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									Property: Date: Who: Rate Window Preparation Checklist Know what your competitors are charging in various distribution channels--don't drop rates or offer discounts without knowing there's good reason to do so. It's important to shop as we look for opportunities to not discount as deeply. If you don't currently have a rate-shop form, one's on the next tab. Consider using www.travelaxe.com to shop online rates more efficiently. When shopping competition don't forget Weekend versus Weekday, seasonal changes, varied length of stay, and local companies. Make sure the whole picture is taken into consideration. Extend your shop to include properties not on you STAR report. Teach front desk and sales team to make calls and rate others performance, good learning opportunities. Regrets indicate rate resistance, but that should trigger shopping on your part to see if it's "warranted." There will always be some regrets. In light of recent news & events about the economy, revisit all your transient rates currently in place for 2005 and beyond. The rate window is open the 1st 15 days, every other month. Have you built in appropriate seasonal, special event, etc.? If you don't currently have a good rate sheet (by value level) for your hotel, use the blank transient rate grid, 2 tabs down. How it looks in a sample hotel is on the next tab. Should you have an extra person charge? Did you have to go to flat rates in the past due to soft demand & is it possible to change that now? Do your competitors have extra person charges for two or more guests? Can or should you do so seasonally or weekends vs. weekdays? Great opportunity to capture incremental revenue. Are you using Premium pricing on most valued Room type? Is there a particular room types that sells out before others, could you charge more for this room type? Do you have an incentive for your desk staff & phone sales staff? Does your hotel have suites? Are they priced accordingly for up sell? Are your suites available to your negotiated accounts, if not discounted do they show at you "Right Rate"? Hit the Road Rates or other discount programs Are these programs always available or are you using them during periods of low demand? Did you participate in winter weekdays this past year, did they work as expected? What can be done to make them more effective? Are they necessary or did they discount business which would have stayed anyway? Are you using this as a "fade" rate? Are your packages bringing you business? Are they priced right? Can you package the amenities and the room in such a way that you can get a little more rate out of it? Which ones sell? Are they priced competitively? Is there rate opportunity? Which ones don't sell regularly? Why not? What would better suit people coming to your area or local residents looking to just get away? Are SRPs set for all your packages? Are you promoting the right package to the right audience ? How are you pricing your potential group business? Are you priced correctly within your market? Extra person charges? How is it relative to your transient pricing? Does it vary seasonally? Does it vary by events? Does stay pattern affect rate? Price you groups so they make sense. When you price higher than the transient, you likely won't see the rooms consumed. Are you making a conscious choice or is it arbitrary? Do your have a group ceiling, or maximum number of group rooms allowed for a given date to reduce transient denials.. Is there a standard cutoff date at which time unused blocks can be released for general sale? Does this date leave adequate time to sell those rooms? LNR Accounts--Are your tiers set up correctly, at the right rates and far enough into the future? Are all your corporate accounts properly tied to those tiers? Are Corporate ID's being utilized for all guest? For local companies that require GDS routing are they routing correctly? Review you "SRP Airline Cross Reference Report" on Hiltonnet. When was the last time you visited your top accounts. What accounts can be stolen from your competition? Special Events-How do you price your special events? How do you restrict your special events? Deposit/Advance Payment? Contracts? Long Term Stay Rates What length of stay are you using on LV2? Does it vary by season? Review Extd stay denials and Extd stay bookings. Government Rates Do you have government rates loaded at per-diem? Is there opportunity one way or the other to improve government production? Have you limited the availability of govt. rooms if you have peak dates with excess demand? Hilton Direct Is your property information up to date in HSMS and Brand.com? Are you responding to all leads sent, even if you choose not to except the business? Are you using your corporate counterpart to help solicit local accounts? BRAND.COM Is the information current? Are the pictures clear and accurately portray your facility? Have you reviewed each tab? (i.e. amenities, local guide etc) Any typo's? Is there sufficient information provided in those tabs? (i.e. Local Guide - Corporations and Business - have you included all companies potential clients may inquire about?) Are directions and maps clear? Update information in HIDB. Questions or to submit pictures: hotelcontent@hilton.com

RATE SURVEY
Arrival: HOTEL Sgl HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site HOTEL phone hotel web site brand web site Hotel Direct Dbl Suite Departure: Hotel Brand Site Slg Dbl Suite Travelaxe.com Slg Dbl Suite No of Guests: 1.800 Central Res Slg Dbl Suite

Hotel: Rates loaded as of: Date Range W/day LV0 LV1 LV2 HTR LNR1 LNR2 LNR3 Group Date Range W/day LV0 LV1 LV2 HTR LNR1 LNR2 LNR3 Group Date Range W/day LV0 LV1 LV2 HTR LNR1 LNR2 LNR3 Group Date Range W/day LV0 LV1 LV2 HTR LNR1 W/end Min stay W/end Min stay W/end Min stay W/end Min stay

(Notes should address events.)

Notes

Notes

Notes

Notes

LNR2 LNR3 Group

Hotel: Rates loaded as of:

Hampton Inn 1/14/2004

LV0 LV1 LV2 HTR

Now-3/31/04 W/day W/end Min stay Notes 99/109 79/89 89/99 69/79 79/89 59/69 5 all days 79 65 had been 74/59--too low compared to competitors.

LV0 LV1 LV2 HTR

4/1-5/31/04 new season--weekends. W/day W/end 99/109 89/99 89/99 79/89 79/89 69/79 5 all days 79 69

LV0 LV1 LV2

6/1-9/30/04 W/day W/end 109/119 119/129 99/109 109/119 89/99 99/109

All Saturday LV1 set to 2 night min, forcing one nighters to LV0. 5 all days Currently no LV1 restrictions on Friday--trying to catch multi-nights.

LV0 LV1 LV2 HTR

10/1/04-3/31/05 W/day W/end 99/109 89/99 89/99 79/89 79/89 69/79 5 all days 79 69

Hotel: Big City, NE Rates loaded as of: 1/15/2004 Date Range Now - 3/31/04 W/day W/end LV0 99/109 79/89 LV1 89/99 69/79 LV2 79/89 59/69 HTR 79 LNR1 59 LNR2 55 LNR3 49 Group 69 Date Range 4/1/04 - 5/31/04 W/day W/end LV0 99/109 89/99 LV1 89/99 79/89 LV2 79/89 69/79 HTR 79 LNR1 59 LNR2 55 LNR3 49 Group 69

(Notes should address events.)

Min stay

Notes

5 all days 65 59 55 49 55 had been 74/59--too low compared to competitors.

Min stay

Notes

5 all days 69 59 55 49 69

Date Range 6/1/04 - 9/30/04 W/day W/end Min stay LV0 109/119 119/129 LV1 99/109 109/119 LV2 89/99 99/109 5 all days HTR n/a n/a LNR1 59 59 LNR2 55 55 LNR3 49 49 Group 99 109 Date Range 10/1/04 - 12/31/04 W/day W/end Min stay LV0 99/109 89/99 LV1 89/99 79/89 LV2 79/89 69/79 5 all days HTR 79 69 LNR1 59 59

Notes All Saturday LV1 set to 2 night min, forcing one nighters to LV0. Currently no LV1 restrictions on Friday--trying to catch multi-nights.

Notes

LNR2 LNR3 Group

55 49 79

55 49 79


								
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