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Baptism-by-Fire!

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					Canadian Association of
Liquor Jurisdictions

           2005 Winter Conference
          Toronto, Ontario, Canada
                  February 8, 2005
Introductions
   Lynn Walding,
   NABCA President
Introductions
   Lynn Walding,
   NABCA President
   Dyke Nally (Official
   Honorary Canadian)
Introductions
   Lynn Walding,
   NABCA President
   Dyke Nally (Official
   Honorary Canadian)
     “When I’m not doing this,
     I’ll probably be doing
     something else.”
Introductions
   Lynn Walding,
   NABCA President
   Dyke Nally (Official
   Honorary Canadian)
   George Griffin
   Jim Sgueo
Embrace Change, Honor Tradition!
   The Dynamics of Change
   The Danger of Not Changing –
   the Iowa Experience
   Loss of State Liquor Stores
     Limited Hours
     Limited Locations
     Cash Transactions Only
     Not Consumer Friendly
   Exclusive Wholesale
   Operation
Embrace Change, Honor Tradition!
   Control States Best Practices

   Strategic Communications Firm

   NAAG Task Force on
   Youth Access to Alcohol

   2005 Annual Conference
Control States Best Practices
Timeline

   DISCUS 2003

   Summer 2004
   Planning Session

   CSBP Summit
Control States Best Practices
Summit - Cinncinnati November 2004
   Store Operations
   Supply Chain
   Management
   Listing / Delisting
   Product Promotions
   Account Clustering
    Outlet Density
Control States Best Practices Action
Plan - Getting our Ducks in a Row
   CSBP Booklet

   Spring Planning
   Session

   Targeted Results

   Balancing Control
   Versus Revenue
Strategic Communications Firm
  Privatization Battles

  The Best Defense
  is a Good Offense!
     Rhode Island
     Illinois
     Hawaii


  Federal Funding for
  Enforcement / Education

  Federal STOP Underage
  Drinking Capitol Legislation
NAAG Task Force on
Youth Access to Alcohol
   National Association
   of Attorney Generals

   Youth Access to
   Alcohol Task Force

   Chicago Meeting -
   January 24, 2005
NAAG Task Force on
Youth Access to Alcohol
   Does Alcohol Advertising
   influence Youth to Drink?




   High-Risk Drinking on
   College Campuses
NAAG Task Force on
Youth Access to Alcohol
   Does Alcohol Advertising
   influence Youth to Drink?
     Dr. Leslie Snyder,
     University of Connecticut
     “Statistically Significant”
     Causal Connection
     Tobacco Industry Repeat?
Spending by product type
        Spirits
         27%




        Wine           Beer
         9%            64%
Most ad money was spent on TV
         Total Spending for Alcohol Ads in 2003 by Media

                                Radio   Newspaper
              Magazine           8%        2%
                26%                         Outdoor
                                              2%



            Internet
               2%




                                         TV
                                        60%
Spending by parent company in 2003
                         Total Ad Spending by Alcohol Company, 2003

                $500,000,000
                $450,000,000
  Ad spending




                $400,000,000
                $350,000,000
                $300,000,000
                $250,000,000
                $200,000,000
                $150,000,000
                $100,000,000
                 $50,000,000
                          $0




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How much alcohol advertising is
out there?
           Total Alcohol Advertising Expenditures
                          2001-2003

  $2,500,000,000

  $2,000,000,000

  $1,500,000,000

  $1,000,000,000

    $500,000,000

               $0
                    2001 (321,458) 2002 (425,385) 2003 (468,034)


 TNS Media Intelligence/CMR
Conclusion
   If current educational efforts by industry
   groups were enough to negate any effects of
   alcohol advertising on youth drinking, we
   would have found null effects.
   If alcohol ads only impact adults, we would
   not have found the effects of alcohol
   advertising on underage youth drinking.
   Alcohol advertising is a contributing factor to
   youth drinking quantities over time.
NAAG Task Force on
Youth Access to Alcohol




   High-Risk Drinking on
   College Campuses
     Dr. Richard Yoast, AMA
     Office of Alcohol and Other
     Drug Abuse
NAAG Task Force on
Youth Access to Alcohol
   Closed Session
   Not Much Action Taken
   Continue to Study
   the Issue
   Divergence of Opinion
   Procedural Issues:
   How to Organize?
   2005 Legal Symposium
2005 Annual Conference
   New Location – Arizona
   Biltmore, Phoenix, AZ
   Featured Speakers
     Tom Brokaw
     Dennis Green
     Hypnotist James Mapes
   Mixology
   May 11th - 15th
Embrace Change,
Honor Tradition!
Thank You!

				
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