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					SwAROvSkI IS ThE wORLD LEADER In PRECISIOn CuT CRYSTAL. ThE COmPAnY, whICh hAS
REmAInED FuLLY InDEPEnDEnT SInCE ITS FOunDATIOn In wATTEnS, AuSTRIA, In 1895, EmPLOYS
22.000 PEOPLE AnD mAInTAInS A PRESEnCE In mORE ThAn 120 COunTRIES wORLDwIDE. OvER
ThE COuRSE OF ITS hISTORY, SwAROvSkI hAS PRODuCED InnOvATIOnS AnD InSPIRED CREATIvE
TREnDS In FIELDS AS vARIED AS JEwELLERY, FAShIOn, ACCESSORIES, LIGhTInG AnD InTERIOR
DESIGn, CuLTuRE AnD InDuSTRIAL RESEARCh AnD DEvELOPmEnT.
ThE COmPAnY DRAwS ITS RIChnESS OF EXPRESSIOn FROm ThE CuLTuRAL hERITAGE OF
mITTELEuROPA AnD ITS TALEnT FOR FORGInG LInkS BETwEEn ThE ARTS, SCIEnCE AnD
ECOnOmICS. TODAY, ThE nAmE OF SwAROvSkI STAnDS FOR EXACTInG wORkmAnShIP, quALITY
AnD CREATIvITY ALL OvER ThE wORLD.




THE WORLD of SWAROVSKI                                                                                                                                        mileSTONES
ExcEllEncE EngEndErs succEss                       also used widely for home accessories and             cut to reveal a vibrant radiance and brilliance      1892 Daniel Swarovski I (1862 – 1956)                   1976 The first decorative crystalline objects       · Runway Rocks – a collection of specially
Swarovski is the global market leader              interior decor, STRASS ® Swarovski® Crystal is        beyond all others. EnLIGhTEnED™ sets                 invents a revolutionary machine that makes              and figurines win the hearts of consumers.          commissioned, one-of-a-kind couture jewels
in the fields of:                                  a popular choice for leading lighting designers       new standards of quality and craftsmanship,          it possible to cut crystal jewellery stones to                                                              created for the catwalk by the world’s leading
· loose crystal (CRYSTALLIZED™ – Swarovski         who combine them with high-tech lighting              inspiring creativity amongst some of the             a higher level of precision than achieved               1977 Swarovski launches its first jewellery         names in fashion and jewellery design. Runway
  Elements and STRASS® Swarovski® Crystal)         elements to create attractive, innovative and         most talented minds within the fine jewellery        before by traditional manual methods.                   collection. Today the Swarovski Premium             Rocks is a celebration of design and innovation
· crystal objects, jewellery and accessories       functional contemporary lighting solutions.           industry. EnLIGhTEnED™ defines new                                                                           Line encompasses jewellery, accessories             where crystal is the hero and the vital creative
· precision optical equipment (Swarovski Optik)         CRYSTALLIZED™ – Swarovski Elements               avenues of expression, creating unlimited            1895 Daniel Swarovski I founds his company in           and decorative crystalline objects.                 ingredient of each provocative jewel.


                                                                                                                                                                                                                                                                                                                              CRYSTAL facts 2008
· genuine gemstones and created stones             have also become a favourite creative medium          possibilities for design and innovation.             wattens, Austria. his vision is to make crystals
  (Enlightened™ – Swarovski Elements)              for other important market segments and are                                                                that provide people with pleasure, and to take          1987 The Swarovski Crystal Society is               2004 www.polygon.at a virtual museum,
· bonded grinding and dressing tools (Tyrolit)     increasingly being used to embellish fashion          tyrolit                                              what is good and improve it still further – a           founded for people with a passion for               online playground and source of information is
· road safety products (Swareflex)                 accessories, shoes and innovative packaging           Tyrolit supplies bonded grinding/cutters, sawing,    principle that his company still adheres to today.      collecting crystal and today has close to           given a new navigation system called Liquid.
                                                   and paper solutions. Constant innovation              drilling and dressing tools as well as machines                                                              400,000 members in 35 countries.                    · Swarovski develops the XILIOn cut, a crystal
Enchanting your world with crystal                 and research now make it possible to safely           for the construction and the stone industry.         1919 The brand name “TYROLIT” is first                                                                      with alternating sizes of facets that enhance
ThE COuTuRE LInE: DAnIEL SwAROvSkI                 add CRYSTALLIZED™ – Swarovski Elements                                                                     registered at the merchant and Trading Bank of          1989 The couture line Daniel Swarovski is           the refraction of light for even more sparkle.
Daniel Swarovski is a unique line of accessories   to almost any surface. Every individual               swarEflEx                                            Innsbruck referring to Swarovski’s own production       founded as a true homage to the founder.
that underscores the significance and              Swarovski crystal product represents the              Swareflex produces high quality, precision made      of cutting and grinding tools. Today, Tyrolit as                                                            2005 The first publication on the brand Daniel
remarkable success enjoyed by crystal in the       poetry of precision, creativity and joy.              road safety reflectors. The products feature         the leading brand for innovation and technology         1993 Swarovski launches Crystal mesh, a             Swarovski “A world of Beauty” is launched,
realms of luxury and beauty. Comprising a                                                                robust glass elements imbedded into durable          is synonymous with all conceivable applications         closely-woven mesh of sparkling crystals,           giving an insight into the creative vision behind
range of jewellery, handbags, accessories and      swarovski kristallwEltEn:                             plastic surfaces and also incorporate high-          within the realms of grinding technology.               today used extensively by such designers            Daniel Swarovski and the impact of crystal on the
home decor objects, it confirms the undisputed     a placE of EnchantmEnt                                tech LED lighting elements and solar cells.                                                                  as D&G, Chanel and Louis vuitton.                   world of fashion and interior design.
role that crystal holds as a creative material.    In 1995, Swarovski chose to mark its centenary                                                             1931 Sew-on crystal-studded ribbons are                                                                     ·  Swarovski, in cooperation with kludi, the
                                                   in a spectacular fashion by assigning a central       swarovski statistics                                 launched, providing fashion and accessory               1995 The Swarovski kristallwelten is                German manufacturers of quality bathroom
ThE SwAROvSkI PREmIum LInE                         role to the creative power of crystal. The            2007 sales: � 2.56 billion                           manufacturers with new design possibilities.            opened in wattens, Austria. Since that              fixtures and fittings, launches the exclusive
Always in harmony with the prevailing              Austrian multi-media artist André heller was          Employees in 2007: 22,511                                                                                    time, eight million people have visited the         “Swarovski bathroom made by kludi”.
zeitgeist, these lines consist of two segments:    commissioned with the concept and design                                                                   1937 Glass reflectors are developed to                  Chambers of wonder to experience the                ·  Swarovski Fashion Rocks is staged in monte
Crystal Fashion for fashion jewellery and          of an exhibition, concert and event centre            production locations in the following                improve visibility and safety on the road.              magic of crystal with all their senses.             Carlo – a major charity gala that couples
accessories, and Crystal Living for interior       dedicated to the world of crystal near the            19 countries: Argentina, Austria, Brazil,            Today Swareflex is one of the leading                                                                       rock stars and leading fashion designers.
design objects, figurines and collectibles. Each   Swarovski headquarters in wattens, Austria.           China, Czech Republic, France, Germany,              producers of road safety products.                      1999 A joint venture between Swarovski and
Premium Line article is designed to enhance             This homage to crystals and creativity, the      India, Indonesia, Italy, mexico, Jordan,                                                                     Golay results in Signity, a brand for precision-    2006 Swarovski launches its first ever cohesive
reality and lend a touch of poetry to life.        Swarovski kristallwelten leads visitors through a     Liechtenstein, Lithuania, Switzerland,               1949 Swarovski Optik is founded, and                    cut synthetic and genuine gemstones.                brand campaign: The Three Graces.
                                                   series of fantastic Chambers of wonder, where         Thailand, Turkey, u.k., uSA                          goes on to become a leading manufacturer                                                                    · In november 2006 Swarovski acquires the
inspiring your vision with crystal                 artists such as Jim whiting, Fabrizio Plessi,                                                              of precision optical instruments for                    2001 Swarovski Creative Service Centers,            remaining 50% of Signity, which then becomes
Swarovski supplies crystal elements and            and Brian Eno were given free rein to express         global distribution network: Argentina, Australia,   hunting and nature observation.                         which provide business customers with               100%-owned and part of the Swarovski Group.
semi-finished products to the fashion,             their interpretations in crystal in all its beauty.   Austria, Belgium, Brazil, Canada, Chile,                                                                     trend consulting, inspiration and product
jewellery, interior design and lighting            The Swarovski kristallwelten has proved to be         China, Czech Republic, Denmark, Dubai,               1956 In cooperation with Christian Dior,                information, are opened in São Paulo and Dubai      2007 CRYSTALLIZED™ – Swarovski Elements,
industries, working side by side with designers    extremely popular and was enlarged in 2007.           Finland, France, Germany, Greece, hong               Swarovski develops Aurora Borealis,                     as part of a global network including centres       the new product brand for loose crystal is
to help them express their creative talent.        Over eight million visitors have experienced          kong, hungary, u.k., India, Indonesia, Iran,         a shimmering finish that enhances                       in wattens (1995), Paris (1999), new York           launched.
Swarovski crystal components, known by             the magic of crystal in wattens since 1995.           Ireland, Italy, Japan, korea, Liechtenstein,         the sparkle of cut crystal.                             (1999), London (2000) and milan (2000).             · The Swarovski kristallwelten will be extended
their product brand names CRYSTALLIZED™                                                                  macau, mexico, netherlands, new                                                                                                                                  with new Chambers of wonders and bigger store,
– Swarovski Elements are produced for the          swarovski optik                                       Zealand, norway, Poland, Portugal, Russia,           1965 Swarovski commences precision                      2002 Taking chandeliers seriously as an art         including the first CRYSTALLIZED™ Cosmos.
fashion, jewellery and interior design while       Swarovski Optik today specializes in the              Singapore, Spain, Sweden, Switzerland,               cutting and polishing of fine gemstones and             form, the Crystal Palace Collection is launched,    · Swarovski opens an additional 96 own
STRASS® Swarovski® Crystal is especially           manufacture of precision sports optics and is         Taiwan, Thailand, Turkey, uSA, venezuela             the machine-based preparation of cubic                  complete with contemporary interpretations of       shops in countries around the world.
made for architecture and lighting.                a world leader in the premium segment of this                                                              zircons. Swarovski launches a range of crystal          the classic chandelier by Ron Arad and Tord
     The company has long been a legitimate        market. with a reputation for superior quality,       retail in 2007: Swarovski is represented by          components for chandeliers and lighting. The            Boontje. Each year, renowned designers add          2008 EnLIGhTEnED™ – Swarovski Elements,
part of the haute couture language and has         Swarovski Optik binoculars, telescopes, rifle         769 own operated boutiques and with 550              pendants, which were registered in 1977 as              avant-garde lighting creations to the collection.   the new product brand for genuine gemstones
enjoyed a longstanding creative partnership        scopes, range finders, image intensifier and          Swarovski partner operated boutiques.                STRASS® Swarovski® Crystal, are used today in                                                               and created stones is launched.
with the world of fashion that stretches           optronic devices are the preferred choice                                                                  classic chandeliers, including those in versailles      2003 André heller designs a number of
from Coco Chanel and Elsa Schiaparelli to          of many professional users and discerning                                                                  and at the metropolitan Opera in new York,              new Chambers of wonder for the Swarovski
the icons of the modern runways. Since its         nature watchers around the globe.                                                                          and for contemporary lighting elements.                 kristallwelten.
founding Swarovski has maintained creativity,                                                                                                                                                                         · Swarovski develops Crystal Fabric, a
craftsmanship and technological excellence         EnlightEnEd™ – SwarovSki ElEmEntS                                                                          1975 Swarovski develops hotfix, a technology            method of adding countless tiny crystals to
as its cornerstones. Today Swarovski crystal       EnLIGhTEnED™ is an elements brand of                                                                       that makes it possible to apply crystals to a variety   fabrics for a delicate shimmering effect.           www.swarovski.com
elements and semi-finished crystalline products    Swarovski, specialized in precision cut genuine                                                            of materials. This method is still in use today at
are used far beyond fashion and jewellery. now     gemstones and created stones, masterfully                                                                  fashion brands such as ungaro and Givenchy.
“EVERY NEW ERA OFFERS NEW POSSIBILITIES
 FOR ACTION AND DEVELOPMENT.
 DEVELOPMENT NEVER STANDS STILL.
 INNOVATIONS IN ONE FIELD INEVITABLY
 LEAD TO INNOVATIONS IN OTHERS.
 ONE MUST REMAIN ALERT AT ALL TIMES,
 ALWAYS READY TO MAKE THE VERY BEST USE
 OF WHAT EMERGES.” DANIEL SWAROVSKI I

				
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