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Internet Marketing Case Study
Rosewood Hotels & Resorts
The Mansion on Turtle Creek
Hotel eMarketing is a full-service, digital marketing agency that specializes in promoting hotels and
resorts online. Our services include Internet marketing, search engine promotion, link building, web
design, e-brochure & webmercial creation and email marketing.
Our Challenge
The Mansion on Turtle Creek, the renowned Rosewood flagship property, was
consistently losing business to competitors through a limited online presence.
Our Solution
Hotel eMarketing recommended a Search Engine Promotion package which fully
addressed their online presence through a website audit, search engine optimization,
pay-per-click marketing and an in-depth competitive analysis.
We provided tangible solutions for optimizing their website and ranking well swiftly for
relevant search terms. We also provided a matrix of all online directories and venues
where their competitors are listed. We continue to provide ongoing monitoring and
maintenance of their e-marketing strategy.
Our Impact
In a three month period, Hotel eMarketing has been able to show dramatic results in the
targeted exposure of The Mansion on Turtle Creek website and services.
The following page illustrates our impact.
www.HoteleMarketing.com ● 800.972.9427
CLIENT OUR CHALLENGE OUR SOLUTION OUR IMPACT
The Mansion on Turtle Creek is The property, though well Hotel eMarketing In three months
Rosewood Hotels & Resorts Flagship known as a premier luxury recommended the following May-July 2003
property, located in Dallas, Texas. property, had a limited services for quick results (during summer off-season):
online presence. and an ongoing return:
• 33% increase in website
As almost 90% of travelers Search Engine Promotion visitors.
make accommodations
online, The Mansion on • Website Audit • 34 1st place keyword
Turtle Creek was losing a rankings (up from 3)
significant amount of • Keyword Research
business to competitors who • Search Engine Optimization
ranked much higher in the • 202 top 20 keywords
top search engines. • Search Engine Registration
• 18.08% increase in search
• Pay-Per-Click Marketing engine visibility
• Competitive Analysis
• 14 1st page search terms in
• Ongoing Maintenance Google
Hotel eMarketing is providing quantitative results for The Mansion on Turtle Creek through our Search Engine
Promotion package. This package addresses every significant angle of search engine placement and enables our
clients to attain a quick and ongoing return on their investment.
Our solution consists of:
• Website Audit
• Keyword Research
• Search Engine Optimization
• Search Engine Registrations
• Pay-per-click Marketing Research, Submissions & Monitoring
• In-depth Competitive Inventory & Analysis
• Ongoing Maintenance & Detailed Reporting
Search Engine Promotion package: $1900 (one time fee)
Ongoing Monitoring & Maintenance: $200 per month (no annual contract necessary)
The following table illustrates our impact on The Mansion on Turtle Creek website through our search engine promotion.
APRIL 2003 JULY 2003
st
1 Place Rankings 3 of 45 search terms 1st Place Rankings 34 of 45 search terms
Top 5 Rankings 14 Top 5 Rankings 106
Top 10 Rankings 19 Top 10 Rankings 147
_______________________________________________ ______________________________________________
Google Rankings Position Google Rankings Position Page
“Dallas Luxury Hotel” Not in top 30 “Dallas Luxury Hotel” 1 1
“Dallas Five Star Hotel” Not in top 30 “Dallas Five Star Hotel” 1 1
“Dallas Five Star Restaurant” Not in top 30 “Dallas Five Star Restaurant” 1 1
“Luxury Hotel in Dallas Texas” Not in top 30 “Luxury Hotel in Dallas Texas” 4 1
Alexa Traffic Rank: 230, 676 Alexa Traffic Rank: 259,392 www.alexa.com
Reference: Rebecca Swartz, Rosewood Hotels & Resorts Marketing. 214.871.3254.
www.HoteleMarketing.com ● 800.972.9427
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