466 2        279 x 216 mm
                      £48.00                                Spiral Bound 978 1 56367 290 3
                      Includes CD-Rom                       £55.00
                                                            Quick Guide Available




P       Order online at www.bergpublishers.com l l l
                                                                                                                           REFERENCE
The Fairchild                                                             Suit sales are on the rise. makeovers for men are a staple of reality
                                                                          television. Style debates make newspapers and tabloids, and celebrities
Encyclopedia of                                                           retain stables of stylists. There’s more fuss than we’ve seen in decades
                                                                          over menwear, and until now, no comprehensive resource on the
Menswear                                                                  subject. The Fairchild Encyclopedia of Menswear is a thorough – and
Mary Lisa Gavenas                                                         thoroughly entertaining – guide for fashion students, professionals, and
March 2008
                                                                          anyone interested in what men wear and why.
432pp • illus, 8pp full colour                                            Features: over 2,800 entries covering definitions and terms, industry
279 x 216 mm
                                                                          slang, pattern descriptions, tailor’s talk, and technical jargon • how-to’s
HB 978 1 56367 465 5 £30.00
                                                                          demonstrate tying knots and more • biographical sketches from Beau
                                                                          Brummel to Yves St. laurent • charts, diagrams, fun facts, and trivia




The Fairchild                                                             This new edition clearly defines terms commonly used in all parts of
                                                                          the retail industry, from retail advertising to merchandising and displays.
Dictionary of                                                             This comprehensive reference for students and faculty in all retailing
                                                                          and merchandising programs lists terms alphabetically with extensive
Retailing,                                                                cross-referencing. Global terms used in the retailing industry, including
2nd Edition                                                               descriptions of retail market structures of countries around the world,
                                                                          are covered. This up-to-date reference book also includes important
Rona Ostrow                                                               legislation related to the retail industry, government agencies, and
October 2008                                                              merchandise marts and new terms related to the e-retailing business,
480pp • illus • 279 x 216 mm                                              with extensive Internet resources.
HB 978 1 56367 344 3 £30.00




Fairchild’s                                                               The revised and expanded edition features over 14,000 definitions
                                                                          of fibers, fabrics, laws and regulations affecting textile materials and
Dictionary of                                                             processing, inventors of textile technology and business and trade
                                                                          terms relevant to textiles. This dictionary is a useful reference for those
Textiles,                                                                 working in the textile industry. Extensive cross-referencing and listing of
7th Edition                                                               synonyms help the user to gain a broader understanding of the specific
                                                                          term being defined. Names of governmental entities relevant to the
Phyllis G. Tortora and                                                    textile field and their acronyms are also uncluded in the text, including
Robert S. Merkel                                                          US and multinational trade, educational, and professional associations,
1996                                                                      together with a description of their purposes and/or functions.
688pp • illus • 235 x 187 mm
HB 978 0 87005 707 6 £45.00




                                  The Fairchild                       The Fairchild                                         Know Your Fashion
                                  Dictionary of                       Encyclopedia of                                       Accessories
                                  Fashion, 3rd Edition                Fashion Accessories                                   Celia Stall-Meadows
                                  Charlotte Mankey Calasibetta,       Phyllis G. Tortora and                                2004 • 464pp • illus
                                  Phyllis G. Tortora and              illustrated by Bina Abling                            279 x 216 mm
                                  illustrated by Bina Abling                                                                PB 978 1 56367 245 3
                                                                      2003 • 180pp • illus                                  £20.00
                                  2003 • 544pp • illus                254 x 203 mm
                                  254 x 203 mm                                                                              Instructor’s Guide and
                                                                      PB 978 1 56367 283 5                                  PowerPoint Presentation
This book is only for sale to     HB 978 1 56367 235 4                £29.00
customers in China, Taiwan,       £25.00                                                                                    Available
Korea, Japan & the Philippines.



                                                                  l l l   Order online at www.bergpublishers.com                                      Q
TEXTIlES
Fabric Science 9th                            Fabric Science, 9th Edition, continues the long tradition of meeting the needs of
                                              both students and professionals in the textile, fashion, and related industries. The
                                              best-selling introductory text is for students and professionals who need a solid
Edition                                       understanding of basic textiles. In this new edition, Cohen and Johnson address the
                                              effect of textiles and textile products on the environment throughout the text as
Allen C. Cohen, Ingrid Johnson and
                                              well as a standalone chapter. They address the variety of career opportunities in
Joseph J. Pizzuto                             the design, production, marketing, and merchandising of textiles, apparel and home
                                              products associated with the world of textiles.
                            NEW
                                              New to this Edition: New section entitled Industrial Fabrics • Pronunciations of
                                              fiber names in other languages • Four-color throughout • New section “Speaking of
                                              Textiles” • more comprehensive coverage of nanotechnology


                                              September 2009
                                              432pp • 279 x 216 mm • CD-ROM full colour
                                              HB 978 1 56367 855 4 £55.00
                                              Instructor’s Guide and PowerPoint Presentation Available




Fabric Science                                Designed to accompany the 9th Edition of Fabric Science, this Swatch Kit
                                              supplements the study of textiles for students in fashion design, merchandising,
                                              product development and well as home furnishings. Swatches represent the types
Swatch Kit 9th                                of fabrics currently available in the textile industry and sold to apparel, home
                                              furnishings and industrial designers.
Edition                                       New to this Edition: 114, 2 x 3 fabric swatches • 8-page list identifies the swatches
Allen C. Cohen, Ingrid Johnson and            by number, fabric description, purpose of swatch and fiber content • New and
Joseph J. Pizzuto                             additional swatches selected to raise awareness of issues of sustainability • Revised
                                              mounting Boards for additional space to identify yarn type, dye, and/or print and
                                              finishes • New section on How to Use Fabric Science Swatch Kit with text
                            NEW

                                              September 2009
                                              100pp • 279 x 216 mm
                                              Kit 978 1 56367 857 8 £50.00
                                              Instructor’s Guide, Swatch Set and PowerPoint Presentation Available




                Quality Assurance for                  Textiles,
                Textiles and Apparel,                  2nd Edition
                2nd Edition                            Concepts and Principles
                J. Kadolph                             V. Hencken Elsasser
                October 2007                           2005
                592pp • 235 x 187 mm                   272pp • illus • 229 x 178 mm
                HB 978 1 56367 554 6 £40.00            PB 978 1 56367 300 9 £34.00
                Instructor’s Guide and                 Instructor’s Guide Available
                PowerPoint Presentation
                Available


R     Order online at www.bergpublishers.com l l l
                                                               ImAGE mANAGEmENT
Your Personal                          NEW    Your Personal Style is an image-management guide that will help
                                              readers match their personalities to their outward expression of
Style                                         clothing. Unlike other image management books that begin by
                                              dictating general rules about body type and colouring, this book
Nancy Plummer                                 will use personality and lifestyle assessment as a point of departure
May 2009                                      for guiding readers towards establishing a style that is truly their
416pp • 178 x 178mm • full colour
                                              own. Students on wardrobe planning courses will gain a basic
PB 978 1 56367 590 4 £50.00
Instructor’s Guide Available
                                              understanding of their own fashion sense by following the
                                              guidelines outlined in this book. Fashion entrepreneurs can
                                              immediately apply this book’s exercises to their own business. Image
                                              professionals constantly seeking to expand their knowledge in
                                              wardrobe planning can utilize their talents in conjunction with any
                                              or all of the material found within these pages. Your Personal Style
                                              is packed with fashion tips and is a handy reference guide for the
                                              student and professional alike.



                                                                                                 SOCIETY

Fashioning                             NEW Fashioning Society tells the story of the period from the 1860s to the
                                           1970s, a time when a succession of haute couture designers—most
Society                                    notably, Charles Worth, Paul Poiret, Coco Chanel, Elsa Schiaparelli,
                                           Christian Dior, and Yves Saint laurent—were the arbiters of fashion,
A Hundred Years of                         and their creations were the weapon of choice for power-seeking
Haute Couture by Six                       members of the aristocracy and upper classes. The book explores
Designers                                  the ways in which high fashion designers and their maisons mutually
Karl Aspelund                              influenced the fine arts and sociological, technological, philosophical,
August 2009                                and political developments. The author compares the “hundred
400pp • 235 x 187mm • 16pp full            years of fashion” to the current relationship of haute couture with
colour insert                              other aspects of world culture and civilization. In addressing the
PB 978 1 56367 597 3 £60.00                question, “What has happened to high fashion design?” it presents
                                           what students of style and fashion should consider when trying to
                                           understand and predict broad trends.



Dress and                              NEW    In presenting sociological research on the way people dress, this text
                                              helps students develop an appreciation for the value of research skills
Society                                       in their academic and professional careers. What more exciting topic
                                              to study and research than dress and society! And what more engaging
Jane E. Workman and                           way to present this topic than with current research that analyzes dress
Beth W. Freeburg                              as an individual social behaviour controlled by factors that students
January 2009                                  can relate to their own lives and their own way of dressing. Concepts
400pp • 235 x 187 mm • illus                  such as gender, religion, race, and education and the cultural norms
PB 978 1 56367 626 0 £47.00
                                              promoted by each of these factors are thoroughly discussed in terms
Instructor’s Guide and PowerPoint
Presentation Available
                                              of dress. For each concept, recent and classic research demonstrates
                                              its practical application. A host of pedagogical features make the
                                              academically rigorous content enjoyable and memorable for the
                                              students. Chapters conclude with a summary, a list of key terms,
                                              discussion questions, suggested readings, and references, all of which
                                              help students retain and think about what they have learned.




                                    l l l    Order online at www.bergpublishers.com                                 S
SOCIETY
Men’s Fashion                                   Finally, a resource to help students understand an important, but sometimes
                                                neglected, segment of the apparel industry, men’s wear. This collection of reprinted
                                                and commissioned articles covers such topics as men’s fashion and meaning
Reader                                          through history, fashion as masculinity and sexuality, fashion as defiance, fashion
                                                as identity, fashion as acculturation, body as fashion, the media and fashion, and
Edited by Andrew Reilly and Sarah Cosbey
                                                fashion as fantasy. Addressing the social, cultural, and psychological phenomenon
                                                of men’s dress, the readings blend consumer behavior and history to create a better
                                                understanding of men’s fashions. This book is a must-read for the well-rounded
                                                fashionista, designer, merchandiser, or fashion scholar.
                                                Features: 40 specially commissioned essays


                                                October 2008
                                                560pp • illus • 235 x 187 mm
                                                PB 978 1 56367 536 2 £36.00
                                                Instructor’s Guide Available




The Visible Self,                               Everywhere around the world, people make daily decisions about what to wear
                                                or how to dress. The Visible Self, 3rd Edition, presents a systematic approach to
                                                analyzing these daily rituals that we all share – not simply the act of putting on
3rd Edition                                     clothing, but also cleansing the body and adorning it. Using Western and non-
                                                Western examples, the authors take a three-pronged approach to understanding
Global Perspectives on Dress, Culture,          dress across cultures, uncovering its relationship to human beings as biological,
and Society                                     aesthetic, and social animals. Readings collected from classic books and academic
Joanne B. Eicher, Sandra Lee Evenson and        journals enable students to appreciate the complexity of dress from a multi-
Hazel A. Lutz                                   disciplinary perspective that includes anthropology, sociology, economics, fine arts,
                                                and the natural sciences.


                                                August 2008
                                                496pp • illus, 8pp full colour • 279 x 216 mm
                                                PB 978 1 56367 642 0 £49.00
                                                Instructor’s Guide Available
                                                2nd Edition Still Available




                The Meanings of                           20th Century Dress                               Sustainable Fashion:
                Dress, 2nd Edition                        in the United States                             Why Now?
                Edited by Mary Lynn                       Jane Farrell-Beck and                            A Conversation Exploring
                                                                                                           Issues, Practices, and
                Damhorst, Kimberly A. Miller-             Jean Parsons                                     Possibilities
                Spillman and                              2007 • 320pp • illus, 8pp full                   Janet Hethorn and
                Susan O. Michelman                        colour • 278 x 215 mm                            Connie Ulasewicz
                2005 • 576pp • illus                      PB 978 1 56367 415 0                             July 2008
                235 x 187 mm                              £41.00                                           448pp • illus • 229 x 152 mm
                PB 978 1 56367 366 5                                                                       PB 978 1 56367 534 8 £42.00
                £38.00                                                                                     Instructor’s Guide available


T     Order online at www.bergpublishers.com l l l
                                                                       FashIOn & cULTURE
Dress and                                     ‘Aileen Ribeiro has painstakingly charted the history
                                              of dress, from the earliest times to the present day,
Morality                                      as seen from the point of view of its moralist critics.’
Aileen Ribeiro                                The Guardian
2003                                          Moralists have raged throughout history against various fashions for
200pp • 106 bw illus • 246 x 186 mm           being too short, too long, too tight, too loose or too costly. highlighting
PB 978 1 85973 782 8 £18.99 $34.95            the times when choice of dress was a moral minefield, this enlightening
HB 978 1 85973 777 4 £50.00 $105.00           and entertaining book looks at fashion extremes over the centuries,
                                              from the sexual display of the codpiece through to corsets, crinolines
                                              and décolletage.




Through the                                   Relating to clothes is a fundamental experience in the lives of most
                                              Western women. Even when choice is fraught with ambivalence, clothing
wardrobe                                      matters. From considerations about dressing for success, to worries about
                                              weight, through to investing particular articles of clothing with meaning
women’s Relationships                         bordering on the sacred, what we wear speaks volumes about personal
with Their Clothes                            identity – what is revealed, what is concealed, what is created. This book
Edited by Ali Guy, Eileen                     fills a gap in the existing literature on the ambivalence of fashion and dress
Green and Maura Banim                         by drawing on a wide range of women’s experiences with their wardrobes
                                              and providing empirical data noticeably absent from other studies of
2003                                          women and dress. navigating what is clearly a contested realm in feminist
300pp • 6 bw illus • 234 x 156 mm
                                              scholarship, contributors provide rich case studies of the reality of
PB 978 1 85973 388 2 £17.99 $36.95
HB 978 1 85973 383 7 £55.00 $115.00
                                              women’s relationships with clothing.
Series: Dress, Body, Culture


The Fashion Doll                              ‘In this uniqe study, Peers shows how the doll can
                                              usefully reveal larger social and cultural changes
From Bébé Jumeau to
                                              that are ripe for analysis.’
Barbie                                        Michelle Smith, Excess
Juliette Peers                                Barbie is perhaps the most high profile of a series of iconic dolls that
2004                                          over the past century and a half have been intimately connected to
224pp • 20 bw illus • 234 x 156 mm            notions of fashionability. The prominence of haute couture in popular
PB 978 1 85973 743 9 £17.99 $36.95            culture suggests that the link between fashion marketing and dolls
HB 978 1 85973 738 5 £50.00 $105.00
                                              should be an obvious one. Yet to date this connection has not been
                                              systematically explored. Peers original and shrewd analysis fills a major
                                              gap in cultural studies by examining in depth the dolls associations with
                                              concepts of femininity and fashionability.


The Culture of                                Throughout its long history, home dressmaking has been a formative
                                              experience in the lives of millions of women. This book is the first
Sewing                                        serious account of the significance of home dressmaking as a form of
                                              European and american material culture. Exploring themes from the
Gender, Consumption                           last two hundred years to the present, including gender, technology,
and Home Dressmaking                          consumption and visual representation, contributors show how home
Edited by Barbara Burman                      dressmakers negotiated and experienced developments to meet a wide
1999
                                              variety of needs and aspirations. not merely passive consumers, home
368pp • 29 bw illus • 234 x 156 mm            dressmakers have been active producers within family economies. This
PB 978 1 85973 208 3 £17.99 $36.95            book represents a vital contribution to women’s studies, the history
HB 978 1 85973 203 8 £55.00 $115.00           of fashion and dress, design history, material culture, sociology and
Series: Dress, Body, Culture                  anthropology.



                                      l l l   Order online at www.bergpublishers.com 17
FashIOn & cULTURE
Fashion Spreads                           Exploring representations of the feminine and the masculine body –
                                          from super-vamp to super-waif, from buffalo boy to new man – this
word and Image in                         book considers the social, economic and aesthetic factors that have
Fashion Photography                       been instrumental in forging an identity for fashion photography since
since 1980                                1980. Drawing extensively on fashion spreads from Vogue, The Face
                                          and Arena, the author takes as his starting point Barthes’ axiom that the
Paul Jobling                              magazine is ‘a machine for making Fashion’. he explores how meaning
1999                                      is constructed in word and image, but he refutes Barthes’ claim that
256pp • 50 bw illus • 234 x 156 mm        the fashion system is a vacuous form of signification. In evaluating the
PB 978 1 85973 228 1 £17.99 $36.95        ostensible paradox between sexual objectification and spectatorship,
HB 978 1 85973 223 6 £50.00 $105.00       the author also looks at what the depiction of both male and female
Series: Dress, Body, Culture
                                          bodies in fashion spreads reveals about power, knowledge and pleasure.



Playboys in                               ‘Osgerby has written a provocative account of the
                                          changing descriptions of masculinity in US culture
Paradise                                  from the late 19th century to the present.’Choice
Masculinity, Youth and                    Post-war america was an exciting time. It was an age characterized
Leisure-Style in Modern                   by backyard barbecues and beach parties, mai-tai cocktails and Ford
America                                   Mustangs, high school hops, hawaiian shirts and hugh hefner’s Playboy
                                          empire. This book charts middle-class america’s move towards an ethos
Bill Osgerby
                                          of conspicuous consumption and sexual license during the fifties and
2001                                      sixties. By focusing on the changes in masculine identity and in the form
224pp • 19 bw illus • 234 x 156 mm        and representation of youth culure, Playboys in Paradise offers a fresh
PB 978 1 85973 453 7 £17.99 $36.95
                                          and innovative perspective on american life.
HB 978 1 85973 448 3 £50.00 $105.00




Nudity                                    ‘Fascinating, as it could hardly fail to be.’
                                          The Times
A Cultural Anatomy
                                          nudity has always been paradoxical. In modern consumer culture, it
Ruth Barcan                               is actively encouraged in some contexts, but criminal or deviant in
2004                                      others. Images of nudity are everywhere. advertising uses nudity to sell
288pp • 18 bw illus • 234 x 156 mm        everything from housing loans to appliances, perfume to cars. nudity
HB 978 1 85973 872 6 £17.99 $36.95        has, in fact, become the latest fashion. Barcan’s mission is to shine a
                                          light on a topic that has been largely ignored, even within cultural
                                          studies, despite its ability to titillate, shock or entertain. From pubic hair
                                          fashions through to a Royal ‘full monty,’ Nudity: A Cultural Anatomy
                                          is a fascinating blend of meaningful minutiae and big philosophical
                                          questions about the most unnatural state of nature in the modern West.



Folk Dress in                             This absorbing and interdisciplinary book examines dress in a broad
                                          range of folk cultures — from Turkey, greece, and slovakia to norway,
Europe and                                Latvia, and Lithuania, to name but a few. authors reveal the connection
Anatolia                                  between folk dress and ancient myths, cults and rituals, as well
                                          as the communicative aspects of folk dress. how is an individual
Beliefs about Protection                  attired in a specific ensemble located within a community? Is the
and Fertility                             community the gendered one of women, the village of residence, the
Edited by Linda Welters                   larger geographical region or the nation? Featuring the research of
                                          a well selected list of authorities, this book represents a significant
1999
                                          contribution to the growing body of literature on the cultural meanings
256pp • 41 bw illus • 234 x 156 mm
PB 978 1 85973 287 8 £17.99 $36.95
                                          of dress, as well as to material culture, anthropology, folklore, art
HB 978 1 85973 282 3 £50.00 $105.00       history, ethnohistory and linguistics.
Series: Dress, Body, Culture


18     Order online at www.bergpublishers.com l l l
                                                                           FashIOn hIsTORY anD ThEORY

when Clothes                                                                                                                              NEw


Become Fashion
Design and Innovation Systems
Ingrid Loschek


‘when Clothes Become Fashion systematically
analyzes the phenomenon of fashion and
reveals part of the secret on which fashion
depends. Ideal for students, the book also offers
fascinating insights for the general reader.’
Barbara Vinken, University of Munich

When, how and why do clothes become fashion? Fashion is more
than mere clothing. It is a moment of invention, a distillation of
desire, a reflection of a zeitgeist. It is also a business relying on an
intricate network of manufacture, marketing and retail.
Fashion is both medium and message but it does not explain
itself. It requires language and images for its global mediation. It
develops from the prescience of the designer and is dependent on                        CONTENTS
acceptance by observers and wearers alike.                                              Introduction
                                                                                        Part I: Fashion Theory
When Clothes Become Fashion explores the structures and strategies                      1. Does Fashion Need a Theory?
which underlie fashion innovation, how fashion is perceived and the                     2. Textiles as Material
point at which clothing is accepted or rejected as fashion. The book                    3. Clothes as Form
provides a clear theoretical framework for understanding the world                      4. Fashion as System
of fashion - its aesthetic premises, plurality of styles, performative                  Part II: Invention and Innovation
impulses, social qualities and economic conditions.                                     5. When is Invention?
                                                                                        6. When is Creativity?
                                                                                        Part III: When Clothes Become Fashion
Ingrid Loschek is Professor in the History and Theory of Fashion                        7. When is Fashion?
at the University of Applied Sciences, Pforzheim.                                       8. When is Fashion Art?
                                                                                        9. When is Fashion Design?
August 2009
224p • 24 bw illus.p • 234 x 156 mm
                                                                                        Notes
PB 978 1 84788 366 7 £17.99 $29.95                                                      Bibliography
HB 978 1 84788 367 4 £50.00 $99.95                                                      Index



                      Body Dressing                                        Fashion and                                      Fashion Classics from
                      J. Entwistle and E. Wilson                           Modernity                                        Carlyle to Barthes
                      2001                                                                                                  M. Carter
                                                                           C. Breward and C. Evans
                      256pp • 15 bw illus                                                                                   2003
                                                                           2005
                      234 x 156 mm                                                                                          192pp • 8 bw illus
                                                                           232pp • 40 bw illus
                      PB 978 1 85973 444 5                                                                                  234 x 156 mm
                                                                           234 x 156 mm
                      £17.99 $36.95                                                                                         PB 978 1 85973 606 7
                                                                           PB 978 1 84520 028 2
                      HB 978 1 85973 439 1                                                                                  £17.99 $36.95
                                                                           £17.99 $31.95
                      £50.00 $105.00                                                                                        HB 978 1 85973 601 2
                                                                           HB 978 1 84520 027 5
                                                                           £50.00 $105.00                                   £50.00 $99.95



                                                                l l l        Order online at www.bergpublishers.com 19
FashIOn hIsTORY anD ThEORY
The Aesthetic                     Fashion is bound up with promoting the ‘new’, concerned with constantly changing
                                  aesthetics. The favoured styles or looks of a season arise out of the work of a vast
                                  range of different actors who collectively produce, select, distribute and promote
Economy of Fashion                the new ideals, before moving on to next season. how, then, are fashionable
                                  commodities stabilized long enough for them to be selected, distributed and sold?
Markets and Value in Clothing     since there are few studies that actually examine the work that goes on inside the
                                  world of fashion we know little about these processes.
and Modelling                     This book addresses this gap in our knowledge by examining how aesthetic
Joanne Entwistle                  products are defined, distributed and valued. It focuses attention on the work of
                                  some of the market agents, in particular model agents or ‘bookers’ and fashion
                                  buyers, shaping the aesthetics inside their markets. In analysing their work,
                                  Entwistle develops a theoretical framework for understanding the distinctive
                                  features of aesthetic marketplaces and the aesthetic calculations within them.
                                  Series: Dress, Body, Culture


                                  Joanne Entwistle is Senior Research Fellow, London College of Fashion, University
                                  of the Arts London.
                                  September 2009
                                  224pp • 234 x 156mm
                                  PB 978 1 84520 473 0 £19.99 $34.95
                                  HB 978 1 84520 472 3 £55.00 $99.95




The Anatomy of                    clothes take the ordinary human body and fashion it into something remarkable.
                                  Born to the same anatomical legacy, each generation has used garments to shape
Fashion                           itself in the image of its own particular desires.
                                  Taking different body parts in turn, The Anatomy of Fashion invites us to view
Dressing the Body from the        ourselves as we have done in the past. arguing that analysis needs to aspire to the
                                  proliferation and playfulness of fashion itself, the chapters both explore a different
Renaissance to Today              aesthetic and examine its wider, and often surprising, implications. In countless
                                  different ways, fashion is caught up in the larger picture of its chronological
Susan Vincent
                                  moment. Whether in the mechanisms of production, the politics of consumption,
                                  the construction of sexuality or gender, or the formation and reformation of
                                  manners and morals, fashion is there.
                                  In its provocative conclusion The Anatomy of Fashion turns its attention to
                                  dress practices today. Reassembling the anatomical parts, the text places the
                                  contemporary body in the historical view and reveals the strangeness that lies at the
                                  heart of our own normality.


                                  Susan Vincent is an honorary visiting fellow at the University of York. Her research
                                  interests to date have centred about the cultural history of dress in the early
                                  modern period.
                                  October 2009
                                  256pp • 50 bw illus • 172 x 244 mm
                                  PB 978 1 84520 764 9 £17.99 $34.95
                                  HB 978 1 84520 763 2 £55.00 $99.95




20   Order online at www.bergpublishers.com l l l
                                          FashIOn hIsTORY anD ThEORY
The Fashion of                                 architecture is making its presence felt in cutting-edge fashion. The
                                               pliable metals, membrane structures, lightweight glasses and plastics
Architecture                                   used in building construction are creeping onto the catwalk. as they
                                               do so, their impact on recent textile developments has produced
Bradley Quinn                                  fabrics that enable clothing to act as individual climate-controlled
2003                                           environments that can exchange information with embedded
288pp • 140 colour and 20 bw illus             sensors, resulting in wearable dwellings that act as both shelter and
235 x 210 mm                                   clothing. at the same time, architects are borrowing the techniques
PB 978 1 85973 757 6 £19.99 $41.95             of pleating, stapling, cutting and draping from traditional tailoring
HB 978 1 85973 752 1 £50.00 $105.00            to design buildings that are flexible, interactive, inflatable and
                                               even portable. The Fashion of Architecture is the first attempt to
                                               investigate the contemporary relationship between architecture and
                                               fashion in considerable depth.


Dressed In                                     ‘A witty and complex book. The quality of the
                                               author’s scholarship is outstanding!’
Fiction                                        Michael Carter, University of sydney
Clair Hughes                                   Dressed in Fiction traces the deployment of dress in key fictional
2005                                           texts of the eighteenth and nineteenth centuries, from Daniel Defoe’s
224pp • 30 bw illus • 234 x 156 mm             Roxana to george Eliot’s Middlemarch and Edith Wharton’s The House
PB 978 1 84520 172 2 £17.99 $36.95
                                               of Mirth. covering a range of topics, from the growth of the middle
HB 978 1 84520 171 5 £55.00 $115.00
                                               classes and the association of luxury with vice, to the reasons why
                                               wedding dresses rarely ever symbolize happiness, the book presents a
                                               unique study of the history of clothing through the most popular and
                                               influential literature of the eighteenth and nineteenth centuries.



Broken Threads                                 ‘Richly illustrated and clearly written, Broken
                                               Threads examines the role of the Jews in the German
The Destruction of the
                                               fashion industry and the assault of the Nazis against
Jewish Fashion Industry
                                               those very Jews and against that industry.’
in Germany and Austria                         Michael Berenbaum, Director sigi Ziering Institute, The University of Judaism
Edited by Roberta S. Kremer
2006
                                               Jewish designers were very prominent in the fashion industry of 1930s
136pp • 82 bw illus • 270 x 180 mm             germany and austria. This book traces the rise of Jewish design
HB 978 1 84520 660 4 £17.99 $36.95             and its eventual destruction at the hands of the nazis. superbly
                                               illustrated with photographs and fashion plates from the collection
                                               of claus Jahnke, Broken Threads explores this little-known part of
                                               fashion and of nazi history.



The Englishness                                ‘This highly illustrated text will fascinate anyone
                                               interested in dress history, national and ethnic
of English Dress                               identity or English cultural history.’
Edited by Christopher                          International Textiles
Breward, Becky Conekin and                     Is there a peculiarly English ‘look’ and if so how does one define it?
Caroline Cox                                   With chapters authored by leading scholars in the fields of costume
2002                                           history, social history and cultural studies, this is the first book to
236pp • 40 bw illus • 234 x 156 mm             explore the pursuit and subversion of an English ‘look’. From the
PB 978 1 85973 528 2 £19.99 $41.95             pastoralism of the eighteenth century through to the eras of Twiggy,
HB 978 1 85973 523 7 £50.00 $105.00            Punk and beyond, this book will fascinate anyone interested in dress
                                               history, national and ethnic identity or English cultural history.


                                      l l l   Order online at www.bergpublishers.com 21
FashIOn hIsTORY anD ThEORY
Bound to Please                             Fashion for the People
A History of the Victorian Corset           A History of Clothing at Marks &
Leigh Summers                               Spencer
corsets have been fetishized,               Rachel Worth
mythologized, romanticized. summers         Drawing on previously unpublished
provocative book dismantles many of         company archives, Fashion for the
the commonly held misconceptions            People considers Marks & spencer’s
about the corset.                           contribution to British - and, since the
2003                                        1970s, international - fashion.
312pp • 107 bw illus • 234 x 156 mm         2006
PB 978 1 85973 510 7 £22.99 $33.95          168pp • 30 bw illus • 244 x 172 mm
HB 978 1 85973 530 5 £60.00 $125.00         PB 978 1 84520 174 6 £16.99 $29.95
Series: Dress, Body, Culture                HB 978 1 84520 173 9 £50.00 $105.00


Nazi Chic?                                  Fashioning Socialism
Fashioning women in the Third Reich         Clothing, Politics and Consumer
Irene Guenther                              Culture in East Germany
This is the first book in English to        Judd Stitziel
deal comprehensively with german            Using clothing as a lens to read
fashion from World War I through to         society, Fashioning Socialism is the
the end of the Third Reich.                 first history of communist fashion in
2004                                        East germany.
320pp • 45 bw illus • 234 x 156 mm          2005
PB 978 1 85973 717 0 £19.99 $31.95          224pp • 10 bw illus • 234 x 156 mm
HB 978 1 85973 400 1 £55.00 $115.00         PB 978 1 84520 282 8 £17.99 $30.95
                                            HB 978 1 84520 281 1 £55.00 $115.00



Fashion under Fascism                       Sexing La Mode
Beyond the Black Shirt                      Gender, Fashion and Commercial
Eugenia Paulicelli                          Culture in Old Regime France
This fascinating book includes              Jennifer M. Jones
interviews with major designers, and        a concise history of French fashion
sheds new light on the complicated          culture suitable for anyone interested
relationship between style and              in eighteenth-century culture, women
politics                                    and gender studies or fashion history.
2004                                        2004
240pp • 30 bw illus • 234 x 156 mm          256pp • 20 bw illus • 234 x 156 mm
PB 978 1 85973 778 1 £18.99 $36.95          PB 978 1 85973 835 1 £17.99 $36.95
HB 978 1 85973 773 6 £50.00 $105.00         HB 978 1 85973 830 6 £50.00 $105.00
Series: Dress, Body, Culture


Dressing the Elite                          Fashion Under the
Clothes in Early Modern England             Occupation
Susan Vincent                               Dominique Veillon
In Dressing the Elite, the author           Widely acknowledged as the
explores the multiple meanings              authoritative work on fashion during
that garments held in early modern          WWII, this book will be essential
England.                                    reading for anyone interested in
2003                                        fashion and French cultural history.
320pp • 26 bw illus • 216 x 138 mm          2002
PB 978 1 85973 751 4 £17.99 $36.95          224pp • 13 bw illus • 234 x 156 mm
HB 978 1 85973 746 0 £55.00 $115.00         PB 978 1 85973 548 0 £17.99 $36.95
                                            HB 978 1 85973 543 5 £50.00 $105.00



22     Order online at www.bergpublishers.com l l l
                                                                 gLOBaL FashIOn
Chinese Fashion       how has fashion mirrored the social and cultural changes that have taken place in
                      modern china? To what extent has fashion contributed to those changes?
From Mao to Now       This book provides the first comprehensive account of modern chinese fashion
Juanjuan Wu           from 1978 to the present day. The post-Mao era witnessed the birth of the chinese
                      market economy, the reawakening of chinese fashion, and the rejuvenation of
                      chinese society. The program of economic reform turned china into the world’s
                      leading manufacturing powerhouse, and the chinese fashion industry now plays
                      a key international role. During the same period, Western companies discovered
                      china as a significant market for branded fashion and luxury goods.
                      This book, which takes a chronological approach, offers an analysis of the
                      development of the chinese fashion industry as well as an analysis of the
                      relationship between dress, gender, identity and consumption in contemporary
                      china. as such it will be welcomed by all students of fashion and textiles.
                      Series: Dress, Body, Culture


                      Juanjuan Wu is Assistant Professor in the Department of Human Ecology at
                      the State University of New York (SUNY) College at Oneonta. She has written
                      extensively on Chinese fashion and dress. She is former editor and journalist of
                      Dadushi (Metropolis), a fashion magazine in Shanghai.
                      September 2009
                      256pp • 50 bw illus • 172 x 244 mm
                      PB 978 1 84520 779 3 £18.99 $34.95
                      HB 978 1 84520 778 6 £55.00 $99.95




Japanese Fashion      Japanese Fashion examines the entire sweep of Japanese clothing history, from
                      the sophisticated fashion systems of late-Edo period kimonos to the present day,
                      providing possible theories of how Japan made this fashion journey and linking
A Cultural History    current theories of fashion to the Japanese example.
Toby Slade            The book is unique in that it provides the first full history of the last two hundred
                      years of Japanese clothing. It is also the first book to include asian fashion as part
                      of global fashion as well as fashion theory. It adds a hitherto absent continuity
                      to the understanding of historical and current fashion in Japan, and is pioneering
                      in offering possible theories to account for that entire history. By providing an
                      analysis of how that entire history changes our understanding of the way fashion
                      works this book will be an essential text for all students of fashion and design.


                      Toby Slade has a PhD. in Art History and Theory from Sydney University where his
                      main area of research was Japanese fashion. He has taught fashion history at the
                      University of Technology, Sydney and is currently lecturing in fashion theory at
                      Keio University in Tokyo.
                      September 2009
                      192pp • 234 x 156 mm
                      PB 978 1 84788 252 3 £17.99 $29.95
                      HB 978 1 84788 253 0 £55.00 $99.95




                     l l l       Order online at www.bergpublishers.com 23
gLOBaL FashIOn
Fashioning                                  ‘At once an academic text and a love letter to a
                                            city, this is Breward’s best book yet!’
London                                      Caroline Evans, central st Martins college of art and Design
Clothing and the Modern                     From the ballrooms and boxing rings of the eighteenth century,
Metropolis                                  through Victorian extremes of poverty and conspicuous
Christopher Breward                         consumption, to the flamboyant explosions of subcultural taste
2004                                        that define the capital today, Londoners have constantly offered an
256pp • 61 bw illus • 234 x 156 mm          idiosyncratic reading of fashionability that has profoundly influenced
PB 978 1 85973 792 7 £17.99 $36.95          the nature of style elsewhere. Breward constructs an original history
HB 978 1 85973 787 3 £50.00 $105.00         of clothing in London – its manufacture, promotion and cultural
                                            meaning – while showing how issues of space, architecture and
                                            performance impinge on notions of fashionability.


Clothing the                                ‘This volume should become a standard text for the
                                            comparatively understudied region of the Pacific.’
Pacific                                     Textile Society of America
Edited by Chloë Colchester                  During the colonial period, Pacific Islanders acceptance of clothing
2003                                        was seen by Europeans as a civilizing sign. In reality, Islanders use of
288pp • 60 bw illus • 234 x 156 mm          foreign cloth and clothing generally involved translating indigenous
PB 978 1 85973 671 5 £17.99 $36.95          preoccupations into new forms of dress. Today, both imported and
HB 978 1 85973 666 1 £50.00 $105.00         indigenous cloth feature prominently in Pacific Island exchange,
                                            religious practice, clothing, domestic space, public political activity,
                                            festivals, and the art and tourist markets. This book sets out to
                                            examine the multiple histories of cloth and clothing in the Pacific
                                            and to investigate its role in social innovation and resistance from the
                                            period of contact to the present day.


Reconstructing                              ‘This pioneering and insightful work analyzes the
                                            Italian fashion industry’s evolution and emergence
Italian Fashion                             as a global force.’ Choice
America and the                             Despite its long eclipse by Parisian couture, Italian fashion is now
Development of the                          celebrated globally for the quality of its tailoring, fabric and design.
Italian Fashion Industry                    But an Italian label was not always a yardstick for excellence. This
Nicola White                                book reveals that a deliberate effort went into the development
2000                                        of an Italian national identity in fashion design, partially in
224pp • 4 colour and 44 bw illus            response to american interest. Drawing on a wide range of sources,
234 x 156 mm                                Reconstructing Italian Fashion exposes for the first time the depth of
PB 978 1 85973 341 7 £17.99 $36.95          american involvement in Italian fashion during a crucial phase of its
HB 978 1 85973 336 3 £50.00 $105.00         development.
Series: Dress, Body, Culture


The National                                ‘By combining the scholarly approaches of cultural
                                            geography and fashion theory, Alison Goodrum
Fabric                                      offers crucial insights into the contemporary,
Fashion, Britishness,                       international culture of fashion.’
Globalization                               Hazel Clark, Parsons school of Design
Alison Goodrum                              British fashion is characterized by oppositions: punk versus pageantry,
2005                                        anarchy versus monarchy, cool Britannia versus Rule Britannia. Why
256pp • 47 bw illus • 244 x 172 mm          has British fashion come to be so contradictory? how are these
PB 978 1 84520 187 6 £17.99 $36.95          contradictions employed to ‘sell British’? What do they mean for
HB 978 1 84520 186 9 £50.00 $105.00         consumers who ‘buy British’? Through close examination of iconic
Series: Dress, Body, Culture                fashion companies, this book provides telling insights into the culture
                                            of contemporary fashion and the dilemmas of ‘going global’.

24     Order online at www.bergpublishers.com l l l
                                                                            gLOBaL FashIOn
Fashion’s world                                new York, Paris, London, Milan, Tokyo. This familiar list of cities
                                               conjures up the image of high fashion. This groundbreaking book
Cities                                         examines the powerful relationship between metropolitan modernity
                                               and fashion culture. The authors look at the significance of certain
Edited by Christopher                          key sites in fashion’s world order and at transformations in the
Breward and David Gilbert                      connections between key cities. The status of fashion capital has
2006                                           now become a goal for urban boosters and planners, part of the
304pp • 40 bw illus • 234 x 156 mm             wider promotion of the ‘cultural economy’ of major cities. In a
PB 978 1 84520 413 6 £19.99 $36.95             rapidly changing global fashion system, new centres like shanghai are
HB 978 1 84520 412 9 £60.00 $125.00            making claims to join the ranks of ‘Fashion’s World cities’. In chapters
Series: Cultures of Consumption                ranging from Los angeles to Moscow and Dakar to Mumbai, this
                                               book explores the relationship between major metropolises and the
                                               production, consumption and mythologizing of fashion.


Re-Orienting                                   From indigenous Batak weavers to hong Kong designers, and from
                                               Indonesian businesswomen’s power suits to Korean feminists’ national
Fashion                                        costume, this book explores the sartorial interface of East and West.
The Globalization of                           Paying close attention to how asians make decisions about what
Asian Dress                                    clothing to make, sell, buy, and wear, the case studies in this book
Edited by Sandra Niessen,                      challenge Orientalist stereotypes of asian style as passive and
Ann Marie Leshkowich and                       traditional and highlight how these actions are often made invisible
                                               by global cultural, rhetorical, and material practices that feminize asia
Carla Jones
2003
                                               and the fashion world.
224pp • 30 bw illus • 234 x 156 mm             This timely book will be of interest to dress and fashion theorists,
PB 978 1 85973 539 8 £17.99 $31.95             anthropologists, sociologists, historians, art historians and all those
HB 978 1 85973 534 3 £50.00 $105.00
                                               interested in globalization, Orientalism and their effects.
Series: Dress, Body, Culture


The Japanese                                   Despite recent challenges from new York, London and Milan, Paris is
                                               renowned as the greatest fashion capital in the world. Its distinctive
Revolution in                                  categorization of haute couture, demi-couture, and prêt à porter
                                               reflects a highly structured and tightly controlled system that non-
Paris Fashion                                  western designers have had difficulty penetrating. Yet a number of the
                                               most influential Japanese designers have broken into this scene and
Yuniya Kawamura                                made a major impact. how?
2004
208pp • 12 bw illus • 234 x 156 mm             In this insightful book, Kawamura shows how traditional French
PB 978 1 85973 815 3 £16.99 $31.95             fashion has been both disturbed and strengthened by the addition of
HB 978 1 85973 810 8 £50.00 $105.00            outside forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto,
Series: Dress, Body, Culture                   Rei Kawakubo and hanae Mori. This important study raises
                                               provocative questions about the future of the fashion industry.



Paris Fashion                                  ‘This is an original, gracefully written study of Paris
                                               fashion – one that manages to say as much about
A Cultural History
                                               national character as it does about the rise and fall
Valerie Steele
                                               of hemlines.’ LA Times Book Review
1998
320pp • 85 bw illus • 234 x 156 mm             Paris has been the international capital of style for three hundred
PB 978 1 85973 973 0 £16.99 $31.95             years. although challenged by other fashion cities such as Milan,
                                               London and new York, Paris remains special. This fascinating book
                                               shows that the strength of the French fashion industry rests on the
                                               depth and sophistication of its fashion culture. More than just a
                                               history of famous designers and changing styles, the book is about
                                               fashion as a cultural ideal and a social phenomenon.


                                      l l l   Order online at www.bergpublishers.com 25
TExTILEs
Textile Futures                   Textiles connect a variety of practices and traditions, ranging from the refined
                                  couture garments of Parisian fashion to the high-tech filaments strong enough
                                  to hoist a satellite into space. high-performance fabrics are being reconceived as
Fashion, Design and               immersive webs, structural networks and information exchanges, and their ability to
                                  interface with technology is changing how the human body is experienced and how
Technology                        the urban environment is built. Today, textiles reveal their capacity to transform our
Bradley Quinn                     world more than any other material.
                                  Textile Futures highlights recent works from key practitioners and examines the
                                  changing role of textiles. Recent developments present new technical possibilities
                                  that are beginning to redefine textiles as a uniquely multidisciplinary field of
                                  innovation and research. This book is an important tool for any textile practitioner,
                                  fashion designer, architect, interior designer or student designer interested in
                                  following new developments in the field of textiles, seeking new sustainable
                                  sources, or just eager to discover new works that reveal the potency of textiles as
                                  an ultramaterial.


                                  Bradley Quinn is an author, journalist and independent scholar with expertise
                                  in fashion, textiles and design. His books include Techno Fashion, The Fashion of
                                  architecture, chinese style, scandinavian style and Mid-century Modern. As his
                                  survey of fashion and textile technology charts recent developments, Quinn explores
                                  the furthermost boundaries of what the new generation of textiles can achieve.
                                  December 2009
                                  224pp • 60 colour illus • 172 x 244 mm
                                  PB 978 1 84520 808 0 £19.99 $34.95
                                  HB 978 1 84520 807 3 £60.00 $109.95




The Culture of                    From booties and scarves to art and fashion, The culture of Knitting addresses
                                  knitting as art, craft, design, fashion, performance and as an aspect of the everyday.
                                  Drawing on a variety of sources, including interviews with knitters from different
Knitting                          disciplines as well as amateurs, the text breaks down hierarchical boundaries and
                                  stereotypical assumptions that have hitherto negated the academic study of
Joanne Turney
                                  knitting, and it highlights the diversity and complexity of knitting in all its guises.
                                  The Culture of Knitting investigates not merely why knitting is so popular now,
                                  but the reasons why knitting has such longevity. By assessing the literature of
                                  knitting, manuals, patterns, social and regional histories, alongside testimonial
                                  discussions with artists, designers, craftspeople and amateurs, it offers new ways of
                                  seeing, new methods of critiquing knitting, without the constraints of disciplinary
                                  boundaries in the hope of creating an environment in which knitting can be valued,
                                  recognised and discussed.


                                  Jo Turney is Senior Lecturer in History and Design at the Bath School of Art and
                                  Design. She specialises in textiles and fashion as material culture.
                                  June 2009
                                  288pp • 40 bw illus • 234 x 156 mm
                                  PB 978 1 84520 592 8 £19.99 $34.95
                                  HB 978 1 84520 591 1 £55.00 $99.95




26   Order online at www.bergpublishers.com l l l
                                                                                                  TExTILEs

Tartan                                         ‘An outstanding and comprehensive contribution
                                               to the history of Tartan.’ Telegraph
                                               ‘A rare treat; a readable, enjoyable academic text.
Jonathan Faiers
October 2008                                   ... Berg’s timing is impeccable. ... This could be the
384pp • 150 colour illus                       book of choice for intelligent fashionistas this
244 x 189 mm                                   winter.’ Selvedge
HB 978 1 84520 377 1 £29.99 $49.95
Series: Textiles That Changed the              Tartan has colonized the world. The flexibility of its design and the
world                                          traditionalism of its symbolism – as well as the travels of the scots –
                                               have taken the fabric around the globe.
                                               Beautifully illustrated and weaving together a story out of history,
                                               art, music, film and fashion, Tartan contains everything you ever
                                               wanted to know about this most radical and most traditional of
                                               fabrics.




Felt                                           Beautifully illustrated, Felt covers the wide-ranging history and
                                               development of this most unassuming but ubiquitous of fabrics from
                                               the earliest archaeological evidence in the mountains of siberia to
Willow G. Mullins
                                               the groundbreaking works of contemporary fiber arts and sculptors.
January 2009
224pp • 32 colour and 8 bw illus               From nomads’ tents to poodle skirts, from car parts to christmas tree
244 x 172 mm
                                               ornaments, felt is one of the world’s oldest and most understated
PB 978 1 84520 439 6 £24.99 $44.95
HB 978 1 84520 438 9 £60.00 $119.95
                                               textiles. Felt has developed simultaneously in multiple cultures,
Series: Textiles That Changed the              and often its origins are lost. This book follows the journey of felt
world                                          through time, space, and purpose by pulling into focus a series of
                                               snapshots of different felting traditions.

                                               CONTENTS
                                               The History of Felt • The Making of Felt • Felt in Central Asia • Felt
                                               in the Middle East, Turkey and Hungary • Felt in Europe • Felt in
                                               Western Art • Felt Everywhere • The Meanings of Felt




Quilting                                       Quilting, once regarded as a traditional craft, has broken through
                                               the barriers of history, art and commerce to become a global
                                               phenomenon, international multi-billion dollar industry and means
The Fabric of                                  of gendered cultural production. In Quilting, sociologist and quilter
                                               Marybeth c. stalp explores how and why women quilt.
Everyday Life
                                               This close ethnographic study illustrates that women’s lives can
Marybeth C. Stalp                              be transformed in often surprising ways by the activity and art of
2007                                           quilting. some women who quilt as a leisure pastime are too afraid
156pp • 30 colour and 20 bw illus •            to admit to being a quilter for fear of ridicule; others boldly identify
244 x 172 mm                                   themselves as quilters and regard it as part of their everyday lives.
PB 978 1 84520 655 0 £19.99 $34.95
HB 978 1 84520 654 3 £55.00 $99.95             The book’s accessible and intimate portrayal of real quilters’ lives
Series: Dress, Body, Culture                   provides a fabric for the sociology, anthropology and textile student
                                               to understand more about wider issues of cultural production and
                                               identity that stem from this very personal pastime.



                                      l l l   Order online at www.bergpublishers.com 27
BacKLIsT




Dress and Gender                     Mallarmé on Fashion                  Hairstyles and                       S/he                                 The Clothed Body
Making and Meaning                   A Translation of the Fashion         Fashion                              Changing Sex and Changing            Patrizia Calefato
Edited by Ruth Barnes and            Magazine La Dernière Mode,                                                Clothes                              2004
                                                                          A Hairdresser’s History of                                                176pp • 13 bw illus • 234 x 156 mm
Joanne B. Eicher                     with Commentary                                                           Claudine Griggs
                                                                          Paris, 1910-1920                                                          PB 978 1 85973 805 4
1993                                 P.N. Furbank and A.M. Cain                                                2003
                                                                          Edited by Steven Zdatny                                                   £16.99 $29.95
303pp • 55 bw illus • 216 x 138 mm   2004                                                                      180pp • 234 x 156mm
                                                                          1999                                                                      HB 978 1 85973 800 9
PB 978 0 85496 865 7                 232pp • 23 bw illus • 234 x 156 mm                                        PB 978 1 85973 916 7
                                                                          216pp • 39 bw illus • 234 x 156 mm                                        £50.00 $105.00
£19.99 $41.95                        PB 978 1 85973 723 1                                                      £17.99 $36.95
                                                                          PB 978 1 85973 222 9
HB 978 0 85496 720 9                 £1899 $36.95                                                              HB 978 1 85973 911 2
                                                                          £19.99 $41.95
£45.00 $89.95                        HB 978 1 85973 718 7                                                      £45.00 $89.95
                                                                          HB 978 1 85973 217 5
                                     £50.00 $105.00                       £50.00 $105.00




The Politics of                      Unzipping Gender                     Alternative                          Consuming Fashion                    Religion, Dress and
Appearances                          Sex, Cross Dressing and              Femininities                         Adorning the Transnational           the Body
Representations of Dress in          Culture                              Body, Age and Identity               Body                                 Edited by Linda B. Arthur
                                     Charlotte Suthrell                                                        Edited by Anne Brydon and            1999
Revolutionary France                                                      Samantha Holland
                                     2004                                 2004                                 Sandra Niessen                       220pp • 12 bw illus • 234 x 156 mm
Richard Wrigley                                                                                                1998
                                     224pp • 10 bw illus • 234 x 156 mm   256pp • 234 x 156mm                                                       PB 978 1 85973 297 7
2002                                                                                                           224pp • 14 bw illus • 234 x 156 mm
                                     PB 978 1 85973 725 5                 PB 978 1 85973 808 5                                                      £17.99 $36.95
256pp • 40 bw illus • 216 x 138 mm                                                                             PB 978 1 85973 969 3
                                     £17.99 $36.95                        £17.99 $36.95                                                             HB 978 1 85973 292 2
PB 978 1 85973 509 1                                                                                           £19.99 $41.95
                                     HB 978 1 85973 720 0                 HB 978 1 85973 803 0                                                      £50.00 $99.95
£17.99 $36.95                                                                                                  HB 978 1 85973 964 8
                                     £50.00 $105.00                       £50.00 $105.00                                                            Series: Dress, Body, Culture
HB 978 1 85973 504 6                                                                                           £55.00 $115.00
                                     Series: Dress, Body, Culture         Series: Dress, Body, Culture
£50.00 $105.00                                                                                                 Series: Dress, Body, Culture




Beads and Bead Makers                Orlan                                Appearance and                       wearing Ideology                     Hinterland warriors
Gender, Material Culture and         Millennial Female                    Power                                State, Schooling and Self-           and Military Dress
Meaning                              Kate Ince                            Edited by Kim K. P. Johnson and      Presentation in Japan                European Empires and Exotic
Edited by Lidia D. Sciama and        2000                                 Sharron J. Lennon                    Brian J. McVeigh
                                     256pp • 20 bw illus                                                                                            Uniforms
Joanne B. Eicher                                                          1999                                 2000
                                     234 x 156 mm                                                                                                   Thomas Abler
1998                                                                      224pp • 7 bw illus • 234 x 156 mm    244pp • 11 bw illus • 234 x 156 mm
                                     PB 978 1 85973 339 4                                                                                           1999
224pp • 76 bw illus • 234 x 156 mm                                        PB 978 1 85973 204 5                 PB 978 1 85973 490 2
                                     £17.99 $36.95                                                                                                  224pp • 40 bw illus
PB 978 1 85973 995 2                                                      £17.99 $36.95                        £17.99 $36.95
                                     HB 978 1 85973 334 9                                                                                           234 x 156 mm
£17.99 $36.95                                                             HB 978 1 85973 298 4                 HB 978 1 85973 485 8
                                     £50.00 $105.00                                                                                                 HB 978 1 85973 201 4
HB 978 1 85973 990 7                                                      £55.00 $115.00                       £50.00 $105.00
                                     Series: Dress, Body, Culture                                                                                   £50.00 $105.00
£50.00 $99.95                                                             Series: Dress, Body, Culture         Series: Dress, Body, Culture         Series: Dress, Body, Culture


28       Order online at www.bergpublishers.com l l l
                                                                                                                                                         BacKLIsT




Dressed to Impress                   Fashioning the Frame                 Fashioning the Body                  Dressing Up                          Dress and Ethnicity
Looking the Part                     Boundaries, Dress and the Body       Politic                              Debutantes                           Change Across Space and
Edited by William J. F. Keenan       Alexandra Warwick and Dani                                                                                     Time
2001                                                                      Dress, Gender, Citizenship           Pageantry and Glitz in Texas
                                     Cavallaro                            Edited by Wendy Parkins              Michaele Thurgood Haynes             Edited by Joanne B. Eicher
256pp • 18 bw illus • 234 x 156 mm   1998                                                                                                           1999
PB 978 1 85973 460 5                                                      2002                                 1998
                                     256pp • 25 bw illus • 234 x 156 mm   224pp • 20 bw illus • 216 x 138 mm   256pp • 17 colour and 20 bw illus    332pp • 49 bw illus • 216 x 138mm
£17.99 $36.95                        PB 978 1 85973 986 0                                                                                           PB 978 1 85973 003 4
HB 978 1 85973 455 1                                                      PB 978 1 85973 587 9                 234 x 156 mm
                                     £17.99 $36.95                        £17.99 $36.95                        PB 978 1 85973 939 6                 £17.99 $34.95
£50.00 $105.00                       HB 978 1 85973 981 5                                                                                           HB 978 0 85496 879 4
Series: Dress, Body, Culture                                              HB 978 1 85973 582 4                 £19.99 $41.95
                                     £50.00 $105.00                       £50.00 $105.00                       Series: Dress, Body, Culture         £55.00 $115.00
                                     Series: Dress, Body, Culture                                                                                   Series: Ethnicity and Identity




Unravelling the Rag                  New Raiments of Self Undressing Religion                                  women who Become                     Goth
Trade                                African American Clothing in         Commitment and Conversion            Men                                  Identity, Style and Subculture
Immigrant Entrepreneurship           the Antebellum South                 from a Cross-Cultural Perspective    Albanian Sworn Virgins               Paul Hodkinson
                                     Helen Bradley Foster                 Edited by Linda B. Arthur                                                 2002
in Seven world Cities                                                                                          Antonia Young
                                     1997                                 2000                                                                      288pp • 20 bw illus
Edited by Jan Rath                                                                                             2000
                                     372pp • 38 bw illus • 234 x 156 mm   224pp • 35 bw illus                                                       234 x 156 mm
2002                                                                                                           196pp • 32 bw illus • 234 x 156 mm
                                     PB 978 1 85973 189 5                 234 x 156 mm                                                              PB 978 1 85973 605 0
256pp • 234 x 156 mm                                                                                           PB 978 1 85973 340 0
                                     £17.99 $36.95                        PB 978 1 85973 480 3                                                      £16.99 $31.95
PB 978 1 85973 423 0                                                                                           £17.99 $36.95
                                     HB 978 1 85973 184 0                 £17.99 $36.95                                                             HB 978 1 85973 600 5
£17.99 $36.95                                                                                                  HB 978 1 85973 335 6
                                     £55.00 $115.00                       HB 978 1 85973 475 9                                                      $31.95 $105.00
HB 978 1 85973 418 6                                                                                           £50.00 $105.00
                                     Series: Dress, Body, Culture         £50.00 $105.00                                                            Series: Dress, Body, Culture
£50.00 $115.00                                                                                                 Series: Dress, Body, Culture




Inside Subculture                    The Global             Dress, Gender and                                  Inside Clubbing                      Cloth, Dress and Art
The Postmodern Meaning               Circulation of African Cultural Change                                    Sensual Experiments in the           Patronage in Africa
of Style                             Fashion                Asian American and African
                                                            American Rites of Passage
                                                                                                               Art of Being Human                   Judith Perani and
David Muggleton                      Leslie W. Rabine                                                          Phil Jackson                         Norma H. Wolff
2002                                 2002                                 Annette Lynch                        2004                                 1999
224pp • 10 bw illus • 234 x 156 mm   224pp • 30 bw illus • 234 x 156 mm   1999                                 256pp • 234 x 156mm                  224pp • 19 bw illus • 234 x 156 mm
PB 978 1 85973 352 3                                                      224pp • 21 bw illus • 234 x 156 mm   PB 978 1 85973 713 2
                                     PB 978 1 85973 598 5                                                                                           PB 978 1 85973 295 3
£16.99 $31.95                                                             PB 978 1 85973 979 2                 £16.99 $31.95
                                     £17.99 $36.95                        £17.99 $36.95                                                             £19.99 $41.95
HB 978 1 85973 347 9                 HB 978 1 85973 593 0                                                      HB 978 1 85973 708 8                 HB 978 1 85973 290 8
                                                                          HB 978 1 85973 974 7
£50.00 $105.00                       £50.00 $105.00                                                            £50.00 $105.00                       £50.00 $105.00
                                                                          £50.00 $105.00
Series: Dress, Body, Culture         Series: Dress, Body, Culture                                                                                   Series: Dress, Body, Culture
                                                                          Series: Dress, Body, Culture


                                                                          l l l            Order online at www.bergpublishers.com 29
JOURnaLs
                     Textile                                                Textile is an international and peer-reviewed
                                                                            journal that brings together research in textile
                     The Journal of Cloth & Culture                         studies in an innovative and distinctive academic
                     Edited by Catherine Harper and Doran                   forum. It provides a platform for points of
                     Ross                                                   departure between art and craft; gender and
                                                                            identity; cloth, body and architecture; labour and
                     winner of the ALPSP/Charlesworth Award                 technology; techno-design and practice –
                     for Best New Journal 2005                              all situated within the broader context of material
                                                                            and visual culture.
                     ‘Any university or college with an
                                                                            Single Issue: £16.99 / $34.95
                     interest in textiles should subscribe
                     and make Textiles easily available.                    Subscription Prices
                                                                            Individuals (print): £46 / $79
                     For individual scholars and makers,                    Institutions (print + online): £158 / $307
                     the journal provides a useful                          Institutions (online only): £134 / $261
                     resource and will be a pleasure to                     3 issues per year: March, July, November
                     collect and possess.’                                  ISSN: 1475-9756 e-ISSN: 1751-8350
                     Times Higher Education                                 www.bergjournals.com/textile



                     Fashion Theory                                         Versace, from kimonos to kilts, and from foot-
                                                                            binding to body piercing.
                     The Journal of Dress, Body and
                                                                            Single Issue: £16.99 / $34.95
                     Culture
                     Edited by Valerie Steele                               Subscription Prices
                                                                            Individuals (print): £46 / $79
                     ‘A fine addition to academic                            Institutions (print + online): £290 / $566
                     institutions with cultural studies                     Institutions (online only): £247 / $482

                     programs; essential for those with                     4 issues per year: March, June, September, December
                                                                            From 2009, subscribers to Fashion Theory will benefit
                     special collections in fashion and                     from access to Fashion Practice
                     costume.’                                              ISSN: 1362-704X e-ISSN: 1751-7419
                     Library Journal                                        www.bergjournals.com/fashiontheory

                     Launched in 1997, Fashion Theory is well
                     established as the leading peer-reviewed,
                     international, and interdisciplinary journal for the
                     analysis of all aspects of the cultural significance
                     of dress and fashion worldwide – from Vogue to



                     The Journal of Modern                                  indigenous forms of craft activity throughout the
                                                                            world. The journal also explores the relevance
                     Craft                                                  of craft within new media, folk art, architecture,
                                                                            design, contemporary art, and other fields.
                     Edited by Glenn Adamson, Tanya Harrod,
                                                                            Single Issue: £16.99 / $34.95
                     and Edward S. Cooke
                                                                            Subscription Prices
                     ‘This is a worthy addition to                          Individuals (print): £25 / $48
                     collections of scholarly art journals.’                Institutions (print + online): £163 / $317
                     Library Journal                                        Institutions (online only): £138 / $270
                     The Journal of Modern Craft is the first               3 issues per year: March, July, November
                     peer-reviewed academic journal to provide an           ISSN: 1749-6772 e-ISSN: 1749-6780
                     interdisciplinary and international forum focusing     www.bergjournals.com/journalofmoderncraft
                     on craft in all its historical and contemporary
                     manifestations. special emphasis is placed on
                     studio practice and on the transformations of


30   Order online at www.bergpublishers.com l l l
                                                                                                      JOURnaLs
          Photography & Culture                                       Photography & Culture is an international,
                                                                      interdisciplinary, and peer-reviewed journal that
          Edited by Val Williams, Alison Nordström,                   focuses on the historical, technological, cultural
          and Kathy Kubicki                                           and social aspects of photography. It integrates art
                                                                      historical approaches with newer work from visual
          ‘Photography & Culture will create a
                                                                      culture, communication and anthropology, media,
          new context for reflection and multi-                       cultural and museum studies, fashion and design,
          disciplinary perspectives on the                            as well as history and sociology.
          nature of photography, its practices,
                                                                      Single Issue: £16.99 / $34.95
          meanings, and private/public worlds.
          In doing so it will help to redefine the                    Subscription Prices
                                                                      Individuals (print): £35 / $65
          study of photography as something                           Institutions (print + online): £155 / $302
          broader than it is often taken to be.’                      Institutions (online only): £132 / $257
          Jennifer G. Tucker, Department of history, Wesleyan         3 issues per year: March, July, November
          University, Usa                                             ISSN: 1751-4517 e-ISSN: 1751-4525
                                                                      www.bergjournals.com/photographyandculture


  NEw
IN 2009   Fashion Practice                                            Fashion Practice is the first academic peer-reviewed
                                                                      journal to cover all aspects of contemporary design
          The Journal of Design, Creative                             and manufacture within the context of the fashion
          Process & the Fashion Industry                              industry. Interdisciplinary in approach, it provides a
          Edited by Sandy Black and Marilyn DeLong                    much-needed forum for topics ranging from design
                                                                      theory to the impact of technology, economics and
          ‘The journal’s inter-disciplinary                           industry on fashion practice.
          approach and the fact that it is
                                                                      Only available through subscription
          inclusive of new areas of concern,
          like sustainability and ethical                             Subscription Prices
                                                                      Individuals (print): £32 / $63
          decision making, will make it very                          Institutions (print + online): £290 / $566
          appealing to both researchers and                           Institutions (online only): £247 / $482
          students.’                                                  2 issues per year: May, November
          Sandra Keiser, Mount Mary college, Usa                      Access to Fashion Practice is available as part of an
                                                                      institutional subscription to Fashion Theory
                                                                      ISSN: 1756-9370 e-ISSN: 1756-9389
                                                                      www.bergjournals.com/fashionpractice


  NEw
IN 2009
          Design and Culture                                          Design and Culture is a new peer-reviewed journal
                                                                      that explores ‘design’ as a cultural phenomenon. a
          The Journal of the Design Studies                           substantial reviews section will be available in each
                                                                      issue, and in-depth essays will analyse contemporary
          Forum                                                       design, as well as its discourse and representations.
          Edited by Elizabeth Guffey, sUnY, Purchase,                 covering a field that is increasingly interdisciplinary,
          Usa                                                         Design and Culture will also probe design’s relation
                                                                      to other academic disciplines, including marketing,
          ‘At last, a journal to fill the void by                     management, anthropology, material culture, visual
          finally addressing the enormous                             culture, and political economy.
          impact and relevance of design in                           Only available through subscription
          contemporary culture.’                                      Subscription Prices
          Alison Clarke, University of applied arts Vienna, austria   Individuals (print): £31 / $60
                                                                      Institutions (print + online): £155 / $302
                                                                      Institutions (online only): £132 / $257
                                                                      3 issues per year, March, July, November
                                                                      ISSN: 1754-7075 e-ISSN: 1754-7083
                                                                      www.bergjournals.com/designandculture

                                 l l l           Order online at www.bergpublishers.com 31
DIsTRIBUTIOn, REPREsEnTaTIVEs anD agEnTs
Head Office                             simon Perks                        India                               Philippines
Berg Publishers                         UK sales Manager                   Maya Publishers Pvt Ltd             AdBox Distributors
1st Floor angel court                   A & C Black                        surit Mitra                         Edwin Makabenta
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32      Order online at www.bergpublishers.com l l l
Index
20th Century Dress in the United States                  T    Dress and Gender                                   28     Jeffrey, Michael                                      4    Rabine, Leslie W.                                 29
Abler, Thomas                                          28     Dress and Morality                                  17    Jobling, Paul                                   16, 18     Rabolt, Nancy J., et al.                            D
Abling, Bina, et al.                                 I, Q     Dress and Society                                     S   Johnson, Kim K. P.                               7, 28     Rasband, Judith A., et al.                          N
Adamson, Glenn                                         30     Dress, Gender and Cultural Change                  29     Jones, Carla                                         25    Rath, Jan                                         29
Aesthetic Economy of Fashion, The                      20     Dress Sense                                         14    Jones, Jennifer M.                                  22     Rath, Patricia M. et al.                            D
Alford Price, Holly                                      B    Dressed in Fiction                                  21    Joseph-Armstrong, Helen                              N     Real World Guide to Fashion Selling and
Alternative Femininities                               28     Dressed to Impress                                 29     Journal of Modern Craft, The                        30         Management                                      G
Alvarado, Jane                                            P   Dressing the Elite                                 22     Jews and Shoes                                       13    Reamy, Donna W.                                      E
Amaden-Crawford, Connie                                 N     Dressing Up Debutantes                             29     Kadolph, S. J.                                        R    Reconstructing Italian Fashion                    24
Anatomy of Fashion, The                                20     Dynamics of Fashion, The, 3/e                        A    Karaminas, Vicki                                  1, 12    Regni, Rosalie, et al.                           E, F
Anderson Feisner, Edith                                  H    Eicher, Joanne B.                           7, 28, 29     Kaur, Jasbir                                       7, 8    Reilly, Andrew, et al.                              T
Apparel                                                  A    Eicher, Joanne B.                                    T    Kawamura, Yunika                                 5, 25     Religion, Dress and the Body                      28
Apparel Making in Fashion Design                        N     El Guindi, F.                                      10     Keenan, William J. F.                               29     Re-Orienting Fashion                               25
Apparel Merchandising, 3/e                                E   English, Bonnie                                      6    Keiser, Sandra J., et al.                             H    Retail Buying, 3/e                                  G
Appearance and Power                                   28     Englishness of English Dress, The                   21    Kemp-Gatterson, Beverly, et al.                       A    Retailing in the Twenty-First Century                F
Armstrong, Jemi, et al.                                   I   Entrepreneurship in Action                            F   Kendall, Gordon                                       D    Research Methods for the Fashion Industry           B
Arthur, Linda B.                                  28, 29      Entwistle, Joanne                              19, 20     Kim, Injoo                                           N     Ribeiro, Aileen                                    17
Art of Couture Sewing, The                                L   Ethics in the Fashion Industry                       C    Kim, Y.-K., et al.                                    G    Richardson, Keith                                   N
Art of Fashion Draping, 3/e                             N     Evans, C.                                           19    Knowles, Lori A.                                     M     Ridgeway-Sharp, Julia, et al.                        P
Aspelund, Karl                                            S   Evans, Nathalie                                       4   Know Your Fashion Accessories                        Q     Riello, Giorgio                                    13
Ballroom                                                14    Experiential Retailing                               G    Koch, Kathryn E.                                      P    Roach, Catherine M.                                15
Banim, Maura                                            17    Fabric Science, 9/e                                  R    Kopp, Ernestine                                      M     Root, Regina A.                                      7
Barcan, Ruth                                           18     Fabric Science Swatch Kit, 9/e                       R    Kotsiopulos, Antigone                                 E    Rosenau, Jeremy A., et al.                           E
Barnes, Ruth                                           28     Fabulous Fit, 2/e                                   N     Kremer, Roberta S.                                   21    Ross, Doran                                       30
Basic Pattern Skills for Fashion Design, 2/e              L   Faiers, Jonathan                                   27     Kubicki, Kathy                                       31    Sample Workbook to Accompany Professional
Barthes, Roland                                          6    Fairchild Dictionary of Fashion, 3/e                Q     Kunz, Grace I.                                    C, E         Sewing Techniques for Designers                  L
Beads and Bead Makers                                  28     Fairchild Dictionary of Retailing, The, 2/e         Q     Küchler, Susanne                                     15    Sciama, Lidia D.                                  28
Beer, Rhandi                                             H    Fairchild Dictionary of Textiles, The, 7/e          Q     Language of Fashion, The                              6    Second-Hand Cultures                               16
Bell, J., et al.                                         G    Fairchild Encyclopedia of Fashion                         Latex and Lingerie                                   15    Sexing La Mode                                     22
Beyond Design, 2/e                                       H        Accessories, The                                Q     Latin American Fashion Reader, The                    7    S/he                                              28
Biddle-Perry, Geraldine                                 14    Fairchild Encyclopedia of Menswear, The             Q     Lee, Jaeil, et al.                                    L    Sherman, Gerald J.                                  G
Black, Catherine                                          P   Farrell-Beck, Jane, et al.                           T    Lennon, Sharron J.                                  28     Shoes                                              13
Black, Sandy                                            31    Fashion and Modernity                               19    Leshkowich, Ann Marie, et al.                        25    Silent Selling, 3/e                                 G
Body Dressing                                           19    Fashion and Textiles                                 8    Liechty, Elizabeth G., et al.                        N     Slade, Toby                                        23
Body Style                                               11   Fashion Brand Merchandising                          D    Lillethun, Abby                                       4    Social Responsibility in the Global Apparel Industry
Bound to Please                                        22     Fashion Business, The                                8    Londrigan, Michael                                    C        C
Bradley Foster, Helen                         10, 14, 29      Fashion Classics from Carlyle to Barthes            19    Long, Jim, et al.                                     H    Spec Manual, The                                     I
Brand/Story                                              C    Fashion: Critical and Primary Sources                9    Loschek, Ingrid                                      19    Stall-Meadows, Celia                               Q
Brannon, Evelyn L.                                       C    Fashion Doll, The                                   17    Lynch, Annette                                   6, 29     Stalp, Marybeth C.                                 27
Breward, Christopher                      19, 21, 24, 25      Fashion Forecasting                                  C    MacDonald, Nora                                      M     Steele, Valerie                               25, 30
Brill, Dunja                                             11   Fashion for the People                             22     Maggio, Kathleen                                       I   Sternquist, Brenda                                  G
Broken Threads                                          21    Fashion Foundations                                   7   Making Buying Decisions, 3/e                          E    Stitziel, Judd                                     22
Brydon, Anne                                           28     Fashion in Fiction                                  12    Mallarmé on Fashion                                 28     Stone, Elaine                                       A
Bubonia-Clarke, Janace                                  O     Fashioning London                                  24     Man Appeal                                           16    Storr, Merl                                        15
Burman, Barbara                                         17    Fashioning Socialism                               22     Mankey Calasibetta, Charlotte, et al.                Q     Strauss, Mitchell                                   6
Business of Fashion, The, 3/e                            B    Fashioning Society                                    S   Mathematics for Retail Buying                         G    Stripping, Sex and Popular Culture                 15
Cabrera, Roberto, et al.                                M     Fashioning the Body Politic                        29     Marion, Jonathan S.                                  14    Summers, Leigh                                     22
Cain, A. M.                                                   Fashioning the Frame                               29     McNeil, Peter                             1, 9, 12, 13     Survey of Historic Costume, 5/e                     A
Calefato, Patrizia                                     28     Fashion Intern, The                                 O     McVeigh, Brian J.                                   28     Sustainable Fashion: Why Now?                       T
Careers!                                                O     Fashion: The Industry and its Careers                A    Meaning of Dress, The, 2/e                            T    Suthrell, Charlotte                               28
Carter, M.                                              19    Fashion: The Key Concepts                             3   Men’s Fashion Reader                                  T    Swanson, Kristen K., et al.                     D, O
Cavallaro, Dani                                        29     Fashion of Architecture, The                        21    Men’s Fashion Reader, The                             1    Tain, Linda                                        O
Changing Fashion                                         6    Fashion-ology                                         5   Menswear                                              C    Tarlo, Emma                                        10
Cheang, Sarah                                           14    Fashion Practice                                    31    Merchandise Buying and Management, 3/e                E    Tartan                                             27
Chinese Fashion                                        23     Fashion Reader, The                                   4   Merchandising Mathematics, revised 1/e                E    Technical Designer’s Sourcebook                      L
Clark, Hazel                                            16    Fashion Sketchbook, 5/e                               I   Merchandising: Theory, Principles, and                     Techno Fashion                                      8
Classic Tailoring Techniques: A Construction                  Fashion Spreads                                     18         Practice, 3/e                                    E    Tepper, Bette K.                                    G
    Guide for Men’s Wear                                M     Fashion’s World Cities                             25     Merkel, Robert S.                                    Q     Textile Book, The                                    7
Classic Tailoring Techniques: A Construction                  Fashion Theory                                     30     Miller, Daniel                                       15    Textile Futures                                   26
    Guide for Women’s Wear                              M     Fashion Under Fascism                              22     Modaris & Diamino for Apparel Design                  P    Textiles, 2/e                                       R
Clay Johnson, Donald                               10, 14     Fashion Under the Occupation                       22     Moore, Carolyn L., et al.                            M     Textile                                           30
Clodfelter, Richard                                 E, G      Fashion Zeitgeist                                     5   Muggleton, David                                    29     Through the Wardrobe                               17
Cloth, Dress and Art Patronage in Africa               29     Favors, Vanessa                                       L   Mullins, Willow G.                                  27     Thurgood Haynes, Michaele                         29
Clothed Body, The                                      28     Felt                                               27     Multi-Channel Retailing                               F    Torntore, Susan J.                                   7
Clothing as Material Culture                            15    Fitting and Pattern Alteration, 2/e                 N     Myers-McDevitt, Paula J.                              L    Tortora, Phyllis G., et al.                     A, Q
Clothing the Pacific                                   24     Flat Patternmaker’s Handbook, The                     L   National Fabric, The                                24     Tredre, Roger                                        2
Cohen, Allen C., et al.                                  R    Folk Dress in Europe and Anatolia                   18    Nahshon, Edna                                        13    Turney, Joanne                                    26
Colchester, Chloë                                      24     Frances Wolbers, Marian                              B    Nazi Chic?                                          22     Twentieth-Century American Fashion                   5
Cole, Catherine                                         12    From Pencil to Pen Tool                               I   New Munsell Student Color Set, 2/e                    H    U4ia for Apparel Design                              P
Cole, Jules                                               L   Furbank, P. N.                                     28     New Raiments of Self                                29     Uh, Mykyung                                         N
Cole, Julie Christine, et al.                             L   Gale, Colin                                       7, 8    Niessen, Sandra                                25, 28      Ulasewicz, Connie                                   T
Cole, Shaun                                             16    Gamans Poloian, Lynda                                 F   Nordström, Alison                                    31    Uncovering Fashion                                  B
Color Studies, 2/e                                       H    Gavenas, Mary Lisa                                  Q     Nudelman, Zoya                                        L    Undressing Religion                               29
Complete Guide to Size Specification and                      Gilbert, David                                     25     Nudity                                               18    Uniforms Exposed                                   15
    Technical Design, 2/e                                 L   Global Circulation of African Fashion, The         29     Nugent, Laura                                         P    Unravelling the Rag Trade                         29
Computer Aided Design Using Gerber                            Going Global                                         C    Old Clothes, New Looks                               16    Unzipping Gender                                  28
    Technology                                            P   Goodrum, Alison                                    24     Orlan                                               28     Veil                                               10
Computerized Patternmaking for Apparel                        Goth                                               29     Osgerby, Bill                                        18    Veillon, Dominique                                 22
    Production                                            P   Goth Culture                                         11   Ostrow, Rona                                         Q     Videtic, Karen M., et al.                            E
Concepts and Cases in Retail and                              Granger, Michele M.                             A, O      Palmer, Alexandra                                    16    Vincent, Susan J.                             20, 22
    Merchandise Management, 2/e                          D    Great Fashion Designers, The                          2   Paris Fashion                                        25    Vinken, Barbara                                      5
Concepts of Pattern Grading, 2/e                        M     Green, Eileen                                       17    Parkins, Wendy                                      29     Visible Self, The, 3/e                              T
Conekin, Becky                                          21    Gregson, Nicky                                      16    Paulicelli, Eugenia                                 22     Visibly Muslim                                     10
Consuming Fashion                                      28     Griffin, Judith, et al.                              H    Paulins, V. Ann, et al.                          C, O      Visual Merchandising and Display,5/e                D
Cooke, Edward S.                                       30     Griffiths, Ian                                       8    Peers, Juliette                                      17    Warwick, Alexandra                                29
Costing for the Fashion Industry                          4   Griggs, Claudine                                   28     Pegler, Martin M.                                     D    Wearing Ideology                                  28
Cox, Caroline                                           21    Guenther, Irene                                    22     Perani, Judith                                      29     Wear your Chair                                     H
Craik, Jennifer                                     3, 15     Guerin, Polly                                       O     Perry’s Department Store: A Buying                         Wedding Dress across Cultures                      10
Creative Fashion Presentations, 2/e                     O     Guffey, Elizabeth                                   31         Simulation, 3/e                                  E    Welters, Linda                               4, 5, 18
Crewe, Louise                                           16    Guide to Fashion Sewing, 4/e                        N     Perry’s Department Store: An Importing SimulationE         Wesen Bryant, Michele                                I
Cultural History of Fashion in the 20th                       Guide to Producing a Fashion Show, 2/e              O     Perry’s Department Store: A Product                        When Clothes Become Fashion                        19
    Century, A                                           6    Guy, Ali                                            17         Development Simulation                           E    White, Nicola                                  8, 24
Culture of Knitting, The                               26     Hair                                                14    Photography & Culture                                31    Why of the Buy, The                                 D
Culture of Sewing, The                                  17    Hairstyles and Fashion                             28     Playboys in Paradise                                 18    Why Women Wear What They Wear                      14
Cunningham, Patricia                                      5   Hancock, Joseph                                      C    Plummer, Nancy                                        S    Williams, Val                                      31
Cushman, Linda M.                                        D    Handford, Jack                                      M     Polan, Brenda                                         2    Wilson, E.                                         19
Damhorst, Mary Lynn, et al.                              T    Harrod, Tanya                                      30     Politics of Appearances, The                        28     Winge, Theresa M.                                   11
Davis Burns, Leslie, et al.                              B    Harper, Catherine                                  30     Portfolio Presentation for Fashion                         Wolff, Norma H.                                   29
DeLong, Marilyn                                         31    Hencken Elsasser, V.                                 R         Designers, 2/e                                  O     Women Who Become Men                              29
Denslow, Lanie                                          O     Hethorn, Janet, et al.                               T    Practical Approach to Merchandising Mathematics,           Woodward, Sophie                                   14
Design and Culture                                      31    Hinterland Warriors and Military Dress             28          A                                                D    Workman, Jane E., et al.                             S
Designer’s Guide to Girls’ and Junior Apparel            H    Hodkinson, Paul                                    29     Practical Guide to Patternmaking for Fashion               World of Fashion, The, 4/e                          A
Designing a Knitwear Collection                          H    Holland, Samantha                                  28          Designers: Juniors, Misses and Women            M     World Wise                                         O
Designing and Patternmaking for Stretch                       Hughes, Clair                                       21    Practical Guide to Patternmaking for Fashion               Who’s Who in Fashion, 5/e                           B
    Fabrics                                             N     Illustrating Fashion, 2/e                             I        Designers: Menswear                             M     Worth, Rachel                                      22
Designing Apparel through the Flat                            In Fashion                                           A    Price, Jeanne, et al.                                 L    Wrigley, Richard                                  28
    Pattern, 6/e                                        M     Ince, Kate                                         28     Principles of Flat Pattern Design, 4/e               M     Writing for the Fashion Business                   O
Developing and Branding the Fashion Merchandising             Inside Clubbing                                    29     Professional Pattern Grading for Women’s,                  Wu, Juanjuan                                       23
    Portfolio                                           O     Inside Subculture                                  29          Men’s and Children’s Apparel                    M     Young, Antonia                                    29
Diamond, Jay, et al.                                 A, F     Integrating Draping, Drafting and Drawing             I   Professional Sewing Techniques for Designers          L    Your Personal Style                                  S
Dickson, Marsha A., et al.                               C    International Retailing, 2/e                         G    Promotion in the Merchandising                             Zaccagnini Flynn, Judy, et al.                      B
Donnellan, John                                           E   Introduction to Accumark, Pattern Design,                      Environment, 2/e                                 D    Zdatny, Steven                                    28
Donofrio-Ferrezza, Lisa, et al.                          H        and PDM                                           P   Quality Assurancee for Textiles and
Don We Know Our Gay Apparel                             16    Jackson, Phil                                      29          Apparel, 2/e                                     R
Draping for Apparel Design, 2/e                         N     Japanese Fashion                                   23     Quilting                                            27
Dress and Ethnicity                                    29     Japanese Revolution in Paris Fashion, The          25     Quinn, Bradley                              8, 21, 26
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