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									For immediate release 3 February 2009

National Fitness Week launched in snowy style
Central London provided the perfect winter wonderland for the launch of the first ever National Fitness Week with spinning bikes in the snow attracting plenty of attention. The brainchild of the country’s leading gym chain, Fitness First, National Fitness Week was launched by UK managing director John Gamble and the group’s medical advisor Dr Hilary Jones. “We are giving the nation the opportunity to try our clubs for free – for a whole week,’’ said Mr Gamble. “We are inviting everyone to come along in a bid to encourage people who are new to exercise to find out what is available and how much they could enjoy exercise.’’

The launch coincides with a range of government-led initiatives and a dedicated website at www.national-fitnessweek.com is the hub of activity for the campaign – and the access point for the free seven day pass. “We want to encourage more people to take a look at their lifestyle and try to make positive changes,’’ said Mr Gamble. “By opening our doors we want to break down any perceived barriers which stop people exercising.’’

Speaking at the launch Dr Hilary said that the importance of exercise could not be underestimated on the nation’s health. “Every day we hear new stories about how unfit people are becoming and how much exercise we should be taking so any initiatives which tackle these issues head on has to be applauded.’’

National Fitness Week runs from February 2-8. Pictured – Lizzie Farnham and Sophie Lawler from Fitness First take to the bikes launching National Fitness Week -ENDSNotes to editors Fitness First is the largest privately owned health club group in the world with over 500 Fitness First clubs worldwide reaching over 1.6 million members. In the UK alone there are 170 Fitness First clubs with over 440,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk. National Fitness Week The first National Fitness Week runs from February 2-8 2009 and is designed to promote health and fitness in its widest sense.Former Spice Girl Mel B is the face of National Fitness Week and will be in London to support the initiative on Friday February 6.

Launched by Fitness First and with its own dedicated website www.nationalfitnessweek.com, the week has themed days designed to attract as many people as possible to the idea of exercising.

For further information please contact: Alyson Marlow at Leepeckgroup on 023 8063 2211 or email alyson@leepeckgroup.com


								
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