Building Your Business One Brick at a Time
Kathy and Karen
We will help you create a business plan that will be your blueprint in building your business. This business plan will evolve as your ideas and situations change.
You need a plan.
What’s Inside: 1. Naming your business 2. Assemble Your Tools & Supplies 3. Shaklee-ize Your Life 4. Your Shaklee Office - Online 5. Your Shaklee Office - At Home 6. Your Goal Board 7. About the Business 8. Marketing Strategy 9. So, What do I do now? 10. You’re not alone 11. Creating a budget 12. Crunching the Numbers Before you begin writing your business plan, consider these core questions.
4What product or service does your business provide?
service from you?
What needs will it fill?
4Who are your potential customers and why will they purchase your product or 4How will you reach your potential customers? 4What financial resources will you need to start your business?
Let’s get started building your Shaklee business!!
Naming Your Business
here’s a lot of controversy over what makes a good business name. Some experts believe that the best names are abstract, a blank slate upon which to create an image. Others think that names should be informative, so customers know immediately what your business is. Some believe that coined names (names that come from made-up words) are more memorable than names that use real words. Others think most coined names are eminently forgettable. In reality, any type of name can be effective if it’s backed by the appropriate marketing strategy. Come up with at least 10 names that you feel good about. By the time you examine them from all angles, you’ll eliminate at least half. The trials you put your names through will vary depending on your concerns. Some considerations are fairly universal. For instance, your name should be easy to pronounce, especially if you plan to rely heavily on word-of-mouth advertising. If people can’t pronounce your name, they will avoid saying it. It’s that simple. Chuck Brymer, president of naming firm Interbrand U.S.A., advises name seekers to take a close look at their competition. “The major function of a name is to distinguish your business from others,” Brymer observes. “You have to weigh who’s out there already, what type of branding approaches they have taken, and how you can use a name to separate yourself.” 1 If you’re lucky, you’ll end up with three to five business names that pass all your tests. How do you make your final decision? Each person arrives at a final decision in its own way. Some go with their gut or use personal reasons for choosing one name over another. Others are more scientific. Others might decide that their name is going to be most important seen on a magnetic sign for their car, so they have a graphic designer turn the various names into logos to see which works best as a design element. Once your decision is made, start building your enthusiasm for the new name immediately. Your name is your first step toward building a strong company identity, one that should last you as long as you’re in business. List your possible names: ___________________________________________________________
______________________________________________________________________________ Page 1
Assemble Your Tools & Supplies
uilding a structure takes tools. Building a Business is the same; it requires tools. You need:
@ @ @ @ @ @ @ @
Work space. While it sounds romantic to say you started your business at the kitchen table; you need to set aside a workspace in your home that is specifically for you to conduct your business. This will allow you to both physically and mentally create a work environment for you. Phone with an answering machine or e-mail capability Business cards Calendar or day-planner Computer with internet access and e-mail capabilities Presentation & promotional materials Optional: Open a separate bank account, especially if you will be taking tax deductions for your business expenses. Supplies: ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________ ____________________________________________
Shaklee-ize your Life
ne method of sharing Shaklee products is to have a personal testimony of your experience with the products. While product knowledge doesn’t have to be extensive, it is important that you are acquainted with and believe in the Shaklee products. Order a Gold Ambassador Mission Pak or look at a product guide (go on-line at Shaklee.com) to set up your automatic shipment for an order for 100 PV or more. You must have 100 PV in personal volume to qualify for earnings and bonuses.
Air & Water Purification:
“Progress is the direct result of the service one renders to others.” Dr. Forrest C. Shaklee
Your Shaklee Office – Online
ree online Business Center for ALL MEMBERS. Go to www.shaklee.net/members
4 Complete information on Shaklee Products and the Company 4 Business Information that includes the Compensation Plan 4 Your Business Group and your Personal Group Volumes 4 Online Shopping 4 Latest information from Shaklee regarding Promotions and Specials
our Shaklee Personal Website
4 Your own personalized website 4 $29.95 first month 4 $14.95 each month 4 Online Retail Sales 4 Signup New Members 4 Prospect New Members as Business Partners 4 Retail Site: www.shaklee.net/YOURSITE 4 Your Shaklee e-mail: YOURSITE@shaklee.net 4 Technical support available through Shaklee at 1-925-734-3636
6 a.m. to 5 p.m. Pacific Time Mon - Fri
n-line Training & Resources “Sales & Training” tab on the member website.
Your Shaklee Office – At Home
iles on your computer under “My Documents”
4 Website 4 Newsletters 4 Clip Art - Sub-folders: Banners & Logos, Nutrition, Home Care, Personal, pictures 4 Templates & Originals 4 Wellness Programs 4 Correspondence - Subfolders: Business, Members, Prospects
utlook or Outlook Express Create these folders & sub-folders under CONTACTS
4 SHAKLEE 8 Shaklee Team 8 Members 8 Prospects
= A - Active = B - Business = C - Confused = D - Dead = E - Eventually
NOTE: What the Prospect Categories mean: A Active Product Prospect B Business Prospect C Confused (you or the prospect) D Dead (or needs resuscitation)
aper Files (If you want to color code them, you can!)
Bonus Reports Incentives Members Personal Orders Sheets Prospects Tax Deductions/Expenses Presentation Page 5
Applications Brochures Health Information Price Lists
OFFICE Bonus Statements Expenses Incentives Blank Information
Product Information Personal Orders Reference Info (Office Copy) _______________________
Your Goal Board
our goals . . .
D i re
n Se l li t
lti Is it MLM? le v Is it Direct Selling? el M Is it Network Marketing? ar ke It’s an honest business. t in g It’s a good business. It’s not the yellow-brick road. Net work
Every honest and good business requires planning and follow-through. And work. But if you’re not having fun with your Shaklee business, you’re doing something wrong!
Write 3 things that you know will challenge you in this business.
1. 2. 3.
Many programs ask you to start by making a list that includes your dry cleaner and long-lost cousin. We like to focus on “needs.”
sk yourself these questions:
v “Do I know someone who doesn’t like their job?” v “Do I know nyone that has a health issue?” v “Do I know someone that is environmentally-conscious?” v ____________________________________________
You are representing some of the finest products in the world that can improve people’s lives. Find people who use the product and they will discover they can’t live without them. “Network marketing/MLM is a great opportunity for people to have their first business, their first sales role, etc. My point is this—recognize it for what it is: it’s a business, and you are a business owner. And if you’ve never owned a business before, if you’ve never done sales before, if you’ve never networked before, you need to learn about how to do so, not just from the network marketing/MLM experts, but from established experts in those fields. Network marketers who are serious about building a business should be reading and learning about business fundamentals, the latest sales and marketing techniques, strategies for networking and business development, etc., not just swapping tips at your team’s weekly or monthly meeting. Act like a small business owner, and people will treat you like one.” 2 Scott Allen, entrepreneurs.about.com Recommended Reading: The Next Millionaires by Paul Zane Pilzer The Next Trillion by Paul Zane Pilzer MLM University by Hilton Johnson Implement the methods that are right for you. With the explosion of the internet and Shaklee global expansion, we encourage you to use our “permission e-mail marketing” program. Remember that it is important to invite others to experience Shaklee products and to start a Shaklee business. We call this “rowing with both oars.”
“So, what do I do?”
BUY the products. USE the products.
(Earn your bonus.)
about the products.
Understand the business opportunity, the Shaklee Compensation Plan, the Gold Ambassador Program, and the incentive programs.
“You aren’t alone...”
v Upline Support v Shaklee University (on-line) v Excite Training v First Step Training Booklet v shaklee.net/members> Sales & Training v Conference calls hosted by Shaklee v Business Review - Weekly & Monthly v Hotline CD v Shaklee Global Conference
Creating A Budget
Your greatest capital asset in this business is your prospect list and it costs you nothing! For that reason, Shaklee is a great business opportunity with a very low start-up cost. However, in order to establish yourself as a business in the minds of your prospects and customers, we highly recommend that you invest in these
Shaklee business cards
myshaklee.com > Sales & Training > Business Tools Online
Business Cards are a great way to invite people to visit your “store” (website).
Shaklee personal website myshaklee.com > My Website
Other Shaklee promotional materials: Product Guides “Join Us” Brochures & CD’s Product Brochures
Crunch the numbers
Make a budget of your expenses. Start with your “start-up” costs, then work on monthly expenses. Start-up: Gold Ambassador Mission Pak . . . . . . . . . $299.00 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . Web-site set-up . . . . . . . . . . . . . . . . . . . . . . . . ____________________ . . . . . . . . . . . . . . . . . . . ____________________ . . . . . . . . . . . . . . . . . . . ____________________ . . . . . . . . . . . . . . . . . . . . . .
Monthly Expenses: Shaklee Web-site . . . . . . . . . . . . . . . . . . . . . . $14.95 Other web-sites and domains . . . . . . . . . . . Brochures & Flyers . . . . . . . . . . . . . . . . . . . . Internet Service Provider . . . . . . . . . . . . . . Telephone Service and Yellow Page . . . . . . ____________________ . . . . . . . . . . . . . . . . . . . ____________________ . . . . . . . . . . . . . . . . . . . Total Monthly Expenses . . . . . . . . . . . . . . $ . . . . . . .
This is a brick wall. If you hit it, we are here to help!
Produced by Kathy Spratt & Karen King for the sole use by their Business Partners in building Shaklee businesses. ©2007