Nokia Eseries

Presentation on Integrated Marketing Communication Subject matter: Developing Print Advertisement on Nokia E71 Prepared for, Our admirable Course Instructor Mr. Ehsanul Huda Chowdhury nokia.com/waywework Prepared By ► Group Members: 1 2 3 Md. Arif Hossain Md. Hasan Shariar Mohammad Towhidul Islam ID:06-91147-2 ID:07-91599-2 ID: 06-91132-2 About Nokia Vision and Strategy: Our vision is a world where everyone can be connected Production Unit: • Networks Technology China Finland India • Mobile Devices and Enhancements Brazil China Finland Great Britain Hungary India Mexico Romania South Korea Story of Nokia 1865 to 1967 ► 1865: The birth of Nokia The Move to the Mobile: 1968-1991 ► 1991: GSM – a new mobile standard opens up Mobile revolution: 1992-1999 In 1992, Nokia decided to focus on its telecommunications business. ► 1992: Nokia’s first GSM handset ► 1994: Nokia Tune is launched ► 1994: World’s first satellite call is made ► 1997: Snake – a classic mobile game on Nokia 6110 ► 1998: Nokia becomes the world leader in mobile phones. ► 1999: Nokia launches the world's first WAP handset, the Nokia 7110 Nokia Now: 2002-Today ► 2002: Nokia launches its first 3G phone, the Nokia 6650. ► 2003: Nokia launches the N-Gage ► 2005: Nokia introduces the next generation of multimedia devices, the Nokia Nseries. ► 2007: Nokia Siemens Networks ► Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its new internet services brand. Historical Logo: Product and the Brand of the Company Products of Nokia: Devices ► Service and Software ► Nokia Siemens Network ► Devices The main business of Nokia is produce mobile phones. There three stages of mobile phone: ► Early Models: 74 Models, ► N-Gage, ► Nseries, and ► Eseries N-Gage ► In 2003, Nokia introduce N-Gage mobile. The main features are music and multiplayer gaming mode. Now this N-Gage mode is available in Nokia N81, N82, N95 and N96 (Coming Soon) model. N-Gage N-Gage QD Nseries ► Nokia Nseries is a product family consisting of multimedia smartphones. These are convergence mobile devices supporting digital multimedia services such as music playback, video capture, photography, mobile gaming and Internet services. All Nseries devices support at least one highspeed wireless technology, such as 3G, HSDPA, or Wireless LAN. Eseries ► The Nokia Eseries consists of business-oriented smartphones, with emphasis on enhanced connectivity and support for corporate e-mail push services. Service and Software ► ► ► ► ► ► ► ► ► ► This sector emphasis on developing and growing our offering of consumer Internet services and enterprise solutions and software such as Symbian software and others R&D for smooth mobile operating system and develop exiting software. Nokia has customer care center for customer service. Regional Nokia customer care center list below. Europe United States Canada Latin America Brazil Middle East and Africa Asia Pacific Greater China India They also have local which is control by 3rd party customer care and those 3rd party customer care center authorized by Nokia Regional Office. In our country: Nokia Care Chemor Telecommunication Limited Molly Capita Center 76, Gulshan Avenue, 2nd Floor Dhaka – 1212, Bangladesh Cell: +88-01728585858 E-mail: info@chemor.com 2007: Nokia Siemens Networks ► Nokia Siemens Networks is a leading enabler of communication services. The company comprises the former Networks Business Group of Nokia and the carrier-related businesses of Siemens. The New Product: Nokia E71 Following some time off since the E51, the Nokia E-series is back to the shop with a new pet for business-minded users. Nokia E71 seems to have it all to take over and build on the E61 QWERTY messengers' expertise. The suave upgrade is much slimmer now (and thus much more pocketfriendly), more powerful and a whole lot more skilled. The smaller display is actually the only step down. Well, we're back in business too, and we're about to see if that's the step back before a major leap forward. Key Features ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► ► Quad-band GSM support 3G with HSDPA 3.6Mbps support Landscape 2.36" 16M color display of QVGA resolution Comfortable full QWERTY keypad Convenient business-minded shortcut keys Symbian 9.2 OS, S60 UI with FP1 (topped with some FP2 goodies) 369 MHz ARM 11 CPU and 128 MB of SDRAM Wi-Fi Built-in GPS receiver, A-GPS 3.15 megapixel auto focus camera with LED flash 110 MB of internal memory, microSD expansion, ships with a 2GB card (Max. 8GB) Slimmest smartphone to-date, slimmest Wi-Fi and/or GPS handset to-date Stainless steel casing Standard 2.5mm audio jack Bluetooth v2.0 with A2DP support microUSB v2.0 FM radio Infrared port Great battery life Office document editor Rich retail package Target Consumer     Geographical Location: Dhaka, Chittagong and major business area of Bangladesh. Income Level: Monthly Income level BDT. 25,000+ Occupation: Business man or entrepreneur, private service holder in big local company (Manager to MD), service holder in big multinational company (Executive/System Engineer to MD). Lifestyle: High or upper class lifestyle, internet user or e-mail users group, technology dependent group. Pricing ► Price of the product is already given by local regional office (Nokia Asia Pacific, Singapore). This product launch last week in Bangladesh. The price is BDT. 31,500 – BDT 32,000. In Bangladesh have two major Nokia Authorized distributors: ► Excel Telecom Limited, Banani ► Grameen Telecom The product will be available Nokia Authorized Shops and also in:  Shoppers World, Gulshan  Bashundhara City, Phantopath  North Tower, Uttara  Orchid Plaza, Dhanmondi The     retail package include: Nokia's fastest and smallest charger 2GB microSD card leather carrying case A Software CD ► ► The price will be change basis on market demand. IMC tools for the communication of the Product up Printed Advertisement ► Entrepreneur Fair ► Live Demonstration ► B2B ► Pop Developing Print Advertisement for the Nokia E71 Basically we focus on e-mail with attachment files, sync notes and appointment from one place, built in GPS, and memory storage and 3.2 MP Camera with flash. Effectiveness of the Printed Advertisement attract attention ► Should appeal to the reader’s self - “you” point of view. ► Communicate the unique advantage ► Prove the advantage of our Product over other competitors ► Should motivate your customers enough to take action ► Able to Conclusion ► ► ►    ►  ►  ►  Target consumer We have tried to convey the proper message towards our target consumer for creating importance Do you open e-mails or open minds? Connect with others while on the move. Easy setup of mobile e-mail on large screen and full keyboard. Close your laptop but stay connected. (Accessing information is easy even email with attachments). Do you make an appointments or an opportunity? Manage your time & resources (Sync your notes and appointments all from one place) Do you arrive with your heart racing or your mind? Get to your destination with time to spare …. GPS with Nokia Maps. Do you want to grab the moment or freeze memory? Stop click your camera but store unlimited memories (8 GB expandable memory and 3.2 MP Camera with Flash).