Communicating with Diverse Audiences

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					Communicating with
Diverse Audiences
A Nutrition Education Palette of Creativity
  The United States, States, Cities, Towns,
Communities, Neighborhoods, and Blocks are
           Becoming More…..

The Wheel Of Diversity
Age Trends
Marital Status
Look at Families
   Percent of population that is married- 59% down
    from 62% in 1990, 72% in 1970
   Median age at first marriage: males- 26.9; females
   Median age at first divorce: males- 30.5; females 29
   Duration of first marriage 7.8 years for males and
    7.9 years for females
   Likelihood of new marriages ending in divorce- 43%
Look at Families
    Number of interracial married couples- 1,047,000

    Number of couples cohabiting: 5.5 million

    Number of married couples under the age of 20 that
     divorce: 40%

     Number of single parents:
      Males- 2.04 million
      Females – 9.68 million
Look at Families
• 28% of or 20 million children under the age of 18 is living
with one parent
• 6% or 4 million are living with grandparents
• 17% of children live with same-sex parents
• 41% of children living with a single mom that earns $12,500
(1998) and 17% with a single father
• % of children (by race) living with both parents:
   • White- 74%
   • Black- 36%
   • Hispanic- 64%
Families with Disabilities
   There are 54 million people that are classified as
    There are 8 million parents that are disabled
   Leading causes of disabilities are: arthritis or
    rheumatism, back or spine problems, CVD,
    Lung/breathing difficulty, and deafness or hearing
   More women suffer from arthritis and men from
    CVD and hearing problems
  Ranking of Chronic Diseases that are
       Connected to Disabilities
• 8th                           Diabetes
• 10th                          Stroke
• 12th                          Mental Retardation
• 14th                          High Blood Pressure

            Others Commonly Known

• 12th                              Mental Retardation
• 15th                              Spinal Cord Injury
• 16th                              Learning Disability
Nation’s Changing Culture
   Almost one in four Americans has African,
    Asian, Hispanic, or American Indian ancestry
   One in three by the year 2020
   Almost one in two by the year 2050
   Within each of these broad ethnic groups,
    there are people of different backgrounds and
Leading Countries that Contribute to
the Immigrant Population in the U.S.
   Mexico                  El Salvador
   China/Taiwan            Korea
   India                   Guatemala
   Former USSR             Columbia
    Philippines            Haiti
   Vietnam                 Jamaica
   Dominican Republic      Honduras
                            Ecuador
In Oklahoma:
   133,216 foreign born
    people resided here       Mexico
    (2000)                    Vietnam
    Ranked 17th in the       Germany
    change of diversity       Canada
    among states              China/Taiwan
                              India
Countries                     United Kingdom
                              Guatemala
What Does All This Mean?
It Means…..

The traditional method of providing nutrition education
or information is no longer working because it does not
take into account the changes in society
First Thing to Remember…

   Food is a Gift and it is
    Working with Diverse Audiences
   Exciting

   Fun

   Interesting

   Joyful
You Must Let People Know….
   That you are sincere.

   That you are who you say you are

   That you and your organization are going to
    be involved for the long-term
Guiding Principles
   It is all about relationships

   Some strategies will fail

    An attitude of developing partnership is

   It takes time…
       Before Providing Nutrition
Get to Know Who You are Talking To By:
• Review research-based articles that would give you an
overview of the audience
•Going into the community prior to your lesson- take
• Talk to people that work within the community to see
what they notice about people eating habits
• If you can go visit the site prior to you giving the
lesson so you can take a peek at who you will be
Communicating Behavior Change
   Accept where they are
    Make sure that every lesson has some
    awareness, connection to culture, have at least
    one idea of behavior change, contains action,
    and watch the clicker
   It is ok to share a part of yourself-just not
    your life story- helps with client rapport and
    establishes that you are human
 What about if I have not Shared in the
        Cultural Experience?
• Recognize   who they are

Culture                             Stereotype

•Learn the Language

•Find yourself within the culture
Tools of the Trade
   Fact sheets should contain basic information
    covered in the lesson
   Don’t be too wordy- the majority of people
    won’t read it all
   Be visual
   Use creative methods to talk about a topic that
    may be difficult to explain. It is ok to connect
    with other professions within the culture.
Tools of the Trade
   Make your environment nutrition-friendly
    Think like your audience- helps to gather
    information but be prepared for the unusual
    Teach to your target audience
    Check everything out with the agency you
    are working with or with your institution
Tools of the Trade ….
And …….

          Watch Time
Scenario #1
You are currently working at an inner city clinic. The majority of the
population is Hispanic, first and second generation. Many of them speak
English but it is very limited. The clinic’s director wants to start classes on
general nutrition. You noticed that many of the men tend to be obese and the
women overweight. The majority of people that come in the clinic that are
Hispanic is female (70/30). The class can only be 1 hour in length. If the
classes is successful, they will add other nutrition classes which would
increase the nutrition education area within the clinic. How would you go
about developing a lesson for this population.
Scenario #2
You are a consultant that works with the Veterans Hospital. The outpatient dietitian
will be out of town within two week and you have been asked to cover for her that
week on the 12- week “Men and Heart Disease Series.” The men in the group ranges
from age 35-80. However, all that are there have been diagnosed with heart disease.
The group will be socioeconomic and racial/ethnically mixed with all of them having
limited cooking abilities. There is usually a recipe provided and cooking
demonstration as well as sharing time of events. Your topic will be on “Fiber- the
Body’s Broom” You have 1 ½ hours to discuss the topic.
Scenario #3

You are working with a group of health professionals on childhood obesity. The
neighborhood school is having a welcoming fair for the pre-kindergarten and
kindergarten students and parents. The ages range from 4-6 years. The nutrition group
has a table. The families in the community tend to be working class with the majority
being African-American and Native-American students (makes up about 60% of the
new students). Many of the parents work and kids tend to go home to a sitter whether
it is a relative or a friend of the family. You will not have a scheduled time to present
information. How will you get the attention of the parents to provide nutrition
education to the families? What would be a relevant topic for this group?