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					MEDIA KIT

OOO “Artlain-Stil” 2009

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Flowers magazine is a monthly issue, founded in 2002. Elegant and splendidly designed, it introduces to the reader the unique world of flowers in all its beauty. Floristic and interior arrangement, flower-growing and landscape design, historical events and traditions, interviews with famous people and practical instructions – all this you will find in each issue of the magazine. Gorgeous illustration and grate number of fascinating facts make it possible for Flowers magazine to take superior place among the issues, dealing with flowers. 1. Basic Data 1. All the articles in Flowers magazine are divided into constant sections, covering practically all the subjects, which may be interesting for people, fond of flowers:  Calendar (news and history excursus, regarding flowers, plants and the world of flower design);  Style (your guide to modern trends with reference to flowers and plants);  Flower Design (meeting professionals, both foreign and Russian, who devoted their lives to work with flowers and presenting the most up-to-date floristic trends);  In Focus (a close look at a flower or a plant, which seems usual at the first sight);  Business Technologies (information about the most successful companies and projects on modern flower market)  Landscape Design (history and modern trends of landscape design and architecture)  World of Plants (everything about plants: indoor, outdoor and pot plants)  Do It Yourself (flowers, as a part of your house and experts’ advise and practical instructions); 2. Readership According to TNS Gallup Media the readership of 1 issue in Moscow is 189 thousand people (2,8% of Moscow population above 16 years old), which makes it take 14th place among all issues, published and sold in Russia and #1 floristic issue in Russia and CIS. The total readership of 1 issue in Russia is approximately 500 thousand people. 3. Distribution (in thousand copies) Subscription - 10 Retail sales - 65 Target delivery – 5 The magazine is on sale in all the regions of Russia and CIS:

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Regions (%)           Central – 49 North and North-West - 8 Volga-Vyatka Region - 2 Central Black Soil Region - 3 The Volga Region - 11 North Caucasus – 5 The Urals - 12 West Siberia – 6 East Siberia – 3 Far East - 1 plant & business constant relating

Target delivery is carried out to Russian and foreign flower companies, landscape enterprises, hotels & centers, beauty saloons etc. «Flowers» magazine is a participant in almost every flower show and exhibition, to flower growing. 4. Technical data Format, color Volume Periodicity Publishers 230x290, 4x4 128 pages + cover Monthly OOO “Artlain-Stil”

5. Advertisement in Flowers magazine ADVERTISING POLICY Advertising policy of the edition is based on the varied approach to the clients, which makes it possible to take into consideration all the nuances of their demands. Numerous offers are possible, depending on the size of advertising budget:    special “Classified” feature for companies with modest financial opportunities development of exclusive advertising campaign with unprecedented offers on ads market wide range of standard offers

6. The main aim of the Flowers magazine is to deliver information to various groups of readers. That is why the magazine has gained a reasonable number of readers, as among professionals, as among the people, simply fond of flowers and gardening. The variety of sections in the magazine make it possible to place the advertisement in the best way, possible; make it well perceived.

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Joint events are extremely popular with our advertising accounts. The practice of inviting advertising accounts to take part in special events, informational support, original ideas and their creative execution overstep the limits of “block advertising”. Various contests, competitions, coupons not only establish the interest of audience to the advertising account, but help the latter to draw a socio-demographic portrait of its main consumer quickly and without extra expenses and thus focus marketing and advertising events on the most promising audience.

PRICE LIST

(from July 1, 2008)

Priority placements: Inside front Inside back Back cover Double page spread before “Contents” section Poster (both sides) 2\3 page in “Calendar” section Advertisement on inside pages Double page spread 1\1 page 1\2 page 1\3 page 1\4 page Advertising article Double page spread 1\1 page 1\2 page 1\3 page “Landscape Design” Section 1\16 page 1\8 page 1\4 page 1\2 page “Classifieds” Section 1\16 page 1\8 page 1\4 page 1\2 page 1\1 page EUR EUR EUR EUR EUR 290 440 620 840 1540 EUR EUR EUR EUR 320 450 630 880 EUR EUR EUR EUR 3100 2200 1300 1150 EUR EUR EUR EUR EUR 3200 2550 1500 1200 850 EUR EUR EUR EUR EUR EUR 3650 2850 4200 3950 5100 1900

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Advertising insert - FROM EUR 3800 Discounts: 10% 15% 3 - 5 6 - 9 10-12 welcome discount to advertising agencies placements - 15% placements – 20% placements – 30%

Schedule of publication in 2009 Issue
January February March April May June July August September October November December 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 (#01) (#02) (#03) (#04) (#05) (#06) (#07) (#08) (#09) (#10) (#11) (#12)

Advertising Deadline
December 15, January 16, February 13 March 16 April 17, May 18 June 17, July 17, August 14 September 18, October 16, November 17, 2008 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009

Coming Out
December January February March April May June July August September October November 25, 29, 27, 27, 29, 29, 27, 29, 27, 30, 28, 27, 2008 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009

We hope our cooperation will be mutually beneficial. If you have any questions or comments, please do not hesitate to contact me anytime. With Kindest Regards, Adv. & Marketing department Flowers Magazine OOO Artlain-Stil Moscow, Russia 111024, Andronovskoe shosse, 26, korpus 3, office 201 Tel/Fax +7(495) 665-6878 E-mail: nat@fantazy.ru

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