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TULIP SHAMPOO

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					TULIP SHAMPOO

PRESENTED BY IMRAN MALIK (MBA 111)

PRESENTED TO

ACKNOWLEDGEMENT

Thanks to Allah almighty, the most gracious, the most merciful who gave me ample opportunity and strength to make this company formation plan. I am also thankful to RAJA MAZAHAR HAMEED who gave me a lot of guide lines and

help me regarding this plan.

Preface
The aim of this project company is to enhance and the to

understanding

about

formation

conduct a comprehensive research in order to make a feasibility report and to know the scope of “Tulip” shampoo within our local/domestic market.

In this report I include short history of shampoo, its features, pre launch swot analysis with the help of our target consumer survey and the marketing mix

and I tried best to make this report comprehensive and hope that it will be very beneficial.

Formation of Tulip Shampoo
The whole process of Tulip Shampoo company is divided into three parts (1) Promotion (2) Incorporation (3)

Commencement of business

1.
then

Promotion of Tulip Shampoo
First step is the discovery of idea of shampoo and investigation for the business project. The whole

investigation resulted in verification of project and then preparing policies and procedures for business and

planning financing decisions.

2.
of

Incorporation of Tulip Shampoo
The company promoters had prepared and filed number documents with registrar documents of for the incorporation Memorandum notice of of of the

company.

These

include

association,

articles

association,

address of registrar office, statutory declaration and the receipts of challan.

3.
why

Commencement of business of Tulip Shampoo
As our company is a private limited company, that’s we are legally allowed for the commencement of

business after incorporation.

First

step

for

the

formation

of

private

limited

company is the obtaining of certificate of commencement of business. So for the achieving of this certificate company had to fulfill the following requirements a. The date of issue of prospectus

b. The minimum amount of subscription c. A statutory declaration by the chief executive of

Tulip Shampoo

Basic legal document issued by the company
There are three basic legal document of a company. These are (1) Memorandum Of Association (2) Articles Of Association and (3) Prospectus

Memorandum of Association
It is known as the charter of the company. In which the Tulip Shampoo has informed to all of the shareholders, creditors that what’s are the limitation of the company. The following are the main clauses of Memorandum of

Association.

1.

Name clause
So here company had to choose its name that is Tulip Shampoo. means So in the the name clause of the the world limited is also

that

liability

company

limited.

2.

Register Office Clause
The register office of the Tulip Shampoo is in the Lahore. And here the mentioning of province is

essential so the province is Punjab .

3.

Objective of the business
In this class the total sphere of the business and what types of products like silk. Cotton.

4.

Capital Clause
The authorize capital of the mill is 30 billion. And the issued capital is 20 billion

Articles of Association.
The articles of association is also very Important document, in which Tulip Shampoo had to informed about the internal rules and regulation of the company. A company had to provide following information’s a. The amount of share capital 15 billion

b. The rights of shareholders regarding voting. c. The rules regarding the announcement of dividend d. Manners of transfers of shares e. Number, qualifications, remuneration, powers and

liabilities of directors f. Matters relating to account and audit g. Rules regarding the winding up of the company h. Convening and conduct of meeting with reference to notice, quorum, poll, proxy and resolutions.

Introduction
Our company after receiving the certificate of registration product had started was production in of its first was

which

introduced

Pakistan

shampoo with the name of Tulip and now it has also done business in different type of bath soap. But its Tulip shampoo has a great importance among

these products. It was launched in early 81 it was just simply cleanse and conditioner. Tulip put its shampoo into the market its productive capacity was 100,000 mille litters a year, which was in line

with the market demand. Now after the completion of 21 years a the year. company Shampoo is is producing available 500,000 in mille

liters

different

sizes and packaging for the consumer. The different size of Tulip shampoo is: 1. 5ML (small pack) 2. 200ML 3. 500ML (family pack) One thing in view that company has marvelous

past record about Tulip shampoo,(it was just simply cleanse and conditioner shampoo) launched in

early81’s so the company wants to launch different types of shampoos under the same brand name of

Tulip (as a brand extension) so that it can achieve the same popularity as the rest of the Tulip brand.

The new types of shampoos are: 1. Shampoo for dandruff 2. Shampoo for kids 3. Shampoo for high growth

History of Shampoo
The shampoo is use frequently now a days in every country, city and even in villages. The word "shampoo" means "to comes from the or Hindu "to was word knead". champo The by which first John

massage" retail

successful

shampoo

developed

Breck in the 1930's. He was the first manufacturer to present the public with a shampoo line for dry and oily hair. His advertisements very posed that the popular, for much his featuring many It the

"Breck

Girl"

became

and ads.

famous wasn't

Hollywood until the

starlets 1970's

gentler Today,

PH-balanced the consumer gels

shampoos has

entered

market. of

literally

hundreds

shampoos,

mousses,

and conditioners from which to choose.

Research Question
The answer research is will question the that this study of will Tulip current customer

shampoo and shampoo market accepts the new shampoo and the market has potential to absorb the new

product.

Estimated market share
Expected share of the shampoo on its launching stage will be nearly 8% of market share.

Brand Analysis of Tulip Shampoo Strengths
International Company Strong Financial position of Nili Bar Group

Brand Loyalty High Quality Products Well known brand Availability of Products in Different Sizes Large Network for Distribution Consumer Trust Employee average High less sale) profitability but more (per unit to profit high is very or turnover rate is below the industry

profit

due

growth

Weaknesses
Competition with own company other brands High Cost if Compare with Local Shampoos Pakistani people less trust on Local

manufacturing goods High Cost due to Imported Raw Material

Opportunities
Have a Great Opportunity in New developing areas of Pakistan Consumer behavior towards brand loyalty High Rates of Imported Shampoos Increase awareness Heavy investment in the research of Shampoo in the Shampoo consumption due to

Threats
High Competition in Pakistani Market Smuggling of Shampoos Rapidly change in imported raw material Uncertain economic condition of country

Increase in tax

DEMOGRAPHICS SITUATION
Population
The conducted population 140 the last in of and fifth population in near march, about census The 14 was total or of Pakistan Pakistan according showing an is to

crore

million, census,

provisional about

results 55

overall

percent

over the last census held in 1981. This indicates an average growth rate of 2.6.

Major

cities

of

Pakistan

Reference

to

Population
There population major are of .2 23 big urban or over centers, one having In million million.

cities

include

Karachi,

Faisalabad,

Lahore, and urban The a

Islamabad, Gujranwala population biggest

Rawalpindi, near lives in 10 about in

Multan, more than

Hyderabad, half big of

these

eight is

cities. with

city of

Pakistan million

Karachi by

population

followed

Lahore

(5.1

million) and Faisalabad (2.0 million). These three big cities account for 38.4% of total urban

population of Pakistan.

Province Wise Household S i ze
The highest household size of 8.8 was observed in FATA, followed by 7.6 in NWFP, 6.8 in Punjab,

6.4

in

Boluchistan,

and

5.8

in

Sindh

and

Capital

territory Islamabad it can help us to some extend in making market strategy

The New Product
The and company has been producing for high simply growth cleanse company and conditioner shampoo, for

heavy

advertisement

there

popularity

company are successful to make a good image in the mind of local trust On / and public the the name and of consumer. Tulip hand Now our and a local there new of

people

company Tulip

products. technology shampoos staff,

other for

has new

machinery also has has

producing

types

an

experienced the

marketing of the

which new

organized

marketing for

company’s

products

“Shampoos

dandruff,

kids, and for high growth.

Policies
DESIGN SIZE QUALITY PRODUCTION TECHNIQUE QUANTITY OF PRODUCTION PRICING POLICY DISCOUNT POLICY CREDIT POLICY

Design, Size & Quality of product
As you know the world/market of shampoo is highly competitive. At present time the markets of the world are full of 100 types of Shampoos with

number of different type of designs, packing, size, and quality. of The Tulip will have which to to are and make such

design popular,

shampoo

bottles and easily

currently it will

durable,

use

have to change it every year and according to the market and product situation to attract more people toward the product.

Production/ Quantity of production
Company will make the production according to the market demand because company not want short of demand and excess supply of product in market which

have bad image in consumer mind. In will have to launch aggressive

start company advertising

campaign. It can be expected that proposed products would public. receive So the worm reception, of from the the general shampoos

quantity

three

according to there brand and that are: 1. Dandruff shampoo 300,000ML 2. Shampoo for kids 50,000ML 3. Shampoo for high growth 100,000ML

As more

you

see other

we

are

producing to more

dandruff

shampoo of

than

two

due

consumption

dandruff shampoos in our local market.

The price of Shampoo
At present the price of 100ML shampoo is near about 50 RS. Tulip price is more than market price due to there imported some raw material and there quality. But now and company try to cost control so that its our

manufacturing rate should be this purpose

distribution

around the same average level. For search new markets for less

company

price raw material.

Company Discount Policy
Company new products make it a new discount police for there at can type allow of are different to discount there the

there and

different

shampoos same for

dealers dealers

these

discount

all

company no discriminate in any dealer.

Cash Discount
Discount on cash sale is: shampoos) 2.5 percent (for all

Cash Quantity distribution discount: Antidandruff kid’s high growth 2.5% 3% for

10,000 to 20,000ML 2.5% 20,000 to 30,000ML 4% 40,000 to 50,000ML 8% 50,000to above ML 12%

3.5%

4.5%

5%

10%

8%

15%

Following the above discounts to the dealers is necessary to meet competition with other brands.

Credit Facility
At Credit Company provide one month credit facility but it cannot provide any type of discount since the product is new the company should extend credit facilities to dealers. Credit period should not be more then one month. of To avoid bed debts will a be

credit

investigation

the

dealers

necessary before allowing the credit.

Packaging of Shampoo
Tulip three are packed there and to of shampoos sizes old in of at least different and types packaging The

available three

according types

there

shampoo. with

size

and

packaging

prices

should be as follows. 1. Large 500ML(family bottle) 2. Medium 200ML 3. Small 5ML(small try packet) Rs.270 Rs.119 Rs.3

Bottles of shampoos should get proper and due attention because it plays an important role in

attracting the customers. Bottles make the product safe and facilitate transporting. At bottles in

bold words the name of the shampoo and there type, there description, price and the quantity.

COPETITION & PRCEDURES FOR OVERCOMING THE COPETITION
The Competition
The market conditions are not that easy as when Tulip launched his first shampoo now at time there are very high competition in shampoo in our local market and complex situation in existing market due to price, quantity, advertising, and design. If our Tulip’s hair is shampoos not price, than appearance, public and effect on our

good

not

accept

products and prefer others like Sun silk, pert plus and head & shoulder etc. and we are not able to

compete these brands.

PROCEDURES
PROMOTION ADVERTISING MEDIA FREQUENCY DEALERS &RETAILERS CHANNEL OF DISTRIBUTION PACKGING

The Promotion
For increase the popularity and sale of Product Company marketing personal will use different techniques include

campaigns, selling,

advertising,

publicity, Price

calendars,

Diaries,

Competitions and lucky draws etc.

Advertising
In are done spend the new with world out no product and organization Tulip way in will and the survive also on advertisement. in the So

good it at

advertisement least 3% of

different net sales

first year. 1. Media In media advertisement and radio. includes In newspapers, should

television

newspapers

include Dawn, Jung, and Pakistan Times etc. In radio include FM100 and FM101.

2.

Frequency In the first year of launching our new shampoo Tulip advertisement should be telecasted 3 days a week and the at following newspaper year every at regular we

intervals.

And

Sunday

will give major ads.

Contact with Dealers and retailers
For the advertising Tulip also use there personal contacts and maintain it with the dealers for better result and also provide different types of incentives for promoting our products.

Channels of Distribution
As above say that Tulip has very strong network and distribution channel. Tulip have there own 15

pickups in different cities so company can use the same distribution channel for there new products.

And also have there some own retail shops.

Packaging of Shampoo
Tulip three are packed there and to of shampoos sizes old in of at least different and types packaging The

available three

according types

there

shampoo. with

size

and

packaging

prices

should be as follows. 1. 2. 2. Large 500ML(family bottle) Medium 200ML Small Rs.3 5ML(small try Rs.270 Rs.119 packet)

Bottles of shampoos should get proper and due attention because it plays an important role in

attracting the customers. Bottles make the product safe and facilitate transporting. At bottles in

bold words the name of the shampoo and there type, there description, price and the quantity.

The Conclusion
According investigation conclude that to and the data analysis Tulip the gathered, made, we can through safely be of the

shampoo

should the to

surely light meet

introduced research,

into our

market. will be

In

product

able

competition with the other brands. The addition of the new product lucrative image and will enhance for the the sales volume The new

bringing existing

profits

company. help the

goodwill

will

project to be a great success.


				
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