CARING EMPLOYER ENVIRONMENTAL MANAGEMENT by dlas32

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									   OPTIMAL Group of Companies Newsletter   PP 12303 / 5 / 2004   August 2003 • Issue 6




  OPTIMAL WINS AWARDS FOR
 CARING EMPLOYER
 & ENVIRONMENTAL
   MANAGEMENT

Highlight In This Issue
OPTIMAL DAY                        27 – 28 August 2003
 2         MESSAGE FROM THE CEO.                                                                              OPTINEWS•AUGUST 2003




Growing optimism arising from signs of a more positive economic outlook has been                      CONTENTS
a welcome change to the petrochemical industry. The region’s swift rebound from the
after-effects of the Severe Acute Respiratory Syndrome (SARS) aided by a revived                       3 – 4 Events
global economic climate has witnessed a steady return of demand as China re-enters                           • OPTIMAL Wins “Caring
the market. At this time the prospect seems positive for the industry, but the                                 Employer” Award
sustainability remains tenuous.                                                                              • OPTIMAL Receives
    As we push forward, OPTIMAL needs to capitalize on growing opportunities in the                            Environmental Management
region by demonstrating sustainability as a key player in the industry. As an affiliate of                     Merit Award
PETRONAS and Dow, OPTIMAL is well positioned to prove this by harnessing the                                 • MoU Signing on DOSH
power of its corporate parents to make its mark.                                                               Mentoring Program
    To further solidify our position in the marketplace, we need to remain focused on                        • OPTIMAL at World Class
our long term goals. Short term pressures and challenges should not deter us from                              Exhibitions
concentrating our efforts on positioning OPTIMAL as a world class manufacturer and                     5 – 7 Know Our Departments
supplier of chemicals for the Asia-Pacific region.                                                            • Nanni & Anna
    With this in mind, the OPTIMAL MI Plan was established to chart the Company’s                            • Derivatives Department
five-year strategic direction. The MI Plan encompasses six main areas i.e. People and                         • Department Head
Organizational Development; Long Term Value Creation;                                                  8 – 9 Events
Operational Reliability; Low Total Cost to Serve;                                                            • OPTIMAL Day
Premier HSE Performance; and External Focus. Its                                                          10 Know Our Products
objective is to align the efforts of everyone within the                                                     • Ethylene Glycol
organization towards achieving the Company’s long                                                         11 OPTIMAL Cares
term goals.                                                                                                  • School Adoption Program
    I’m confident that once we associate our roles and                                                     12 Training
responsibility with the objective of the MI Plan,                                                            • OPTIMAL Imparts Expertise
through personal and team goal setting,                                                                        to Technical Students
OPTIMAL will be able to emerge bigger                                                                        • “Vision Zero”
and stronger. Let’s show the                                                                                   – The OPTIMAL Goal
competition what WORLD CLASS is                                                                           13 Staff News
all about!                                                                                                   • Newborns, Weddings
                                                                                                               and Condolences
                                                                                                     14 – 15 Sports Update
                                                                                                             • Annual Customer Golf Day
                                                                                                             • Friendly Rivalry at Bowling
Jim Fitterling                                                                                                 Tournament
Chief Executive Officer
OPTIMAL Group of Companies


     Editorial Board                             Publication Information
                                                                                                          OPTIMAL VISION
     Editor-In-Chief                             OPTINEWS is the corporate newsletter of the           A WORLD CLASS MANUFACTURER
                                                 OPTIMAL Group of Companies published by the
     Hartini Hj. Abdullah                        Public Relations & Communications Unit of the
                                                                                                       AND SUPPLIER OF CHEMICALS FOR
                                                 Human Resource and Administration Department.            THE ASIA-PACIFIC REGION
     Co-ordinators                               Opinions and views expressed or implied in the
     Nirmala Devi                                newsletter do not necessarily reflect the views of
                                                                                                        OPTIMAL MISSION
                                                 the OPTIMAL Group of Companies.
     Roziyah Mahmod
                                                 We welcome contribution of articles and relevant         TO BE A SUCCESSFUL AND
     Contributors                                pictures.                                            PROFITABLE CHEMICAL COMPANY;
     Yacob Hj. A Rahim                           Please address all correspondence to:                  SUPPORTING SHAREHOLDERS’
     M Adamin Ghazalee                           Editor-In-Chief                                         BUSINESS STRATEGIES AND
                                                 OPTINEWS
     Mohamad Hj. Abdullah                        PR & COMMUNICATIONS UNIT                             CREATING VALUE FROM MALAYSIAN
     M Norza’aim Hashim                          Level 13, Tower 1                                         PETROLEUM RESOURCES
     Nur Aniza Zahari                            PETRONAS Twin Towers
     Schazeril Shamsuddin                        Kuala Lumpur City Centre
                                                 50088 Kuala Lumpur
                                                                                                         OPTIMAL VALUES
     Emerizal Jaafar                             E-mail: roziyah_mahmod@petronas.com.my
                                                                                                          s   RESPONSIBLE CARE®
     Tuan Norimah Tuan A Razak                   Fax: 03-2331 4276                                        s   CUSTOMER FOCUS
     Willie Tang                                                                                          s   BUSINESS EXCELLENCE
     James C Thomas                                                                                       s   PEOPLE EXCELLENCE
     M Arshad Ahmad                                                                                       s   COHESIVENESS
     Cecilia Lakai
 AUGUST 2003•OPTINEWS                                                                                                       EVENTS.           3


Charting a Milestone in HR Excellence
OPTIMAL charted another milestone recently when it was                      duly recognized. In positioning OPTIMAL as a world class
accorded the consolation prize for the prestigious “Majikan                 petrochemical company, strong emphasis is placed on
Prihatin” Award (Caring Employer Award) for Large                           attracting and retaining a highly motivated and trained
Corporations 2003.                                                          workforce. As such, we have gone the extra mile in ensuring
   The award presentation ceremony held on Saturday,                        that our employees are fairly compensated and consistently
17 May, at the Putra National Sports Complex in Bukit Jalil,                driven to maintain a high standard of professionalism,“
Kuala Lumpur, saw Puan Hartini Hj. Abdullah, OPTIMAL’s                      said Puan Hartini.
General Manager of Human Resource and Administration,                           “At OPTIMAL, we are committed towards creating a positive
receiving the award from Malaysia’s Prime Minister                          relationship with our employees. With trust and commitment,
YAB Datuk Seri Dr Mahathir Mohamad. The event, which                        there is greater chance of growing and weathering all kinds of
was held in conjunction with the National Labour Day                        storm. Thus, I would like to take this opportunity to thank all
Assembly, witnessed close to a thousand participants turning                OPTIMAL staff for their support. This win is a recognition of all
up in full force to represent various companies nationwide.                 your efforts,” she added.
   The “Majikan Prihatin” Award
presented each year recognizes and
awards deserving employers who strive to
provide exemplary benefits and reward
packages as well as excellent work facilities
for employees. For 2003, OPTIMAL was
selected out of about 100 companies to
receive the consolation prize.
   “I am very happy that our efforts in       Puan Hartini (second from right) receiving the award Glad to be part of OPTIMAL, a caring employer.
building a ‘caring company’ have been         from the PM.




OPTIMAL Receives PETRONAS Merit Award
for Environmental Management
OPTIMAL was presented with a Merit               requirements. I’m confident the award              Occupational Safety and Health Gold
Award for its Environmental Management           will continue to inspire our employees to         Award in 2002 as well as the Dow
Program by PETRONAS President and                improve our overall HSE performance to            Chemical Company Responsible Care
Chief Executive, YBhg Tan Sri Dato’              entrench OPTIMAL’s reputation as                  Award for Environmental, Health and
Mohd Hassan Marican at the recent                a safe and reliable operator,” YM Tengku          Safety Excellence during its project stage
PETRONAS Group HSE Forum 2003 in                 Mahamad said in relation to the award             in 2002.
Kota Kinabalu. On hand to receive the            presentation.                                        With its priorities clearly in place,
award was OPTIMAL Deputy Chief                      For its proactive efforts in promoting         OPTIMAL has proven itself a responsible
Executive Officer, YM Tengku Mahamad             HSE excellence, OPTIMAL has been                  corporation, and one that’s permanently
Tengku Mahamut.                                  accorded numerous awards in the past              dedicated to health, safety and
   The Forum, held on Monday, 28 July,           which included the Malaysian Society for          environmental considerations.
was aimed at sharing best practices and
experiences in HSE across the PETRONAS
Group apart from recognizing and
awarding OPUs and contractors for their                                                            “The award is a recognition of our
outstanding achievement in HSE                                                                     commitment in environmental
management and performance.                                                                        conservation as well as monitoring
   In his keynote address at the Forum,                                                            program which are above regulatory
YBhg Tan Sri Dato’ Mohd Hassan Marican                                                             requirements. I’m confident the
lauded OPTIMAL’s Environmental                                                                     award will continue to inspire our
Management Plan, describing it as a                                                                employees to improve our overall
notable achievement indeed.                                                                        HSE performance to entrench
   “The award is a recognition of our                                                              OPTIMAL’s reputation as a safe
commitment in environmental                                                                        and reliable operator.”
conservation as well as monitoring
program which are above regulatory                                                                                    YM Tengku Mahamad
 4        EVENTS.                                                                                          OPTINEWS•AUGUST 2003




OPTIMAL Shares HSE Expertise with Local SMI
OPTIMAL recently signed a Memorandum                                                               “The participation of OPTIMAL in this
of Understanding with Gim Zam Plywood                                                          program is part of a key component of
Sdn Bhd (GZP) to mark the commencement                                                         our corporate social responsibility
of a Mentoring Program for the Small and                                                       initiative. As such, we are indeed pleased
Medium Industries (SMIs) initiated by the                                                      to be able to play a proactive role in
Department of Occupational Safety and                                                          supporting efforts initiated by DOSH to
Health (DOSH).                                                                                 enhance the overall occupational health,
   The signing of the MoU was held on                                                          safety and environment standards of SMIs
Thursday, 29 May, at the DOSH office                                                           in Terengganu,” Albertus Visser said in
located at Wisma Persekutuan in Kuala                                                          relation to OPTIMAL’s participation in the
Terengganu. OPTIMAL was represented by                                                         Mentoring Program.
                                               Let’s work together on the area of HSE.
Albertus Visser, HSE Manager whilst GZP                                                            “We laud DOSH’s initiative in this area
was represented by Mr. Teo Beng Jin, the       hazards, industrial hygiene, electrical and     and believe that all companies including
Finance Director.                              chemical safety, material handling and          SMIs should strive to adopt the highest HSE
   Under the program, OPTIMAL will             storage, personal protective equipment          standards for this will reduce and ultimately
share its expertise to enhance the overall     (PPE) as well as environmental awareness.       eliminate injuries at production sites,
Health, Safety and Environment (HSE)           The effort will involve three to four trained   minimize health risks amongst employees
standard of GZP. Scope of the one-year         HSE personnel from OPTIMAL providing            apart from promoting conservation of the
program will include understanding legal       the necessary review, training as well as       surrounding environment,” he concluded.
requirement, HSE management, workplace         audit for GZP.



Marking a Presence in World Class Exhibitions
OPTIMAL took part in one of the
industry’s largest and most prestigious
events, “The World Gas Exhibition”,
which was held in conjunction with the
22nd World Gas Conference (WGC)
2003 in Tokyo, Japan recently.
    The exhibition, held from 1 to 5 June,
witnessed an impressive participation
of 230 companies from 40 countries
showcasing the latest technologies and
products in energy and energy-related fields.
    OPTIMAL’s participation, which was
jointly carried out with The Dow Chemical
Company and UOP, received very favorable
response from visitors throughout the
                                               The OPTIMAL booth at the OGA exhibition.
duration of the exhibition. Items displayed
at the booth included posters on The Dow       Center in Kuala Lumpur.
Chemical Company’s and OPTIMAL’s Gas               The event, which was officiated by
Treating Solvents and Technical Services, as   YB Tan Sri Bernard Dompok, Minister in
well as UOP’s Licensed Processes and state-    the Prime Minister’s Department,
of-the-art Gas Processing Equipment.           attracted more than 500 exhibitors from
    Leading the OPTIMAL delegation at the      30 countries, making it a leading regional
WGC 2003 Exhibition was Jim Thomas,            trade exhibition, specifically targeted at
OPTIMAL’s Business Manager for                 the oil, gas and petrochemical industry.
                                                                                               Staff responding to inquiries from visitors at the booth.
Performance Chemicals.                             Jim Thomas, who also led OPTIMAL’s
    OPTIMAL continued to mark its              participation in this exhibition said, “The     competitive advantage, leading edge
presence in another widely anticipated         exhibition provided an opportunity for us       technology, plant facilities as well as
exhibition, the “Asian Oil, Gas &              to enhance our profile amongst key               extensive product range.”
Petrochemical Engineering Exhibition”          players in the global as well as regional          The OPTIMAL booth drew overwhelming
(OGA) which was held from 14 to 17 July        oil, gas and petrochemical industry. It         response with more than 500 visitors
at the MINES International Exhibition          also enabled us to highlight OPTIMAL’s          throughout the four-day exhibition.
    AUGUST 2003•OPTINEWS                                                              K N O W O U R D E PA R T M E N T S .          5
    KUALA LUMPUR



Che Noor Asmani bt Sallehhudin @ Nanni
                                            behind her, Nanni has many                     challenge of getting things done and it
                                            accomplishments under her belt. While at       makes me proud when my efforts are
                                            PETRONAS Carigali Peninsular Malaysia          duly recognized.”
                                            Operations (PM) Division for example,             A mother of three, Nanni is a prime
                                            she led the quality team in developing a       example of a modern working woman
                                            system in tracking documents within the        who has to juggle the stressful demands
                                            department which is currently being            of her career and the needs of her family.
                                            utilized by secretaries and assistants         However, Nanni considers her career the
                                            within the division.                           best example for her children. “They see
                                                Experience coupled with                    me putting in countless hours to my job,
                                            determination to excel has won her             and in turn, they would give their best in
                                            several awards including the PETRONAS          their studies. Work is important to me but
                                            Carigali’s Quality Movement for                nothing is more important than my
                                            Administration and Secretarial Team in         family and my children. They are my
A PETRONAS secondee who joined              Peninsular Malaysia Division.                  world and as a mother, I hope that my
OPTIMAL in 1999, Nanni is the                   At OPTIMAL, she assisted the               children will excel in life.“
Administration Assistant to the CEO in      administration section of the Company             For OPTIMAL, she hopes that one day
addition to being the Secretariat for the   before OPTIMAL was fully staffed with the      the Company will emerge a giant
OPTIMAL Management Committee and            current manpower.                              amongst players in the petrochemical
Board of Directors’ Meeting.                    When OPTINEWS asked Nanni what             industry, following the greatness of its
  With over 20 years of experience          drives her, she said, “I am drawn to the       parents, PETRONAS and Dow.


Rohanna Hassan
                                            Company in 1996.                               setting principles enable her to juggle
                                               At OPTIMAL, Anna, who has close to          both worlds effectively.
                                            18 years of experience, performs                   Like every other OPTIMAL employee,
                                            secretarial and administrative duties for      she hopes that the Company will achieve
                                            the Deputy CEO as well as the General          its vision. To her colleagues she said, “Our
                                            Manager of Finance and Accounts.               lives are filled with both predictable and
                                               On why she is drawn to her                  unpredictable transitions. Our success at
                                            profession, Anna said, “I believe I possess    managing changes that we have
                                            the right skills such as managing,             experienced in the past will shed insights
                                            planning and organizing. All these add         on how we will manage future changes.
                                            value to my work and allow me to carry         Moving through a change is never smooth
                                            on even during difficult times.“               for even the most welcoming and exciting
                                               As a woman of the 21st century, Anna        change demands some compromise. Let
                                            balances two main responsibilities, as         go of old habits and traditions and
A pioneer in OPTIMAL, Rohanna Hassan        a wife and as a professional working           embrace new behaviors and practices.
or fondly known as “Anna” is a              woman. However, proper planning,               Never be afraid of changes, these are
PETRONAS secondee who joined the            effective time management and goal             challenges which make life exciting.”


    SAFETY TIPS
These are some guidelines worth reading to reduce the chances of you becoming a victim to ruthless criminals.
General Safety
s Be aware of yourself and your             s   Muggers and rapists often play on          s   Your body is a powerful tool of
  surroundings at all times. Talking on         feminine sympathies. They stop women           communication. Walk with your head
  your mobile phone or listening to             to ask for the time or directions as a         up, swing your arms and look assertive.
  headphones without paying attention           ploy to lure them into dangerous           s   Experts counsel people to listen to their
  to your surrounding, for example,             situations. If someone like this               instincts. Pay attention when your inner
  makes you an easy prey.                       approaches you, be polite but keep             alarm starts ringing – it could save
s   Keep your distance when walking past        moving.                                        your life.
    strangers on the street.                s   Do not reveal your address to strangers.
 6           K N O W O U R D E PA R T M E N T S .                                                                           OPTINEWS•AUGUST 2003

                                                                                                                                                   KERTIH




Derivatives Department
October 2002 is a historic date for the 86-strong personnel of                             In order to achieve these objectives, the Derivatives
the Derivatives Department for this is when its PEG/Ucon unit,                           Department has outlined four key elements:
the last among its seven units came on-stream, earning the                               s   Responsible Care – this is measured through Vision Zero
department a “fully operational” status.                                                     and compliance with the Plant’s HSE requirements.
   But this is just one of the many milestones which the
department has charted. Up to the historic date, the
                                                                                         s   Operational Excellence – a continuous improvement in
department has put together an impressive resume.                                            productivity, reliability, low cost to serve and quality.
   It has, for example, produced the highest capacity of 108%                            s   People Excellence – through excellent team work, high
at the Butyl Acetate unit in January 2003, while its Butyl Glycols                           workforce moral and career development.
unit recorded 113% in September 2002 and the Ethanolamines                               s   Business Excellence – measured based on room for
unit recorded 111% in October 2002.                                                          business growth.
   Headed by Ahmad Fadilah, a Dow-secondee, the Derivatives
Department plays an important role in the overall performance                            Guided by this, the Derivatives Department is confident that
of the Company. The total design capacity of the Derivatives                             it can realize the targets which it has outlined for year 2003:
Department is 270,000 tons per annum and it contributes                                  s   To clearly define roles and responsibilities for every single
about 19% of the total sales volume of the OPTIMAL Group                                     personnel and align each of the individual’s goal with roles
of Companies.                                                                                and responsibilities of the Plant’s MI Plan.
   While adhering to the Group’s mission and vision, the                                 s   To put in place a Quality Improvement Plan – an effective,
Derivatives Department has set its own goal and vision, that is                              preventive and corrective action plan for every internal and
to portray an excellent performance in the manufacturing of                                  customer event.
Derivatives, to manufacture derivatives chemicals safely at a low
cost and to exceed customers’ requirements in a constructive
                                                                                         s   Zero loss time injury and asset capability improvement.
team environment by maximizing workforce potential.




Sitting from left: Dzulfakar Ismail, Suaimi Harun, Bryan Ralston, Rafiz Hussain and Kiran Paranjpe.              M Ariff Musa.
Standing from left: Arif Musa, Akhilesh Gangwar, Ashwini Pasricha and Roslan Mohamad.




From left: Simon Lawson, Andy Holman and Frank Baez.                                                            A Razak Ibrahim.
 AUGUST 2003•OPTINEWS                                                                                      K N O W O U R D E PA R T M E N T S .             7
 KERTIH




 Ahmad Fadilah
 Head, Derivatives Department, OPTIMAL Group of Companies
                                                              It’s a constant challenge when faced                empowerment stage-2. The plant has
                                                          with such responsibilities, says Ahmad,                 also maintained a highly commendable
                                                          yet it is something that he faces squarely              track record of seven years without injury
                                                          and tries to overcome, tapping on his                   since start-up.
                                                          experience in the industry.                                Ahmad, whose philosophy of life and
                                                              Staying focussed, improving HSE                     work are “treat others with respect”,
                                                          performance in realizing the plant’s ‘Vision            “instill positive thinking” and “have
                                                          Zero’ program, improving productivity,                  integrity and honesty” is married with
                                                          reducing cost and steering the department               three young children.
                                                          towards high performance team effort are                   He spends quality time with his family
                                                          some of the day-to-day challenges which                 by swimming, listening to music and
                                                          he faces. And with the help of his young                playing tennis together. As for living in
                                                          team who according to Ahmad, “put in a                  Malaysia, cultural similarities have helped
                                                          lot of effort to learn new things in enriching          the family adjust quickly to the new
 Demanding job responsibilities and                       their competencies”, he has persevered.                 environment.
 daily challenges do not deter Ahmad                          With a Chemical Engineering degree                     To his young workforce at the
 Fadilah from carrying out his job with                   from the Institute of Technology                        Derivatives Department, Ahmad has this
 pride and determination.                                 Bandung, Indonesia, Ahmad started his                   to say, “As a new organization, we have
     A Dow-secondee with over 14 years                    career with a Polyesters Plant and an                   to continue our efforts in learning new
 of experience, Ahmad Fadilah joined the                  Ammonia/Urea Plant based in Indonesia                   things in order to enrich our knowledge.
 OPTIMAL Group of Companies in                            where he was the Production Supervisor                  In every activity you engage in, identify
 November 2002 and is now responsible                     and Project Improvement Engineer.                       the end result or destination. You can
 for the overall operations of the                            Following this, Ahmad then joined the               then work backwards and formulate a
 Derivatives Department.                                  Dow Chemical Company based in                           plan to achieve your desired goal.
     His responsibilities include continuously            Indonesia as a Production Improvement                      “Let us stay focussed and work
 improving the department’s HSE                           Engineer and then as its Operations                     together to exceed our customers’
 performance; aligning the department’s                   Manager/Production Leader. In the                       demand and requirement. I encourage
 goal to the plant’s goal as well as the                  12 years that he assumed this role,                     you to be more open and express the
 Company’s business strategy; and                         Ahmad chartered many accomplishments.                   many creative ideas that you have. But
 providing administrative leadership role                 For example, Merak Emulsion Polymers                    again, bear in mind that respect and
 for the department’s personnel, just to                  plant became the first plant at Dow                      integrity should be considered every time
 list a few.                                              Emulsion globally to achieve formal                     a decision is being made.”




                                                                   From left: Simon Lawson, Andy Holman, Ahmad Fadilah and Clint Towl in a staff meeting.




Standing from left: Zairul M Zaki and Anom Melati Ahmad.
Sitting from left: Har Khairil Azira Baharuddin and M Jazman
Romiza Jayanal.                                                    From left: Zuraine Azizan, Fadilah Mat Nor and Azrene Rizal.
 8           EVENTS.                                                                                                         OPTINEWS•AUGUST 2003




OPTIMAL Fetes Customers and
OPTIMAL recently hosted over 100 customers and business                             then transformed as the troupe performed a lively Malay ‘joget’
partners from around the region at its production facility in                       which had several sporting guests on the dance floor.
Kertih, Terengganu. The event kicked-off with guests arriving on                        The program continued the next morning with a familiarization
Wednesday, 27 August, at the Tanjung Jara Resort. They were                         visit to the Group’s production facility located within the
greeted with a warm Malaysian welcome and gifts including an                        PETRONAS Petroleum Industry Complex. On hand to greet the
exclusively designed batik shirt. A special souvenir in the form of                 entourage was Joe Achierno, Senior General Manager of Plant
OPTIMAL’s coffee-table-book which chronicles the Group’s                            who then gave a briefing on safety procedures and guidelines at
historical journey was also presented to all the guests.
   The inaugural OPTIMAL Day program began with a welcome
dinner at the Resort’s “Di-Atas Sungei” restaurant. In the relaxed
ambience, guests were treated to a scrumptious spread after
a brief note by the Senior General Manager of Commercial,
Ken Jewsbury. They were entertained with Terengganu’s famed
‘Ulek Mayang’ performance which depicts a traditional Medicine
Man performing rituals to cure the sick. The atmosphere was                         Memorable experience – Smiling faces at the site.




Attentive – Guests at a formal briefing before the plant tour.




Staff explaining to their enthusiastic guests on the plant's operational process.
  AUGUST 2003•OPTINEWS                                                                                                  EVENTS.                 9



Business Partners                                                      27 – 28 August 2003
 the site. This was followed by a presentation on the OPTIMAL     challenging course were indeed a test of skill and endurance for
 Group of Companies by Jim Fitterling, Chief Executive Officer.   the golfers.
    The group then toured the site where they were briefed on        For the non-golfers, a brief visit at the Kuantan Handicraft
 the operational process before stopping at the control room      Centre provided an ideal opportunity to appreciate local
 where they witnessed first hand activities at the heart of        craftsmanship apart from shopping for souvenirs. All in all, the
 OPTIMAL’s world class integrated facility.                       inaugural OPTIMAL Day was indeed a memorable event as the
    Then, it was time for some friendly competition as            camaraderie and goodwill established would serve as a
 approximately 60 golf enthusiasts headed for the Bukit Besi      foundation for long term relationships with the people
 Club for a round of golf. The heat, the competition and the      OPTIMAL conducts its business with.




 Friendly camaraderie at the welcome dinner.




                                                                                    Winners for the golf friendly receiving gifts from Ken Jewsbury
 Guests enjoying the local spread.                                                  and Willie Tang, OPTIMAL's Sales Manager.
10        KNOW OUR PRODUCTS.                                                                             OPTINEWS•AUGUST 2003




Ethylene Glycol
The Essential Ingredient in Our Everyday Life




Ethylene Glycol (EG) is actually a                  Wrinkle and stain resistance, strength       strength of thin film makes polyester ideal
common ingredient that can be found in          and durability are enhanced when                 for manufacturing video, audio and
engine coolant and de-icing solutions for       polyester is combined with natural fibers         computer tapes as well as various types
cars, airplanes and boats. It is used to        to produce apparel, home furnishing              of packaging material.
make polyester fiber and chip compounds,         fabrics, carpeting and fiberfill.                     EG is produced by direct hydration of
and acts as solvents in the paint and               Polyester’s strength is an asset in          ethylene oxide. Smaller amounts of
plastic industries.                             industrial products such as tires, seat          Diethylene Glycol (DEG) are also produced
   It is also an ingredient in photographic     belts, flexible belts, rope and industrial        in OPTIMAL’s EG process.
developing solutions, hydraulic brake fluids     fabric. Polyester containers are preferred          OPTIMAL manufactures 385,000 tons
and inks used in stamp pads, ballpoint          for packaging, soft drinks, food, personal       of EG per annum, about 50-60% of
pens and print shops.                           care and other consumer products where           which are exported annually, mainly to
   Ethylene Glycol is one of the major raw      its clarity, shatter resistance and recyclable   South East Asian countries and China.
materials for the production of polyester       traits are important.                            The largest and fastest growing market
resins – made through condensation of               Special grades of resin are used to          for EG is in Asia, specifically China,
ethylene glycol with dimethyl terephthalate     produce dual-oven containers suitable for        where total demand exceeds 3,000,000
or terephthalic acid. The use of these resins   microwave or conventional ovens and              MTPA. Pictured above are several end
in our daily lives is even more profound!       thermal formed items such as cups. The           applications of the product.
 AUGUST 2003•OPTINEWS                                                                                               OPTIMAL CARES.                        11


OPTIMAL Embarks on
School Adoption Program in Kertih
OPTIMAL officially launched its School Adoption Program with
Sekolah Kebangsaan Tebing Tembah (SKTT) in Kertih,
Terengganu on Friday, 15 August, to complement the
Government’s efforts in enhancing the educational performance
of students in rural areas.
   The project, which is part of a bigger initiative led by Petroliam
Nasional Berhad (PETRONAS), is in line with OPTIMAL’s responsible
corporate citizenry agenda of strengthening ties with the local
community apart from playing a proactive role in enhancing their
socioeconomic well-being.
                                                                         The special guests arrive to a warm welcome by the students and staff of SKTT.
   Present at the launch were Encik Samsuddin bin Said,
representing the District Education Officer of Dungun and                one-year period include free tuition classes for critical subjects
YM Tengku Mahamad Tengku Mahamut, Deputy Chief                           such as English, Mathematics and Science; English enhancement
Executive Officer of OPTIMAL.                                            classes for teachers; computer literacy program and IT system for
   In his speech, YM Tengku Mahamad said, “As a responsible              the school library; and beautification of the school compound.
corporate citizen, OPTIMAL is committed towards bringing                 Over 50 of OPTIMAL’s staff will be involved in the program on a
value to the community in which it operates. As such, the                voluntary basis.
School Adoption Program is our way of ensuring that                         In conjunction with the launch, more than 80 students from
underprivileged students in rural areas are provided with the            Year 4, 5 and 6 received school bags courtesy of OPTIMAL.
necessary assistance to improve their academic performance               Motivational talks were also held for parents as well as students
which in turn allows for access to higher education.”                    to highlight the importance of education as a foundation for a
   Programs which will be carried out by OPTIMAL over a                  better future.




The official launching of the School Adoption Program.                                               YM Tengku Mahamad giving a speech at the launch.




Among the students who received the school bags courtesy of OPTIMAL.    Thank you, OPTIMAL!
12       TRAINING.                                                                                               OPTINEWS•AUGUST 2003




OPTIMAL Imparts
Expertise to Technical Students
The OPTIMAL Group of Companies
recently opened its doors to three
technical students from the Pahang Skills
Development Centre (PSDC) to start their
industrial training attachment at the
Company’s Maintenance Department.
    The three-and-a-half month training,
which commenced on Tuesday, 1 July, is
part of a mandatory requirement for the     A learning experience - Industrial Trainee Salmah Ahmad    Salmah and fellow industrial trainee, Muhammad
students’ academic program that will        obtains useful information on valve control from Sharani   Hairynizam Muhd Taib working on several EO pressure
                                            Nizam.                                                     release valves.
provide them with an opportunity to
combine their theoretical proficiency with   involvement in the training program will                   who heads the training program said.
hands-on experience. It is an invaluable    play a positive role in producing a group                     As part of an ongoing initiave, OPTIMAL
skill that will no doubt come in handy      of highly competitive workforce to meet                    will receive the second batch of two
when they step-out into the real world.     the growing needs of our country in the                    students from the German-Malaysian
    “It is our hope that OPTIMAL’s          future,” Encik Mohamad bin Hj. Abdullah                    Institute (GMI) later in September this year.



“Vision Zero” – The OPTIMAL Goal




The OPTIMAL Group of Companies has and will always                       They are:
continue to go the extra mile in ensuring the safety and health          s   Commitment by senior management
of its employees and conservation of the environment.
   In demonstrating its commitment, “Vision Zero” was
                                                                         s   A culture creation work stream to develop the desired result
established in 2001 to reflect OPTIMAL’s goal in maintaining              s   Knowing that Responsible Care® is the foundation of
zero accidents, zero injuries and zero environmental harm in                 OPTIMAL’s culture
operating the plant.                                                     s   Responsible Care® is everyone’s responsibility and part of
   With the collective effort of its employees, OPTIMAL has                  every job
been successful in realizing this vision. Since commencing
operations in early 2002, OPTIMAL has successfully recorded
                                                                         s   Full compliance – on and off the job
6.5 million man-hours without LTI as at September 2003                   s   A commitment in training employees to learn how to work
whilst the YTD 2003 illness and injury rate is 0.09 per 200,000              safely and to operate processes without spills
man-hours.                                                                  “Vision Zero” – Achieving HSE Excellence one day at a time,
   In achieving further success with Vision Zero, OPTIMAL has            everyday, today and tomorrow.
embedded a number of cultural elements in the area of HSE.
AUGUST 2003•OPTINEWS                                                                S TA F F N E W S .   13


NEWBORNS
NO.   STAFF                           DEPARTMENT        NAME OF CHILD                    BIRTH DATE
 1    Md Ghazali Mat Soh              Derivatives       Muhamad Afiq Haikal               15.01.2003
 2    Khairuddin b. Jaafar & Adibah   Maintenance PMM   Tihani Husna                     05.02.2003
 3    Tg. Farizal Tg. Ab Ghani        Maintenance       Nur Afifah Maisarah               08.02.2003
 4    Jamble b. Yusof                 Maintenance       Nurin Ilyana Sofiya               11.02.2003
 5    Fadhilah bt. Mohd               PMM               Nurbaiti Jannati                 17.02.2003
 6    Che Samsulbahari Che Daud       IT                Muhammad Haziq Murshid           28.02.2003
 7    Khalidah Najihah Kamarudin      Maintenance       Nur Aisyah Najwa                 25.03.2003
 8    Mahadi Othman                   Maintenance       Mukhlis Naqiuddin                10.04.2003
 9    Norhaslinda Karim               PTS               Azfarizzah Nurina                13.04.2003
10    A Rosli Arshad                  Maintenance       Siti Maisarah                    16.04.2003
11    Hussain Su                      PTS               Nor Nadiah                       17.04.2003
12    Yusnizam Azirul Yaacob          IT                Azizah Syahirah                  18.04.2003
13    Fatimi Othman                   Maintenance       Nurul Faizah                     25.04.2003
14    Shanti Aznita                   Utilities         Nurul Syafiqah                    25.04.2003
15    Anuar b. Yahya                  Maintenance       Muhammad Azam                    06.05.2003
16    Norhalim Hassan                 Butanol           Nur Batrisyia                    10.05.2003
17    Zaharah Embong                  Maintenance       Dhia Muhana                      09.05.2003
18    Norma Mokhtar                   Olefins            Aina Sofea                       15.05.2003
19    Hasnan Zam                      Butanol           Hurin Hasana                     21.05.2003
20    Ruslam Muhamad                  PMM               Muhamad Daniel Faiz              28.05.2003
21    Kadrishah Abdullah              Maintenance       Damia Hidayah                    04.06.2003
22    Unni Krishnan                   PMM               Manesh                           06.06.2003
23    Hazlind Ishak                   Commecial         Muhammad Iman Danial             06.06.2003
24    Muhamad Shafudin Ismail         Maintenance       Muhamad Lutfil Hadi               08.06.2003
25    Muhamad Jamali M Saad           Derivatives       M Adib Naufal                    09.06.2003
26    M Maulana Sulong                Maintenance       Nur Naimi Adriana                15.06.2003
27    Kamaruddin Karim                PMM               Nurul Izzah                      25.06.2003
28    Mohd Izzam A Bakar              Butanol           Izz Haziq                        27.06.2003
29    Ahmad Jumri Yusof               Derivatives       Adriana Juliana                  12.07.2003
30    Ahmad Hisyamudin Mohamed        Butanol           Nur Nazurah                      09.07.2003
31    Mohd Zaki Ismail                Maintenance       Muhamad Daniel Izudin            04.07.2003
32    Aznor Hardi Abd Aziz            Maintenance       Muhamad Harizad                  15.07.2003
33    Zamri b. Mohamad                HRA               Mohd Aliwalid                    18.07.2003
34    Amiruddin Abdullah              Maintenance       Muhammad Amir Danial             09.07.2003
35    M Yusrizal Yazid                Olefins            Yasmeen Afifah                    24.07.2003
36    Engku Ahmad Shaiful             Olefins            Engku Diene Ezzaf Elliana        06.08.2003
37    Suami Harun                     Derivatives       M Ikram Hanis                    18.08.2003
38    Anahar Abd Razak                Lab Utilities     Muhamad Asyraf                   21.08.2003
39    Wan Mohd Rawi Wan Abd Mubin     PTS               Wan Nur Afifah Ilyana             21.08.2003
40    Zuraine Azizan & Rosdy Jusoh    Derivatives       Harith Mukhriz                   30.08.2003


WEDDINGS
NO.   STAFF                           DEPARTMENT        SPOUSE                           WEDDING DATE
 1    Sukri Abd Ghani                 Utilities         Mahani Ismail                    08.05.2003
 2    Zulfakha Zakaria                MTNC              Saadiah Busu Bakar               16.05.2003
 3    Mohd Safarin Jabar              MTNC              Firdaus Kamaruddin               30.05.2003
 4    Razib Mohamad                   Olefins            Ruzilawati Abd Rashid            21.05.2003
 5    Mohd Sofian                      Olefins            W Haslinda W Mohamad             30.05.2003
 6    Mohd Jilani                     MTNC              Nuraida Bariah                   31.05.2003
 7    Wan Ahmad Azmi A Abd Ghani      IT                Norsyahida Mustafa               30.05.2003
 8    Hasnol Mahafiz                   Derivatives       Rushanisah Kamaruddin            10.06.2003
 9    Yusof Othman                    Olefins            C Nor Asiah C Leh                01.06.2003
10    Zuraimi Othman                  MTNC              Nur Syahidatul Kamarudin         07.06.2003
11    M Azhar A Ghani                 Butano            Hasliza Hashim                   11.07.2003
12    Zunaidi M Nor                   MTNC              Norazura M Din                   16.07.2003
13    M Fuad M Dasuki                 Olefins            Azriana Amran                    25.07.2003
14.   Malina Suhaiza                  TRN               M Nawi Jambol                    30.08.2003
15    Sharifah Azhar                  IT                Mohd Zamani Yusof                31.08.2003


CONDOLENCES
NO.   STAFF                           DEPARTMENT        FAMILY MEMBER LOST               DATE
 1    Hashim Abas                     Maintenance       Othman Abas (Brother)            09.04.2003
 2    Anihayati                       Olefins            M Jaafar (Father)                09.06.2003
 3    Muhamad Reza Shawal             Maintenance       Hamzah Mamat (Father-in-Law)     07.07.2003
14           S P O R T S U P D AT E .                                                                                                OPTINEWS•AUGUST 2003




OPTIMAL Holds Annual Customer Golf Day
The Templer Park Golf Course in Kuala Lumpur was                                               However, the ‘Iguana’ team comprising OPTIMAL’s Paul Fong
transformed into a bustling hive of activity on Thursday,                                  from the Commercial Department together with teammates
17 April, as approximately 100 golf enthusiasts comprising                                 TF Lee of Eastman Chemical Kuantan, SK Ng of TN Chemie
customers, suppliers, bankers as well as government authorities                            Sdn Bhd and Lau Hong Swee of HSBC Bank (KL) proved their
gathered in full force at OPTIMAL’s Annual Customer Golf Day.                              supremacy by scoring 7-under followed by team ‘Unicorn’. In
   The Texas Scramble mode of play witnessed participation                                 third place was team ‘Dragon’. Prizes were also presented to
of 13 golfers from OPTIMAL including Chief Executive Officer,                              winners of the Longest Drive, Nearest to Pin and Nearest to
Jim Fitterling and Deputy Chief Executive Officer, YM Tengku                               Line.
Mahamad Tengku Mahamut. Keen rivalry was indeed the order                                      Overall, the excellent golf course, spectacular scenery
of the day as 25 teams pitted their skills and swings to win                               and fine weather made it a memorable game indeed for
exciting prizes up for grabs.                                                              all participants.




One for the album...




Ken Jewsbury (in grey t-shirt), OPTIMAL’s Senior General Manager, Commercial, sharing a friendly banter with participants before the tee-off.




A speech by OPTIMAL’s CEO, Jim Fitterling.                                                 Participants having a good time...
  AUGUST 2003•OPTINEWS                                                                                                 S P O R T S U P D AT E .                 15


Friendly Rivalry at Bowling Tournament
A friendly bowling tournament
between employees of OPTIMAL, which                 THE WINNERS
took place on Saturday, 16 August, at the           INDIVIDUAL MEN CATEGORY
Premium Lane Kuantan, saw 75                        1st Place: Noor Isham Yasin (Maintenance Dept.)
participants showing-off interesting and            2nd Place: Faizul Mamat (Derivatives Dept.)
at times hilarious skills in bowling!               3rd Place: Noordin Abu Bakar (Derivatives Dept.)
   Dubbed the OPTIMAL Family Tour                   INDIVIDUAL WOMEN CATEGORY
2003, the tournament was organized                  1st Place: Noorizam Johari (PMM Dept.)
by the OPTIMAL Bowling Club to “test”               2nd Place: Fatina Yusoff (ITS Dept.)
the skills of the Company’s staff in                3rd Place: Roziati Jamaluddin (EOG Dept.)
various categories including Individual
Veteran, Individual Ladies, Individual              INDIVIDUAL VETERAN CATEGORY
Men and Couples.                                    1st Place: Rafiz Hussin (Derivatives Dept.)
   The tournament, which ended late in              2nd Place: Shari Malik (Butanol Dept.)
the afternoon, was indeed a fun-filled               3rd Place: Abd Maulud Ibrahim (HRA Dept.)
event, with a lot of boisterous cheering            COUPLES CATEGORY
from the audience. It was also a platform           1st Place: Fernando Quinones (Olefin Dept. with partner Yolanda Quinones)
that unveiled the hidden talents of many            2nd Place: M Yusri Abd Rahman (Utilities Dept. with partner Rizalniyati Abd Razak)
OPTIMAL employees.                                  3rd place: Azizi Sarudin (Maintenance Dept. with partner Mazlin Md Noor)
   Prizes were presented by Fernando
Quinones for the Veteran’s Category,
Encik M Arshad Ahmad for the
Men’s Category, Dr. Dalilah (wife of
Encik Arshad) for the Women’s Category
and Encik Yacob Abdul Rahim, for the
Overall Best Players and Lucky Draws.
To the winners of the tournament…
congratulations!                                   3rd Prize Winner for the Couples Category –           Fatina Yusoff receiving her prize for the Individual
                                                   Azizi Sarudin with partner, Mazlin.                   Women Category from Fernando Quinones.




Let’s hope it’s a strike – Yacob Hj. Abdul Rahim   One for the family album – M Yusri and Rizalniyati.   Smile! – A family outing indeed.
(foreground), Head of HRA Kertih.
Your
Petrochemical
Partner of Choice


OPTIMAL – A Group Backed by                                OPTIMAL’s Petrochemical                                      The OPTIMAL Partnership
Two Forerunners in the Industry                            Products                                                     Advantage
The OPTIMAL Group of Companies, an affiliate of            OPTIMAL produces a wide range of petrochemical               •   Malaysia’s political and economic stability
PETRONAS and The Dow Chemical Company, was                 products from basic feedstock of Ethylene and                •   Low cost facilities
formed to manufacture and supply petrochemical             Propylene, to intermediate products like Ethylene            •   Educated and highly motivated workforce
products to the Asia Pacific region. Centred in one of      Oxide, Ethylene Glycol, Butanol and various                  •   Competitive feedstock and raw materials
the world’s most sophisticated petrochemical               Ethylene Oxide Derivatives, as well as basic and high        •   Competitive investment cost
facility at the PETRONAS Petroleum Industry                performance chemicals. These products make up                •   Strategic location
Complex in Kertih, Terengganu, Malaysia, OPTIMAL           the intermediate building blocks in the manufacture          •   Excellent infrastructure facilities
operates with the most advanced technologies in            of many commonly used industrial and consumer                •   State-of-the-art manufacturing technologies
                                                                                                                            and processes
the chemical process industry.                             products.




                                                           OPTIMAL Group of Companies
                    OPTIMAL Olefins (Malaysia) Sdn Bhd • OPTIMAL Glycols (Malaysia) Sdn Bhd • OPTIMAL Chemicals (Malaysia) Sdn Bhd

                                                                              Head Office
                                      Level 13, Tower 1, PETRONAS Twin Towers, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia.
                                                                Tel: (603) 2331 5000 Fax: (603) 2331 4686
                                                                              Plant Office
                            OPTIMAL Administration Complex, Kertih Industrial Area, KM 106, Jalan Kuala Terengganu-Kuantan, 24300 Kertih, Kemaman,
                                              Terengganu Darul Iman, Malaysia. Tel: (609) 830 7200/7700 Fax: (609) 830 7797

								
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