LIFETILED.COM HELPING BUSINESSES STAND OUT
Volume 1, Issue 3 The Scoop from the Lifetiled Guru s... March 2008
Smart & E ective Marketing... De nition
Postcards are a low cost sales tool.
Postcards are like mini
billboards. They are fun to
hold, easy to handle and are
sometimes saved or passed on
to others. It provides a
powerful marketing message
with additional exposure to
capture the attention of the
reader which is your potential
HISTORY OF THE POSTCARD...
Postcards have been around develop in di erent styles and
since 1861 and were patented by some were even wood like shown
John P. Charlton. At that time, in the picture above. This was an
post o ces began issuing pre actual postcard plank from my Lifetiled, LLC.
stamped post cards. This was a grandfather written to my P.O. Box 4242
perfect solution for people who grandmother when he was in the Wallingford, CT. 06492
wanted to send quick notes. In war. Postcards have surely came a 800 918 4533
the early 1900 s, they started to long way.
REASONS TO MARKET WITH POSTCARDS...
If you ever advertised in the paper you are always you can drop o piles of postcards at locations that
battling for rst place in front of all your would interest your clientele like libraries, shopping
competitors. Although newspapers are e ective in centers, your own business and even vendors or
their own way, postcards have a di erent edge. For distributors. Other than that, there is always direct
one they are cheaper per square inch and they can mailing which is targeted towards speci c
also pack a ton of punch with color and graphics. homeowners and businesses. Studies have shown
Postcards are a high e ective low cost sales tool that that postcard marketing produces fast results which
gets quick results. Aside from the newspaper ads, we will explain on the following page.
LIFETILED.COM HELPING BUSINESSES STAND OUT
POSTCARDS IN DETAIL sheet of paper single sided! It is
just as bad trying to use your o ce Summary
printer with how quickly ink and
Designing postcards is not paper runs out, not to mention the Postcard Marketing !
complicated or even rocket time it would take to print 1,000 Postcards may be one of the biggest
science. The idea is that you make or so. kept secrets in today’s marketing arena.
The are highly effective, simple to use
sure the headlines pop out with and very low cost. They work for any
supporting evidence that your Postcards Produce Fast Results business. Try not to overlook this
product or service can t be beat. Postcards are delivered ready powerful avenue of marketing.
Followed by a professional to read which means there are no It is never too late to start a postcard
marketing campaign. Keeping data and
photograph and your in. We envelopes to open or papers to using your website trafﬁc reports to
recommend color ink on both shu e through, they simply stand pinpoint user activity is priceless for any
sides with one side dedicated to alone and make a statement. business.
the WOW Factor and the other Almost everyone will read it, they Be one-up on your competition and
dedicated to clear concise even beat out junk mail that never jump on the bandwagon. Your business
will thank you. Call us if you are ready
information so the reader isn t gets opened! Within 2 to 3 days, to get set up with postcard marketing or
quick to toss it away. Words like most businesses will notice a jump any printed marketing material! Visit our
free, sale, limited time, order now in web tra c, phone calls and website or call!
are quick action words that walk in customers. They produce 800-91-TILED
produce results. Standard 90 of their total response within
business cards are 4x6 and 7 to 10 days.
oversized are 5x8. Contributors
Postcards Work One of the most e ective MIKE STANCZYK
Postcards work for virtually postcard designs is to list some Design
any business and can produce all facts about a product or service Engineer,
kinds of sales activity including which will lead them to learn more focusing on
website tra c, oor tra c and on your website. This is where greater
direct sales leads. This activity is you have practically unlimited real technology
stimulated by clever design to estate to land the sale. The great and sensible solutions for
showcase the product or service. part about this is that you can todays business growth.
compare your activity to the JEROME BRAGA
website tra c reports and see
The current rate for postage as where your hits are on the map Creative
of today is 26 cents for a standard according to where the postcards Director,
postcard and 41 cents for an seeing the
oversized postcard. future and
Conceal & Target what s in store
Printing Postcards for new and exciting ways to
Postcards put you in control of
Printing postcards are your sales activity. you can adjust market your business.
inexpensive. Professionally your output directly by reducing ANDREW GREHL
designed postcards can run about or increasing the amount in your Web
0.40 or better at higher campaign. Most advertising uses Developer, a
quantities which is less than the mass media where your keen eye to
cost of a postage stamp currently competitors see or hear your every how websites
at 0.41 today. Add up the cost of move which allows them to follow work and what
envelopes and stationary not to suit. Postcards are personal and needs to be done to keep our
mention what it costs to print a direct and only your prospects clients on top!
sheet of paper at the fast printing know what you are up to.
places. They are up to 0.49 a