Automotive Genetic Engineering by erie028for


									                                 Automotive Genetic Engineering

Ricardo understands the importance of the brand to a
new car customer. Much more than just the badge, it
represents an assurance that product’s performance
and character will meet some very specific
expectations. It’s a major focus for Ricardo engineers
too – they understand how important it is to develop
the right launch feel, handling, drivability and NVH
response in a vehicle of a given brand, as it is to deliver
the more tangible measures of peak power, torque and
fuel consumption. For the engine, transmission, chassis
and vehicle programmes on which they work, delivering
the correct brand DNA of the vehicle is an essential
aspect of the quality and excellence in engineering
which is the hallmark of the Ricardo brand.         

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