Communicating with Diverse Audiences A Nutrition Education Palette of Creativity The United States, States, Cities, Towns, Communities, Neighborhoods, and Blocks are Becoming More….. Diverse The Wheel Of Diversity Age Trends Marital Status Look at Families Percent of population that is married- 59% down from 62% in 1990, 72% in 1970 Median age at first marriage: males- 26.9; females 25.3 Median age at first divorce: males- 30.5; females 29 Duration of first marriage 7.8 years for males and 7.9 years for females Likelihood of new marriages ending in divorce- 43% Look at Families Number of interracial married couples- 1,047,000 Number of couples cohabiting: 5.5 million Number of married couples under the age of 20 that divorce: 40% Number of single parents: Males- 2.04 million Females – 9.68 million Look at Families • 28% of or 20 million children under the age of 18 is living with one parent • 6% or 4 million are living with grandparents • 17% of children live with same-sex parents • 41% of children living with a single mom that earns $12,500 (1998) and 17% with a single father • % of children (by race) living with both parents: • White- 74% • Black- 36% • Hispanic- 64% Families with Disabilities There are 54 million people that are classified as disabled There are 8 million parents that are disabled Leading causes of disabilities are: arthritis or rheumatism, back or spine problems, CVD, Lung/breathing difficulty, and deafness or hearing problems More women suffer from arthritis and men from CVD and hearing problems Ranking of Chronic Diseases that are Connected to Disabilities • 8th Diabetes • 10th Stroke • 12th Mental Retardation • 14th High Blood Pressure Others Commonly Known • 12th Mental Retardation • 15th Spinal Cord Injury • 16th Learning Disability Nation’s Changing Culture Almost one in four Americans has African, Asian, Hispanic, or American Indian ancestry One in three by the year 2020 Almost one in two by the year 2050 Within each of these broad ethnic groups, there are people of different backgrounds and cultures Leading Countries that Contribute to the Immigrant Population in the U.S. Mexico El Salvador China/Taiwan Korea India Guatemala Former USSR Columbia Philippines Haiti Vietnam Jamaica Dominican Republic Honduras Ecuador In Oklahoma: 133,216 foreign born people resided here Mexico (2000) Vietnam Ranked 17th in the Germany change of diversity Canada among states China/Taiwan India Countries United Kingdom Guatemala What Does All This Mean? It Means….. The traditional method of providing nutrition education or information is no longer working because it does not take into account the changes in society First Thing to Remember… Food is a Gift and it is Personal Working with Diverse Audiences are….. Exciting Fun Interesting Joyful You Must Let People Know…. That you are sincere. That you are who you say you are That you and your organization are going to be involved for the long-term Guiding Principles It is all about relationships Some strategies will fail An attitude of developing partnership is critical It takes time… Before Providing Nutrition Information: Get to Know Who You are Talking To By: • Review research-based articles that would give you an overview of the audience •Going into the community prior to your lesson- take inventory • Talk to people that work within the community to see what they notice about people eating habits • If you can go visit the site prior to you giving the lesson so you can take a peek at who you will be teaching Communicating Behavior Change Accept where they are Make sure that every lesson has some awareness, connection to culture, have at least one idea of behavior change, contains action, and watch the clicker It is ok to share a part of yourself-just not your life story- helps with client rapport and establishes that you are human What about if I have not Shared in the Cultural Experience? • Recognize who they are Culture Stereotype •Learn the Language •Find yourself within the culture Tools of the Trade Fact sheets should contain basic information covered in the lesson Don’t be too wordy- the majority of people won’t read it all Be visual Use creative methods to talk about a topic that may be difficult to explain. It is ok to connect with other professions within the culture. Tools of the Trade Make your environment nutrition-friendly Think like your audience- helps to gather information but be prepared for the unusual question Teach to your target audience Check everything out with the agency you are working with or with your institution Tools of the Trade …. And ……. Watch Time Scenario #1 You are currently working at an inner city clinic. The majority of the population is Hispanic, first and second generation. Many of them speak English but it is very limited. The clinic’s director wants to start classes on general nutrition. You noticed that many of the men tend to be obese and the women overweight. The majority of people that come in the clinic that are Hispanic is female (70/30). The class can only be 1 hour in length. If the classes is successful, they will add other nutrition classes which would increase the nutrition education area within the clinic. How would you go about developing a lesson for this population. Scenario #2 You are a consultant that works with the Veterans Hospital. The outpatient dietitian will be out of town within two week and you have been asked to cover for her that week on the 12- week “Men and Heart Disease Series.” The men in the group ranges from age 35-80. However, all that are there have been diagnosed with heart disease. The group will be socioeconomic and racial/ethnically mixed with all of them having limited cooking abilities. There is usually a recipe provided and cooking demonstration as well as sharing time of events. Your topic will be on “Fiber- the Body’s Broom” You have 1 ½ hours to discuss the topic. Scenario #3 You are working with a group of health professionals on childhood obesity. The neighborhood school is having a welcoming fair for the pre-kindergarten and kindergarten students and parents. The ages range from 4-6 years. The nutrition group has a table. The families in the community tend to be working class with the majority being African-American and Native-American students (makes up about 60% of the new students). Many of the parents work and kids tend to go home to a sitter whether it is a relative or a friend of the family. You will not have a scheduled time to present information. How will you get the attention of the parents to provide nutrition education to the families? What would be a relevant topic for this group? Questions????