MMRF- Twin Cities Race for Research 5KWalk/Run Sunday, September 28, 2008 Lake Phalen - St. Paul, MN FUNDRAISING TIPS Participant fundraising is the key to our success and most direct way to impact the search for a cure for multiple myeloma. All money raised through the MMRF Race for Research goes directly to fund the most promising myeloma research. ALL participants are highly encouraged to set a goal of raising $1000 or more. Here are some tips that will help you reach that level of success! Use the NEW Online Fundraising Tool: Go to www.active.com/donate/stpaul08 and click on Become a Fundraiser. Set up your own personalized website complete with pictures and your personal story! Email the link to all your friends, family, associates and contacts! A very fun, simple, and effective way to track both online and offline donations. Set a High Personal Goal! The average participant raises $700; many raise $1000 and even $5000! Set a high, attainable goal and do your best to reach it! Sponsor Yourself! Most people are likely to support something if you are supporting it too! When others know that you have made a personal contribution, they will follow your lead! Write a Personal Letter, Tell your Story! Write about your connection to multiple myeloma and why raising funds is so important to you. Suggest a tax-deductible amount (Suggestion: $35 for individuals, $250 for businesses) Include your personal fundraising goal. Use and modify the Sample Solicitation letter provided. Distribute your letter! Mail to your friends, family and associates Send as an email to everyone in your address book. (This is very simple and effective). Take it to the businesses that you frequent (ie, your dry cleaner, hairdresser, favorite coffee shop, dentist (Include the corporate sponsorship form or ask about in-kind donations too!) Brainstorm other possible contacts: Who do your siblings and friends work for or know? Recruit your friends and family to get involved and do the same! Follow up and be persistent. Keep track of funds that you have raised on your own fundraising website or on the Contribution Collection Form provided. Turn in donations at the MMRF Contribution Tent (located near registration) on event day. FOR MORE INFORMATION, VISIT MMRFRACE.ORG/MN Or contact: Amelia Lewis at email@example.com MMRF Tax ID#: 06-1504413 Sample Corporate Letter Date Name Company Address City, State, Zip Dear , The Multiple Myeloma Research Foundation (MMRF) invites you to support the third annual MMRF Race for Research-Twin Cities. This highly anticipated walk/run scheduled for Sunday, September 28, 2008 at Lake Phalen in St. Paul, MN will be a great awareness and fundraising event. The MMRF Race for Research is part of our overall effort to raise awareness and funds for research for multiple myeloma, an incurable blood cancer. Multiple myeloma is the second most common blood cancer and the third fastest growing cancer in terms of mortality in people over 65. African Americans have the highest reported incidence of this disease and it is one of the top 10 leading causes of cancer death. Our goal for the Twin Cities walk/run is to raise $75,000 through 500 participants. Your support as a corporate sponsor will ensure our success. Enclosed is a sponsorship form for you to review as well as materials about the Foundation. The MMRF maintains its role as the world’s largest private funder of myeloma research and enables us to move closer to our goal of accelerating the search for a cure. Since its inception in 1998, the MMRF has raised more than $92.4 million to support myeloma research, clinical trials and related educational programming. Today the MMRF: Ranks in the top 2% among all non-profits in the nation in terms of funds raised Serves as the #1 funder of myeloma research in the world Rates 4-stars by Charity Navigator for its fiscal responsibility Allocates 95 percent of money raised to fund myeloma research and related programming keeping overhead to 5 percent Receives accreditation by the National Cancer Institute for its stringent research review process Your support will help us continue our progress in offering hope to the thousands of individuals and their families facing the diagnosis of multiple myeloma. Please feel free to contact us should you have questions. We look forward to working with you to make this a truly wonderful event. Sincerely, Amelia Lewis Race Manager MMRF Twin Cities Race for Research - 5K Walk/Run Sunday, September 28, 2008 Lake Phalen- St. Paul, MN The Multiple Myeloma Research Foundation (MMRF) would like to invite you to participate in and support the 4th annual MMRF Twin Cities Race for Research 5K walk/run to be held at Lake Phalen in St. Paul, MN on Sunday, September 28, 2008. The event is part of our overall effort being held to raise much needed funds and awareness for myeloma research. Our goal for the St. Paul Race for Research is to attract 500 participants and to raise $75,000. We hope that your participation will help us reach our goal! There are several different ways to get involved with this exciting event. They are: Secure Sponsorships: Companies or individuals can be sponsors. There are three primary sponsorship levels, each with a different amount of publicity before and during the event (See separate sponsorship forms for details): Gold Sponsor- $10,000 Silver Sponsor- $5,000 Bronze Sponsor- $2,500 OPPORTUNITIES FOR PARTICIPATION Participate in the Event: Individuals can participate by walking or running the US Track and Field certified course. Registration fees are $25 pre-event or $30 day of event. Form a team of friends, family or co-workers to join in on the fun. Ask your employer to sponsor a company team! Raise Funds: Whether you walk, run, volunteer or just watch, we encourage everyone to raise funds. It is quick and easy to set up an online fundraising page. Raise over $100 and have your registration fee waived. Raise $250-$499 and receive a MMRF Long Sleeve Shirt; Raise $500-$999 for a MMRF Fleece Blanket; Raise $1000-$2499 for a MMRF Waterproof Jacket; Raise $2500 or more and receive all three! Solicit In Kind Donations: We are in need of donated items for participant gift bags. Ask companies for key chains, water bottles, coupons or other give-aways with their company logo. Product samples from consumer goods companies are great too! We also need product such as fruit, water, juice, granola bars for the participants. Your support in securing these items is invaluable! Volunteer: We are looking for people to help with a variety of tasks such as: greeters, course marshals, finish line attendees, registration monitors, and in-kind gift bag stuffers. Event Promotion: Assist in placing PSAs in local newspapers and on local radio stations or magazines to run ads to promote the event. Write letters to your local paper. FOR MORE INFORMATION, VISIT WWW. MMRFRACE.ORG/MN Or contact: Amelia Lewis - firstname.lastname@example.org Thank you for your support of the MMRF!