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Fall „04 – Section 01 -- 2:10-3:30 p.m. HSS Rm. 135 Section 02 – 7 p.m. Fine Arts Rm. 193 Class web site: http://groups.yahoo.com/group/SFSU-J200

J. T. Johnson, professor of journalism Phones: 505-577-6482 (c) and 415-755-2530 (h) E-mail: tom@jtjohnson.com Office Hrs. (HUM 525): 12:30-1:45 Mon-Wed; 3:30-5 p.m. Wed; 6-7 p.m. Tuesday But first, go to my homepage www.jtjohnson.com, click on “appointments” and make an online appointment.
INTRODUCTION You may not have given it much analytic thought, but you are awash in a tsunami of messages and images suggesting messages from the media every moment of your waking day. In this course, we will be considering where those messages and images come from, who puts them together, and how they have an impact upon your life and society. At the end of the semester -- if you have done the reading, completed the assignments and taken part in class discussion -- you will have enough background to be a very shrewd and questioning recipient of all those messages. You will know why those words and pictures are delivered as they are, who the intended audiences are, and, some of the time, how those audiences will react to those messages. You also will know a lot about journalism, broadly defined, should you be interested in a career in the trade. We will begin by reading and talking about some elementary communications theory. Then we will begin to investigate a variety of media. The course will be, I hope, intellectually demanding: I will be disappointed if I don't think you have had to stretch your minds. It also will be fun.

Important Class web sites:  Yahoo! Groups: http://groups.yahoo.com/group/SFSU-J200  Blackboard (only to take quizzes) http://sfsu.blackboard.com  Turow Textbook homepage: http://turowhomepage2ed.notlong.com  Turow ACE quizzes to prepare for graded quizzes:
http://college.hmco.com/communication/turow/media_today/2e/students/inde x.html  

The username/login: joeturow Password: mediatoday Fast guide to Tutorials [on just about any software application] http://whatis.techtarget.com/definition/0,,sid9_gci532335,00.html eInstruction www.eInstruction.com [the classroom participation remote device and software]

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My objective is to limit your book costs to $100 per course. I don‟t always make that goal.
  Turow, Joseph. "Media Today: an introduction to Mass Communications” 2nd edition [Be sure you get the second edition] The New York Times and the San Francisco Chronicle

Books & resource cost Turow: “Media Today” NYTimes SF Chronicle EInstruction “student response pad‟ @ bookstore Total

New Price $77.40 $22 p/m $16.65 p/s $4 + $12.50 online fee $132.55

Used Price $55.80 $22 $16.65 $4 + $12.50 online fee $110.95

Notes If buying used via Amazon or whatever, be sure to get Turow‟s 2nd edition (2003)

REQUIRED SOFTWARE AND SUGGESTED TELECOMMUNICATIONS  First, get a broadband connection for your home computer. DSL is OK; a cable modem account is better. You will be opening a variety of digital files during the course of the semester, and using other computer applications to do things like writing essays. Therefore, you will need to install the following programs on your computer: Microsoft Word (or any other word processor capable of saving files in a Rich Text Format (RTF) [NB: DO NOT think you can get away with using MS Works: it doesn‟t.], a web browser (I recommend Mozilla – www.mozilla.com -- as superior to Internet Explorer), PowerPoint or a PowerPoint Viewer and Acrobat reader – http://www.adobe.com/products/acrobat/readstep2.html When taking the weekly quizzes, you should only use the following browsers: Internet Explorer, Mozilla, Opera or Netscape. You will have all kinds of problems if you use anything from AOL or the Yahoo/SBC/Comcast supplied browsers.



E-MAIL I hope you have noted the footnote that should have been attached to the listing for this course in the course schedule. Should it not be there, it should have said: "Students should sign up for a university computer account before semester begins at Academic Computing, Adm. 110, or online." If you‟ve gotten this far, you probably have an e-mail address, so we‟re in good shape. The entire information environment is changing rapidly, especially for journalists and scholars. Consequently, to help you become accustomed to that digital world, I will rarely give you any ink-on-paper (IoP) handouts. Most everything you need is found on this web site. YOU MUST HAVE AND USE YOUR SFSTATE E-MAIL ADDRESS. I WILL NOT SEND MAIL TO ANY OTHER ACCOUNT. If you don't have a SFSU email address, and check your mail and this URL every day, you will simply be out of

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the information loop. To use your SFSU account, go to http://webmail.sfsu.edu Take some time to explore this site. It will be used for a lot of data and information exchange throughout the semester. I suggest you create a folder on your account‟s main page specifically for e-mails pertaining to this course. If you don't have an SFSU e-mail account, click here and fill out the application form. https://www.sfsu.edu/online/accounts.htm Then, be sure to go immediately to http://www.formsite.com/jtjohnson/form591303547/index.html Please fill out the "unofficial registration" form there and click the "submit" button to send it to me so I will know who‟s who in this class. If you wish to communicate with me – and only me – you must begin the Subject: line of your message with the characters J200-01 [or 02, depending on your section]. If you don‟t do that, there is a high probability your message will be automatically deleted. Also, be sure to fully sign your messages. In fact, it‟s a good idea for you to learn how to create and use a “signature block.” Go here and “edit your identities”: https://webmail.sfsu.edu/horde/imp/prefs.php?group=personal Next, you need to join this free Yahoo! Groups site. This is where all the content for the course will be stored and managed.  

NOTE: You may ONLY use an SFSU e-mail address to enroll in this site. You access your SFSU e-mail at http://webmail.sfsu.edu
If you are not now a member of ANY Yahoo Group, start by going here to register (free). Be sure to use your SFSU e-mail address as your primary address. http://YahooGroupSignUp.notlong.com Click here (or go here) to subscribe to the J200 class web site: http://groups.yahoo.com/group/SFSU-J200/join To send e-mail to the entire class, address it to: SFSU-

 


ASSIGNMENTS You will want to print out the course calendar or save it to your desktop or PDA. It„s found at the class homepage on Yahoo, and reflects the various reading assignments in the text, Media Today, by Joseph Turow, plus other readings that are posted to the web site. I expect you will have read the daily assignment before coming to class. (Be sure to do a little reading each day instead of trying to cram it all in at the end of the week or semester.) I also expect you to read The New York Times [www.nytimes.com ] and the San Francisco Chronicle [ www.sfgate.com ] each day, either online or the IoP version. If you choose to read it online (but I recommend a regular subscription), you will have to "enroll" with the online version (remember your login name and password), but its content is free online on the day of publication. The Times is a good way to keep track of the world‟s news, and especially major stories about the media.

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You also will find it useful to be familiar with standard trade and research publications such as: Editor & Publisher, Broadcasting and Cable, Advertising Age, Online Journalism Review; Publishers Weekly, Writers Digest, Presstime, Columbia Journalism Review, American Journalism Review, Journal of Communications, Journal of Broadcasting and Electronic Media, Quill, ASNE [American Society of Newspaper Editors] publications, Journalism Quarterly, Public Opinion Quarterly, Utne Reader Media; Critical Studies in Mass Communication, Journal of Mass Media Ethics, Newspaper Research Journal, Mass Comm Review, Journal of Popular Culture, News Media and the Law, Journal of Marketing, Public Relations Journal, News Photographer and Folio. Many, or most, of these are now online, so you can read most of their content there. (I‟ve included the links to Editor & Publisher and American Journalism Review because they both are good "jump stations" to newspapers, magazines and media trade press sites.) I expect that you attend all the class sessions and do all the reading because the bulk of your grade will depend on your quiz scores plus your class participation. Obviously, you must attend the classes and visit the online site in order to participate. Also, my lectures are designed to enlarge upon -- not directly repeat -- material from the text. You, however, will be responsible for knowing all the text material and the lecture material for quizzes or exams. You also should read at least one weekly news magazine and watch one of the local and national news shows daily because the weekly quizzes will usually include current events questions. These will be simple -- multiple-choice, true and false or short answer – quizzes, but, collectively, they are a majority of your grade. About half of the 25 quiz questions each week are drawn from my lectures, the NY Times or the Chronicle, so if you don‟t come to class you‟re taking 50 percent off you quiz grade. You will also be doing two short papers, critical essays on an historic newspaper (pre-1945) and an historic magazine (pre-1925). These papers should follow a standard presentation format such as that described at http://webster.commnet.edu/mla/index.shtml My requirements on font and margins are different, however, so read the assignment directions carefully. There also will be an online final exam. Completing BICR or OASIS Learning to use information effectively is an important part of this class. SFSU requires all undergraduate students to complete their Basic Information Competence Requirement (usually fulfilled by completing the OASIS tutorial at http://oasis.sfsu.edu/) by the end of their first year. However, for this class you will need to complete the requirement by Sept. 21 and 22 (depending on your section) just a few weeks away. Making this deadline is required to earn better than a “D” in course no matter how good your other grades. For more info, see: http://www.library.sfsu.edu/instruction/research_skills.html#oasis

REQUIRED DIGITAL “ENROLLMENTS,” “REGISTRATIONS,” “SIGN-UPS” Follow these steps in order. Note that some of these sites only work with Microsoft‟s Internet Explorer browser, especially the eInstruction site.

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Each of these sites, and others to come, will be asking you to create a user name and a password. Play this straight and professional as in a user name like “tom_johnson.” No faculty member – nor the rest of the class and the professional world – wants to seriously communicate with Studmuffin or bellybuttonqueen. When creating a password for yourself, do not make up different passwords for each of the sites you will be using. Either use the same password – THAT YOU WILL REMEMBER – that is not something too obvious like the course number, but if you must use variations on a theme: charliehorse01, charliehorse02, charliehorse03, etc. Having decided on a password(s), write it down and store it someplace where you can find it quickly but not your wallet. 1. If you do not have an SFState e-mail account, go here: a. https://www.sfsu.edu/online/accounts.htm NOTE: YOU MAY NOT USE an AOL account in this class and most of the university Here‟s why: i. http://online.sfsu.edu/blackboard/aol.html ii. http://www.sfsu.edu/online/troubletips.htm 2. Get a San Francisco Public Library card. Any California resident can get one and it‟s free, that is, supported by taxpayers. With a personal card number, you have access to many digital databases not available via the SFState library and there are many branch libraries in the city including one on 19 th Avenue across from Stonestown shopping center. Go here: http://www.sfpl.org/services/librarycard.htm 3. Registering for the eInstruction Classroom Performance System. a. Click on this link http://einstructionF04.notlong.com to see, and save, the CPS instructions in detail. b. You need to have already purchased the blue Student Response Pad n the SFSU bookstore c. To subscribe and register your account online with eInstruction you will ideally need a credit card to pay $12.50 for the one-semester subscription, which can be used in multiple classes. But a check can work. d. Go here to sign up: www.einstruction.com On the left side of the screen is where you initially register. i. Copy and paste the “Class Key“ for your J200 section listed below. Pay close attention to the CLASS KEY fields. They are vital to make sure you‟re in the correct class section: 1. J200-01 [Mon-Wed] - Your Class Key: N4471L645 2. J200-02 [Tues night] - Your Class Key: S4472V727 ii. The “serial number” is the alphanumeric code on the back of your blue CPS remote pad. Type that into the empty field below “Serial Number” iii. Below the serial number field are two “radio buttons.” Click on the one next to the phrase “I do not have a code.” iv. Click on the gray button that says “Join the Class” v. The top of the next page should indicate which class and section you are joining. Enter the “professional” user name and password you want to use. vi. Click the “Finish” button. vii. This next page is where you enter your credit card info. You probably want the one-semester-for-$12.50 option. NB: you will see it‟s possible to pay by “check.” This is more of a has-

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sle than the credit card, but do what works for you. 4. Sign up for the class work group site at Yahoo Groups. Go to SFSU-J200 class at http://groups.yahoo.com/group/SFSU-J200 and, if you are already registered with Yahoo Groups, click on the “Join the group” button. If you are not already registered with Yahoo Groups, look to the top left of the Yahoo screen and click on the link “New User? Sign Up.” Remember, you must already have a SFSU e-mail. And please use a professional name for your profile identifier. 5. To schedule an office hours with instructor: www.jtjohnson.com and click on “appointments,” then if you have not done so at this site, register for the service. It will tell and remind both of us when we have an appointment. 6. JTJ‟S “unofficial” student background form: http://www.formsite.com/jtjohnson/form591303547/index.html TAKING NOTES AND QUIZZES Much of your grade in the course depends on your grades on the quizzes. And those often depend on how well you take notes on your readings and on the lecture. Here is a good source of tips on how to be a good note-taker.  http://www.csbsju.edu/academicadvising/help/lec-note.html

GRADES AND GRADING All work must be submitted before or on the deadline. LATE WORK WILL NOT BE ACCEPTED UNDER ANY CIRCUMSTANCES. This is journalism, folks. There will be a short exam every week. At least 12 or 13 exam/quizzes will be given; I will drop the grades of the lowest two when computing your final grade. There usually will be 25 questions covering the assigned readings, lectures the previous week and current events in the news, often from The New York Times and the San Francisco Chronicle and other general news media. The cumulative value of the quizzes will be 70 percent of your grade. I reserve the right to raise or lower your final grade one notch (e.g. a B to a B+) based on your participation in class and online. NO INCOMPLETES ARE GIVEN. Collectively, the grading breakdown is

Grade elements Quizzes Newspaper critique Magazine critique OASIS & Plagiarism Form Final exam Total

Calculation 70 percent 10 percent 10 percent 5 percent 5 percent 100

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You can check your grades on Blackboard, but don‟t rely on how Blackboard does the calculations, should you run across any. It will be up to you to keep track of your own grades, should there be any questions come the end of the semester. The University's grading policy (and mine, as well) can be found here: http://www.sfsu.edu/~bulletin/current/grading.htm A = Outstanding work ("...truly unusual accomplishment....") B = Above average work ("exceptional accomplishment") C = Average performance ("successful completion of all course requirements, no significant weaknesses..." [A "C" or "C+" in the Journalism Department should not be interpreted as a poor grade.] D = Below average ("completion of course requirements but with significant wea knesses...") F = Failure ("course requirements not met.") As to the question, "Should grades represent quality and a level of accomplishment? Or effort? Or progress?" Here‟s what the university says: "A. Grades are assumed to reflect the instructor's judgment of the quality of the student's performance. Grades should not merely be awarded for effort, attendance, native ability, etc., notwithstanding the fact that all of these may affect performance and become part of the evaluation. "B. Students may not be guaranteed 'at least a "C" or "B,"’ etc. in advance or by a contract related solely to the quantity of assignment completed, as evaluation is a post-performance function rather than a pre-performance contract." Class attendance is mandatory. Makeup work may be done only with permission of the instructor and must be completed within one week after the student's return to class. PLAGIARISM My first and, I hope, my last word about plagiarism. It is often easy to detect when you have submitted work that is not your own; when you have bought a term paper or lifted material directly from another work. It is, of course, permissible to use material from other sources, but those sources must be fully cited (in footnotes and with attribution in the text). If you‟re unclear on just what constitutes plagiarism, see:   http://bss.sfsu.edu/tygiel/hist642/plagiarism/ http://www.sfsu.edu/~collhum/plagiarism.htm

If I can prove to my satisfaction that you are guilty of plagiarism, I will conclude that you have not completed all the assignments necessary to pass this course. Among other things. This university and especially this department consider plagiarism a most serious breach of trust and, in fact, a crime. Personally, if I detect an act of plagiarism, I will

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do all I can to get a student removed from the Journalism Department and the university. So there is no confusion, print out and read the document at this URL: http://Jdeptplagiarism.notlong.com Then sign the last page and turn it in to me at the Sept. 13th or 14th class meeting . ETC.



If my office hours are not convenient for you, don't hesitate to ask me for an appointment at some other time. My office phone number is 338-7431 (rarely checked; use my home/cell phone number), and the number of the Journalism Dept. is 338-1689 if you need to leave a message. My mailbox is in the Journalism Department mailroom (HUM 307). My home/cell phone is 505-5776482 Feel free to call me at home anytime after 10 a.m. and until midnight ###

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