Internet Marketing- Internet Marketing- by owen213

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									 Internet Marketing-
 Realtors' Desire Is Aroused




             72%

                       90%
                                             (   )



                                                     SOLO
                                                         :




      2002   12    8

                                                             :
        SOLO



586                          568
  82%




        25               1998      6
                   50%

                                       70%           :
                     SOLO
                            ,       (

                                )




                                                  ,
                                        "    "        ;




                                                          ;



                                            24




              SOLO




SOLO
              SOLO                               CA




       SOLO
                                   2002
IT                    IT                        IT



         IT
                      IT
                                                2002   1   IT        (2003        1         )

                              43         2002   4               69                 :

              2002        8        100
 2003                         IT
                                                                     The Internet Advertisement
                                                                     Launching Status About IT Products
     4    (          1)
                                                                                  2003          1                                           389
                                                                                                                         IT
                                                                     105                                        27.0%

                                                                             IT
                                                                     (       2)
                                                                              IT

                                                                     IT
                                                                                                                     2003        1     28
                                                                     25           15            IT

                                                                                                                                 40
                                                                                                                                      ZDNet
                                                                     IT168        PCPOP



                                                                                                       14       IT
                                                                                       36        32   14

                                                                                                            (        3      4)
   Tradesmen                                   On Line Are


       Conformed
                            2000




                                           (
            (Sears)   117          )




   2000




          2.5%
                                                                 10

                                                      1


                                                             5




1994




                        :




                                               2000




                                       :
    Flash


             Flash
                             Prospects Of Flash
                             Advertising Is Good
    Flash

                     Flash
                                       FLASH



                                                                         E
Flash                                                Flash                                       :
                                                                FLASH        Flash



    ;Flash
               ,

                                                        FLASH




                                             Flash
                                     XP                 Flash                                Flash
                                                                 Flash

             Flash                            Flash


                             Flash           2002

                                     Flash                                   Flash       Flash
                                              3




    Flash
                                                                                     Flash



                                              :                                                      Flash
Internet Advertising Is

Merged Into Sales
                        :                                     (     )


            :




                            IBM
         DELL



                    IBM DELL




                                               (Ctrip.com)




                                    500            501-1000   1001-1500
                                       23.5%         20.9%       15.4%
                                   1501-2000      2001-2500   2501-3000
                ;                       8.2%          5.1%        3.8%
                                   3001-4000      4001-5000   5001-6000
                              ;
                                        3.1%          1.3%        0.7%
                                  6001-10000      10000
                                        0.7%          0.8%        16.5%
                                     :                                2003
                                  1
         Interactive Advertisement Popular In Future




     J. Thomas Russell   W. Ronald Lane                  (   )
     Kleppner                                                                            ;               ;

                    :
10
             :                                                                   :

                                                 email       bbs                             ;


                                            ;                        email           ;

                                          bbs.                                                   ;




         (
     )                                                                                               :




                                                                             ;




                                                                 ;     email




     Robbin Jeff
                                                 :
                                                                                                    20
     1    15


(http://nad.acentral.org)
                                   400
                                                                              5910
                                                                CNNIC(                               )2003       1
                                                                                                          2083
               200dpi                             5910                 5910                        6.5%                                   66.2%
                                                                                                                      45.5%
                                                                              41.3%
                                                                                67.7%                                            37.8
                                                          39.4%




                                                                                   :
                                                                                        2     12
                                                                                                                                          Fox




                Informa                  1   15
                                                                                                                                           (Fast
                                                  Search and Transfer, FAST)                              Espotting Media


           2002                                                                              Overture Services             Google
                        7100
         58%
                               10%       15%
           2002                                          2003     1    27
                               7                                                            2002
                                                                                                                            2002
                                                         2.5                                20%
Informa                                                                  5200                                                 3900
                                                                            3400


                                                                            2002
                                                         CNET:
                 20                                                                                                                       ESPN.
     1                                            com                 CNN.com           CBS
                                                                                                                              2002
                                    10                                                              70               20%   24%          2001
                      50%                                                                          10%    12%

								
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