IT-Strategy

Document Sample
IT-Strategy Powered By Docstoc
					    Maintaining your
competitive advantage in
  today’s wired world




Jason Firestone   firestone@esade.edu
                                                      
                                                      
         Death by PowerPoint




                  http://www.dilbert.com/
Jason Firestone                       firestone@esade.edu
                                                
                                                
Agenda
      Martini effect
      CMC systems
     3 MLEs
      MLE features
       Reach, richness, affiliation
       Paradigm grid for online learning
      Critical success factors
      My experiences
      Monday morning
     … and if you don’t…?
      References
Jason Firestone                 firestone@esade.edu
                                                 
                                                 
Martini effect




            “Anytime, anyplace, anywhere”
Jason Firestone                  firestone@esade.edu
                                                 
                                                 
 CMC systems
   CMC: “Computer-mediated communication”
                         Synchronous Asynchronous
E-mail                                        
www                                           
Newsgroups                                    
Chat & MOO                   
Audioconferencing            
Videoconferencing            
Messaging tools                              
Whiteboard environment       
Jason Firestone                  firestone@esade.edu
                                                     
                                                     
 E-mail




            http://www.microsoft.com/windows/ie/

Jason Firestone                      firestone@esade.edu
                                                   
                                                   
www




      http://www.microsoft.com/windows/ie/
Jason Firestone                    firestone@esade.edu
                                                        
                                                        
Newsgroups




                  http://groups.google.com/

Jason Firestone                         firestone@esade.edu
                                                    
                                                    
   MOO




       http://schmooze.hunter.cuny.edu:8888/
Jason Firestone                     firestone@esade.edu
                                                 
                                                 
Messaging tools




 http://messenger http://messenger http://www.mobile
 .msn.co.uk/      .yahoo.com/      .terra.es/
Jason Firestone                  firestone@esade.edu
                                                           
                                                           
 Chat, audio & videoconferencing




                  http://chat.yahoo.com/
Jason Firestone                            firestone@esade.edu
                                         
                                         
Interactive whiteboard




Jason Firestone          firestone@esade.edu
                                                    
                                                    
3 MLEs
    Managed Learning Environments:
    “Range of information systems that contribute
    to learning & the management of that
    learning in an educational environment.”



     http://www.blackboard.com


     http://www.esade.es/intranet/

     http://groups.yahoo.com/
Jason Firestone                     firestone@esade.edu
 MLE features                                      
                                                    



Buy                 Build             Free
•Announcements       •Announcements •Messages
•Course Information •Information        •Chat
•Staff Information   •Documents         •Files
•Course Documents •Assignments          •Photos
•Assignments         •Threads           •Bookmarks
•Communication       •Discussions       •Database
•External Links      •Assessments       •Polls
•Student Tools       •Web               •Members
                     management         •Calendar
Jason Firestone                     firestone@esade.edu
                                  
                                  




Jason Firestone   firestone@esade.edu
                                                         
                                                         
      Reach, richness, affiliation

                  Affiliation




                                                Reach
Richness
      The Three Dimensions of Competitive
           Advantage for Navigators
  Phillip Evans & Thomas Wurster. Blown to Bits.
Jason Firestone                          firestone@esade.edu
                                                    
                                                    
   Paradigm grid for online learning
Good Practices
                                Specified
1. Dialogue                     learning
2. Involvement                  activities

3. Support                     NW       NE
4. Control         Teacher-                     Learner-
                  determined                    managed
                               SW       SE

                               Open-ended,
                                strategic

Jason Firestone                     firestone@esade.edu
 Critical success factors                        
                                                  




                      Quality
    S
    c                   
    o
    p
    e




     Time                       Resources


Jason Firestone                   firestone@esade.edu
 My experiences                                    
                                                    



 MLEs motivating medium for teacher & student
 Learning curve - steep or shallow depending on
 IT literacy (yours and your students’)
 Time consuming – but you should keep at it
 Useful for content based courses as the course
 delivery tool
 Useful as a supplement to other course types
 Integration into the course is key if a supplement
 Return On Investment - is it worth it?
Jason Firestone                     firestone@esade.edu
 Monday morning                                     
                                                     




    http://www.blackboard.com/

    http://groups.yahoo.com/

    http://www.becta.org.uk/technology/infosheets/html/
    mle.html

    http://www.jisc.ac.uk/mle/reps/infopack.html



    http://www.geocities.com/jason_firestone
Jason Firestone                      firestone@esade.edu
… and if you don’t…?                   
                                       




Jason Firestone        firestone@esade.edu
 References                                       
                                                   




  Evans, P. & Wurster, T. (2000). Blown to Bits:
  How the New Economics of Information
  Transforms Strategy. Harvard Business School
  Press.

  Coomey, M. & Stephenson, J. (2002). Online
  learning: it is all about dialogue, involvement,
  support and control – according to the research. In
  Teaching & Learning Online. Pedagogies for New
  Technologies. Kogan Page.



Jason Firestone                    firestone@esade.edu

				
DOCUMENT INFO
Shared By:
Tags: IT-St, rateg
Stats:
views:378
posted:12/1/2009
language:English
pages:22
Description: IT-Strategy