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WESTERN CAPE CRAFTERS NEWSLETTER

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					WESTERN CAPE CRAFTERS’ NEWSLETTER
Index
… and so, at the end of 2004 … / Craft Partnership Meeting TRADEnews / TRAININGnews / WEBnews / / FEEDback / News /

29 November 2004
Events / Exhibitions /

… and so, at the end of 2004 …
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This year has been a year of consolidation for the CCDI – it has been our first full year with a full staff complement. And it has been a year full of activities and opportunities to learn. 11 Craft Partnership meetings; 21 Newsletters, Trade & Training News; 3 exhibitions (including Freedom Ten Years); 48+ clients through the Product Development Clinic; 18 short courses; 3 Skills Development Programmes; 1 Learnership completed; 8 local consumer shows; 3 national shows and 7 international adventures for 17 crafters. We end the year tireder but wiser – (we have had to accept that a day has 24 and not 48 hours…) For craft enterprises to become sustainable and grow – thereby creating jobs and generating income – they need to be producing the right products, for the right markets and at the right time. But the production of craft is not just a commercial enterprise; it also involves creative and cultural input. We hope that the combination of our programmes and services are meeting these many and varied needs. In so doing we hope we are making a contribution to transforming the lives of our fellow citizens; that we are impacting on jobs and incomes; and that we are turning the Western Cape into a home for all – where all can have a better life. We would not be able to function without the support and contribution of many, many people.  We are exceptionally fortunate to have government officials, at all three tiers, who

have shown profound faith in us and belief in the sector.  We have been supported by a wonderfully nurturing and supportive Board, who let us get on with the job. We work with talented, creative and generous crafters who are a continual source of inspiration and „reality check‟. I have the good fortune to have 6 extremely dedicated, passionate and hard working individuals making up the staff of the CCDI – and many dedicated, passionate and hard working service providers who continue to complement our activities.

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Without any of this support – none of what we do would be possible. We continue to be a learning organisation, flexible, adjustable and always keeping our eye on the bigger picture and the wide world out there. It has been an incredible and rewarding journey. We‟ve enjoyed every minute of it. And we look forward to 2005. May you all have a prosperous and peaceful festive season – and may the New Year bring bigger, better business.

Erica Elk

A joint initiative of the Provincial Government of the Western Cape and the Cape Peninsula University of Technology Die Kaapse Instituut vir Handwerk & Ontwerp  IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Peninsula University of Technology, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 / Fax: 27 (0)21 460-3553 / E-mail: ccdi@ctech.ac.za / www.capecraftanddesign.org.za

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Craft Partnership Meeting
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The Craft Partnership Meeting of 3 November 2004 focused on Product Development. A PowerPoint presentation illustrated real examples and learning experiences that crafters have undergone during recent months. Some were part of a programme to develop a Corporate Gift range, and others were in a programme to develop a range of children‟s products for the Tigers Eye Kirstenbosch shop. We had a great turnout, as every crafter is concerned about remaining relevant and flexible in the marketplace.

At the next Craft Partnership meeting of 1 December 2004 – the last of the year – Erica Elk, Executive Director, will discuss the plans that the CCDI has for 2005; how we can assist the craft sector of the Western Cape – and you! Venue: Seminar Room 2, Admin. Building, Cape Technikon, c/o Keisergracht & Tennant Roads, District Six. Date: Wednesday, 1 December 2004 Time: 1:30 to 4:30, with tea at 3:00.

FEEDback
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CRAFT, CONFIDENCE & THE ECONOMY Terri & Aaron van Schaik from Pure Africa, producers and marketers of jewellery made from semi-precious stones and leather, provided an update on progress during the past year and a half. “Pure Africa started as a hope that it could address the state of poverty in South Africa, by giving a group of previously unemployed women a way of earning income for themselves. We started with one lady and now have 15 ladies working from our home, their homes and a church in Bo-Kaap. We have managed to spread our product into 8 different countries, we sell in over 50 outlets worldwide and have made many creations over the last 18 months. We have seen an incredible turn around in the women: their outlook, character and strength of spirit have been inspiring and have taught us the value of perseverance and true commitment. Our hope at the end of this year is that we continue to reach many more lives and create an environment rich in entrepreneurial spirit and a true sense of empowerment all along our value chain.” terri@pureafrica.co.za./ cell +27 (0)82-370-9694 / +27 (0)82-491-7618. PRODUCT DEVELOPMENT - MAKING THE DIFFERENCE! Thobeka Mdiza came to the Product Development Clinic with a production problem. She had been commissioned to make bags with beaded imagery

of the South African Coat of Arms, but each bag was taking three days to make - not cost effective, not financially viable. At the Clinic, she was given the suggestion that, instead of depicting the whole image with beads, she print the image, completely or in part, and embellish only part of the image with beads. Following this method, Thobeka can now make five bags in a day, and has been able to increase her production dramatically. A further suggestion was made that she use neutral colours for her bags, in addition to her standard bright range. By defining her market correctly (middle-class, middle-aged women, who generally wear neutral colours), she is producing for that target market; in doing so her orders have increased and she is selling everything she makes. Now that sales are up and production methods are cost effective, Thobeka has a new problem - she needs more bags to sell and she needs more beaders! Thobeka is planning to train more people in beading techniques.

For personal assistance with your product, design or production problems, contact the CCDI‟s Product Development Clinic to make an appointment with Amanda Youngleson. Contact Ann on 021 460-3724 / weyera@ctech.ac.za for a booking for 2005. This year is fully booked!

A joint initiative of the Provincial Government of the Western Cape and the Cape Peninsula University of Technology Die Kaapse Instituut vir Handwerk & Ontwerp  IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Peninsula University of Technology, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 / Fax: 27 (0)21 460-3553 / E-mail: ccdi@ctech.ac.za / www.capecraftanddesign.org.za

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News
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TWO FAIRTRADE VOLUNTEERS TO CAPE TOWN We have been informed by Grace Stead, Local Agenda 21 Co-ordinator, City of Cape Town, that two Fairtrade volunteers will be based in Cape Town during 2005. The volunteers would be able to assist the Fairtrade Association in Craft South Africa (FACSA) by 1. educating producers about the movement and encouraging producer activity (Local Marketing) 2. assisting with the formal work of the FACSA (Growth of Association Infrastructure) 3. assisting with partnering FACSA to overseas Fairtrade organizations or buyers (International Marketing) We will provide further details as this plan takes shape.

Events
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CAPE MILITARY TATTOO 2004 The 2004 tattoo will be held in the “Voorplein” (front courtyard) of the Castle, a wonderfully evocative setting, making the Cape Town tattoo unique. The spirit of the tattoo will have a very definite Cape character, and is included in the context of larger events, with the official theme “10 years of democracy”. The Cape Town Partnership has assisted by arranging the closure of Buitenkant Street between Darling and Strand Street (i.e. the stretch that separates the Castle from the Parade) and providing extra security through horse patrols. The event will host a festival at the bottom end of the Parade, with Cape minstrels (a Cape minstrel act is included in the tattoo), Christmas bands, Malay choirs, fire-eaters, mimes, jugglers and a crackerjack old-time puppet show, using the famed but defunct “Strongmani” Puppet Company‟s assets. The organisers are working on a "first come, first serve" basis. A stand costs R120 for the duration of the event. (dates?) To book space contact Sharyn Collins on 021 409-7919 or email her at hello@boomroom.co.za.

TOURISM INDABA 2005 Next year‟s Tourism Indaba runs from 7 – 10 May at the International Convention Centre in Durban. This is a wonderful opportunity for craft businesses that are also tourist destinations, to exhibit their craft. The CCDI has applied for a stand and is on a waiting list this to be confirmed by end-November. Meanwhile, we are calling for expressions of interest. Those interested will cover their own participation costs, as well as sharing the cost of the stand. We have been quoted R1150/m2 of space and R1380/m2 of prime space. Total space cost is therefore R4600 or R5520 for a 2X2m stand. Should you be interested, please contact Xoliswa on 021 460-3562 or email phenyax@ctech.ac.za. CRAFT COUNCIL JEWELLERY EXHIBITION Will you be in Johannesburg during December? The Craft Council of SA will be holding aJewellery Exhibition in the Bus Factory during the holiday month. The venue is the Downstairs Gallery, Craft Council Shop, Cnr Goch & President St, Newtown. Phone Eunice Mothetho on 011 834 –9569 for more details, or email her on eunicem@craftcouncil.co.za.

A joint initiative of the Provincial Government of the Western Cape and the Cape Peninsula University of Technology Die Kaapse Instituut vir Handwerk & Ontwerp  IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Peninsula University of Technology, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 / Fax: 27 (0)21 460-3553 / E-mail: ccdi@ctech.ac.za / www.capecraftanddesign.org.za

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Exhibitions
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DESIGN EXHIBITION, CAPE TECH Visit the 25-year commemorative Design Exhibition of the Cape Technikon‟s Faculty of Built Environment & Design, in the Walkway of the Admin. Bldg,Cape Technikon (outside the CCDI‟s offices). Very inspiring and educational. PHILANI EXHIBITION, CASTLE Also visit the Philani exhibition in the Adam Tas room, the Castle. This reflects a joint project between Cape Tech textile students and the weavers from Philani. CALL FOR EXPRESSIONS OF INTEREST IN LATITUDE (21-23 April 2005) The South Project is organising a space at designEX Melbourne, which includes a visitors‟ centre to reflect what‟s happening in design along the southern latitudes. Designers from around the world focus on Milan, Barcelona, or London, as centres for recognition. What is happening elsewhere in the world is rarely reflected. The South Project is a three-year project to develop cultural exchange between countries of the south and to present this to the countries of the north. This includes developing a network of designers and producers with similar challenges in adapting the international language of design to the local conditions. Exciting things occur in the south, as

designers work with local artisans to find ways of using the skills and materials that are unique to their place. A design culture is developing, which is more than a derivative of what is happening in the large centers of the world, but a unique and embodied style of work that makes the most of where it comes from. LATITUDE is an opportunity to bring this information together in Australia's major design event. We are seeking partnership with designers and organizations, which can supply us with material to display in this space. We offer the space, you provide the material, (which includes leaflets, brochures, posters, magazines, samples and banners). We are happy to entertain other possibilities. Please send your expression of interest by Friday 23 December 2004 to Kevin Murray, Director South Project. Tel +61 3 9650 7775 / fax +61 3 9650 5688 / kmurray@craftvic.asn.au. designEX will be held at the Melbourne Exhibition Centre, Southbank from 21 - 23 April 2005. More information is available at http://www.designex.info/
The South Project is managed by Craft Victoria. The Commonwealth Government, through the Australia Council, its arts funding and advisory body, assisted this development phase, together with the Myer, Ian Potter and Gordon Darling Foundations. More information about the South Project is at www.southproject.org

TRADEnews
NEW YORK GIFT FAIR We have been advised of two booths available in the upcoming New York Gift Fair 29 JANUARY – 2 FEBRUARY 2005. Terms and conditions are attached. The contact details of local organiser, David Graham, are: Tel: +27 (0)11 486-0585 / Fax: +27 (0)11 486-0530 / david@tradeprojects.co.za / Po Box 2317, Pinegowrie, 2123, South Africa.

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This opportunity is perfect for a business with a well thought-out export strategy, a 3-5 year marketing plan, selling well-priced unique, quality products, and a solid local business from which to launch the export drive. If this opportunity is not for you this year, please feel free to pass on to someone else who may be interested and qualified.

A joint initiative of the Provincial Government of the Western Cape and the Cape Peninsula University of Technology Die Kaapse Instituut vir Handwerk & Ontwerp  IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Peninsula University of Technology, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 / Fax: 27 (0)21 460-3553 / E-mail: ccdi@ctech.ac.za / www.capecraftanddesign.org.za

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TRAININGnews
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CRAFT ENTERPRISE LEARNERSHIP - 2005 In 2005, CCDI will be doing a full NQF4 level learnership: Certificate in Craft Enterprise. If you: - have been making craft for more than 2 years - are currently earning most of your income from craft - own the business, or work in a craft project or business - can communicate and write in English - have a matric certificate - can attend training between February and September 2005 - spend considerable time in training to improve your craft business

- are committed to learning and improving your business then this course is for you. What you learn will be directly linked to what you are working with every day, i.e. the production and marketing of craft. The learnership consists of the following modules, all of which need to be completed in order to get the qualification: Craft Design, Craft Production, Marketing, Business, Numeracy & Communications. Please contact Ann Weyer on 021 460 3724 / weyera@ctech.ac.za for an application form. Closing date: 10 December 2004

WEBnews
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We are happy to announce that the CCDI website is now up and running. Please view it at www.capecraftanddesign.org.za. Two sections will interest you: these reflect Crafters and Products, by different categories. Crafter contact details, taken from our database, are provided, if we have these available. Photographs of products are also provided - this is the result of photos that have been taken over the months, or sent to us by crafters.

If you are not reflected on the website, and would like to be, we would suggest that you register with us in the new year, and enquire about photo-sessions, or email us jpeg images of your products. Please contact Roselle on 021 460-3662, or ccditemp2@ctech.ac.za to register on the CCDI database. If you pick up any incorrect details, you are welcome to drop us a line on naidoom@ctech.ac.za.

We wish all our crafters a successful and prosperous festive season, with great prospects for 2005! To our craft partners we extend our sincere thanks for your unfailing support throughout 2004. With your assistance, great things will materialize in 2005!

A joint initiative of the Provincial Government of the Western Cape and the Cape Peninsula University of Technology Die Kaapse Instituut vir Handwerk & Ontwerp  IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Peninsula University of Technology, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 / Fax: 27 (0)21 460-3553 / E-mail: ccdi@ctech.ac.za / www.capecraftanddesign.org.za


				
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