TULIP SHAMPOO PRESENTED BY IMRAN MALIK (MBA 111) PRESENTED TO ACKNOWLEDGEMENT Thanks to Allah almighty, the most gracious, the most merciful who gave me ample opportunity and strength to make this company formation plan. I am also thankful to RAJA MAZAHAR HAMEED who gave me a lot of guide lines and help me regarding this plan. Preface The aim of this project company is to enhance and the to understanding about formation conduct a comprehensive research in order to make a feasibility report and to know the scope of “Tulip” shampoo within our local/domestic market. In this report I include short history of shampoo, its features, pre launch swot analysis with the help of our target consumer survey and the marketing mix and I tried best to make this report comprehensive and hope that it will be very beneficial. Formation of Tulip Shampoo The whole process of Tulip Shampoo company is divided into three parts (1) Promotion (2) Incorporation (3) Commencement of business 1. then Promotion of Tulip Shampoo First step is the discovery of idea of shampoo and investigation for the business project. The whole investigation resulted in verification of project and then preparing policies and procedures for business and planning financing decisions. 2. of Incorporation of Tulip Shampoo The company promoters had prepared and filed number documents with registrar documents of for the incorporation Memorandum notice of of of the company. These include association, articles association, address of registrar office, statutory declaration and the receipts of challan. 3. why Commencement of business of Tulip Shampoo As our company is a private limited company, that’s we are legally allowed for the commencement of business after incorporation. First step for the formation of private limited company is the obtaining of certificate of commencement of business. So for the achieving of this certificate company had to fulfill the following requirements a. The date of issue of prospectus b. The minimum amount of subscription c. A statutory declaration by the chief executive of Tulip Shampoo Basic legal document issued by the company There are three basic legal document of a company. These are (1) Memorandum Of Association (2) Articles Of Association and (3) Prospectus Memorandum of Association It is known as the charter of the company. In which the Tulip Shampoo has informed to all of the shareholders, creditors that what’s are the limitation of the company. The following are the main clauses of Memorandum of Association. 1. Name clause So here company had to choose its name that is Tulip Shampoo. means So in the the name clause of the the world limited is also that liability company limited. 2. Register Office Clause The register office of the Tulip Shampoo is in the Lahore. And here the mentioning of province is essential so the province is Punjab . 3. Objective of the business In this class the total sphere of the business and what types of products like silk. Cotton. 4. Capital Clause The authorize capital of the mill is 30 billion. And the issued capital is 20 billion Articles of Association. The articles of association is also very Important document, in which Tulip Shampoo had to informed about the internal rules and regulation of the company. A company had to provide following information’s a. The amount of share capital 15 billion b. The rights of shareholders regarding voting. c. The rules regarding the announcement of dividend d. Manners of transfers of shares e. Number, qualifications, remuneration, powers and liabilities of directors f. Matters relating to account and audit g. Rules regarding the winding up of the company h. Convening and conduct of meeting with reference to notice, quorum, poll, proxy and resolutions. Introduction Our company after receiving the certificate of registration product had started was production in of its first was which introduced Pakistan shampoo with the name of Tulip and now it has also done business in different type of bath soap. But its Tulip shampoo has a great importance among these products. It was launched in early 81 it was just simply cleanse and conditioner. Tulip put its shampoo into the market its productive capacity was 100,000 mille litters a year, which was in line with the market demand. Now after the completion of 21 years a the year. company Shampoo is is producing available 500,000 in mille liters different sizes and packaging for the consumer. The different size of Tulip shampoo is: 1. 5ML (small pack) 2. 200ML 3. 500ML (family pack) One thing in view that company has marvelous past record about Tulip shampoo,(it was just simply cleanse and conditioner shampoo) launched in early81’s so the company wants to launch different types of shampoos under the same brand name of Tulip (as a brand extension) so that it can achieve the same popularity as the rest of the Tulip brand. The new types of shampoos are: 1. Shampoo for dandruff 2. Shampoo for kids 3. Shampoo for high growth History of Shampoo The shampoo is use frequently now a days in every country, city and even in villages. The word "shampoo" means "to comes from the or Hindu "to was word knead". champo The by which first John massage" retail successful shampoo developed Breck in the 1930's. He was the first manufacturer to present the public with a shampoo line for dry and oily hair. His advertisements very posed that the popular, for much his featuring many It the "Breck Girl" became and ads. famous wasn't Hollywood until the starlets 1970's gentler Today, PH-balanced the consumer gels shampoos has entered market. of literally hundreds shampoos, mousses, and conditioners from which to choose. Research Question The answer research is will question the that this study of will Tulip current customer shampoo and shampoo market accepts the new shampoo and the market has potential to absorb the new product. Estimated market share Expected share of the shampoo on its launching stage will be nearly 8% of market share. Brand Analysis of Tulip Shampoo Strengths International Company Strong Financial position of Nili Bar Group Brand Loyalty High Quality Products Well known brand Availability of Products in Different Sizes Large Network for Distribution Consumer Trust Employee average High less sale) profitability but more (per unit to profit high is very or turnover rate is below the industry profit due growth Weaknesses Competition with own company other brands High Cost if Compare with Local Shampoos Pakistani people less trust on Local manufacturing goods High Cost due to Imported Raw Material Opportunities Have a Great Opportunity in New developing areas of Pakistan Consumer behavior towards brand loyalty High Rates of Imported Shampoos Increase awareness Heavy investment in the research of Shampoo in the Shampoo consumption due to Threats High Competition in Pakistani Market Smuggling of Shampoos Rapidly change in imported raw material Uncertain economic condition of country Increase in tax DEMOGRAPHICS SITUATION Population The conducted population 140 the last in of and fifth population in near march, about census The 14 was total or of Pakistan Pakistan according showing an is to crore million, census, provisional about results 55 overall percent over the last census held in 1981. This indicates an average growth rate of 2.6. Major cities of Pakistan Reference to Population There population major are of .2 23 big urban or over centers, one having In million million. cities include Karachi, Faisalabad, Lahore, and urban The a Islamabad, Gujranwala population biggest Rawalpindi, near lives in 10 about in Multan, more than Hyderabad, half big of these eight is cities. with city of Pakistan million Karachi by population followed Lahore (5.1 million) and Faisalabad (2.0 million). These three big cities account for 38.4% of total urban population of Pakistan. Province Wise Household S i ze The highest household size of 8.8 was observed in FATA, followed by 7.6 in NWFP, 6.8 in Punjab, 6.4 in Boluchistan, and 5.8 in Sindh and Capital territory Islamabad it can help us to some extend in making market strategy The New Product The and company has been producing for high simply growth cleanse company and conditioner shampoo, for heavy advertisement there popularity company are successful to make a good image in the mind of local trust On / and public the the name and of consumer. Tulip hand Now our and a local there new of people company Tulip products. technology shampoos staff, other for has new machinery also has has producing types an experienced the marketing of the which new organized marketing for company’s products “Shampoos dandruff, kids, and for high growth. Policies DESIGN SIZE QUALITY PRODUCTION TECHNIQUE QUANTITY OF PRODUCTION PRICING POLICY DISCOUNT POLICY CREDIT POLICY Design, Size & Quality of product As you know the world/market of shampoo is highly competitive. At present time the markets of the world are full of 100 types of Shampoos with number of different type of designs, packing, size, and quality. of The Tulip will have which to to are and make such design popular, shampoo bottles and easily currently it will durable, use have to change it every year and according to the market and product situation to attract more people toward the product. Production/ Quantity of production Company will make the production according to the market demand because company not want short of demand and excess supply of product in market which have bad image in consumer mind. In will have to launch aggressive start company advertising campaign. It can be expected that proposed products would public. receive So the worm reception, of from the the general shampoos quantity three according to there brand and that are: 1. Dandruff shampoo 300,000ML 2. Shampoo for kids 50,000ML 3. Shampoo for high growth 100,000ML As more you see other we are producing to more dandruff shampoo of than two due consumption dandruff shampoos in our local market. The price of Shampoo At present the price of 100ML shampoo is near about 50 RS. Tulip price is more than market price due to there imported some raw material and there quality. But now and company try to cost control so that its our manufacturing rate should be this purpose distribution around the same average level. For search new markets for less company price raw material. Company Discount Policy Company new products make it a new discount police for there at can type allow of are different to discount there the there and different shampoos same for dealers dealers these discount all company no discriminate in any dealer. Cash Discount Discount on cash sale is: shampoos) 2.5 percent (for all Cash Quantity distribution discount: Antidandruff kid’s high growth 2.5% 3% for 10,000 to 20,000ML 2.5% 20,000 to 30,000ML 4% 40,000 to 50,000ML 8% 50,000to above ML 12% 3.5% 4.5% 5% 10% 8% 15% Following the above discounts to the dealers is necessary to meet competition with other brands. Credit Facility At Credit Company provide one month credit facility but it cannot provide any type of discount since the product is new the company should extend credit facilities to dealers. Credit period should not be more then one month. of To avoid bed debts will a be credit investigation the dealers necessary before allowing the credit. Packaging of Shampoo Tulip three are packed there and to of shampoos sizes old in of at least different and types packaging The available three according types there shampoo. with size and packaging prices should be as follows. 1. Large 500ML(family bottle) 2. Medium 200ML 3. Small 5ML(small try packet) Rs.270 Rs.119 Rs.3 Bottles of shampoos should get proper and due attention because it plays an important role in attracting the customers. Bottles make the product safe and facilitate transporting. At bottles in bold words the name of the shampoo and there type, there description, price and the quantity. COPETITION & PRCEDURES FOR OVERCOMING THE COPETITION The Competition The market conditions are not that easy as when Tulip launched his first shampoo now at time there are very high competition in shampoo in our local market and complex situation in existing market due to price, quantity, advertising, and design. If our Tulip’s hair is shampoos not price, than appearance, public and effect on our good not accept products and prefer others like Sun silk, pert plus and head & shoulder etc. and we are not able to compete these brands. PROCEDURES PROMOTION ADVERTISING MEDIA FREQUENCY DEALERS &RETAILERS CHANNEL OF DISTRIBUTION PACKGING The Promotion For increase the popularity and sale of Product Company marketing personal will use different techniques include campaigns, selling, advertising, publicity, Price calendars, Diaries, Competitions and lucky draws etc. Advertising In are done spend the new with world out no product and organization Tulip way in will and the survive also on advertisement. in the So good it at advertisement least 3% of different net sales first year. 1. Media In media advertisement and radio. includes In newspapers, should television newspapers include Dawn, Jung, and Pakistan Times etc. In radio include FM100 and FM101. 2. Frequency In the first year of launching our new shampoo Tulip advertisement should be telecasted 3 days a week and the at following newspaper year every at regular we intervals. And Sunday will give major ads. Contact with Dealers and retailers For the advertising Tulip also use there personal contacts and maintain it with the dealers for better result and also provide different types of incentives for promoting our products. Channels of Distribution As above say that Tulip has very strong network and distribution channel. Tulip have there own 15 pickups in different cities so company can use the same distribution channel for there new products. And also have there some own retail shops. Packaging of Shampoo Tulip three are packed there and to of shampoos sizes old in of at least different and types packaging The available three according types there shampoo. with size and packaging prices should be as follows. 1. 2. 2. Large 500ML(family bottle) Medium 200ML Small Rs.3 5ML(small try Rs.270 Rs.119 packet) Bottles of shampoos should get proper and due attention because it plays an important role in attracting the customers. Bottles make the product safe and facilitate transporting. At bottles in bold words the name of the shampoo and there type, there description, price and the quantity. The Conclusion According investigation conclude that to and the data analysis Tulip the gathered, made, we can through safely be of the shampoo should the to surely light meet introduced research, into our market. will be In product able competition with the other brands. The addition of the new product lucrative image and will enhance for the the sales volume The new bringing existing profits company. help the goodwill will project to be a great success.
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