Canadian Association of Liquor Jurisdictions 2005 Winter Conference Toronto, Ontario, Canada February 8, 2005 Introductions Lynn Walding, NABCA President Introductions Lynn Walding, NABCA President Dyke Nally (Official Honorary Canadian) Introductions Lynn Walding, NABCA President Dyke Nally (Official Honorary Canadian) “When I’m not doing this, I’ll probably be doing something else.” Introductions Lynn Walding, NABCA President Dyke Nally (Official Honorary Canadian) George Griffin Jim Sgueo Embrace Change, Honor Tradition! The Dynamics of Change The Danger of Not Changing – the Iowa Experience Loss of State Liquor Stores Limited Hours Limited Locations Cash Transactions Only Not Consumer Friendly Exclusive Wholesale Operation Embrace Change, Honor Tradition! Control States Best Practices Strategic Communications Firm NAAG Task Force on Youth Access to Alcohol 2005 Annual Conference Control States Best Practices Timeline DISCUS 2003 Summer 2004 Planning Session CSBP Summit Control States Best Practices Summit - Cinncinnati November 2004 Store Operations Supply Chain Management Listing / Delisting Product Promotions Account Clustering Outlet Density Control States Best Practices Action Plan - Getting our Ducks in a Row CSBP Booklet Spring Planning Session Targeted Results Balancing Control Versus Revenue Strategic Communications Firm Privatization Battles The Best Defense is a Good Offense! Rhode Island Illinois Hawaii Federal Funding for Enforcement / Education Federal STOP Underage Drinking Capitol Legislation NAAG Task Force on Youth Access to Alcohol National Association of Attorney Generals Youth Access to Alcohol Task Force Chicago Meeting - January 24, 2005 NAAG Task Force on Youth Access to Alcohol Does Alcohol Advertising influence Youth to Drink? High-Risk Drinking on College Campuses NAAG Task Force on Youth Access to Alcohol Does Alcohol Advertising influence Youth to Drink? Dr. Leslie Snyder, University of Connecticut “Statistically Significant” Causal Connection Tobacco Industry Repeat? Spending by product type Spirits 27% Wine Beer 9% 64% Most ad money was spent on TV Total Spending for Alcohol Ads in 2003 by Media Radio Newspaper Magazine 8% 2% 26% Outdoor 2% Internet 2% TV 60% Spending by parent company in 2003 Total Ad Spending by Alcohol Company, 2003 $500,000,000 $450,000,000 Ad spending $400,000,000 $350,000,000 $300,000,000 $250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 er rs an en eo ch r n ille tio Be o us m g ek Co bm ia la r r-B n on Fo D l te ei h Sa st - se p H s wn ol on Bo u Ad o he C Br An How much alcohol advertising is out there? Total Alcohol Advertising Expenditures 2001-2003 $2,500,000,000 $2,000,000,000 $1,500,000,000 $1,000,000,000 $500,000,000 $0 2001 (321,458) 2002 (425,385) 2003 (468,034) TNS Media Intelligence/CMR Conclusion If current educational efforts by industry groups were enough to negate any effects of alcohol advertising on youth drinking, we would have found null effects. If alcohol ads only impact adults, we would not have found the effects of alcohol advertising on underage youth drinking. Alcohol advertising is a contributing factor to youth drinking quantities over time. NAAG Task Force on Youth Access to Alcohol High-Risk Drinking on College Campuses Dr. Richard Yoast, AMA Office of Alcohol and Other Drug Abuse NAAG Task Force on Youth Access to Alcohol Closed Session Not Much Action Taken Continue to Study the Issue Divergence of Opinion Procedural Issues: How to Organize? 2005 Legal Symposium 2005 Annual Conference New Location – Arizona Biltmore, Phoenix, AZ Featured Speakers Tom Brokaw Dennis Green Hypnotist James Mapes Mixology May 11th - 15th Embrace Change, Honor Tradition! Thank You!