S PA R K
N E W
K I N D
P R O M O T I O N
C O M PA N Y
We believe that advertising and promotion should work together seamlessly to convey both the rational and emotional benefits of your brand. To accomplish this, we design and manufacture original promotional products that capture your brand's essence. The result is promotions that generate excitement, increase sales, and build lasting affinity with consumers.
We are an international team of marketing professionals, graphic and
industrial designers, engineers and manufacturing specialists. We are based in Hong Kong and New York. Our work ranges from creating fresh promotions for classic brands rich in tradition to new products on the cutting edge of pop culture. Our staff blends the energy and enthusiasm of youth with the wisdom and experience of twenty years of international operations in the promotion industry.
The success of your promotion is our complete focus. We begin by
immersing ourselves in your brand, your market and your objectives. Next we create a promotional concept that captures the spirit of your brand. Once you approve the concept, we develop and manufacture the product and deliver it to your designated distribution points worldwide – on time, on budget and hassle-free.
spirit of your brand
U.S. News & World Report
Product development and manufacturing is executed in Hong Kong/Asia
by OneWorld, Spark's manufacturing partner. The Spark marketing staff and OneWorld manufacturing staff work together to develop and bring your product/program to market.
Spark is the evolution of Fisher & Company, a pioneer in promotional product
design and international manufacturing which has produced successful promotional products/programs for leading multinational clients since the early 1980's.
We are an end-to-end provider of consumer and b 2 b promotional programs
built on free-gift or purchase-with-purchase merchandise. We can help you refine the objectives of your promotion program and work with you through every stage from concept and product development, to market testing, manufacturing, POP development, distribution and warranty service.
O U R S E RV I C E S
Promotion Strategy: First, we help you explore the range of ways that gifts and premiums
can help attain your brand's strategic objectives. Effective gift/premium promotions yield strong immediate increases in sales and build long-term affinity for the brand.
Idea Generation: The heart of every great gift promotion is a great gift – an original idea that
captures the public imagination, conveys the spirit of the brand, and induces purchase. We have years of experience in capturing the public's imagination.
Design: We believe that promotional products should reflect the spirit of the brand and the
sensibilities of the brand's core buyers. The shape, color, texture, functionality and feeling evoked by the gift should enhance the brand's image and reputation.
ideas that capture the imagination...
3-D Rendering: Our design teams in Hong Kong and New York collaborate closely to ensure
that product designs are both aesthetically correct and practical to manufacture. We utilize a variety of powerful computer software tools, including AutoCad and ProEngineer, to evolve our ideas and present designs to you as photo realistic images. Multiple perspectives of the product design allow you to participate fully in refining it before prototyping begins.
Prototyping: Using both traditional modelling techniques and computer assisted model
making machines, we produce cosmetically correct, fully functional prototypes. These models allow us to optimize the operating performance and refine the aesthetics of the product design before tooling commences.
Packaging Design: Packaging design for promotional gift programs should reflect the host
brand's packaging and print, radio/tv and electronic media advertising platforms. Promotional packaging should highlight and amplify the message of the gift/promotion to consumers. Packaging design must also accommodate all logistical requirements of the brand marketplace and protect the product during distribution and display.
Tooling & Production: We utilize state of the art CAD assisted tool and die making facilities
of world-class caliber. Production is conducted throughout Asia and managed by OneWorld's experienced team of product development specialists and process engineers.
Quality Control: OneWorld project engineers establish and monitor incoming quality control
inspection standards, sub-assembly and in-line inspection requirements and final QC inspection protocols for all projects. Quality is assured.
Consumer Safety: We comply with all safety testing required by the U.S. Consumer Product
Safety Commission and testing required by U.S. Customs on behalf of government agencies. In addition, we offer the services of SGS, Acts and other recognized independent testing and inspection services.
Shipping and Logistics: We deliver everywhere in the world by sea, air and courier. We have
assembled a global network of customs specialists and experienced freight forwarders to complete deliveries worldwide on-time.
Promotion Warranty Service: We offer a full range of promotion warranty services from
mail-in product replacement to toll-free IVR/live operator customer service assistance.
Research: Assists in determining the optimal market applications for gift promotions for
brands. We measure market demand for potential gift concepts, determine the optimal transaction/offer structure preferred by target consumers and identify the best forms of media advertising and POP display to support the promotion. Post-promotion research quantifies the long-term benefits of successful gift promotions.
Focus Group: A useful tool in sounding out the tenor of your market, floating ideas and
hearing the opinions of real consumers as they respond to your brand and our marketing concepts in group interaction.
Market Testing: A full market test in a small region. We provide structured preference
rankings of potential consumer gifts garnered through consumer field interviews. We also provide full market testing of promotional campaigns in small market tests that provide nationally projectable results.
delivered worldwide, on time, hassle free...
Brown & Williamson Tobacco
Partial Client List
Absolut Vodka American Express Travel Services Billboard Publications Brown & Williamson Tobacco Columbia House The Walt Disney Company Dunkin Donuts Elizabeth Arden, Inc. Food & Wine Magazine G2 Advertising Great American Knitting Mills Grolier Enterprises HSBC Hilton Hotels Corporation Kodak Lagerfeld McDonald's Maidenform, Inc. MTV Networks National Geographic Society National Parks & Conservation Assoc. National Audubon Society National Wildlife Federation Nine West Group, Inc. Outside Magazine Pall Mall Parenting Magazine Pfizer, Inc. Primedia Corporation Ralph Lauren Company Sears, Roebuck and Company Seventeen Magazine Spiegel Catalog, Inc. Tommy Hilfiger Corporation T.V. Guide United Airlines, Inc. U.S. News & World Report World Wildlife Federation
NEW YORK: 589 Eighth Avenue . 12th Floor .New York, NY 10018 . T. 212.686.0600 F. 212.686.0655 . www.spark-usa.com HONG KONG: 1601 Enterprise Square Two . 3 Sheung Yuet Road . Kowloon Bay, Hong Kong . T. 852.2757.0777 F. 852.2757.0776