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					California Facts Santa Cruz County
November 2006

Demographics
Total Population Under 5 Years 18 Years & over 65 Years & over

2000
255,602 15,544 194,861 25, 487

2005
240,367 16,674 183,161 24,489

Source: US Census American Community Survey (ACS)

Education-Attainment Level of Population over 25 2000
Less than 9th grade 9th to 12th grade, no diploma High School Graduate (includes equivalency) Some college, no degree Associate Degree Bachelors Degree Graduate or Professional Degree 16,018 11,666 27,327 41,465 12,123 35,802 20,598

2005
10,662 9,970 25,337 39,526 11,950 36,968 23,495

Source: US Census American Community Survey (ACS)

2000
Labor force Number of population that is employed and 16yrs & older Number of population that is self employed Unemployment rate Population living in poverty Per capita income Median household income Total annual wages Average commute time/ # of commuters 137,734 129,380 14,990 5.1% 11.9% $26,396 $53,998 $3.6 billion 27.8min./126,106

2005
135,148 127,415 16,721 6.3% 11.8% $32,752 $58,640 $3.7 billion 23.7min./122,626

Housing
Median home price Housing Affordability (% of population that can afford the median home price)
Source: California Association of Realtors

2000
NA NA

2005
$759,000 11%

Source: Employment Development Department (EDD) Labor Market Information Division (LMID); US Bureau of Economic Analysis (BEA); US Census American Community Survey (ACS)

Santa Cruz County California Facts
November County Santa Cruz 2006 November 2006
Santa Cruz County Private Industry Employment 2001
Real Es tate & Rental & Leas ing 2% Finance & Ins urance 2% Mngm t. of Co.s & Enterpris es 3% Information 3% Wholes ale Trade 4% Other Services 5% Adm inis trative & Was te Services 5% Cons truction Agriculture, 6% Prof., Scientific & Fores try, Fis hing Technical Svcs & Hunting 6% 10%
Source: Calif ornia Regional Economies Employment Series

Santa Cruz County Private Industry Employment 2004
Educational Services 2% Real Es tate & Rental & Leas ing 2%

Trans portation & Warehous ing Arts , 2% Educational Entertainm ent & Services Recreation 1% 2% Utilities 0.2% Mining 0.05%

Mngm t. of Co.s & Enterpris es 2% Inform ation 2%
Arts, Entertainment & Recreation 2%

Trans portation & Warehous ing 2% Utilities 0.2% Mining 0.04%

Retail Trade 16% Accommodation & Food Services 12% Health Care & Social Assistance 11%

Finance & Ins urance 3% Adm inis trative & Was te Services 4% Wholes ale Trade 5% Other Services 5% Prof., Scientific & Manufacturing Technical Svcs Cons truction 9% 5% 7%
Source: Calif ornia Regional Economies Employment Series

Retail Trade 17% Health Care & Social Assistance 13% Accommodation & Food Services 12%

Manufacturing 10%

Agriculture, Forestry, Fishing & Hunting 10%

Top 10 Fastest Growing Industries by Employment
Construction Educational Services (Private)* Finance & Insurance* Health Care & Social Assistance Wholesale Trade* NA NA NA NA NA
Source: EDD’s LMID CA Regional Economies Employment Series * Less than 5% of all jobs

20012004 12%

Business & Industry
10% Number of business establishments-all industries 7% 7% 6% NA NA NA NA NA Businesses that employ fewer than 10 Businesses that employ 10 or more & fewer than 50 Total employment (Private+Government) Total employment for all private industries Total employment for all non-farm industries (Private, Government & Logging; minus Agriculture, Forestry, Hunting & Fishing)

2001
85,800 75% 20% 106,000 85,800 97,900

2004
79,200 77% 19% 100,200 79,200 92,700

Source: EDD’s LMID CA Regional Economies Employment Series; EDD’s LMID Business & Industry Data

Top 10 “Competitive Edge” Private Industries by Location Quotient 2001 LQ
16.62 2.54 2.17 1.96 1.83 1.66 1.65 1.61 1.60 1.55 Crop Production Agriculture & Forestry Support Activities Computer & Electronic Product Manufacturing Sporting Goods, Hobby, Book & Music Stores Food Manufacturing Amusements, Gambling & Recreation Publishing Industries, except Internet Membership Associations & Organizations Management of Companies & Enterprises Food & Beverage Stores

Description

2004 LQ
18.43 2.75 1.90 1.87 1.82 1.74 1.68 1.67 1.51 1.47 Crop Production

Description

Private Households Sporting Goods, Hobby, Book & Music Stores Food Manufacturing Heavy & Civil Engineering Construction Computer & Electronic Product Manufacturing Amusements, Gambling & Recreation Food & Beverage Stores Agriculture & Forestry Support Activities Merchants Wholesalers, Nondurable Goods

Source: US Bureau of Labor Statistics Quarterly Census of Employment and Wages (QCEW)

Santa Cruz County California Facts
November County Santa Cruz 2006 November 2006

Top 10 Manufacturing Sub-Sectors (NAICS 3-digit code) 2001
Computer & Electronic Product Food Chemical Nonmetallic Mineral Product Miscellaneous Printing & Related Support Machinery Primary Metal Fabricated Metal Product Plastics & Rubber Products Food Computer & Electronic Product

2004

Top 10 Agricultural Commodities (Gross Value)
Chemical

2001
Machinery Berries, Strawberries Nonmetallic Mineral Product Berries, Raspberries Miscellaneous Nursery, Woody Ornamentals Transportation Equipment Lettuce, Head Furniture & Related Product Nursery Products, Misc. Primary Metal Flowers, Cut Printing & Related Support Activities Apples, All Vegetable Crops Berries, Bushberries Flowers, Roses, Cut Standard
Source: EDD’s LMID California Regional Economies Employment Series

2004
Strawberries Raspberries Plants, Landscape Flowers, Indoor Cut Vegetable Crops Plants, Other Lettuce, Leaf Berries, Misc. Flowers, Field Grown Lettuce, Head

Source: CA Dept. of Food & Agriculture-Resource Directory

Occupational Projections Top 10 Fastest Growing Occupations
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Paving, Surfacing & Tamping Equipment Operators Operating Engineers & Other Construction Equipment Operators Self-Enrichment Education Teachers Cement Masons & Concrete Finishers Social & Human Service Assistance Art, Drama & Music Teachers, Postsecondary Construction Laborers Electricians Medical Assistants Securities, Commodities & Financial Services Sales Agents

Top 10 High Wage Occupations (by median hourly wage)

1. Pharmacists-$49.22 2. Sales Managers-$43.43 3. Computer Software Engineers, Systems Software-$42.01 4. Dental Hygienists-$39.85 5. Management Analysts-$32.41 6. Physical Therapists-$31.93 7. First-Line Supervisors/Managers of Construction Trades & Extraction Workers-$31.85 8. First-Line Supervisors/Managers of Non-Retail Sales Workers-$29.36 9. Computer Systems Analysts-$28.97 10. Heating, Air Conditioning & Refrigeration Mechanics & Installers$28.49

Source: EDD’s LMID Projects of Employment by Industry & Occupations