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					FOR IMMEDIATE RELEASE
from: Artisans of the Southwest post office box 4486 / pagosa springs, co 81157 Smithe Eugene 970.264.4486 / 303.517.3741 SPECIAL INTEREST STORY
Artisans of the southwest Gallery & Gifts – new opening & ART HAPPY HOUR

subject: photos:

additional photos available upon request

It’s All Wrapped Up! And just in time for the Christmas Season, we’ve made a list and checked it twice! Band new Artisans of the Southwest Gallery and Gifts celebrate its opening with an Open House on Wednesday, December 17, 11:30am-6:30pm, 175 Pagosa Street (next to Farrago’s Cafe) in the Aspen Grove complex, Pagosa Springs. Artisans will be on hand to meet and greet. On December 20 and 21, Artisans also kicks off 5 Days Til Christmas Sale during its Holiday Gallery Extravaganza Show And Sale! Each event features specially priced items with up to 50% art and gifts savings and Artisans to meet and greet!

MIXED MEDIA by sandy Applegate

Artisans has gifts for everyone, naughty and nice! With fine art by artisans Sandy Applegate (Pagosa Springs, CO /mixed media), Smithe Eugene (Hopewell, VA / jewelry & gifts), Jill Gaffney (Durango, CO/stained glass), John Mikoni (Colorado Springs, CO / pastel wildlife and Pet Portraits), Shirley Pelot (Blanco, NM / watercolor), Sean Stewart (Durango, CO/ pottery), Wen Saunders (Pagosa Springs, CO / b/w and color film photography and GOT RODEO t-shirts and gifts), and Suzi White (Pagosa Springs, CO / color wildlife photography) you’ll find gifts for everyone and with a touch of local artisans. For those with no limits and for those on a budget, there are gifts at every price. Enjoy a complimentary glass of wine or cup of coffee as you stroll through the gallery and fulfilling your Christmas shopping list.

CHIP & DIP BOWL by Sean Stewart

STAINED GLASS STAR by Jill Gaffney SANDHILL FLIGHT by Suzi White

Artisans of the Southwest Concept. Fine artist of all levels treasure a special opportunity to sell and show their fine artwork in a professional gallery setting. Artisans of the Southwest Gallery (and coming soon -Wine Tasting Room (undergoing renovation) will open in February) will be located in lower downtown Pagosa Springs. Meanwhile, the Holiday Art Gallery Extravaganza is grand opportunity for artisans to sale artwork in beautiful southwest Colorado – Pagosa Springs, and throughout the country (through www.artisansofthesouthwest.com, launching December 26), and to tourists. The staffed gallery is open Monday-Sunday,from 11:30am6:30pm. Artisans of the Southwest Gallery & Wine Tasting Room is the concept of gallery director, Wen Saunders. Saunders had planned to open Artisans in the spring after a number of years contemplating the project; but after several artisans requested an opportunity to display and sell their work in a gallery setting during December and January, Saunders decided to plunge at the venture now. Saunders laughs, because her history shows every one of her positive business turns -happens when the economy is down. Strategic timing is everything, let’s rock and roll, jokes Saunders. Saunders brings a wealth of art and business savvy to Artisans of the Southwest. For over thirty years she has traveled throughout the country documenting life’s events. Operating marketing, graphic design, photography, web site, and fine art business in three states, with dual offices in diverse communities, her photographs have been exhibited in galleries throughout the country and have appeared in American Cowboy Magazine and Western Horseman magazines. Tamron Industries, has published her western images in their lens manufacturing catalogs and brochures. Her expertise in web site design and development, graphic design, marketing, and photography adds a tremendous asset the Artisans of the Southwest. Her previous clients include Fort Lewis College Theatre, Tamron Industries (leading lens manufacturer), Hasselblad USA (medium format camera), Pagosa Quality Fishing Project, Western Dairy Council, The Wedding Co-op, and a host of artists and businesses in Pagosa Springs, Denver, and Boulder, Colorado. Saunders has also served on the board of the Pagosa Art Council and wrote Arts Line for the Pagosa Sun. “After 30 years, I am proud of my evolution into a full circle and back to my BFA in Art (Communication Arts & Design, Virginia Commonwealth University). I have an opportunity to sell not only my art, but offer an opportunity to sell other artisan’s art. Artisans of the Southwest goes beyond the typical traditional art gallery; it’s a place to gather with friends, enjoy a glass of wine, meet artisans, see artisans perform their craft, and purchase fine art! It is an interactive gallery and art experience”, says Saunders. An Interactive Gallery Setting. Fine artists of all levels treasure a special opportunity to sell and show their fine artwork in a professional gallery setting. Artisans of the Southwest Gallery boasts (coming soon) a Wine Tasting Room (now undergoing renovation). The gallery provides an “interactive” setting for both the artisan and patrons. Artisans are active within the gallery by working a minimum amount of hours in the gallery. Such an

opportunity provides the artisan with instantaneous patron feedback on their work. Artisans will also have demonstrations, artisan talks, and workshops of their work. Artisans will feature up to 20 local artisans (4 corners area) and 5 regional artisans (rotating bi-monthly). The gallery provides artisans with superb marketing strategy through print, media, and various marketing resources. Saunders already has a host of regional artisans who will participate. An evolution of artisans keeps the gallery aspect fresh and inspired for patrons, states Saunders. But my heart is to promote local (4-corners artisans). Adding the Wine Tasting Room is a compliment to the art gallery says Saunders. Visitors may not even think of walking into an “Art Gallery” will walk into a wine tasting room- and be pleasantly surprised with fine art. “Artisans will feature Colorado and New Mexico wines and perhaps a unique Californian wine or two. Our emphasis is to promote Colorado wines without having to travel to a vineyard at that moment!” We’ll encourage patrons to visit the wineries through our tastings. Imagine observing an artisan painting in our courtyard while sipping an amazing glass of fine Colorado wine. A light bistro menu will also accompany the Wine Tasting Room. Individual Wine Tastings will occur daily. Musicians will also grace the courtyard as well. The Aspen Grove Complex (at Farrago’s Café) provides an intimate courtyard setting. For the person or group looking for a place to frequent in between lunch and dinner, Artisans promises to provide an ultimate artistic experience- ART-WINE-FOOD-MUSIC!

Pottery

by Sean Stewart

Stained Glass by Jill Gaffney

Art Happy Hour Until the opening of the Wine Tasting Room, the gallery will be open for sale of artwork. An artisan of the Southwest is offering FREE Art Happy Hour that includes a complimentary glass of wine or specialty coffee, and Artisans Specials (typically 10-25% savings). Different individual artisans are featured everyday and art arrives daily. The Art Happy Hour is daily (noon-1pm and 4-5pm). Winter Hours are daily 11:30-6:30pm. The gallery will be closed Tuesday and Wednesday (starting January 1). Artisans will also be conducting art demonstrations in the courtyard this spring. What’s Unique. Artisans of the Southwest features gifts you can not find anywhere else! Smithe Eugene features Wine Bolos which give any bottle of wine a special character! Wine Bolos sit on the neck of the wine bottle and provide a decorate accent to a typical bottle of wine. Reasonably priced, each is individually designed. Eugene also features the sliding choker necklace. This contemporary necklace makes a great stocking stuffer for the mom, sister, daughter, or wife on your list. Each necklace is titled with expression of the jewelry art, such as “new day”, “happiness”, and “peace”.

WINE BOLO BY Smithe Eugene

Wiine Bolos Smithe Eugene & Holiday Cards by Wen Saunders Holiday Snow Card / Wen Saunders

Wen Saunders features Christmas cards of area Pagosa and Western Scenes in both black and white and color photography. The cards a re farmable, allowing the gift of art in a holiday card. Wen Saunders also features traditional black and white darkroom film archival photographs of a variety of themes, including western images. These museum quality traditional photographs last for generations.

PAGOSA HOLIDAY CARD by Wen Saunders

AFTER THE RIDE by Wen Saunders

HOLIDAY CARD by Wen Saunders

Call for Artisans and Musicians. Artisans of the Southwest limit the amount of a particular medium to assure gallery variety and the exclusive opportunity for artisans to sell their work. For artisan or musician availability and complete details, please contact Wen Saunders at 970.264.4486 or 303.517.3741. Artisans of the Southwest promises to be a “must experience” for visitors in Pagosa Springs (and locals too!). Join the excitement, drop by and take a peak soon!

PEEK-A-BOO, watercolor

by Shirley Pelot

STAINED GLASS by Jill Gaffney

BULLET, pastel by John Mikoni