Dave Rosenberg 11/30/2009

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Dave Rosenberg 11/30/2009
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David A. Rosenberg November 30, 2009

Chief Economist & Strategist Economic Commentary

drosenberg@gluskinsheff.com

+ 1 416 681 8919









MARKET MUSINGS & DATA DECIPHERING





Breakfast with Dave

WHILE YOU WERE SLEEPING

IN THIS ISSUE

The markets are assessing what areas of the global banking system are most

exposed to the Dubai situation, and have very quickly come to the conclusion that • While you were sleeping; it

it is Europe (where equities are down a further 1.0% so far today). Asia is seems that Europe is

emerging relatively unscathed with Japan up 264 points, or 2.9%, to 9,345 and deemed as being more

Hong Kong recovering 687 points, or 3.2%, to 21,821. In fact, most of Asia was exposed to the Dubai

situation than Asia —

up 2.0% or more today.

European bourses are

down nearly 1% today

Bonds are relatively flat and the DXY index is back down 15bps to 74.71 as it goes while Asian markets are

back to challenge the nearby lows — flight-to-safety trades are being limited by the up more than 2%

central bank of the UAE stating that it will back any losses caused by Dubai

• U.S. Black Friday/Post-

World’s possible default. Thanksgiving retail sales

disappoint — despite all

U.S. BLACK FRIDAY/POST-THANKSGIVING SALES DISSAPOINT the promotions and

Despite all the promotional activity and gimmicks, the best the National Retail gimmicks, the best retail

Federation could give us was a paltry +0.5% YoY post-Thanksgiving sales pace sales could muster was a

paltry 0.5% YoY increase

(November 26-29). Considering that this is off an alleged “end-of-world” level

of a year ago, what does a flat trend from then make this year if not something • Keep an eye on the credit

very similar. (Don’t tell that to Mr. Market who has visions of a V-shaped markets again — real

rates, have collapsed

recovery this Christmas). This +0.5% pace was with the number of shoppers

34bps since the end of

rising to 195 million from 172 million a year ago, so that says something October; Baa corporate

about this secular trend towards ‘frugality’ (more below) and unfortunately, spreads are 13bps wider

shopper traffic does not go into GDP (see More Shoppers Hit Stores, But from the nearby lows and

Spend Less on page B1 of the WSJ). high-yield spreads have

widened out 25bps

What consumers paid for in the bags does go into GDP; however, and online • Memories of Dubai — the

surveys show that the average consumer spent $343.31 (including online sales) current Dubai situation is

versus $372.57 when shoppers were reportedly comatose this time last year. This a reminder that there is

still so much debt that is

8% slide (worse than the 3% slide per capita that was being projected … at least so

still being supported by

far) is symptomatic of a deflationary state insofar as it pertains to the items that go questionable collateral

into the CPI (gold, copper and crude not included).

• More on the depression —

we currently have a

The Cincinnati PMI just came out and bounced to 51.3 in November from 44.6 in

situation that is not

October and this may lead some to hyperventilate over today’s Chicago PMI report consistent with a plain-

and tomorrow’s ISM index — but a three-point pop in this diffusion index in October vanilla recession but with

coincided with a 0.1% dip in manufacturing activity during the month, so it’s a depression

questionable as to how useful it is since it has a large company bias and it is small

companies that are currently in cutback mode (and they account for 65% of the

jobs pie). This is why the National Federation of Independent Business optimism

index at this stage may be a more accurate barometer of what is really going on in

the economy and it has far lagged behind the ISM recovery.









Please see important disclosures at the end of this document.



Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms. Founded in 1984 and focused primarily on high net

worth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest

level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports, visit www.gluskinsheff.com

November 30, 2009 – BREAKFAST WITH DAVE









As an aside, Black Friday and the first post-Thanksgiving weekend sales can

often be misleading. Look at what happened last year when sales were greeted Because of seasonal

with a sigh of relief because they were only down 1.0% YoY at first to only finish adjustment vagaries in

off the holiday season down close to 6.0% YoY. There is also a sense that job various economic data, (ie,

market conditions are improving because jobless claims fell to 466k last week, initial jobless claims,

but the truth be told, without the benefit of an aggressive seasonal adjustment employment) treat the

factor, claims really came in at 544k on a raw basis. Look for seasonal data very judiciously

adjustment vagaries to give a similar illusion towards an employment recovery

this Friday — treat the data very judiciously.



KEEP AN EYE ON THE CREDIT MARKETS AGAIN

What we find most interesting is that despite Warren Buffett’s foray, the transports

have not managed to make a new high since November 17 and that is despite the

benefit from lower energy costs (even more importantly, the S&P financials have

failed to make a new high in six weeks). Real rates, as proxied by the yield on 10-

year TIPS, have collapsed to 1.16% from 1.50% at the end of October breaking

below the March 2009 low and now back to where it was in March 2008 when the

recession was just getting going (and real rates tend to lead real GDP). Baa

corporate spreads are 13bps wider from the nearby lows and high-yield spreads

have widened out 25bps. Nothing major but keep an eye on the credit markets.



CHART 1: REAL INTEREST RATES MELT DOWN AGAIN

United States: 10-year Treasury Inflation Indexed Note Yield

(percent)

3.2





2.8





2.4





2.0





1.6





1.2





0.8

08 09

Source: Haver Analytics, Gluskin Sheff



The ECRI leading economic index that led the green shoots in the data during the

spring has slowed now for six weeks in a row, to stand at a two-month low.

Meanwhile, Market Vane bullishness on equities has risen to 54%, the highest

since May 2008 when investors were bracing for a post-recession recovery and

right where it was when the fun began in November 2007. Complacency reigns.









Page 2 of 10

November 30, 2009 – BREAKFAST WITH DAVE









THE WEEK AHEAD

It is a busy week ahead with ISM, auto sales, chain-store sales, the Fed’s beige Memories are indeed

book, nonfarm payrolls, plus the ECB meeting on Thursday and Bernanke heading short, especially when it

to the Hill to defend his reappointment in front of the Senate. The Reserve Bank comes to trauma

of Australia meets tomorrow and there is growing market chatter of another

Australian rate hike coming.



MEMORIES OF DUBAI

Memories are indeed short, particularly as it pertains to trauma. So, perhaps

it is not surprising that the investment community appears to be have been

oblivious to the long list of serious risks still lurking in the global economy and

capital markets.



Perhaps the most obvious one is that there is still so much debt that is still

being supported by questionable collateral as well the cash flows required to

service them. The current Dubai debacle is just one example but is

particularly iconic insofar as the ‘Las Vegas of the Middle East’, as it had come

to be known, is such an oxymoron (indoor ski area and all).



And it’s not just Dubai World. In the past week, we have seen Russia and

Switzerland intervene in the foreign exchange markets, with Japan probably Given the situation in

not far behind. Mexico was just downgraded to BBB and the EU is trying to Dubai, along with Mexico’s

figure out what to do with Greece. In addition, Vietnam devalued its currency

downgrade, Russia and

Switzerland’s FX

(the Dong) and dramatically raised interest rates in a classic beggar-thy-

intervention and Vietnam’s

neighbor policy that conjures the memory of the Thai Baht devaluation of mid-

currency devaluation …

1997, which at the time did not make front page news, but inevitably was the

launching pad for the Asian meltdown. One must wonder how China will fit

into all this, with a dramatically undervalued exchange rate, a property market

heading further into a bubble, and a banking sector that is now being forced to

improve its depleted capital ratios.



So the odds increasingly favour that the head-first dive into risk assets over

the past eight months was just a bear market rally that could end in tears.



We went into this latest round of turbulence with tremendous complacency in the

marketplace (I really sensed it during the two-hour stint on CNBC’s Squawk Box

last Tuesday) — rallies were still light-volume in nature (only two sessions in the

past three weeks with NYSE volume north of a billion shares), the VIX index had

just receded to its low for the year, at 20.5 (down 60% since March!), the bull/bear

share of the sentiment surveys hit late-2007 levels, and with the trailing P/E ratio

… the odds increasingly

for the S&P 500 sat at 27x and the forward P/E on $65 of earnings of 17x. There favour that the head-first

is no margin for error in an overvalued equity market — one that is priced for nearly dive into risk assets over

5% GDP growth. Remember, it was in the fourth quarter of 1987, a quarter that the past eight months was

saw 7% GDP growth and a 55% earnings trend, that the S&P 500 cratered 30%. just a bear market rally

So, it’s not just about the economic backdrop, it’s what is being priced in — that is that could end in tears

the lesson. For a highly overvalued market, it does not take much — like an off-

the-cuff remark from the Treasury Secretary on the Meet the Press — to entice a

massive round of profit-taking.





Page 3 of 10

November 30, 2009 – BREAKFAST WITH DAVE









While the equity market this year has been busy repricing an era of minimal

risk and maximum growth, what was lost in the violent up-move from the The range of possible

March lows was that the credit-related issues left over from the bubble that macroeconomic and

burst in 2007 are far from resolved (as the Lex column aptly put it in today’s market outcomes in the

FT, “Dubai is a reminder the world is not out of the woods”). aftermath of a credit

collapse is usually very

Moody’s credit card delinquency rate in the U.S. rose 15bps in October, to 6.12% wide

and is well above the 4.96% rate this time last year. And, Freddie Mac’s mortgage

series shows that delinquency rates here rose 21bps last month, to 3.54% and

has jumped by more than a percentage point since the spring (not sure that

classifies a ‘green shoot’). Moreover, according to the Federal Deposit Insurance

Corporation (FDIC), the number of “problem” banks has swelled to 552 (with

nearly $350 billion in assets), as of Q3 — a 33% increase from the end of the

second quarter (not to mention the fact that 124 banks have already failed this

year versus 25 for all of last year). The insurance agency is now stuck with an

$8.2 billion deficit (and at a time when the FHA has broken well below its

capitalization rate of 2%) — the first time this has happened since 1992.



Indeed, the range of possible macroeconomic and market outcomes in the

aftermath of a credit collapse is usually very wide — resolutions rarely occur as

quickly as the equity market has discounted over the past eight months, along

with many other risky assets. Just go to the Federal Open Market Committee

(FOMC) minutes and see the wide divergence of views over the macro outlook,

and this is coming from 17 of the nation’s top policymakers who also

ostensibly keep in touch with each other. The range on 2010 GDP estimates

is: 2.0% to 4.0%; for 2011, 2.5% to 4.6%, and 2.8% to 5.0% for 2012. These

two percentage points are huge for a $14 trillion economy — we’re talking

about differences that amount to $300 billion!



CHART 2: RANGE OF POSSIBLE OUTCOMES EXTREMELY WIDE

United States: The Federal Open Market Committee’s Range Forecast

Real GDP (ann. % change) Unemployment Rate (%) Inflation* (ann. % change)

5.5 11 3.0

Min 5.0 Min Min

10.2

5.0 2.4

Max 4.6 Max Max 2.3

10 2.5

4.5 2.0

4.0

2.0

4.0 8.7

9 8.6

3.5 1.5

2.8 8 1.1

3.0 7.6

2.5 7.2 1.0

2.5 0.6

2.0 7

0.5

2.0 0.2

6.1

1.5 6 0.0

2010 2011 2012 2010 2011 2012 2010 2011 2012

*Looking at PCE price index

Source: Federal Open Market Committee, Gluskin Sheff









Page 4 of 10

November 30, 2009 – BREAKFAST WITH DAVE









The range on the unemployment rate forecast for 2010 is 8.6% to 10.2%; for Buying call options on

2011 it is 7.2% to 8.7%; and for 2012, the band is 6.1% to 7.6%. These volatility has rarely looked

ranges are massive. as attractive as is the case

today if this Dubai

And, for the inflation rate, the range for 2010 is 1.1% to 2.0%; 0.6% to 2.4% situation turns into

for 2011, and for 2012, the range is 0.2% to 2.3%. So consider that at the something similar to what

Fed, there is one official that sees the potential for a return to full employment happened in Thailand,

by 2012; and another that sees the prospect of deflation. These views are Russia or Argentina in the

worlds apart and attest to our assertion that the band around any particular past

forecast in a post-bubble credit collapse is huge.



Buying call options on volatility has rarely looked as attractive as is the case

today if this Dubai situation turns into something even fractionally similar to

what happened in places like Thailand, Russia or Argentina. Once the

complacency is shaken out of the market, which in our view would be a good

thing, it is going to give those who have been skeptical over this “liquidity-

induced” rally a chance to take out our rulers and sharpen our pencils.



MORE ON THE DEPRESSION

Last week, we received some classic guffaws when we responded to whether

or not the recession has ended with this: “We’re not convinced, but even if it is

statistically over, the depression is ongoing”.



We were reprimanded by former Fed Governor Mishkin for breeding “fear”.

The eyes were rolling among the Squawk Box crew and we were told to tell

that to Mr. Market, who has rallied more than 60% from the March lows

(“artificial” lows, we were told off camera). After all, Mr. Market is so adept at

calling the economy – like the peak in late 2007, literally weeks ahead of what

the polite economics crowd dubs “The Great Recession”; or how adept Mr.

Market was in calling the 2001 tech wreck; or the three failed attempts at

predicting recovery over the past two years. Mr. Market’s ability at calling the

economy, is shall we say, a tad spotty.



In fact, even with the massive amount of stimulus in modern history, all the

economy could do was muster up a 2.8% annualized growth rate in Q3. If that

number stands, it will go down as just about the poorest bounce off a

recessionary environment on record. History, by the way, shows that 80% of

the time, the opening quarter of the recovery ends up being a pretty good

predictor over the extent of the economic pickup we see in the year that

follows. So, that near 5% GDP growth backdrop being projected by Mr. Market

right now looks to be more than just a tad dubious.









Page 5 of 10

November 30, 2009 – BREAKFAST WITH DAVE









CHART 3: REAL GDP GROWTH IN THE FIRST QUARTER OF AN ECONOMIC

EXPANSION/RECOVERY

United States: Real GDP

(quarter-over-quarter percent change at an annual rate)



20





18 17.2





16





14



11.5

12



9.7

10



7.7 7.6

8 7.3





6 5.1

4.6



4 3.5

3.1 2.8

2.7



2





0

1950 Q1 54 Q3 58 Q3 61 Q2 71 Q1 75 Q2 80 Q4 83 Q1 91 Q2 02 Q1 Average Current *



Quarter #1 of the Economic Expansion/Recovery









*As of Q3 2009

Source: Haver Analytics, Gluskin Sheff









CHART 4: HOW THE ECONOMY PERFORMS ONE YEAR INTO AN

ECONOMIC EXPANSION/RECOVERY

United States: Real GDP

(four quarter annual average growth rate)



12



10.4



10



8.5

8.1

8

7.0

6.7

6.2

6 5.6









4 3.5

3.0







2 1.4 1.5









0

1950 Q1 54 Q3 58 Q3 61 Q2 71 Q1 75 Q2 80 Q4 83 Q1 91 Q2 02 Q1 Average



Quarter #1 of the Economic Expansion/Recovery









Source: Haver Analytics, Gluskin Sheff









Page 6 of 10

November 30, 2009 – BREAKFAST WITH DAVE









Now, as for calling this a ‘depression’, it is an attempt at providing a reality Currently, we have a

check to Wall Street research forecasts of a robust recovery. Practically situation that is not

everyone thought the worst was over in 1930 but all we were in at that time consistent with a plain-

was the classic phase 2 of the triple-waterfall — the “reflex rally” that comes vanilla recession but with

on the heels of the “initial sharp down” to only then be followed by the long a depression because

and drawn out decline to the fundamental low. The Great Depression didn’t depressions are

even receive that label until 1934 and by then we were well over a year past associated with credit

the lows in both real GDP and the stock market. contraction and asset

deflation

But it was a treacherous environment for the rest of the decade and despite

seven years of huge stimulus — and resource-misallocation distortions from

the FDR New Deal — the unemployment rate still finished off the 1930s at

15%; the CPI was still deflating at a 2% annual rate; nominal GDP had still yet

to re-attain its 1929 peak; and the next secular bull market in equities did not

commence for another 15 years. Income strategies worked best even after

the S&P 500 hit bottom; and gold doubled in Sterling terms. Equity rallies

came … and they went. Volatility reigned. What goes around comes around.



Currently, we have a situation that is not consistent with a plain-vanilla recession

but with a depression because depressions are associated with credit contraction

and asset deflation. It is more than just about a mathematical contraction in GDP.

In recessions, social change does not occur. In depressions, they do. Hence the

fact that in Halloween, the reason why sales-related items were so tepid was

because 30% of families made their own costumes.



Frugality does not emerge as secular theme in a garden-variety recession but it

does in a depression. More than a year after Lehman’s collapse, and nine

months after the depths of the economic slide, we continue to see headlines like Frugality does not emerge

this (Stores Are Swamped by Thrifty Shoppers) make it to the front page of the

as secular theme in a

garden-variety recession

weekend Financial Times. If the U.S. consumer was about to embark on his/her

but it does in a depression

old spending patterns of the past then take it from us, stores like Old Navy

would not have opened their doors at 3:00 a.m. on Friday (three hours after Toys

R Us opened).



As we said, we are undergoing a social change — and change that is secular in

nature, not merely cyclical.



In a recession, we do not typically see:



• 15.7 million American households, or a third of those with a mortgage, have

negative net equity (see page A16 — Housing Weighs on the Economy — of the

Saturday NYT).

• 17.5%, or 1 in 6 Americans, are either unemployed or underemployed.

• A mere 3.2% of respondents to the latest Conference Board’s Consumer

Confidence Survey believe jobs are plentiful — this is amazing considering that

we have a 0% funds rate, a $1.4 trillion budget deficit, a super-weak

exchange rate, and a $2.2 trillion Fed balance sheet. What should be done

for an encore?







Page 7 of 10

November 30, 2009 – BREAKFAST WITH DAVE









• 1 in 7 Americans with a mortgage are now either in arrears or in the

foreclosure process. In a recession, you don’t see, already two years after the

recession began, articles like this make it to the front page of the Sunday NYT

— U.S. to Pressure Mortgage Firms For Loan Relief: Official Faults Banks —

Karl Marx would be proud.

• Small business failures are up 44% year-over-year as was the case in Q3 this

far into a Fed easing cycle.

• 1 in 8 Americans are now on food stamps and there are 239 counties where

at least 25% of the population is on the program (again, see the front page of

the Sunday NYT).

• A 35% slide in home prices; a 50% plunge in commercial real estate values; and

a 20% mall vacancy rate nationwide (see page M6 of Barron’s) — between 250

and 300 million square feet of retail space has to vanish just to bring the

vacancy rate down to 12%. Some food for thought for those that think we are

about to embark on anything close to a normal economic recovery.









Page 8 of 10

November 30, 2009 – BREAKFAST WITH DAVE









Gluskin Sheff at a Glance

Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms.

Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to the

prudent stewardship of our clients’ wealth through the delivery of strong, risk-adjusted

investment returns together with the highest level of personalized client service.



OVERVIEW INVESTMENT STRATEGY & TEAM

As of September 30, 2009, the Firm We have strong and stable portfolio

managed assets of $5.0 billion. management, research and client service

teams. Aside from recent additions, our Our investment

Gluskin Sheff became a publicly traded

Portfolio Managers have been with the interests are directly

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remains 65% owned by its senior our clients, as Gluskin

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public company accountability and employees are

governance with a private company We have a strong history of insightful collectively the largest

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term growth and stability, a proven track

Gluskin Sheff’s management and

record, shareholder-minded management

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intrinsic value. We look for the opposite in Canadian Value Portfolio

We offer a diverse platform of investment equities that we sell short. For corporate in 1991 (its inception

strategies (Canadian and U.S. equities, bonds, we look for issuers with a margin of date) would have grown to

Alternative and Fixed Income) and safety for the payment of interest and $15.5 million2 on

investment styles (Value, Growth and principal, and yields which are attractive

1 September 30, 2009

Income). relative to the assessed credit risks involved. versus $9.7 million for the

The minimum investment required to We assemble concentrated portfolios S&P/TSX Total Return

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PERFORMANCE

$1 million invested in our Canadian Value Our success has often been linked to our

Portfolio in 1991 (its inception date) long history of investing in under-

would have grown to $15.5 million on

2 followed and under-appreciated small

September 30, 2009 versus $9.7 million and mid cap companies both in Canada

for the S&P/TSX Total Return Index and the U.S.

over the same period. PORTFOLIO CONSTRUCTION

$1 million usd invested in our U.S. In terms of asset mix and portfolio For further information,

Equity Portfolio in 1986 (its inception construction, we offer a unique marriage

date) would have grown to $11.2 million please contact

between our bottom-up security-specific questions@gluskinsheff.com

usd on September 30, 2009 versus $8.7

2



fundamental analysis and our top-down

million usd for the S&P 500 Total

macroeconomic view, with the noted

Return Index over the same period.

addition of David Rosenberg as Chief

Economist & Strategist.

Notes:

Unless otherwise noted, all values are in Canadian dollars.

1. Not all investment strategies are available to non-Canadian investors. Please contact Gluskin Sheff for information specific to your situation.

2. Returns are based on the composite of segregated Value and U.S. Equity portfolios, as applicable, and are presented net of fees and expenses. Page 9 of 10

November 30, 2009 – BREAKFAST WITH DAVE









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Dave Rosenberg 11/10/2009
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Rosenberg: Unemployment Headed to 12-13%
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MARKET MUSINGS & DATA DECIPHERING
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Dave Rosenber 11/13/2009
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Dave Rosenberg 11/23/09
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Dave Rosenberg 11/19/09
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Afternoon Tea with Dave 11/12/2009
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Rosenberg on Jobs
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Breakfast With Dave
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