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					Local and State Entertainment Economy Facts
Entertainment Economy of the State of California:  The restaurant industry is the largest employer in California, providing work for 6.4 percent of employees in the state (965,300 employees). California restaurants generate $40-$45 billion gross revenue annually and $3.7 billion in annual state tax revenue. – California Restaurant Association Tourism is California’s 3rd largest employer, 5th largest contributor to the gross state product and generates roughly $5 billion in direct state and local tax revenue annually. This adds up to $75.8 billion Gross State Product, $3.1 billion in state tax revenue and $1.7 billion in local tax revenue (2002 statistics). – California Division of Tourism The alcohol & beverage industry represents 7% of all businesses in California, generating over $500 million in annual state tax revenues. – Jerry Jolly, Acting Director, the Department of Alcoholic Beverage Control. Of California’s 317 million “person trips” to and through the state in 2002, 73% of trips were for leisure travel, while only 27.6% were for business purposes. Residents of California made 84% of the total trips while out-of-state U.S. residents made 14% and international travelers made 3%. – California Division of Tourism

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Entertainment Economy of San Francisco:   Visitors to San Francisco spent roughly $6 billion in 2002, 9.2% less than in 2001. - San Francisco Convention & Visitors Bureau $343,298,015 in tax revenue was generated by the San Francisco tourism industry in 2002, down 5.4% from the previous fiscal year. - San Francisco Convention & Visitors Bureau 60,436 jobs were sustained by tourism in San Francisco during 2002. - San Francisco Convention & Visitors Bureau Eating and drinking places represent 8.3% of all private sector jobs in San Francisco, and generate 60% of all jobs in the city’s visitor industry. – The Golden Gate Restaurant Association

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San Francisco’s unemployment rate more than doubled from 2.7% to 6.1% in 2001 and in the last half of that year 228 restaurants closed reducing the total number of city restaurants by nearly 7% – The Golden Gate Restaurant Association San Francisco’s citywide Hotel Occupancy Rate has dropped severely from 81.7% occupancy in 2000 to 65.4% occupancy in 2002. – San Francisco Convention Visitors Bureau Annual flight operations to San Francisco International Airport have dropped drastically from 327,715 annual total in 2000 to 259,394 in 2002. Total monthly deplanements dropped from 20,091,61 in 2000 to 15,319,337 in 2002. – SFO

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Entertainment Economy of Los Angeles:  Los Angeles hosts roughly 20-25 million visitors in a year and tourism generates as much as $13.6 billion in gross revenue, $751 million in local and state taxes, and provides for 279,400 jobs (2000 statistics) – Los Angeles Convention & Visitors Bureau Travel-related spending by overnight travelers in Los Angeles County draws in roughly $8-$14 billion annually – Los Angeles Convention and Visitors Bureau Tourism accounts for 314,000 jobs in Los Angeles County – Los Angeles Business Journal Among favored sites to hold a convention in 2002, Los Angeles ranked 22nd, behind Des Moine, Vancouver and Nashville. – Los Angeles Business Journal The hotel occupancy rate for Los Angeles has hovered in recent years between roughly 55-65% (2001-2002 statistics) – Los Angeles Convention and Visitors Bureau After 9/11 the tourism industry was severely impacted in Los Angeles and Mayor Hahn called for a task force on the local tourism that recommended state and local governments take a direct role in marketing tourism for the city. - Los Angeles Economic Impact Task Force Executive Summary

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Entertainment Economy of San Diego:  In 2002 there were a total of 26.2 million visitors to San Diego, 15 million of which were overnight visitors. Visitors spent over $5 billion locally in 2002. The Gross Regional Product (GRP) of San Diego was estimated to be 126.7 billion, with the visitor industry being the 3rd largest revenue generator of the San Diego economy. – San Diego Convention and Visitors Bureau The San Diego visitor industry employs approximately 118,00 San Diegans. – San Diego Convention and Visitors Bureau The Hotel Occupancy rate of San Diego stood at 68.4% in 2002, allowing $128 million to be collected from San Diego’s Transient Occupancy Tax levied on hotel and motel rooms. – San Diego Convention and Visitors Bureau

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Entertainment Economy of San Jose  The City of San Jose helped fund the construction of 5 new downtown bars in 2003, drawing an aggregate investment of $3.1 million, ( $650,000 of which came from a contribution by the city to support the night spots). – Silicon Valley/San Jose Business Journal San Jose had the second highest urban jobless rate in the nation during 2003. – Silicon Valley/San Jose Business Journal The hotel occupancy rate in San Jose has hovered around an anemic 57-58 percent (October 2003 statistics) and room prices have dropped 14.2% from 2002. – Silicon Valley/San Jose Business Journal The city of San Jose contributed $75,000 to study San Jose’s ailing taxi system in 2002. – Silicon Valley/San Jose Business Journal The San Jose Convention and Visitors Bureau convention activities for 2002-3 resulted in an economic impact of $105 million in revenue spent in the city, and the City Council has initiated a study of the convention operations to determine other ways of drawing more revenue to the city through conventions. – Silicon Valley/San Jose Business Journal

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National Statistics:  Among favored destinations of frequent travelers in 2002, New York City ranked first (41%), San Francisco ranked 2nd (23%) and Los Angeles ranked 3rd (10%) – Los Angeles Business Journal. While world tourism grew by 3% in 2003 (according to the World Tourism Organization), travel to the US has dropped an overall 6% in the United States during 2003 – US Department of Commerce, Travel and Tourism Industries. The restaurant industry is the largest private employer in the United States with 844,000 establishments nationwide making nearly $400 billion in aggregate sales and employing 11.3 million people. Americans spend 46% of their food dollars in restaurants, a share projected to increase by 53% by the end of this decade. – Golden Gate Restaurant Association

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posted:11/26/2009
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