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					JUTE TECHNOLOGY MISSION
MINI-MISSION IV

OPERATING MANUAL

B.

SCHEMES FOR PROMOTION OF JUTE DIVERSIFICATION

3. Scheme for Promotion of Jute Diversification

7.3 SCHEME FOR PROMOTION OF JUTE DIVERSIFIED PRODUCTS 2006-07-2010-11 Name of the scheme: Scheme for Promotion of Jute Diversified Products Implementing Agency: National Centre for Jute Diversification (NCJD)/National Jute Board(NJB) Introduction: The existing schemes of the NCJD namely, Jute Service centres(JSC) and JSC extension centres scheme, Jute Raw material Bank scheme, Product Development Scheme, Market Support Scheme, Jute Entrepreneur Assistance Scheme and the schemes for North East Region will be merged and renamed as the Scheme for Promotion of Jute Diversified Products. The existing guidelines governing these sub-schemes will be applicable for the respective sub-components of the new scheme. The scope and coverage of these schemes will be significantly enhanced. Objectives of the scheme: The outcome of the scheme would establish the competitive environmental advantage of jute globally as well as boost the sale of jute goods by 50% globally and increase the share of JDPs to around 20% during the JTM period. In order to achieve the objective as given in the National Jute Policy 2005 an integrated approach is envisaged and conceptualized with emphasis on following key elements: DEVELOPMENTAL SCHEMES Jute Service Centre Scheme INPUT RELATED SCHEME Jute Raw Material Bank Scheme MARKETING SCHEMES Market Promotion Schemes and Campaigns for Jute Diversified Products NORTH EAST REGION DEVELOPMENT Schemes for North East Region The total financial outlay for the scheme is proposed at Rs. 32 crores. Regular follow-up for monitoring the course of the entire exercise during the Mission period is also a key factor for enabling the strategy to stay on line with the final objective. DEVELOPMENTAL SCHEMES: A. Jute Service Centre (JSC)/ Extension Centre (JSEC) This is a comprehensive scheme for the Jute Handloom and Handicraft Sector, to take care of a wide gamut of activities such as product development, design support, institutional support, training to weavers and artisans, and marketing support etc. both at macro and micro level in an integrated and coordinated manner for an overall development of the concerned jute product sector. The scheme attempts to look at the needs of weavers and artisans by creating awareness, providing basic and advanced training and provide escort support services in order to make them full fledged jute diversified product entrepreneurs and it attempts to support quality products through appropriate design intervention along with increase in productivity, provision of publicity and marketing incentive. These Centres will function in terms of an MoU with NCJD/NJB. The prime objectives of the Centres will be  Creating awareness in different parts of the country regarding various uses of jute and encouraging entrepreneurs  Increasing consumption of jute in diversified applications The above objectives will be fulfilled through the following activities.  To conduct specific training programmes  To organise awareness programmes  To organise product/design development programmes  To conduct/participate in local exhibitions and provide exhibition space to entrepreneurs/NGOs in such exhibitions at a nominal cost

To organise technical demonstrations of manufacturing processes for various diversified jute products  To build linkages with government and other agencies. Collaborating Partners/Agencies The Collaborating Partners/Agencies for operations of Jute Service Centres will be selected from Govt./semi-Govt. organisations, autonomous bodies, reputed public sector organisations, NGOs and other bodies having adequate experience in carrying out development activities for promotion of entrepreneurship and industries. The Collaborating Agencies will act more as facilitators for rendering the backward and forward linkages to existing and potential entrepreneurs. Programmes:  Organising awareness workshops.  Organising technical demonstrations  Recommending participation of trainees in NCJD/NJB organized trade fairs/ Melas organised at State/ district/village levels and also organizing such events independently.  Maintaining technical and market information.  Carrying out design development based on local genius and document the same for dissemination  Providing information about potential markets. Implementation of the scheme:  All activities are to be carried out with proper linkages with the State Governments/ lead NGOs /co-operative societies/ Agencies of the Central and State Government.  There will be definite output parameters for each activity which will be fixed by the Expert and Monitoring Committee.  Action plan for the Jute Service Centre will be prepared in consultation with Deptts. of state governments like Directorate of Cottage and Small Scale Industry, Rural Development Deptt., Handloom, Handicraft Deptts., beneficiary associations, etc.  The programmes are to be implemented with the help of the District Collector, PD, DRDA, DIC, etc.  The JSCs shall assist in preparation of project profiles for setting up production units for manufacture of JDPs. Modalities for Implementing the JSC/JSEC i) While implementing the scheme, preference will be given to the areas wherever there are clusters of handloom product manufacturers. ii) Implementing the scheme in environmentally sensitive areas where plastic has been banned. iii) More and more Women Self Help Groups will be brought under the Jute Diversification Activity. iv) Activity will be linked to the existing schemes implemented by State Governments, e.g., PMRY, SJRY, etc. v) JSCs shall be run throughout the country in collaboration with beneficiary organisations, weavers societies, reputed NGOs, co-operatives/associations, DRDAs, District Industries Centres, etc. which have similar or parallel activities, State Government agencies. These will be called Collaborating Agencies (CA). vi) Linkages will be established with handicrafts and handloom development programmes of the Government for better results. vii) Efforts will be made for blending of jute with other fibres keeping in view their natural affinity with each other. Schedule of Operation of JSC/JSEC The JSC will be operated for a period of 5 (five) years, from the FY: 2006-07 to FY: 2010-11. Efforts shall be made to strengthen existing JSCs/JSCEC where necessary and if required, replace non-performing JSCs/JSCEC with proactive ones at the same centre.



Targets/ financial outlay: Sub-Component Jute Service Centre / Extn. Centre 200607 200 2007-08 325 2008-09 325 2009-10 325 2010-11 325 (Rs. In Lakhs) Total 1500

The JSCs shall provide training to a minimum of 25 trainees in one training module conduct and conduct minimum 10 such training in a fiscal year. While submitting proposals, it must be kept in mind that the weavers for whom proposals are sponsored should not have availed of similar

assistance either from the Centre or the State agencies / deptts. or JSCs / JSECs earlier. The target shall be to increase the number of jute units from the present 1100 to 2200 by the year 2010-11. During FY: 2006-07 to FY: 2010-11, it is proposed that 20 JSCs and 5 JSECs will be operating in the country except in the North East Region. Separate programmes and its allocation of funds has been provisioned under the head of „Programmes for North East Region‟ which is given below vide Para 5.4. Grant Allocation for first year (:(FY 2006-07)  Each JSC @ Rs. 9 lakhs for 20 JSCs : Rs.180 lakhs per year  Each JSEC @ Rs. 4 lakhs for 5 JSECs : Rs.20 lakhs Grant Allocation for last four years (FY2007-08: to FY: 2010-11) :  Each JSC @ Rs.15 lakhs for 20 JSCs : Rs.300 lakhs per year  Each JSEC @ Rs. 5 lakhs for 5 JSECs : Rs.25 lakhs per year Model Budget Provision Per Year (except 1 year) The budget provision for operating each Jute Service Centre is allocated at Rs.15.00 lakhs per year of which Rs.4.50 lakhs will be operational cost for maintaining JSC including manpower and office maintenance cost. The balance Rs.10.50 lakhs will be utilised for organising various programmes which is called activity cost. This activity cost includes service charge allocated to each JSC. In the similar way, fund allocation has been made for each JSEC. (Figures Rs. in Lakhs) JSC JSEC 4.50 (30% of allocated fund) 1.50 (30% of allocated fund)
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Sl. No. 1

Head of Expenses Operational cost at JSC level [Manpower including In-charge, Marketing personnel, Field personnel, Office assistant, maintenance of office, conveyance, printing & stationery, telephone, fax, etc.] Operational cost will be proportionate on the basis of manpower engaged in each centre. Service charge allocation to JSC on the basis of events organised (17% of allocated fund for activities) Activities a) 5 Basic Training @ Rs.0.75 lakh b) 3 Advance-cum-Design Training @ Rs.1.25 lakh c) 1 Workshop @ Rs. 0.75 lakh d) 2 Technical Demonstration @ Rs. 0.75 lakh Total :

2 3

1.50 9.00

0.50 3.00 (5 progs. @ Rs.0.60 lakh)

15.00

5.00

INPUT RELATED SCHEME A. Jute Raw Material Bank Jute Raw Material Bank aims to make available jute fibre, fabric and yarn in small quantities as required by the micro enterprises, craft persons and artisans at their areas at mill gate prices. These banks/sales outlets as set up at distant locations around the country in collaboration with various registered bodies will attempt to maintain a uniform and affordable price for jute yarn, fibre and other raw materials. All the existing Jute Raw Material Banks operating at different places in the country will be subsumed under this scheme as per guidelines referred to herein. These Raw Material Banks will function in terms of an MoU with NCJD/NJB. The prime objectives of the Bank will be  Setting up of outlets for selling of jute yarn, fibre and other raw materials across the country at reasonable price  Providing information on applications of jute in various uses and awareness generation. Collaborating Partners/Agencies The Collaborating Partners/Agencies for operations of Jute Raw Material Banks will be selected from Govt./semi-Govt. organisations, autonomous bodies, reputed public sector organisations, NGOs and other bonafide bodies having adequate experience in carrying out sales/other allied activities. The Collaborating Agencies will act more as facilitators for rendering necessary support to existing and potential JDP entrepreneurs. Modalities for Implementing the JRMB  Raw Materials Banks (RMBs) are to be opened where JDP activities have taken off and jute-based raw materials are not available in the local market. New Raw Materials

Banks are opened as per the requirement and as permissible within the budgetary limit of NCJD under its Scheme for Promotion of Jute Diversification.  Raw materials and services shall be provided to suit the requirement of small weavers and handicraft artisans.  Efforts will be made to introduce yarn in the form (45"-54") hank to suit the requirement of the small weavers in handloom sector.  Transport cost shall be borne by the consumer except for RMBs in NER and Sikkim only where the transport cost has been provided for as per the actual transportation cost or Rs. 2/- per kg. whichever is less. No transportation cost reimbursement will be made to other RMBs.  Linkages will be established with handicrafts and handloom development programmes of the Government for better result.  These agencies will also act as facilitators for rendering the backward and forward linkages to existing and potential entrepreneurs. Schedule of Operation of RMB The RMB will be operated for a period of 5 (five) years, from the FY: 2006-07 to FY: 2010-11. Targets/financial outlays: (Figures in Rs. Lakhs) Sub-Component 2006-07 2007-08 2008-09 2009-10 2010-11 Total Jute Raw Material 50 100 100 100 100 450 Bank During FY: 2006-07 to FY: 2010-11, it is proposed that 40 JRMBs will be operating in the country. Grant Allocation for 1 year (FY: 2006-07) :  Each JRMB @ Rs.1.25 lakhs for 40 JRMBs : Rs.50 lakhs Grant Allocation for last 4 years (FY: 2007-08 to FY: 2010-11) :  Each JRMB @ Rs. 2.50 lakhs for 40 JRMBs : Rs.100 lakhs per year Model Budget Provision Per Year (except 1 year) Sl. No. 1 Head of Expenses Operational cost at JRMB level [Warehouse rent including power, Reimbursement of staff cost, telephone/fax/postal charges, insurance and other contingencies] Service charge allocation to each JRMB Incentive limit as per guideline Total : (Figures Rs. in Lakhs) JRMB 1.00 (40% of allocated fund) 0.10 1.40 2.50
st st

2 3

MARKETING SCHEMES A. Market promotion schemes and campaigns for jute diversified products 2006-07 to 2010-11 In consonance with the growth of the JDP sector and the emergence of a varied range of products to cater to different segments of the consumers, it has often been felt that a sustained and focused promotional campaign for jute products has become imperative. The time has arrived for a concentrated campaign to be launched and carried out on a long term basis. The campaign is to be executed jointly along with the industry and will also focus on advertisement campaign in public media, sector product promotion campaign, awareness campaign and brand promotion. A financial outlay of Rs. 800 lakhs over a five year period has been provided in the Jute Technology Mission. In keeping with the policies enshrined in the National Jute Policy, 2005 the scheme aims to increase the consumption of JDPs by 20% during the JTM period as well as boost the sale of jute goods by 50% globally. The key products earmarked for promotion are Food Grade Jute Products(FGJP), Geo Textiles(after completion of the standardization process), Home textiles like fabrics, floor coverings, curtains, cushion covers and upholstery, Consumer and lifestyle products like shopping/carry bags, jewellery, footwear, stationery, moulded jute products, handicrafts including wall hangings and gift articles. Objectives of the scheme :

Market development due to acceptance of jute products in various segments of the domestic and international markets constitute the background for the activities outlined in the Jute Technology Mission. In order to achieve the objective as given in the National Jute Policy 2005, an integrated approach is envisaged and conceptualized with emphasis on following key elements: a) Development of Market Information b) Product development by sponsoring research c) Standardization d) Creating awareness of the market and products through seminars and workshops e) Development of entrepreneurs by providing escort services and providing various marketing platforms, viz promotion by participation in trade shows, fairs in National and International levels, organization of Jute Fairs at State/district and village levels. f) Providing avenues for market testing and feedback on the product g) Brand promotion of a product Details of the scheme: The scheme provides for undertaking both domestic and international activities. Specifically as per financial outlay and number of physical activities outlined in the Jute Technology Mission document in annexure A (page 107B), the following activities have been envisaged: 1) Development of Market Information: The key to penetrating any market is information about the market size of the product, its competitors, the extent of the market share of its competitors and the advantage the specific jute product has over its competitors. Secondary information will need to be sourced by appointing an agency for collection, collation and analysis of the information retrieved from various sectors. This will help in formulating strategies for penetration into the targeted markets. The physical activity and financial outlay are given as below: 2006-07 2007-08 2008-09 2009-10 2010-11 (Rs. in lakhs) Phy Outlay Phy Outlay Phy Outlay Phy Outlay Phy Outlay 4 1.00 4 1.00 4 1.00 4 1.00 4 1.00

Beneficiaries: The primary beneficiaries will be small and medium entrepreneurs of jute diversified products based all over India who will establish vital business links thus, gaining foothold from exposure to such markets. The jute mills who will be supplying the raw materials will also benefit. Output: Strategies for campaigns envisaged under the scheme can be formulated and implemented for the Jute diversified sector.

2) Participation in National level fairs/exhibitions: This will enable the producers and entrepreneurs of the respective jute products to hone their product quality and cater to the required segments. In continuation of the gradation process of producers of JDPs being undertaken in the year 2006-07, on the basis of the National Survey of the Jute products, participation in the national level fairs shall be only for those producers who have achieved certain goodwill in the market on the basis of the quality of their products and sustenance of their customer base. The following events are proposed for participation under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 (Rs. In Lakhs) Phy Outlay Phy Outlay Phy Outlay Phy Outlay Phy Outlay 1 1 Total 2 12.50 12.50 25.00 1 1 2 12.50 12.50 25.00 1 1 2 12.50 12.50 25.00 1 1 2 12.50 12.50 25.00 1 1 2 12.50 12.50 25.00

Fairs proposed for participation: Lifestyle show Chennai Indian Consumer Expo, Bangalore

Beneficiaries: JDP producers participating in the fairs and exhibitions. Output : It is expected that the JDP producers will expand their customer base in the domestic markets and will be able to cash in on the US$ 300 million market in India. 3) Participation in International level Trade Fairs in India:

The main objective of the participation in the International Level Trade Fairs in India is to provide an exposure of quality jute products to the visiting buyers, buying agencies and buying houses of deptt. Stores based in US and European countries. The basic objectives are as below: a) Since participation in foreign trade shows are expensive, it will enable the JDP manufacturer to test market his products at an economical rate in India b) Foreign buyers and buying house representatives visiting India can be invited to visit the units of the JDP producers in India. c) Changes in design and colour trends will be adapted early enough before the buyers return to their countries. The following events are proposed for participation under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Outlay Physical Outlay Physical Outlay Physical Outlay Physi Outlay (Rs. in (Rs. in (Rs. in (Rs. in cal (Rs. in lakhs) lakhs) lakhs) lakhs) lakhs) 1 20.00 1 20.00 1 20.00 1 20.00 1 20.00 1 15.00 1 20.00 ------1 15.00 -----0 2 40.00 3 50.00 2 40.00 1 20.00 Fairs Proposed for participation: a) Indian Handicrafts & Gifts Fair(Autumn edition), G.Noida b)Heimtextil Fair India, Mumbai c) Giftex,Mumbai Beneficiaries: Manufacturers of jute consumer lifestyle products participating in the fair. Output: At the end of the mission period, the JDP : traditional product marketing ratio which is presently at 22%: 78% is expected to increase to 31%:69%. 4) Participation in International Fairs Abroad: It has been observed from past experiences that European and American agents have captured the markets for jute goods in South American and African countries. This has been the practice traditionally. As a result, the Indian Jute Industry has become more and more dependent on middlemen in these two continents. Further, due to non exposure of India jute goods in the South American and African countries, the benefits of purchasing quality goods directly from the manufacturers have never been exploited. The objective of this mission is to project the capabilities of the Indian jute goods‟ quality and supply parameters over its competitors thus expanding the market for Indian Jute goods to the purchasers in Latin American, African and ASEAN countries. The following events are proposed for participation under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) ----1 15.00 1 15.00 1 20.00 ---0 1 2 15.00 30.00 1 2 15.00 30.00 1 2 20.00 40.00 -----

Fairs Proposed for participation: a) Participation in product specific fair in Latin American countries. b) Participation in product specific fair in African countries c) Participation in product specific fair in ASEAN countries. Beneficiaries: Jute Mills and informal sector manufacturing diversified products. Output: It is expected that at the end of the mission period, the jute industry will be able to expand its market range and spread in above focus countries. 5) Participation in State/Distt/Village level fairs: There are 26 jute service centres spread all over India which have been assigned the task of entrepreneur development through awareness programmes, basic training and advanced training to persons/units interested in taking manufacture and marketing of jute diversified products. After the training is provided, the jute service centres shall provide various escort services to the units to start production and marketing of its goods. It is at this stage that the participation in state/district/village will help to provide the basic market experience to the budding entrepreneurs in order to enable them to gauge the strengths of their products in the market.

The following events are proposed for participation under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) 5 10.00 5 10.00 5 10.00 5 10.00 5 10.00 Fairs Proposed for participation: To be staggered along the Jute service centre areas all over India based on their request for exporsure to entrepreneurs developed by them. Beneficiaries: JDP units trained by the jute service centres. Output: The number of JDP entrepreneurs currently stated to be around 1100 as per the National Survey conducted by the JMDC is expected to increase to 2200 units by the end of the mission period. 6) Opening of sales outlets: The objective of the programme is to maintain a continuity of presence of the JDPs in the market as a post marketing exercise after the fairs and events are concluded in targeted township. Sales outlets enable the discerning consumer to select his products at his own pace and time instead of only during the fair days. The following outlets are proposed to be opened under the Jute Technology Mission scheme: Proposed locations: At least two sales outlet per annum can be opened by each of the four regional offices as per 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) 10 25.00 10 25.00 10 25.00 10 25.00 10 25.00 proposals received from State emporia/NGOs/SHGs and private entrepreneurs. It shall, be merged with the sales outlet assistance scheme of the erstwhile NCJD in order to ensure proper implementation of the scheme. Beneficiaries: JDP units based all over India. Output: Totally, 40 sales outlets are expected to be opened at the JTM period.

7) Printing of catalogues, travel and administration. The objective of the above scheme is to provide support services by means of printing product specific catalogues with latest developments and trends elicited in each product category. Travel and administration budgets have been set aside to enable the policy makers to monitor the developments from time to time. In case of technical products catalogue will be printed after the process of developments and standardization of the product. In contrast, for consumer products, catalogues shall be printed in league with specific export oriented trade show in India or abroad which shall carry design and colour trends of the season and also technical specifications for carrying out the design and colouring of the jute fabric.

2006-07 Physical Cost (Rs. in lakhs) 10.00

2007-08 Physical Cost (Rs. in lakhs) 10.00

2008-09 Physical Cost (Rs. in lakhs) 10.00

2009-10 Physical Cost (Rs. in lakhs) 10.00

2010-11 Physi Cost (Rs. cal in lakhs) 10.00

The following outlay is proposed under the Jute Technology Mission scheme: Proposed catalogue description: Product wise catalogues showing latest developments in trends, designs and statistics over the five year period of the JTM . Beneficiaries: Jute Mills and JDP units based all over India.

Output:Dissemination of information about latest marketing trends will enable JDP manufacturers to udgrade their designs in order to keep pace with the change in market tastes. The financial outlay earmarked for the activity is Rs. 50 lakhs. 8) Advertisement Campaign: As observed various promotional campaigns being undertaken for JDPs require a lot of advertisement in the initial stages till the products are accepted in the market. Separate advertisement campaigns designed in such a manner so as to highlight the product and inform the consumer of its presence in a number of events allows the organizer the freedom of highlighting the product qualities. Thus, the main objective of the Mission of drawing attention to the product can be achieved. th th As decided in the 8 Executive Committee meeting of JMDC held on 10 March, 2006, the advertisement campaign shall be implemented through a sub-committee consisting of members drawn from NCJD, IJMA, informal units and other relevant institutes which overlook selection of the advertising agency, the media and the advertisements layout. The following outlay for advertisement campaigns are proposed under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) 25.00 50.00 50.00 25.00 -Proposed Campaigns: Product specific campaigns highlighting latest developments in jute diversification to be carried out throughout the year over the five year period of the JTM . The product specific campaign is intended to be done in synchronization with National level fairs, state/district/village level fairs and sales outlets, as elicited above. Beneficiaries: Jute Mills, R& D Institutes & JDP units based all over India. Output: It is expected that at the end of the JTM period, consumers all over India will be aware of the various types of jute products along with its green credentials. The financial outlay earmarked for the activity is Rs. 150 lakhs.

9) Feedback Campaign: Consumer feedback on prototypes developed gives an idea about consumer preference and helps in attuning the product to the needs, requirements and tastes of the consumer. Feedback from consumers is also taken for products based on new designs, colours, etc. The feedback campaign is intended to be carried out along with the new developments as and when they are done. Feedback for consumer products shall be taken at the fairs by designing a format for circulation amongst the visitors and feedback on technical products shall be taken from various scientists and technical delegates visiting seminars and workshops organized by the NCJD. The following outlay for feedback are proposed under the Jute Technology

2006-07 Physical Cost (Rs. in lakhs) 1.00 Mission scheme:

2007-08 Physical Cost (Rs. in lakhs) 1.00

2008-09 Physical Cost (Rs. in lakhs) 1.00

2009-10 Physical Cost (Rs. in lakhs) 1.00

2010-11 Physi Cost (Rs. cal in lakhs) 1.00

Beneficiaries: Research and development institutes/JDP units. Output: The financial outlay earmarked for the activity is Rs. 5 lakhs.

10) Test Sample distribution: Test sample distribution is generally done for those product with some utility attribute. Technical products fall under this category. The objective of the test sample distribution scheme is to distribute samples of technical products either for using or for testing the utility of the product on certain laid down principles. For example geo textiles, composites, shopping/carry bags, hospital sheeting, tea bags, etc. In an extension of the feedback campaign, test samples shall be provided to the scientists and technical delegates attending seminars organized by the Council. For consumer oriented trade fairs, no test sample distribution is intended to be done, as collection of data from the recipients will be difficult. The following outlay for test sampling are proposed under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. in (Rs. in (Rs. in in lakhs) cal (Rs. in lakhs) lakhs) lakhs) lakhs) 1.00 1.00 1.00 1.00 1.00 Beneficiaries: Research and development institutes & Jute industry. Output: Feedback from recipients of test sample will provide valuable performancde data and help in standardization of the product. The financial outlay earmarked for the activity is Rs. 5 lakhs. 11) Brand Promotion : The aim/objective of the mission is to select such manufacturers who have built the reputation of their brands on the basis of price, tangible product attributes and intrinsic product attributes and help them to grow by creating and highlighting their brand, initially, in the domestic markets and later in international trade shows. The methodology to be followed for brand promotion is to evaluate the applicant on the basis of the physical attributes of its products i.e.product quality, design, colour consistency, availability, etc, then on the intrinsic attributes i.e. after sales service, the turnover of the company and its maintenance of accounts, any certification from a standards institute, etc. and the price of the product charged by the applicant from the consumer depending on the physical and the intrinsic attributes of the unit. If the product and the manufacturer is found to be good on the basis of the above evaluation, the rd manufacturer may be given 1/3 of the investment on building the brand of his product where his rd contribution is 2/3 of the investment. The criteria for qualification as well as the evaluation will be done by the Expert and Monitoring Committee. The following outlay for brand promotion has been proposed under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) 1.00 5.00 5.00 5.00 4.00 Beneficiaries: Reputed manufacturers and exporters of various jute diversified products. Output: On conclusion of mission period, it is expected to create at least 2 brands in each category of JDP with the maximum turnover.

12) Holding periodical meetings/seminars: The objective of the scheme is to introduce any new product, design or trend to the manufacturers of the Jute diversified products. These may be organized annually to take note of new product developments and disseminate information on same through seminars or workshops. The following outlay for meetings / seminars have been proposed under the Jute Technology Mission scheme: 2006-07 2007-08 2008-09 2009-10 2010-11 Physical Cost Physical Cost Physical Cost Physical Cost (Rs. Physi Cost (Rs. (Rs. in (Rs. in (Rs. in in lakhs) cal in lakhs) lakhs) lakhs) lakhs) 3.00 3.00 3.00 3.00 3.00 Beneficiaries:

R&D institutions, jdp manufacturers etc. Output: At the end of the mission period, it is expected that at least two new products are created for the benefit of the consumer, thereby benefiting the jute industry as a whole. PROGRAMMES FOR NORTH EAST REGION The programmes for promotion of jute diversification in the North East Region covering Assam, Arunachal Pradesh, Meghalaya, Manipur, Mizoram, Nagaland, Sikkim and Tripura aim at setting up of enterprises for handicrafts, spinning, weaving, wet processing, hand made paper, etc. in general and entrepreneurship development in diversified jute sector in particular. These programmes will be carried out by setting up of operating units namely, ”Jute Diversification Support Centre (JDSC)” and “Jute Diversification Support Extension Centre (JDSEC)”. The above objective will be fulfilled through the following activities.  To conduct trade specific training programmes  To organise awareness generation programmes  To create scope for large scale consumption of jute in non-traditional field  To develop skills among weavers, entrepreneurs and craftpersons. Collaborating Partners/Agencies The Collaborating Partners/Agencies for operations of JDSCs and JDSECs will be selected from Govt./semi-Govt. organisations, autonomous bodies, reputed public sector organisations, NGOs and other bodies having adequate experience in carrying out development activities for promotion of entrepreneurship and industries. The Collaborating Agencies will act more as facilitators for rendering the backward and forward linkages to existing and potential entrepreneurs. Modalities for Implementing the JDSC/JDSEC While implementing the scheme, preference will be given to the remote areas and clusters of jute diversified products manufacturers. Implementing the scheme in 8 North Eastern States including Sikkim, which are environmentally sensitive and where plastic has been banned. More and more Women Self Help Groups from backward tribal communities will be brought under the Jute Diversification Activity for income generation. Activity will be linked to the existing schemes implemented by State Governments, e.g., PMRY, SJRY, etc. JDSCs/JDSECs shall be run around the North East Region and Sikkim through collaboration with beneficiary organisations, weavers societies, reputed NGOs, cooperatives/associations, DRDAs, District Industries Centres, etc. which have similar or parallel activities. These will be called Collaborating Agencies (CA). Linkages will be established with handicrafts and handloom development programmes of North East State Governments for better results. Efforts will be made for blending of jute with other fibres keeping in view their availability and their natural affinity with each other. Schedule of Operation of JDSC/JDSEC The JDSC/JDSEC will be operated for a period of 5 (five) years, from the FY: 2006-07 to FY: 2010-11. The course of action of NCJD will be in conformity with the decisions of its Council under the Chairmanship of the Secretary (Textiles), Government of lndia. Targets/Financial outlay: Sub-Component 2006-07 2007-08 2008-09 2009-10 2010-11 Total Programmes 30 55 55 55 55 250 for North East Region During FY: 2006-07 to FY: 2010-11, it is proposed that 10 JDSCs and 5 JDSECs will be operating in the North East Region. Grant Allocation for first year (FY: 2006-07 ) :  Each JDSC @ Rs. 6 lakhs for 4 JDSCs : Rs.24 lakhs  Each JDSEC @ Rs. 2 lakhs for 3 JDSECs : Rs.6 lakhs Grant Allocation for last 4 years (FY: 2007-08 to FY: 2010-11) :  Each JDSC @ Rs. 10 lakhs for 4 JDSCs : Rs.40 lakhs per year  Each JDSEC @ Rs. 5 lakhs for 3 JDSECs : Rs.15 lakhs per year Model Budget Provision Per Year (except first year) Sl. No. 1 Head of Expenses Operational cost at JDSC level [Manpower including In-charge, Marketing-cumField personnel, Office assistant, maintenance (Figures Rs. in Lakhs) JDSEC JDSC 3.00 (30% of allocated fund) 1.50 (30% of allocated

2

of office, conveyance, printing & stationery, telephone, fax, etc.] Operational cost will be proportionate on the basis of manpower engaged in each centre. Service charge allocation to each JDSC/JDSEC on the basis of organising activities/events

fund)

0.75 (12% of allocated fund for activities/ events) 6.25

3

Activities/Events a) 5 Basic training @ Rs.0.70 lakh b) 1 Advance-cum-Design Training @ Rs.1.25 lakh c) 1 Workshop @ Rs. 0.75 lakh d) 1 Technical Demonstration @ Rs. 0.75 lakh Total :

0.50 (17% of allocated fund for activities/ events) 3.00 (5 progs. @ Rs.0.60 lakh)

10.00

5.00

MONITORING/IMPACT ASSESMENT All the activities/ sub-components referred to above under the scheme will be monitored periodically. The composition of the Expert and Monitoring Committee is as follows. Expert and Monitoring Committee: An internal Expert and Monitoring Committee will be formed for screening each of the applications, selection and for monitoring the implementation and progress of the sub-schemes. It will report quarterly to the Project Management Committee (PMC) for Mini Mission-IV of the Jute Technology Mission. The Committee will comprise: 1. Secretary, NCJD / NJB 2. Dealing official of NCJD / NJB … Convenor 3. Representative of JC‟s Office 4. Representatives from Lead NGOs /Co-operative Society 5. Representatives from Government agencies like DRDA, DIC 6. Experts The Committee will conduct impact assessment of the scheme, annually by obtaining feedback from each of the sub-scheme. There will be three-stage monitoring/ surveillance system as given below. Pre-event Monitoring Once a programme or an event is proposed and/or finalised by JSC/ JSEC/ JDSC/ JDSEC/ JRMB or any other agency, NCJD will make a scrutiny of the budget of the proposed programme / event before release of fund as advance. NCJD, in addition may depute an official / agency to assess the preparatory activities undertaken till that time. The official/ agency will report to the Expert and Monitoring Committee. Monitoring during the execution of the Event Monitoring of all activities shall be done during the execution of any programme / event by NCJD or its designated agency. NCJD / agency will report to the Expert and Monitoring Committee Post-event Monitoring Once a programme or an event is over and/or executed by JSC/ JSEC/ JDSC/ JDSEC/ JRMB or any other agency, NCJD may depute officials / agency to meet the beneficiaries of the event to assess the impact of the programme before releasing the balance amount of fund towards full and final settlement. The official/ agency will report to the Expert and Monitoring Committee. Impact Assessment: Impact assessment of the total project will be carried out by an agency concurrently with the progress of the schemes. Half yearly reports shall be submitted on the achievements of the set targets and suggest corrective measures, wherever necessary. Financial outlay An amount of Rs. 40 lakhs spread over five years amounting to Rs. 2 crores has been set for the Monitoring, auditing and Impact Assessment.

OPERATIONAL GUIDELINES The guidelines for operating all the sub-components under the Scheme are appended below. Jute Service Centre (JSC)/Extension Centre (JSEC) … Annexure – 1 Jute Raw Material Bank (JRMB) … Annexure – 2 Market Promotion Schemes and Campaigns for JDPs In order to provide market support to budding and new entrepreneurs, priorities will be exercised for selection of units. While selecting, priority will be given to the units that availed training facilities from NCJD/JSC/JSEC/JDSC/JDSEC. The next in priority will be NGOs/SHGs assisted by NCJD/JSC/JSEC/JDSC/JDSEC to set up training-cum-production units followed by other units/ organisations which are having innovative products and have good production back up to supply goods if demand arises. For participation in such fairs the beneficiary units will have to furnish a declaration to the effect that the products to be displayed are manufactured by them and that they are not participating in the same fair through any other stall. In other words, NCJD does not allow any trader or middleman to take advantage of the assistance provided by the Government. In order to avail Market Support under the Scheme, the intending unit/entrepreneurs has to apply in a prescribed format vide Annexure – 3. Programmes for North East Region The guidelines for operating the JDSC/JDSEC in the North East Region will be followed in line with the guidelines of JSC/JSEC as given in Annexure – 1.

FUNDING PATTERN The funding pattern under the “Scheme for Promotion of Jute Diversified Products” during FY: 2006-07 to FY: 2010-11 shall be as follows. (Figures in Rs. Lakhs) Sub-Component 2006-07 2007-08 2008-09 2009-10 2010-11 Total 1500 Jute Service Centre/ 200 325 325 325 325 Extension Centre 450 Jute Raw Material 50 100 100 100 100 Bank 250 Programmes for 30 55 55 55 55 North East Region 800 Market Promotion 102 201 211 186 100 schemes 200 Monitoring/Impact 40 40 40 40 40 Assessment Total 422 721 731 706 620 3200

Annexure – 1 OPERATIONAL GUIDELINES FOR SETTING UP AND RUNNING JUTE SERVICE CENTRE (JSC)/ EXTENSION CENTRE (JSEC)/ JUTE DIVERSIFICATION SUPPORT CENTRE (JDSC)/ EXTENSION CENTRE (JDSEC) A. NATURE OF SERVICES 1. The JSC/JSEC/JDSC/JDSEC shall work to promote the use of jute for production of value added articles. They will disseminate technologies available for manufacture of jute diversified products. In the process, the Centres shall endeavour to engage local human resource and upgrade their skill where necessary and acquaint them with the opportunities in jute diversification. 2. Focus on capacity building for the cluster zones and ensure growth of production units for jute diversified products in these clusters. Effort must be directed towards making all clusters self-dependent as far as possible in sourcing of raw material, in production and in market their produce. 3. Interact regularly with local Government bodies like the DRDAs, DICs, related state Govt. Departments, Technical institutions, research institutions and associations, confederation of businesses, reputed individuals in trade, weavers, craftpersons, artisans, local NGOs, women groups and the like to appraise them and obtain feedback about the activities. Linkages will also be established with handicraft and handloom development programmes or the Govts. 4. Attempt in involving the local State Govt. agencies and/or District authorities as far as practicable in formulation of programmes, selection of beneficiaries, deciding on the areas and location of activity etc., so that the flow of resources to target groups is achieved. 5. Attempts will have to be made to link the activities to the various existing schemes implemented by State Govts. 6. Attempt must be made to involve more and more Women Self Help Groups by engaging them in the Jute Diversified Activity for income generation. 7. Maintain records, in an easily retrievable form, of individuals who have sought assistance, received training from Centres or have attended JDP programs or have otherwise been supported under the Govt. schemes operated by NCJD so as to keep track of their future occupation and further assistance, if needed. 8. Build and maintain database of local crafts and ethnic designs of various products especially those which are made with any kind of fibreIyarn or fabric. They must also maintain database of master craftpersons and other resource persons and agencies that can contribute in carrying out jute diversification activity. 9. Be well informed of all developments and activities that are taking place in the neighbouring areas in the field of jute, textile, and must keep the Centres informed of all significant developments. 10. Monitor the progress and performance of any of the NCJD assisted production units or jute yarn (and raw material) banks as will be advised to do so.

B. PROMOTIONAL WORK The Collaborating Agency may have to : 1. Conduct skill development programs that may include: training, demonstration, hands-on use of process technique and such other activities for selected entrepreneurs and individuals with the purpose of gainfully engaging them in jute diversification. 2. Facilitate marketing of produce of NGOs, Entrepreneurs through conducting buyers'sellers' meet, participation in State level and National Level exhibition organized by Government or other agencies of repute. They may also organize local exhibitions and sale independently as may be necessary to generate awareness and enhance sale of jute diversified products produced by beneficiaries of NCJD. They shall also act as information provider in marketing of JDP for the entrepreneurs / NGOs and to prospective buyers. 3. Maintain a display area of Jute Diversified Products at a conspicuous location inside their office. The display must include various jute-diversified products and must be periodically rearranged to include products that are developed from time to time. All display material must carry relevant information captions for easy understanding of visitors. 4. Obtain from NCJD/NJB information brochures, project profiles and other technical information as may be required for communication or distribution amongst relevant persons. 5. Provide and or assist in JDP testing services to entrepreneursINGOs and counsel on quality of product under manufacture by them. 6. Evolve newer techniques for promotion of jute diversification, with the idea of bringing in more people especially women and those living in rural areas into the fold of jute diversification activity so as to create employment and maximizing the consumption of jute

products by cross-section of users. Efforts will be made for blending of jute with Coir and sisal and other natural resources if available keeping in view their natural affinity with each other 7. Notwithstanding what has been stated above the Collaborating Agency (C.A.) shall perform all other activities as may be assigned from time to time, for fulfilment of the purposes towards promotion of jute diversification. C. OPERATIONAL MODALITIES OF THE ACTIVITIES i) Basic Training/Advance Training/Technical Demonstration The Collaborating Agency (C.A.) will carry out an annual calendar of events that will include imparting Basic Training, Advance Training, Technical Demonstration, Buyers'/Sellers' meet, Awareness Workshop in the respective region, particularly in promising areas in rural places and targeting mostly women and disadvantaged sections of the society. The C.A. in addition will keep and maintain a data base of all information relating to their activities and provide necessary linkage and services to beneficiaries, that is needed for setting up production units in JDP. With this in view it is proposed that C.A. will carry out a fixed number of basic training programme during a quarter. Thereafter in the quarter after next a linked advance training programme will be conducted from amongst those who have undertaken basic training programme in the quarter before last. Numbers of such advance training programme will depend on the number of participants. ii) Advance Training & Design Dissemination Programme This programme will follow basic training programme. For advance training and for design dissemination programme the resource person will be as per the requirement of the product on which the training is to be imparted. The trainer for advance training will continue to stay on during the course of design dissemination programme for which a specialist designer will be required. On the last day of the programme an orientation meeting will be organized wherein representative of State Govt./Gram Panchayat/FI/Bank Officials, NCJD officials will deliberate and interact with participants regarding schemes available for further assistance and setting up production units. iii) Buvers-Sellers Meet The C.A. will conduct this activity either in the form of BSM along with District / State Level exhibition. They should conduct this activity for duration of 4-7 days where local entrepreneurs/artisans will display their product. The buyers i.e. exporters, traders, renowned shop owners, department store, respective State Govt. Emporiums, Handloom & Handicraft department, Cottage & Small Scale Industries will be called for. The JSC/JSEC/JDSC/JDSEC will send an invitation for participation in the event. iv) Awareness Workshop-cum-Display Awareness Workshop will be conducted by C.A. in non jute growing places and places where JSCs/JSECs/JDSCs/JDSECs are working for less than 3 years. Awareness Workshop will also be conducted by the C.A. in the form of orientation programme with the existing trainees (those who have received training). It is not necessary that the individuals are already engaged in JDP activity but those who are not into production but have undergone training will be called for. D) GUIDELINES  Selection : In the process of selection of trainees, C.A. ensures that local Govt. bodies/DIC/DRDA/Gram Panchayat/Financial Institution/Bank may also be involved so that after training the beneficiaries are to be linked with the financial schemes of the Govt. and the activity will be output oriented.  Venue : After the selection process is over and the list of trainees is finalized, the C.A. will choose a venue which is nearest to Bus stand/Railway station, etc. so that communication problem will not occur for those trainees who are coming from remote places. The minimum space required for conducting activity (Trg., Adv. Trg, Tech. Demo.) will be around 1500 sq.ft. The C.A. will ensures that the minimum facilities like drinking water, toilet, urinals, etc. are available.  Product Mix and Master Trainer : While choosing the product mix the C.A. will try to use the local/ethnic/traditional resources and designs and upgrade their skill where necessary and acquaint them with the opportunities in jute diversification. The Master Trainer will be NCJD empanelled Master Trainer. For non empanelled trainers credentials must be submitted to H.O. one month prior to the commencement of the activity for approval. The C.A. must also approach H.O. for engagement of Master Trainer for activity.  Inauguration : The local Govt. bodies/ DIC/ DRDA/ Gram Panchayat/ Financial Institution/ Bank for the concerned location are to be called at the time of inauguration of the training programme, where the trainees are informed about the State Govt. scheme available with them. In this process the trainees along with the local officials are also

E.

briefed about NCJD's activity and scheme. The C.A. also is to be brief about the availability of raw material at the nearest places to trainees.  Commencement : After the inauguration, the trainees should be supplied study material/course material in the local language or in Hindi prepared by the Master Trainer. The respective C.A. should also help the Master Trainer in this process. The Master Trainer will also supply pattern/design to the trainees to be developed in the training programmes. During the training period at least 6 prototypes in training programme and 10 prototypes in advance training programme are to be developed.  Valedictory and Closing Ceremony : The product developed in the training programme will be displayed at the time of valedictory function on the last day of the training programme. Certificate for attending the training programme must be distributed among the trainees. Out of the total product developed in the activity, 75% will be distributed amongst the trainees and 25% will be kept in JSC/ JSEC/ JDSC/ JDSEC for future reference. ACCOUNTABILITY The Collaborating Agency shall 1. Prepare and submit a broad annual action plan proposal in consultation with DICs, DRDA and other State and Central Govt. agencies, resource persons from independent agencies of repute. NCJD shall convey the approved action plan quarter-wise to all C.As. The C.A shall at the beginning of each quarter seek approval to conduct the programme for that quarter. 2. The budget provision for various programmes to be conducted and of operational fees will be requisitioned by C.As as per norms prescribed by Expert and Monitoring Committee and necessary advance will be made for the purpose. 3. The advance amount thus released shall be utilized for the purpose for which it has been given. 4. If any advance is not utilized or balance if any, shall have to be refunded forthwith. Unutilised amount cannot be used for any other activity except for the purpose specified. 5. NCJD/ NJB shall reserve the right to withhold any advance of fund if previous advance/account remains unsettled. Failure on this account shall be treated as a nonperformance on the part of C.A. 6. Necessary legal action as deemed fit will be initiated by the NCJD to recover the unutilised amount if any. 7. Any other cost may be approved specially for performance of acts essential for the promotion of Jute Diversification.

KEEPING ACCOUNTS & SETTLEMENT OF ADVANCE 1.a) Within one month from the date of completion of the programme, a statement of expenditure duly certified by both In-charge of the Collaborating Agency as also by a Chartered Accountant Firm is to be sent to H.O for adjusting against advance in prescribed proforma. b) Within one month from the end of the quarter, statement of operational expenditure duly certified by both In-charge of the Collaborating Agency as also by a Chartered Accountant Firm is to be sent to H.O. 2. Penalty @ 2% on the assessed claim will be levied for delay in submission of the expenditure statement for activity and operational fee beyond one month of completion. 3. Report for each activity has to be submitted along with the claim failing which the claim will not be assessed. 4. At the end of financial year, the details of all activities undertaken for the entire year is to be submitted to H.O. within one month from the end of year. 5. A Visitor Register in prescribed format is to be maintained. G. EXPENDITURE GUIDELINE 1. For smooth operation, the collaborating agency will have to open separate bank account for all advances to be granted by NCJD for various activities and operational expenses. Payment of expenses in connection with the activity etc. has to be made from this account. 2. The manpower cost/ remuneration should be restricted for the number of heads as per sanction. 3. The expenses on account of travel should be restricted and need based. No hired car on monthly payment basis is allowed. The hiring charge should not exceed the prevailing approved rate of the local Govt. (notification of local govt. in this regard may once be attached with accounts, if obtainable). All payment must be supported by receipt bills, railway receipt, etc.

F.

4. Advertisements will generally be issued from the NCJD/NJB H.Q. However, if any expenditure is required to be made on this account the tariff of the news paper, news paper cutting of the advertisement should be enclosed along with the bill for payment. 5. All equipments, apparatus, accessories if required in connection with organization of Training, EDP or for sales promotion etc. should be arranged on hire or loan as far as practicable & justifiable. Expenses on capital purchase are to be avoided so that no asset is created. 6. Payment of honorarium or fees made to Trainer/ Guest Faculty/ Trainees must be supported with receipt from payee, engagement letter with terms and condition. Daily allowance, if required to be paid, must be compatible to the prevailing rate of the local Govt. Payment of both DA and food allowance at the same time should be avoided. 7. For any expenditure on single item over Rs. 20,000/-, quotation should be called for from at least three parties to select the most suitable bidder and the same is to be sent with the claim. 8. Payment except those of petty nature should be made by cheque as far as practicable. For amounts exceeding Rs. 10,000/- payment has to be made by cheque. 9. All claim bills/ voucher must be numbered serially by ink and covered with a statement indicating the serial number chronologically for each voucher. Numbers so allotted are to be indicated in the statement of expenditure. 10. Supervision of the activities has to be made by the regular personnel of Centres for which necessary remuneration is paid as per approved rate. Engagement of personnel other than mentioned and any payment for whatever kind will not be entertained. H. MINIMUM TARGET FOR JSC/JSEC/JDSC/JDSEC Each Centre is to generate at the end of each year the following : Micro-enterprises 5 (five) each with employment of at least 3 individual in each unit.  SHG assistance under micro-finance scheme 5 (five) each with employment capacity of at least 10 individuals per SHG.  Additionally more production units may be supported with or without financial assistance.

Annexure – 2 OPERATIONAL GUIDELINES FOR SETTING UP AND RUNNING A JUTE RAW MATERIAL BANK (JRMB) With the objective of making jute and/or jute blended yarn and fabric available at a reasonable price to the weavers and artisans all over the country for manufacturing value added jute diversified products (JDPs), NCJD operates JRMBs at different locations in India following the operational guidelines as cited below. Operational Guidelines  The JRMB scheme is operated through different Agencies on the basis of a Memorandum of Understanding (MOU) between the Agency and NCJD for running the JRMB in the form and mode as described in the MOU.  The Agency shall run the JRMB as per MOU for one-year period which may be renewed on the basis of its performance.  Handloom and powerloom weavers, handicraft artisans, Society, NGO, Self-help Group and individual entrepreneurs using jute/raw material for manufacturing of diversified jute products at small scale will be the beneficiaries.  The raw materials will only be sold to the beneficiaries for purpose of manufacturing of JDPs only and not to be sold to any trader/broker/middleman.  The Agency shall make appropriate organisational arrangement to procure quality jute raw materials from producers/manufacturers at most economic prices and sale them to the beneficiaries at landed price as per their requirement. In case of any difficulty, NCJD shall provide linkages for this purpose. The raw materials to be procured and sold through JRMB include : a) Jute yarn or jute blended yarn b) Laminated jute or jute union fabric c) Bleached or dyed jute/jute union fabric d) Non-laminated jute union fabric e) Dyes, chemicals and other accessories, e.g. : i) Bag handles made of cane/bamboo/plastic ii) Jute or cotton rope for bag handles iii) Bag stitching thread - cotton, PP, plastic, synthetic iv) Tape - cotton, PP, synthetic.  The Agency shall issue Registration Card to the beneficiary (bonafide manufacturer of JDPs) before commencing supply of materials to him.  The Agency must ensure supply of required quantity to the beneficiary.  The Agency shall arrange for inspection of the activities of beneficiaries from time to time to ensure that materials are used for manufacturing of JDPs by the beneficiaries.  The Agency shall have sound market knowledge in jute related raw materials and in various diversified jute products.  The Agency should be interested in carrying out various activities with and on behalf of NCJD for promotion of jute and its diverse application in various fields.  The Agency shall act as a facilitator for rendering backward and forward linkages to existing and potential beneficiaries.  NCJD shall provide assistance to the Agency for advertisement in local newspaper twice every year and for organising awareness/demonstration campaign on JDPs and use of jute materials among weavers/artisans in the locality.  The Agency should have necessary sales tax registration.  The Agency will get assistance from NCJD as per provisions of the Scheme. Salient Parameters to be observed while selecting JRMBs  JRMBs shall be opened in locations with proximity to spinning and weaving stores.  JRMBs shall be run in collaboration with beneficiary organisations, weaver societies, reputed NGOs, cooperatives/ associations, DRDAs, District Industries Centre and Women Development Projects.  Raw material and services shall be provided to suit the requirement of small weavers and handicraft artisans.  Private individuals and private bodies shall be involved as a last resort to collaborate with to carry out various activities under the Scheme.

Annexure – 3 APPLICATION FORM FOR PARTICIPATING IN EXHIBITIONS/FAIRS Name of the Applicant _____________________________________________________ Address ___________________________________________________

____________________________________________________

Product/s Manufactured ___________________________________________ ______________________________________________________

Unit/NGO/Society/SHG, etc. _______________________________________ ______________________________________________________

Address __________________________________________________________ ___________________________________________________________ ___________________________________________________________

(Signature of the Applicant) Note : Separate form is to be filled up and submitted for each applicant. Please enclose recommendation of the JSC from which training has been undertaken, if any.