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Usability | Design | IT | Film Production
251 West 30th Street + Suite 11FE + NYC 10001
T: 212.502.4499 + F: 212.502.5189 + www.gesso.net
A VETERAN-OWNED
SMALL BUSINESS
About Gesso
Gesso (www.gesso.net) is a small veteran-owned usability, design, information technology and
film production company for all mediainteractive, print, film/videowith a diverse portfolio of
clients in the commercial, not-for-profit and government sectors. By taking human factors into
account—usability and Section 508 accessibility—Gesso merges usable design and information
technology to deliver unique quality cost-effective solutions.
Gesso is talent-owned, with a distinctive hands-on approach that offers direct access to
management at all times, a studio sensibility that promises attention to every detail and a
collaborative process that guarantees competitive, streamlined solutions. By focusing on how
individual projects fit into the big picture, creatively and strategically, Gesso builds relationships
and provides exceptional value, from concept to execution and beyond.
Complementing Gesso’s capabilities is long-standing film and video partner, The Napoleon
Group (www.thenapoleongroup.com). Napoleon offers more than 20 years experience and
expertise in every phase of film and video production and boasts a wide array of successful,
award-winning campaigns and productions for a long list of high profile clients in the national
and global markets.
The Napoleon Group is staffed by more than 40 full-time advertising, marketing and production
professionals and is the only full-service state-of-the-art post-production facility in New York
City to offer everything needed to bring any film or video project to life under one roof: Art and
illustration, online and offline Smoke and Avid editing and post-production, 3D and 2D digital
graphics and animation, audio post, voice recording, mixing and sound design and live-action
production.
Contact:
Larry Closs :: Director of Operations :: Gesso
251 West 30th Street :: Suite 11FE :: NYC 10001
t: 212.502.4499, ext. 11 :: f: 212.502.5189 :: larry@gesso.net
251 West 30th Street + Suite 11FE + NYC 10001 + t.212.502.4499 + f.212.502.5189 + info@gesso.net + www.gesso.net
Services
Usability & Accessibility Technology Design, Development & Production
:: Section 508 compliance :: E-Commerce solutions
:: Customer experience improvement :: Content updating tools
:: Customer experience benchmarking reports :: Database interface design
:: Identifying best practices :: Web sites & portals
:: Competitive reviews :: Intranets & extranets
:: User testing :: Content management systems (CMS)
:: Focus group testing :: Legacy systems & application integration
:: Information architecture :: Database architecture & programming
:: Rapid evaluation :: Application distribution
:: Information mapping :: Information architecture
:: Online surveys :: System usability & feasibility studies
:: Reporting :: Multiple languages & operating systems
:: Documentation, style guides & manuals :: Security services
:: Network & systems analysis
Corporate Identity Design & Development :: System troubleshooting
:: Corporate identities :: Documentation, style guides & manuals
:: Logos, symbols, taglines & stationary
:: Brand development & standardization Film/Video Design, Development & Production
:: Brand extensions :: Test Spots
:: Documentation, style guides & manuals :: Animatics & Digimatics
:: Digital Graphics & Animation
Web & Multi-Media Design, :: 3D Graphics
Development & Production :: Audio Post & Sound Design
:: User-centered interface design :: Sound Effects
:: Content creation & management :: Special Effects
:: Web site coding :: Editorial
:: Web site maintenance :: Art, Illustration & Storyboards
:: Intranets, extranets & e-newsletters :: Comps
:: Flash animation :: Pre-visualizations
:: DVDs & CD-ROMs :: Full-Up Live-Action Production
:: Sound design & special effects :: Casting & Location Scouting
:: Audio & video encoding :: Editing & Post-Production
:: Editorial services
:: Copywriting Advertising, Marketing &
:: Documentation, style guides & manuals Business Development
:: Business development
Print Design, Development & Production :: Partner & affiliate coordination
:: Brochures :: Advertising & marketing concepts
:: Promotional products :: Promotional product design & production
:: Print production management :: For Web, print, film & video
:: Editorial services :: Editorial services
:: Copywriting :: Copywriting
:: Documentation, style guides & manuals :: Documentation, style guides & manuals
251 West 30th Street + Suite 11FE + NYC 10001 + t.212.502.4499 + f.212.502.5189 + info@gesso.net + www.gesso.net
Representative Clients: Gesso
:: Association of Cancer Online Resources :: National Institutes of Health
:: Bobbi Brown Cosmetics :: NIH: Center for Scientific Review
:: Cancer-Pain.org :: NIH: Office of Acquisition
:: Clinique Management & Policy
:: ConsumerSearch :: National Institute of Mental Health
:: Cook & Company :: New York New Media Association
:: Enuadu Health eCommunities :: ONtheDOT
:: Get Music :: SHOPtheDOT
:: International Myeloma Foundation :: Smithsonian Institution
:: NBA :: Sony Electronics
:: National Cancer Institute :: The Source: All Access
:: NCI: Cancer Information Products & Systems :: The On2 Network
:: NCI: Division of Cancer Prevention :: U. S. Department of Agriculture
:: NCI: Liaison Activities Branch :: U. S. Department of Health & Human Services
:: NCI: Office of Communications :: U. S. General Services Administration
:: NCI: Office of Science Planning & Assessment :: Wine & Vinyl Music
Representative Clients: The Napoleon Group
:: Bad Boy/Sean Combs EPK :: MTV Networks
:: BBDO :: NAACP Legal Defense Fund
:: Bozell World Wide :: Ogilvy & Mather
:: CNN :: OMD USA Inc.
:: DDB Worldwide :: Primedia Business Magazines
:: Deutsch Inc. :: Saatchi & Saatchi
:: DKB & Partners Inc. :: Scripps Networks
:: Earle Palmer Brown :: Stern Advertising
:: First USA Bank :: TBWA/Chiat Day
:: Foote, Cone & Belding - NY :: The Bravo Group
:: Grey Worldwide :: The Quantum Group
:: Int’l Radio & Film Society FND :: Travelers Property & Casualty
:: J. Walter Thompson Co. LTD :: Turner Broadcasting
:: Leo Burnett/Chicago :: Uniworld
:: Lowe McAdams Healthcare :: Young & Rubicam Inc.
:: McCann Erickson :: Zone
251 West 30th Street + Suite 11FE + NYC 10001 + t.212.502.4499 + f.212.502.5189 + info@gesso.net + www.gesso.net
Doing Business with Gesso (Government Clients)
Contact: Larry Closs, Director of Operations
Telephone: 212.502.4499, x11
e-mail: larry@gesso.net
Address: 251 West 30th Street, Suite 11FE, New York, NY, 10001
Telephone: 212.502.4499
Fax: 212.502.5189
Business Size: Small
Business Type: Veteran-owned
GSA FSS Contracts: Advertising & Integrated Marketing Services (AIMS)
FSC Class: 541
Contract Numbers
:: GS-23F-0219M
:: SIN 541-1000: Other Direct Costs
:: SIN 541-3: Web Marketing Services (small business set-aside)
:: SIN 541-4F: Commercial Art & Graphic Design Services
:: GS-23F-0220M
:: SIN 541-1000: Other Direct Costs
:: SIN 541-5: Integrated Marketing Services
:: SIN 541-4B: Video/Film Production
NAICS Codes:
541430: Graphic Design Services
541510: Computer Systems Design and Related Services
541511: Custom Computer Programming Services
541512: Computer Systems Design Services
541910: Marketing Research and Public Opinion Polling
512110: Motion Picture and Video Production
512191: Tele-Production and Other Post-Production Services
SIC: 7336, Commercial Art & Graphic Design: 7379, Computer Svcs.: 7389, Business Svcs.
EIN: 13-4107012
CAGE Code: 1UPS0
DUNS Number: 031252039
Database Registrations
Central Contract Registration (CCR): http://www.ccr.gov
GSA Advantage: http://www.gsaadvantage.gov
VetBiz Registry: http://vip.vetbiz.gov
National Institutes of Health e-Portals in Commerce (e-PIC): http://epic.od.nih.gov
251 West 30th Street + Suite 11FE + NYC 10001 + t.212.502.4499 + f.212.502.5189 + info@gesso.net + www.gesso.net
acororg
.
Association of Cancer Online Resources
ENTERPRISES
WebDesign
& Usability branch
OFFICE OF COMMUNICATIONS
NATIONAL CANCER INSTITUTE
? Center for
Scientific
LiveHelp Review
cancer.gov
Corporate Identity
Various clients
Broadcast Design, Multi-Media Design & Animation
1. National Basketball Association: NBA Store
30-second commercial
2. The Source: All Access
Show logo, open & graphics for hip-hop lifestyle TV show
3. Sony: Sony Electronics
DVD: "Welcome to the Sony Home Entertainment Universe’
4. Get Music: Universal Music Group
Artist Online Flash Advertisements
1
2
3 4
Usability, Web Design & Information Technology
1. Sitour USA
2. Wine & Vinyl Music: Violet
3. The Smithsonian Institution
4. The Napoleon Group
1
2
3 4
Usability, Web Design & Information Technology
1. ONtheDOT
2. Bobbi Brown Cosmetics
3. Association of Cancer Online Resources: ACOR.org
4. Cook & Company
1 2
3 4
Print Design
1. CancerNet.gov: NCI
2. Cook & Company
3. Communication Technologies Branch: NCI
4. Usability.gov: NCI
1
2
3
4
5
6
7
8
Post-Production Facility
1. Lobby, 2. Art Studio, 3. Edit1, 4. Edit2,
5. Edit3, 6. Ultrasound, 7 & 8. Terraces
1 2
3 4
Editing & Post-Production
Animatics
1. AGENCY: Saatchi & Saatchi
CLIENT: General Mills
PROJECT: Honey-Nut Cheerios | “Honey 102” :30
2. AGENCY: The Quantum Group
CLIENT: Organon
PROJECT: Nuvaring | “Something to Talk About” :60
Digimatics
3. AGENCY: Grey Worldwide
CLIENT: Procter & Gamble
PROJECT: Pringles | “Who Do You Love” :30
Editorial
4. AGENCY: Grey Worldwide
CLIENT: Glaxo Smithkline
PROJECT: Aquablast | “Child’s Play” :15
1 2
3 4
Art & Illustration
1. Bob Wlaker
2. Dave Lewis
Digital Graphics & Animation
3, 4. Graphics, Special Effects, 3D Modeling, Compositing, Animation
1 2
3 4
Audio Post & Sound Design
1. AGENCY: Bates USA
CLIENT: Warner Lambert
PROJECT: Certs Powerful Mints | “Certs Powerful Mints” :30
2. AGENCY: McCann-Erickson
CLIENT: Anti-Smoking Campaign
PROJECT: Anti-Smoking Campaign | “Anti-Smoking” :30
3. AGENCY: Bates USA
CLIENT: Ad Council
PROJECT: Operation Graduation | “Operation Graduation” :30
4. AGENCY: Verizon
CLIENT: Verizon
PROJECT: Verizon | “Verizon” :30
1 2
3 4
Live-Action Television Production
1. AGENCY: Grey Worldwide
CLIENT: Novartis
PROJECT: Maalox | “Antacids” :30
2. AGENCY: Grey Worldwide
CLIENT: Procter & Gamble
PROJECT: Downy | “More Mileage” :30
3. AGENCY: Arnold Worldwide/NY
CLIENT: Novartis
PROJECT: Tavist-D | “Alarm Clock” :30
4. AGENCY: Mezzina-Brown
CLIENT: Toshiba
PROJECT: Times Square | “Jumbotron” :30
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212.502.4499 + www.gesso.net
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