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Sell-it-with-Sizzle

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					5 Tips To A Tasty Technology Program




               Rhonda K. Kitchens, Librarian
                       Sellitwithsizzle.com
                                        5 Tips to a Tasty Technology Program



I learned decades ago                                        The person who
that to sell steak you’ve             Rethinking             says it cannot be
got to “sell the sizzle.”             Resources
                                                             done should not
founder of Ruth’s Chris Steakhouses                 Vision
                                                    Thing    interrupt the person
                                                             doing it.
   Miracles start to happen                                  - Chinese Proverb
   when you give as much
   energy to your dreams as           Audience
   you do to your fears.              Development
   - Richard Wilkins
                                                    Idea     Whether you think
   It is not enough to know                         Recipe   you can or whether
                                                             you think you can't,
   how to ride. You must    Failure’s
   also know how to fall.                                    you're right.
                            Challenge                        - Henry Ford
   - Mexican Proverb
  1-2-3
Program
 Recipe
                      --Chinese Proverb



         • Why do you
           program?
         • What is a program?
Vision   • Discuss 1-2-3
Thing      Program Description
           Hand-out
         • The Vision Thing
           Challenge
                                        founder of Ruth’s Chris
                                        Steakhouses




     People buy ideas, not products – the cow-
      sizzle or seed-lawn connection

     Features versus Benefits – the “What’s in
      it for me”
     Unique Selling Proposition – the “So
      What”
     Lesko and Levinson.




Taste Test:
Let’s sizzle with Matthew Lesko and Jay Conrad
Levison
                      - Richard Wilkins


         • Audience
 Who       Development
Cares?
         • Networking
         • Partnering
         • Associations
         • Word of Mouth
         • Word of Mouse
                                    --Mexican Proverb




               • Reference Service
    Every
  “misteak”    • Complaints
     is an
 opportunity
               • Crickets
       to
   increase
                           Let’s Talk…..
competence.
                        Why Do Good Programs Fail?
               Why Do Bad Programs happen to Good
                                               People?
                Is there such a thing as total program
                                                failure?
          Research
          Latest
          Breakfast
                         Advocate
          Contest
                         Age
          Media
                         Assist
          Network                     Promote
                         Add
          Share                       Program
                         Action
          You/Yours                   Prospect
                         Attention
          Simplify                    Partner
  1-2-3
     n
          Gripe
                         Ally
                                      Package
                         Ability
Program   Storytelling
                         Assist
                                      Place
          Time                        Participate
 Recipe   Training
                         Accentuate
                                      Publish
                         Attend
                                      Promote
                         Awareness
                                      Professional
                                      Prepare
BAP   Breakfast                                 Attention, Assemble   Program, Pace


LAP   Latest, Lasting, Leads                    ABCs, Acquired,       Package, Persuade


RAP   Research, Resourcefulness, Recommend,     Action, Assist        Partner, Perspective
      Recruit, Reduce
GAP   Gripe, Give, Guided, Generate             Adventure, Attend     Publicize, Prepare


NAP   Newspaper, New                            Approach, Aid         Package, Persuade


MAP   Media, Meaningful, Motivate, Market       Action, Achieve       Place, Perform, Positive



ZAP   Zephyr                                    Adopt, Abolish        Practical, Plan


CAP   Communicate, Concentrate, Collaborate     Age, ABCs             Professional, Partner
      Cooperative , Create, Creative, Contest
YAP   You, Your                                 Add, Attentiion       Participate, Play


TAP   Training, Talk, Total, Test               Activate, Action      Plan, Publish


SAP   Schedule, Strengthen, Shared, Simplify    Aid, Attend           Package, Prospect
      Strategic, Series
WRAP    Work Reference, Work          Accommodate, Analyze      Promote, Profile
        Related, We Recommend,
        Win Respect

LEAP    Learning Exciting, Learning   Action, Assist            Professional, Partner
        Extra

HEAP    Hands-On Enthusiasm,          Adventure, Attend         Presentation, Plan
        Helpful Enlightening

CHEAP   Cost Highly Effective         Approach, ABCs            Program, Promote


BEAP    Become Expert                 Awareness, Audacious      Place, Pair



SNAP    Support Networking,           Alert, Avoid              Package, Persuade
        Satisfying Needs

                                                          Whether you think
                                                          you can or whether
                                                          you think you can't,
                                                          you're right.
                                                          - Henry Ford
How long should you try? Until.
           - Jim Rohn

  Put a Fork in IT!




    • sellitwithsizzle.com

  • Rhondakwrites@aol.com

				
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