Docstoc

Public Awareness Campaign KY Proud

Document Sample
Public Awareness Campaign  KY Proud Powered By Docstoc
					Public Awareness Campaign : KY Proud Retail POP Application
A Caporelli

Company Name:

________________________________________ Contact: _________________________________ Total points

CATEGORY KY Proud Exposure

5 points
Your event/product will be seen or attended by over 100,000 Number of people exposed to event: ___________________

3 points
Your event/product will be seen or attended by over 20,000 Number of people exposed to event: ___________________

2 points
Your event/product will be seen or attended by over 5,000 Number of people exposed to event: ___________________

1 points
Your event/product will be seen or attended by the general public

Number of people exposed to event: ______________

Promotion of KY Proud

You use KY Proud Logo on 4 of the following: 1)your advertising, 2)Labels 3) you highlight farmers’ products that you use in your establishment or product. 4)Your staff is trained as to what local farm products are used 5) Your staff knows what KY Proud program is. 6) You promote KY Proud products at professional meetings (Please circle all that apply.)

You use KY Proud Logo on 3 of the following: 1)your advertising, 2)Labels , 3) you highlight farmers’ products that you use in your establishment. 4)Your staff is trained as to what local farm products are used 5) Your staff knows what KY Proud program is. 6) You promote KY Proud products at professional meetings (Please circle all that apply.)

You use KY Proud Logo on 2 of the following: 1)your advertising, 2)Labels , 3) you highlight farmers’ products that you use in your establishment. 4)Your staff is trained as to what local farm products are used. 5)Your staff knows what KY Proud program is. 6) You promote KY Proud products at professional meetings

You use KY Proud Logo in some of your advertising and or Labels Please list: ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________ ______________

(Please circle all that apply.)

Purchasing and or sales

You purchase/sell KY Proud products through the following: you purchase/sell direct from farmers and at Farmers' Markets and use vendors that carry KY Proud products. You sell/use products made or grown in KY that are KY Proud (Please circle all that apply.)

You purchase/sell KY Proud products through 3 of the following: you purchase/sell direct from farmers and at Farmers' Markets and use vendors that carry KY Proud products. You sell/use products made or grown in KY that are KY Proud

You purchase/sell KY Proud products through 2 of the following: you purchase/sell direct from farmers and at Farmers' Markets and use vendors that carry KY Proud products. You sell/use products made or grown in KY that are KY Proud

You purchase/sell KY Proud products.

(Please circle all that apply.)

(Please circle all that apply.)

Product development

Your product portfolio consists of over 30% KY Proud products Please identify:

Your product portfolio consists of over 20% KY Proud products Please identify:

Your product portfolio consists of over 10% KY Proud products Please identify:

Your product portfolio consists of some KY Proud products by request of event Please identify:

Farmer Impact

You produce KY Proud products with over 50% KY Proud ingredients

You produce KY Proud products with over 30% KY Proud ingredients

You produce KY Proud products with over 20% KY Proud ingredients

You produce KY Proud products with KY Proud ingredients

Purchasing Power

You sell over $500,000 per year on direct KY farm products

You sell over $250,000 per year on direct KY farm products

You sell over $150,000 per year on direct KY farm products

You spend over $5,000 per year on direct KY farm products

CATEGORY Sustainability

5 points
Does your long term plan to maintain and grow your product line or volume include a 20% growth over the next 2 years. Please include that plan and its components; ie increased acreage, markets, future promotions etc.

3 points
Does your long term plan to maintain and grow your product line or volume include a 10% growth over the next 2 years. Please include that plan and its components; ie increased acreage, markets, future promotions etc.

2 points
Does your long term plan to maintain and grow your product line or volume include a 20% growth over the next 5 years. Please include that plan and its components; ie increased acreage, markets, future promotions etc..

1 points
Does your long term plan to maintain and grow your product line or volume include a 10% growth over the next 5 years. Please include that plan and its components; ie increased acreage, markets, future promotions etc.

Total points

Value added Product Placement

You are encourage/situate product placement with over 6 other KY Proud products, use enders and promotions Please explain:

You are encourage/situate product placement with over 4 other KY Proud products, use enders or promotions Please explain:

You are encourage/situate product placement with over 2 other KY Proud products, use enders or promotions

You are encourage/situat e product placement with other KY Proud products Please explain:

Please explain:

Purchasing/ payment

Your payment to producer/farmer is for product direct and pay producers within 30 days of delivery

Your payment to producer/farmer is for product direct and pay producers within 60 days of delivery

Your payment to producer/farmer is for product direct and pay producers within 90 days of delivery

Your payment to producer/farmer is for product when sold and pay producers within 60 days of delivery

Retailer Input: (feel free to attach sheets or pictures and other supporting documents)________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ __________________________________________________________________________________________________ KY Proud Staff Input

Date Created: March 5, 2009 AGC

Total Score:

Key: Scoring is now based on percentage: Scores of 30-35= 100%; 25-30=90%; 20-25=80%; 15-20=70%; 10-15=60%


				
DOCUMENT INFO
Shared By:
Stats:
views:12
posted:11/27/2009
language:English
pages:4
Description: Public Awareness Campaign KY Proud