Effective Use of E-mail for Drip Marketing Drip marketing is considered to be one of the most effective methods of keeping the interest of your sales leads and customers on your products and services. It works by sending bits and pieces of information or promotional materials to them, thereby making your name more common or recognizable to them. E-mail drip marketing is one of them. The Power of E-mail Every person who uses the Internet has at least one e-mail account that he regularly uses. He utilizes it to communicate with friends, families, and business partners. He uses it to keep himself updated on his interests. Because of this, email marketing is an excellent element in drip marketing. However, there are several ways on how you can make it really work for you. Just to give you some ideas, you can do the following: 1. Focus more on texts than images. Though picture paints a thousand words, it may not really work on your advantage if you are going to use on e-mail. According to studies, most of e-mail users make use of text-only settings in their e-mails. This is especially true when they are fervent users of mobile devices, such as phones. In case you can’t avoid to use photos, however, you should make sure that your texts will be enough to make the message clear to your readers, even if they cannot really see the image at their end. 2. Ask permission. E-mails are still considered personal, even if they are also used to communicate with clients and business partners. Thus, you may like to ask permission from your sales leads before you send them marketing materials, such as newsletters and one-page announcements. A very good method is through a mailing list. You can offer them something that they can’t resist, such as a freebie, discount on your product, or free reports or e-books in exchange for their contact information like their name and e-mail address. Asking permission will also prevent them from putting your e-mail address in their Block list or considering your e-mail as spam. 3. Leave some room for mystery. Keep in mind that you’re doing drip marketing, which means that you don’t need to tell everything in one fell swoop. Make it a point to have your readers or your sales leads up on their toes, anticipating on your next e-mail. There are a lot of ways to do this. You can tell a story, or you can give out different tips on your every e-mail. 4. Ensure that you can come up with the right subject. Your e-mail subject can make or break you. More than 50 percent of e-mail users make use of preview, which means they are going to read the subject first. If they think that it sounds unimportant or, worse, spammy, you’ll end up in the Trash folder, or your
e-mail won’t be opened at all. You may ask, though, how am I going to do this? It’s quite simple really. First of all, settle for a believable domain name. Avoid using a domain with a lot of characters, since it’s normally associated with spam e-mails. Moreover, the e-mail subject should talk about the e-mail content without sounding like you’re actually selling or making a sales pitch. 5. Get personal. Your sales leads really don’t want to feel as if they’re just part of your database, names that have been generated using your marketing automation program. If you want to practice effective lead nurturing through drip marketing, you may want to get personal with your approach. You can start by using their first name when addressing them in your e-mail. Content provided by: www.leadanalytics-info.com Visit our lead management software sponsor: www.leads360.com