Brand Identity Marketing

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This is an example of brand identity marketing. This document is useful for studying brand identity marketing.

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Shared by: Ben longjas
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10/8/2008
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S O L U T I O N S D E S I G N | P R I N T Design is a cornerstone of Duo Consulting’s business. Our award-winning creative team has expertise in Graphic Design, Typography, and Illustration. Potential customers receive brand messages through every contact they have with your business, whether it involves a brochure, a presentation or a business card. Our design services ensure your printed materials are sending the right ones. Brand Identity Successful businesses have more than just great products or services; they have well-known brands that convey their spirit, vision and culture. Your brand identity, or logo, can be a powerful visual cue for customers, helping you break through the clutter of today’s competitive marketplace. Our designers rely on a time-tested process to develop innovative brand identities that capture the essence of your business. It begins with a conversation about core values, unique characteristics and the vision you have for your brand. Our designers then translate these intangibles into a series of design concepts or “roughs,” for your review. The options are narrowed, revisions are made, and feedback is sought until a concept is approved. A style guide is then developed to ensure that you’re equipped with the information necessary, including font, color and dimensional requirements, to reproduce your logo in a variety of mediums. ID ID ID www ID ID Technical Sheet Automated Customer Reach Centerpost gives you the flexibility and control you need to serve your customers efficiently and effectively. People want to know that the companies they work with are listening. They want to be kept informed. Through Centerpost, you can dramatically decrease your customer service costs without compromising your customer service quality. Collecting overdue payments. Notifying customers of policy changes. Settling claims. Automated solutions tailored to fit your business. For every occasion, Centerpost’s technology allows you to deliver the right message and information to your customers. No matter where your customers are in the claims process, You can make sure they are receiving accurate, up-to-date information. “We’ve received your claim, and we’ve begun processing…” “A settlement check has been mailed to you…” “There’s a problem with your claim, and we need to correct some information…” What’s more-it is tailored to fit your company’s voice Late payments lapsed policies and cost your company money. Using Centerpost’s Automated Notifications, you can reach out to customers first, notifying them of their status and prompting action, thereby dramatically reducing your lost revenue. “Our records indicate your payment has not been received…” “Your policy is up for renewal soon. Would you like to renew…” List One • Application one • Application two • Application three • Application four Marketing Collateral Brand images must be reinforced over time, with each exposure building on the last. Presenting a consistent face to your audience is essential, through marketing materials, sales sheets, formal presentations and brochures. Our designers extend your brand identity into all printed materials, equipping your sales and marketing teams with powerful leave-behinds that speak for you long after the meeting is over. Your company. Your voice. Early Warning Centerpost Communications 200 West Monroe, suite1400 Chicago, IL 60606-5015 p: 312.224.9518 f: 312.224.9301 www.centerpost.com Follow customer trends faster than ever before. Centerpost tracks and captures customer responses for all communications, creating a comprehensive metrics for your collection managers. Right party connects Abandonment rates Call results Know thy Customer Lower costs. Increase productivity. Improve customer satisfaction. Centerpost gives you the tools you need. 200 West Monroe, Suite1400 Chicago, IL 60606-5015 p: 312.224.9300 f: 312.224.9301 www.centerpost.com DUO | CONSULTING 180 NORTH WACKER SUITE 001 CHICAGO, IL 60606 T 312.529.3000 F 312.529.3001 WWW.DUOCONSULTING.COM

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