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CHAMP - China HIV/AIDS Media Partnership The China HIV/AIDS Media Partnership (CHAMP) was initiated by the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) in mid August 2007. The project addresses a need for greater public dialogue and understanding on HIV/AIDS in China. CHAMP’s objective is to mobilize the communication power of mass media and commercial marketing to raise HIV awareness and reduce stigma and discrimination of people living with HIV in China. CHAMP has till now recruited 20 national and international public and private sector partners to join the initiative. UNAIDS, Century JinQin market research Co., Ltd of Renmin University, Ogilvy PR are strategic partners of CHAMP.

GBC - Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria GBC is a Coalition of more than 220 companies united to keep the fight against HIV/AIDS, tuberculosis, and malaria a global priority. The Coalition’s members share learnings, and GBC provides tailored support so that companies can take an active role in defeating the pandemics. GBC also organizes collective actions among companies, and links the public and private sectors in ways that pool talents and resources. GBC represents the private sector delegation to the Global Fund. GBC is headquartered in New York with regional offices in Beijing, Johannesburg, Kyiv, Moscow, Nairobi and Paris. GBC China serves as CHAMP’s technical coordinator and secretariat for day-today management of the initiative and coordination of all Partnership activities.

Century JinQin market research Co., Ltd of Renmin University Century JinQin market research Co., Ltd is the only professional market research and consulting company held by Renmin University of China (RUC). Relying on the resource platform of RUC and establishing in humanities and social studies, the company provide service of specialized market research and professional consultancy for enterprises, scientific research institutions, non-profit organizations and authorities.

Ogilvy Public Relations Worldwide *Ogilvy Public Relations Worldwide* is a leading global marketing communications firm, with offices in more than 60 cities around the world. As a strategic partner of CHAMP, Ogilvy PR Worldwide Beijing has agreed to provide overall PR consulting for CHAMP, design CHAMP's sponsorship packages, develop and implement CHAMP's public outreach campaign and assist in the coordination of the KAPB survey.

UNAIDS UNAIDS is an innovative joint venture of the United Nations, bringing together the efforts and resources of the UNAIDS Secretariat and ten UN system organizations in the AIDS response. The Secretariat headquarters is in Geneva, Switzerland—with staff on the ground in more than 80 countries. Coherent action on AIDS by the UN system is coordinated in countries through UN theme groups, and joint programmes on AIDS. UNAIDS’ Cosponsors include UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, ILO, UNESCO, WHO and the World Bank. Visit the UNAIDS Web site at and

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