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					[Company Name]

Customer Competitive Analysis

Version 0.0: [Date published] Presented by: [Presenter's Name]

CUSTOMER COMPETITIVE ANALYSIS

Proposed Solution For:

[Customer Name]

[Your Company]
Solution details

[Competitor Name]
Solution details

Our company offers the finest plastic cup that money can buy. Our product is a sturdy reusable plastic cup that we offer in five colors and two sizes. Our colors are red, blue, green, orange, and yellow. Our sizes are 8 oz. and 16 oz.
Al i g n m e n t

Competitor offers one-time-use paper cups with a floral design in a 6-oz. size only.

Al i g n m e n t

Our primary focus is to provide high-quality plastic cups to this customer. Our cups will be an important reflection on the quality of the customer’s coffee drinks.
Strengths

Competitor focuses on bulk sales and works to create long-term relationships with commercial entities. Competitor has a long history of working with the customer.
Strengths

High-quality cups, multiple cup sizes, multiple cup colors, and extremely responsive sales staff.
Weaknesses

Strong relationship with our customer.

Weaknesses

Our company offers cups in solid colors with no design.

Competitor offers only one cup size, and the cup is not reusable. Its cup does not meet the multiple-cup-size needs of the customer.
Strategy

Strategy

Our company's strategy will focus on the quality of our cup, its reusability, and its bright colors. We’ll emphasize that our cup colors will help make the customer’s drinks stand out from other coffee drinks on the market. We’ll create a need with the customer for high quality, reusability, and the appeal of bright colors in multiple sizes.

Competitor will emphasize its relationship with the customer and the lower cost of its cups for a more generic cup size and color.

[COMPANY NAME] CONFIDENTIAL

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COMPETITIVE ANALYSIS

P RO POSE D SOL UTIO N FO R:

[Customer Name]

[Your Company]
Solution details

[Competitor Name]
Solution details

Al i g n m e n t

Al i g n m e n t

Strengths

Strengths

Weaknesses

Weaknesses

Strategy

Strategy

[COMPANY NAME] CONFIDENTIAL

PAGE 3

COMPETITIVE ANALYSIS

Proposed Solution For:

[Customer Name]

[Your Company]
Solution details

[Competitor Name]
Solution details

Al i g n m e n t

Al i g n m e n t

Strengths

Strengths

Weaknesses

Weaknesses

Strategy

Strategy

[COMPANY NAME] CONFIDENTIAL

PAGE 4


				
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posted:10/7/2008
language:English
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