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					Some modules are 24 credit, and last all year. Others are just 12 credits. In the case of all
Semester 1 Economics taught modules there is a ‘matching’ follow on module in Semester 2.



SEMESTER ONE

CORE
You must choose at least two Economics core modules, with at least one of them being
either Micro or Macro:
AFEEC3001 Microeconomic Policy Analysis (24 credits)
AFEEC3002 Issues in Macroeconomic Stabilization Policy (24 credits)
AFEEC3003 Technology and Growth in Advanced Economies (24 credits)
AFEEC3004 Understanding the International Economy (12 credits)

You must choose at least 2 Business core modules, in pairs as follows:
AFEAE3071 Financial and Risk Analysis (24 credits) AND
AFEAE3039 Personal Finance (12 credits)
or
MGTMK3001 Marketing Communications (12 credits) AND
MGTMK3002 Relationship Marketing (12 credits)
or
MGTPD3001 Strategic Human Resource Management (24 credits) AND
MGTPD3002 Employment Relations (12 credits)



OPTION
Choose one from:
Any of the Economics or Business core modules not already chosen
AFEEC3010 Public Finance (12 credits)
AFEEC3012 Mathematical Economics (24 credits)
AFEEC3020 Dissertation (24 credits)
AFEEC3021 Independent Study (12 credits)
AFEEC3022 Work Based Learning (12 credits)
MGTMK3006 Corporate Social Responsibility (12 credits)
SEMESTER TWO

CORE
You must choose at least two Economics core modules, with at least one of them being
either Micro or Macro
AFEEC3001 Microeconomic Policy Analysis (24 credits) Contd.
AFEEC3002 Issues in Macroeconomic Stabilization Policy (24 credits) Contd.
AFEEC3003 Technology and Growth in Advanced Economies (24 credits) Contd.
AFEEC3005 Britain in the International Economy (12 credits)

You must choose at least 2 Business core modules, in pairs as follows, and taking the same
route as you took in Semester 1

AFEAE3071     Financial and Risk Analysis (24 credits) continued and
AFEAE3003     International Finance (12 credits)
or
MGTMK3003    International Marketing (12 credits)
MGTMK3004    Strategic Marketing (12 credits)

or
MGTPD3001 Strategic Human Resource Management (24 credits) continued and
MGTPD3003 Strategic Human Resource Development (12 credits)

OPTION
Any of the Economics or Business core modules not already chosen
AFEEC3011 The British Tax System (12 credits)
AFEEC3012 Mathematical Economics (24 credits) Contd.
AFEEC3020 Dissertation (24 credits) Contd.
AFEEC3021 Independent Study (12 credits)
AFEEC3022 Work Based Learning (12 credits)
MGTMK3007 International Business Ethics (12 credits)
AFEEC3013 Economics Research Methods (12 credits)




                  AFEEC3001 MICROECONOMIC POLICY ANALYSIS

Module Leader        Thomas Coskeran
Teaching Staff       Thomas Coskeran, Linda Walsh, Steve Smith, Cliff Baker, Vinny Flute
Module Summary
This module uses modern microeconomics to assess public policy and the role of the state
in a number of areas of contemporary interest. Key topics include: modern welfare
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economics, general equilibrium analysis and social choice theory, market failure, industry
structure analysis.
Assessment
3 hour examination
2000 word essay
Tutorial log book




        AFEEC3002 ISSUES IN MACROECONOMIC STABILIZATION POLICY

Module Leader         Howard Vane
Teaching Staff        Howard Vane, Chris Mulhearn
Module Summary
This module critically examines the attempts of policy makers to influence macroeconomic
objectives, focusing on the controversies concerning the role and conduct of
macroeconomic stabilization policy, the balance of payments and exchange rates, aggregate
demand and supply management, and business cycles.
Assessment
3 hour seen examination
3000 word essay

       AFEEC3003 TECHNOLOGY AND GROWTH IN ADVANCED ECONOMIES

Module Leader         Steve Smith
Teaching Staff        Steve Smith
Module Summary
The module examines the development of new technologies and the role new technology
plays in generating economic growth. It seeks to provide an understanding of the nature of
technological progress and its impact on production. It analyses the processes of economic
growth and development. It examines the nature of economic growth in advanced
economies since 1945 and considers the policy implications of technological change.
Assessment
3 hour examination
3000 word essay




          AFEEC3004 UNDERSTANDING THE INTERNATIONAL ECONOMY

Module Leader        Chris Mulhearn
Teaching Staff       Chris Mulhearn
Module Summary


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This module provides a critical review of the development of international economic policy
and institutions in the context of the hypothesized emergent processes of globalisation.
Key topics include: the global economy, competing approaches to the international economy,
post-1945 industrialisation, economic institutions, international monetary and trade
relations.
Assessment
2 hour examination
2000 word essay



             AFEEC3005 BRITAIN IN THE INTERNATIONAL ECONOMY

Module Leader         Chris Mulhearn
Teaching Staff        Chris Mulhearn
Module Summary
This module locates the British economy in its changing international economic context and
critically examines contemporary and longer-run influences on relative British economic
performance. Key topic include: the international division of labour, balance of payments
theory and policy, exchange rate theory and policy, European economic integration,
competing explanations of Britain’s relative secular economic decline.
Assessment
2 hour examination
2000 word essay
                             AFEEC3010 PUBLIC FINANCE

Module Leader         Cliff Baker
Teaching Staff        Cliff Baker
Module Summary
The module presents the theoretical issues of public finance as a basis for the evaluation
of current public policy. Both the traditional ‘social optimality’ and the modern ‘public
choice’ approaches will be adopted.
Assessment
Group presentation
Project




                       AFEEC3011 THE BRITISH TAX SYSTEM

Module Leader       Cliff Baker
Teaching Staff      Cliff Baker
Module Summary
The module relates the theoretical principles of taxation to the British tax system. The
economic effects of taxation will be evaluated and the impetus for reform highlighted. Key

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topics include: the principles of taxation, the structure of the British tax system, Tax
harmonisation and the EC.
Assessment
Group presentation
Project



                      AFEEC3012 MATHEMATICAL ECONOMICS

Module Leader          Steve Smith
Teaching Staff         Steve Smith
Module Summary
The module seeks to develop student’s knowledge of mathematics and extend and
generalise the analysis of economic problems by the use of mathematics. Key topics
include: vectors, matrices, linear economic models, general and linear programming,
integration, linear differential equations and dynamic economic systems.
Assessment
3 hour examination
2 worksheets




                    AFEEC3013 ECONOMICS RESEARCH METHODS

Module Leader         Thomas Coskeran
Teaching Staff        Thomas Coskeran
Module Summary
The module prepares the student to do empirical research in economics by introducing the
research methods used in quantitative work in modern applied economics. The E-views
package is used to illustrate the use of research methods and to reinforce student
understanding. Students will be required to complete empirical work and to present it in an
appropriate form.
Assessment
Coursework



                              AFEEC3020 DISSERTATION

Module Leader        Chris Mulhearn
Teaching Staff       Chris Mulhearn
Module Summary




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The module provides an opportunity for a student to undertake in depth research into a
topic of individual interest. The student will be required to define the project, design the
research and complete an in-depth research project independently.
Assessment
10,000 words project




                           AFEEC3021 INDEPENDENT STUDY

Module Leader         Steve Smith
Teaching Staff        Tutors will be allocated on the basis of the topic chosen
Module Summary
The module provides an opportunity to choose an area of Economics not elsewhere
available. The student will choose an area of study within the academic field of economics
and will make a learning agreement with the supervising tutor as to content, level and final
product.
Assessment
To be agreed between tutor and student



                         AFEEC3022 WORK BASED LEARNING

Module Leader         Steve Smith
Teaching Staff        Steve Smith
Module Summary
The module provides the opportunity for a student to undertake work placement with an
appropriate agency, develop appropriate work-related skills and enhance his/her
marketability in the labour market in the process. In the first instance students should
seek an interview with Steve Smith.
Assessment
Portfolio of work determined individually




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                     AFEAE3071 FINANCIAL AND RISK ANALYSIS
Module Leader         Tony Hall
Teaching Staff        Tony Hall
Module Summary
This module evaluates financial structure, distribution and risk management decisions within a
corporate environment.
Assessment
3 hour examination
Coursework linking theory to practice



                            AFEAE3039 PERSONAL FINANCE
Module Leader         Karl Harper
Teaching Staff        Karl Harper
Module Summary
The module provides students with a rigorous framework within which to make personal
financial decisions. Key topics include: efficient capital markets, risk and portfolio theory,
measuring portfolio performance, insurance and pensions, mortgage repayment vehicles,
the impact of taxation on investment returns and strategies and the scope of the
regulatory framework and Financial Services Authority.
Assessment
2 hour examination
Coursework




                         AFEAE3003 INTERNATIONAL FINANCE

Module Leader        Jason Laws
Teaching Staff       Jason Laws
Module Summary
The module is concerned with the topic of international finance. The module provides an
understanding of the nature and role of the exchange rate in finance and economics. It
covers the foreign exchange and derivatives markets, and the use of these to manage
exchange rate risk and to profit from market movements.
Assessment
2 hour examination
Coursework



                   MGTPD3001 Strategic Human Resource Development
Module Leader        Maureen Royce
Teaching Staff       Maureen Royce
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Module Summary
Critically appraise concepts and models of strategic HRM and to evaluate the contribution of HRM
to the organisation. Analyse practice and theory in human resource strategy with particular
reference to planning, recruitment and selection, development, performance management, reward
and other contemporary strategy areas. Show how elements of human resource strategy integrate
vertically and horizontally
Assessment
Coursework
2 hour examination



                         MGTPD3002 EMPLOYMENT RELATIONS
Module Leader         Ed Rose
Teaching Staff        Ed Rose
Module Summary
The module introduces students to the subject area of employment relations. It provides a
framework for analysis the development, structure and legal framework of UK employment
relations. Students will review and evaluate employment relations theories and practices.
They will assess the nature of employment relations institutions and procedures and
consider employment relations strategies within unionised and non-unionised contexts.
Assessment
2 hour examination
Coursework




                    MGTPD3003 HUMAN RESOURCE DEVELOPMENT
Module Leader        Aileen Corley
Teaching Staff       Aileen Corley
Module Summary
The module provides students with knowledge of current HRD from an individual and
organisational context. They are required to apply this knowledge and persuade line
management of the benefits involved in developing individuals. Strategic HRM builds on this
by providing a national and strategic overview.
Assessment
Coursework




                     MGTMK3001 MARKETING COMMUNICATIONS
Module Leader        Lynn Sudbury
Teaching Staff       Lynn Sudbury
Module Summary


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The module provides a study of marketing communications in today’s environment, with an
emphasis on the need for an integrated approach. The module demonstrates the principles
and techniques involved in planning and implementing effective marketing communications
strategies.
Assessment
Group presentation
Individual report



                            MGTMK3002 Relationship Marketing
Module Leader          Nick Hawkins
Teaching Staff         Nick Hawkins
Module Summary
Investigate the recent theoretical developments in relationship marketing in the B2B, FMCG, and
not for profit sectors. Key theoretical developments will be evaluated, and will become the basis for
practical application and understanding.

Assess and evaluate how relationship marketing is being utilized by organizations, and the
problems and opportunities it provides for firms. The future potential of relationship marketing will
be examined.
Assessment
Coursework




                        MGTMK3003 INTERNATIONAL MARKETING
Module Leader          Lynn Sudbury
Teaching Staff         Lynn Sudbury
Module Summary
The module provides insights and an appreciation of marketing tools, techniques and
strategy in an international context. The module will equip students with vital underlying
knowledge of key international marketing issues.
Assessment
2 hour examination
Coursework




                           MGTMK3004 STRATEGIC MARKETING
Module Leader          Peter Williamson
Teaching Staff         Peter Williamson
Module Summary
The module builds upon marketing principles by analysing the nature of marketing strategy
and strategic marketing planning. It provides a comprehensive and integrated framework

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for the direction and management of the marketing function. The module enables students
to understand the importance of ‘strategic fit’ in order to sustain competitive advantage.
Assessment
2 hour examination
Coursework



                  MGTMK3006 CORPORATE SOCIAL RESPONSIBILITY
Module Leader         Robert Doherty
Teaching Staff        Robert Doherty
Module Summary
The module introduces the issues currently facing business in order that students may
incorporate ethical, environmental and responsible dimensions into management thinking.
The module provides an interdisciplinary study of the nature of corporate social
responsibility from a strategic perspective.
Assessment
Coursework




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