GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
1
“PLAYING TENDENCIES & CHOICES OF GAMERS IN TURKEY” RESEARCH RESULTS
TBD Bilişim’09 19 November 2009
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Percentage of Gamers Among Age Groups
2
%
Average Age of Gamers: 20
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Player Ratios (btw ages 8-15) according to gender
3
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Player Ratios (btw ages 15-24) according to gender
4
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Player Ratios (ages 24+) according to gender
5
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Facts Related to Age Groups
6
46.6 % Females (btw ages 8-15) are playing games. 65.8 % Males (btw ages 8-15) are playing games. 14.1 % Females (btw ages 15-24) are playing games. 49.5 % Males (btw ages 15-24) are playing games. 5.6 % Females (over age 24) are playing games. 15.6 % Males (over age 24) are playing games.
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Hours spent for playing in a week (Total)
7
%
Less than 1 hour
27
Between 1-3 hours
42
Between 3-10 hours
23
Between 1020 hours
5
Average: 3,7 Hours
Over 20 hours
2
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Hours spent for playing in a week (ages 8-15)
8
%
Less than 1 hour
26
Between 1-3 hours
45
Between 3-10 hours
24
Between 1020 hours
4
Average: 3,5 Hours
Over 20 hours
2
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Hours spent for playing in a week (ages 15-24)
9
%
Less than 1 hour
22
Between 1-3 hours
42
Between 3-10 hours
25
Between 1020 hours
10
Average: 4,3 Hours
Over 20 hours
1
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Hours spent for playing in a week (ages 24+)
10
%
Less than 1 hour
34
Between 1-3 hours
40
Between 3-10 hours
19
Between 1020 hours
3
Average: 3,3 Hours
Over 20 hours
3
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Hours spent for playing in a week (SES)
11
AB Group: C1 Group: C2 Group: DE Group: Average:
4.2 hours 4.0 hours 3.8 hours 3.2 hours 3.7 hours
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Usage of gaming platforms among gamers (ages 15+)
12
%
71
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
13
CHOICES OF PLAYERS
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
While Purchasing a virtual item, premium account or just the game itself, What is your first choice?
14
%
From the store Through internet cafes (with pin payment) Don't buy games With credit card Through internet (like PayPal...etc.) Cash Mobile Payment Don't pay anything Free from internet Money Transfer From friends Existing Games in computer
11,7 9,9 6,3 4,9 3,6 2,2 2,2 1,8 1,3 0,4 0,4
43,5
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Payment Priorities According to the Regions in Turkey
İÇ ANADOLU From the store 31.5% Through internet cafes (with pin payments) 18.5% From the store 50% Through internet cafes (with pin payments) 16.7% From the store 39.3% Through internet cafes (with pin payments) 9.8% From the store 71.4% With Credit Card 9.5% From the store 54.8% Through internet (like PayPal... etc.) 16.1% Through internet cafes (with pin payments) 41.7% Through internet (like PayPal... etc.) / Cash 25% From the store 18.2% Through internet cafes (with pin payments) 9.1%
15
DOĞU ANADOLU MARMARA EGE
KARADENİZ GÜNEYDOĞU ANADOLU AKDENİZ
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
Payment Choices According to SES Groups
16
3 3 6 3 6 14
3 3 5 10 3
2 15 6 4 5 4
8 4 13 4 17
With Money Transfer
Cash
Don't pay anything
Through Internet (like Paypal... etc.)
54 40 41 33
Credit Card
Through Internet Cafes (with pin payment) From the store
AB GRUBU
C1 GRUBU
C2 GRUBU
DE GRUBU
GfK Turkey
“PLAYING TENDENCIES & CHOICES OF PLAYERS IN TURKEY” RESEARCH
19 November 2009
17
THANKS for your INTEREST!
For More Details: METUTECH-ATOM Animasyon Teknolojileri ve Oyun Geliştirme Merkezi Ofis : 0312 210 01 33 Mail : metutech-atom@metutech.metu.edu.tr Web : www.metutech-atom.org Adres: ODTÜ Teknokent Galyum Blok ODTÜ, 06531, Çankaya, Ankara/Türkiye For More Details: Hande Akdağ Kurumsal İletişim Yöneticisi Tel: +90212 368 07 00 Fax: +90212 368 07 99 E-mail: handeakdag@gfkturkiye.com GfK Türkiye Sıracevizler Cad. Çiftecevizler Deresi Sokak Saruhan Plaza No:6 Kat:5 34381 Bomonti / Şişli / İSTANBUL http:// www.gfkturkiye.com